Cape Town Tourism launches cool new neighbourhood marketing campaign!

imageCape Town Tourism has launched three new neighborhood videos ‘hosted’ by Cape Town personalities, as tools to market our beautiful city!

The three videos, collectively referred to as ‘Love Cape Town Neighbourhood Series’, focus on the CBD, Woodstock, and Kalk Bay, and are designed to give visitors to Cape Town a local’s perspective on the Mother City:

  •  The CBD video has comedian/presenter Siv Ngesi as a ‘tour guide’, and he shows the Dog’s Bollocks restaurant; the Company Garden (a place for a picnic, to do nothing, or to be creative, inspired by the squirrels and beauty); Neighbourhood on Long Street for chicken wings; Stable design outlet featuring work by proudly-South African artists; coffee at Skinny Legs and All; The Book Lounge; the Fugard Theatre located in District Six; and refers to the numerous galleries and theaters.
  • Singer and artist Arno Carstens shows off Kalk Bay, introducing the beach village as a relaxed real place, with real down-to-earth people living there, a surfers’ haven, and an artists’ village. He introduces Bob’s Bagels, the working Kalk Bay Harbour, the Kalk Bay Modern gallery, CD Vault, and Cape to Cuba.
  • Woodstock is introduced by restaurateur Karen Dudley, owner of The Kitchen and The Dining Room. She describes the suburb as an ‘it area‘, having history, music, ‘progressive energy‘, and good restaurants, but does not mention two of our country’s Top 20 Restaurants The Test Kitchen (the best restaurant in our country, and 28th best in the world) and The Pot Luck Club. She introduces New Brighton Bakery, good for croissants; Woodstock Vintage; Woodstock Exchange; the taxidermy shop Mandibles; Devil’s Peak Brewing Co, and the Woodstock Peace Garden, an urban haven and farm with animals and plants.

Cape Town Tourism CEO Enver Duminy has said that Cape Town Tourism will release online Neighbourhood Guides to the Mother City. ‘Being exposed directly to travellers allows local businesses, especially the smaller ones, to be showcased on a global platform. This will also allow for a direct injection of funds into areas beyond the traditional tourist routes or sites. This will ultimately lead to increased job creation and wider spread of the tourist rand.  We encourage all our visitors to download the Official Guide to Cape Town app and visit our website for a host of info on the city, plus have a look at our latest videos‘.

The three videos are refreshing, and as real as the suburbs that are described by the three neighborhood hosts, a credible way of introducing special and varied aspects of Cape Town. The three videos can be viewed here:

Woodstock: https://www.youtube.com/watch?v=EBfEOcfYOlU

Cape Town: https://www.youtube.com/watch?v=WweXixz44_A

Kalk Bay: https://www.youtube.com/watch?v=8L-nZgVczyU

Source: Media Release from Irvine Bartlett for Cape Town Tourism.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Tel (021) 433-2100 Twitter:@WhaleCottage  Facebook:  click here

 

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