A ‘Cape Town’ Google Alert two days ago alerted me to an(undated) Condé Nast Traveller ‘Guide To Cape Town’, a twelve page listing of accommodation and restaurant recommendations, as well as containing suggestions for shopping, what to do, and what to see in Cape Town. While all publicity is good for our city, it is interesting to read one of the world’s most highly regarded travel magazine’s tourist suggestions, and to note how out of date the guide is, and what blatant errors it contains. One would have thought that Cape Town Tourism would work with the publisher of such a Guide, to check the accuracy of the content before it is published!
The introduction to the Guide is short and sweet: “With the striking Table Mountain as a backdrop, beautiful beaches and a relaxed and cosmopolitan atmosphere, it is no wonder Cape Town is attracting more visitors than ever. Fortunately, there are enough stylish and affordable places for every visitor to stay in, ranging from chic boutique hotels in the city centre to out-of-town mansion houses. The city also boasts historical buildings, interesting museums, shopping malls, restaurants, jazz cafés, theatres and nightclubs. On top of this, there are excellent surfing beaches and charming vineyards along the pristine coastline, and the spectacular Cape of Good Hope 70 km south of the city”. Two observations: This description of Cape Town says “beauty”, long the positioning for Cape Town, but one that Cape Town Tourism has thrown away for the city, now focusing on ‘Inspiration’ for the city! Second, the first glaring error is made, in writing about the inaccurate distance of the Cape of Good Hope from the city!
* Accommodation establishments are recommended across various price levels, denoted with £ symbols, up to 5 for the most expensive. Interestingly Newmark Hotels’ Dock House, the Cape Royale Luxury Hotel, and the One&Only Cape Town are denoted at £££££, but the exact rate range is not defined. However, Dock House dropped its rates by about 28 % recently, which is not reflected. The Cape Grace Hotel was the city’s second most expensive hotel in the Cape Town hotel rate survey we conducted earlier this month, but was given a ££££ rate rating by Condé Nast Traveller, as are No 7 Glen Beach, and the Table Bay Hotel. Even more oddly, Ellerman House was the most expensive hotel in our survey, yet is indicated at only a £££ rate level, together with Ezard House, The Mount Nelson, the Grand Daddy (clearly not in the same price league), the Twelve Apostles Hotel, and POD in Camps Bay. The Cellars-Hohenhort Hotel is rated at a ££ rate, odd for this very upmarket 5-star hotel, with the Hout Bay Manor, and the Bishop’s Court. The most affordable rate recommendations are Head South Lodge, Hemingway House, Ikhaya Guest Lodge, Kensington Place, La Splendida, Les Cascades de Bantry Bay, Rosedene Lodge, The Walden House, and Welgelegen Guest House, with vastly varying rates in this most ‘affordable’ category. We miss the über-trendy new Queen Victoria Hotel in this list. No ‘World Cup hotels’ are listed at all.
* Restaurant recommendations are even more interesting, being Beluga, Blues (‘one of Cape Town’s best-known eateries’, says the Guide!), The Codfather, La Colombe (‘considered by many to be South Africa’s finest‘), Den Anker, Haiku, Giovanni’s Deli, La Perla, Mano’s, Noon Gun Tea Room & Restaurant, and Tokara (‘lots of springbok and ostrich, but also pasta and seafood’, probably describing the Tokara under the chefmanship of Etienne Bonthuys, who left almost a year ago. Also, the restaurant is not in Cape Town!). The list seems old as well as old-fashioned, and does not capture the exciting new city restaurant openings such as The Test Kitchen, Dash, Hemelhuijs, Caffe Milano, What’s On Eatery, La Mouette, and Dear Me, and clearly is dated, based on the Tokara description. Some of the restaurant recommendations included in the list are odd!
* Nightlife recommendations are Marco’s African Place (for its jazz, and ‘indigenous and international cuisine with a smile’), and Marimba’s Cigar Bar in the Convention Centre.
* Recommended attractions to see are Robben Island, the Two Oceans Aquarium, and Jazz at the Winchester Mansions, the latter hardly being a tourist attraction!
* Recommended things to do are Camps Bay beach (except when the south-easter blows, the Guide qualifies), Clifton, walking, the City Bowl (‘a 15-minute drive from Cape Town city centre’!), Fourth Beach (mentioned again, even though mentioned under ‘Clifton’ already), Green Point, and Sea Point. Oddly, there is no mention of going to Cape Point or up Table Mountain, or even to Signal Hill, nor take the popular Hop On Hop Off bus!
* Shopping recommendations are Belafonte (men’s clothing), Billie Boutique, African Image, Okha, The Plush Bazaar, Dolce and Banana, Olga Jewellery Design Studio, Peter Gilder, Greenmarket Square, the Waterfront Craft Market, and the ‘Victoria & Albert (sic) Waterfront’ (after 20 years of being in existence, this error is unforgivable)! One wonders if the outlets mentioned are Cape Town’s finest. A pity is that none of the lovely design outlets on the Cape Town Design Route are mentioned.
* In the section of how to get to Cape Town, the Guide does not even get the name of Cape Town Tourism correct, calling it ‘Tourism Cape Town’, on the basis of its web address! It encourages visitors to visit the Pinnacle Building and other branches. We urge Cape Town Tourism to provide correct details of its name to Condé Nast Traveller! The Guide adds in this section: “avoid the tourist influx during December and January, when accommodation is expensive and hard to find, and stay clear of the gales from September – November”! This is a very scary sentence, and is enough to wipe out the mainstay of the Cape Town international tourist support, with the inaccurate information about the ‘tourist influx’ (a window of 26 December – 3 January only), and the description of the south-easter is exaggerated and the time period mentioned not accurate!
* A gross error in the Travel Information section is the reference to the languages ‘most commonly spoken’ in Cape Town are English, Afrikaans, Sesotho (!), isiXhosa and isiZulu(!). It also lists Ascension Day as a public holiday (long been abolished). Food that is popular is described as meat, especially sosaties (incorrectly described as ‘curried lamb chops’), ‘boerwors sausage’ (sic), and cuts of ‘springbok, kudu, bush-pig and eland cooked over wood coals’, a joke! Fish, especially crayfish, is also on the menu, and ‘South Africa produces excellent wines, too’, says the Guide An ‘interesting fact’ listed is that the country used to have two official languages, and now there are 11, it writes! ‘Compulsory reading’ for future visitors to Cape Town is “Nelson Mandela’s autobiography Long Road (sic) to Freedom”!
The numerous errors and out-of-date information contained in the Condé Nast Traveller Cape Town Guide are not only unforgivable for such a prestigious and influential travel publication, but are also damaging in their reference to the wind and New Year season. One wonders whether the compiler of this Cape Town guide ever came to Cape Town, based on the geographical inaccuracies it contains! Cape Town Tourism’s PR department should urgently address the inaccuracies in the Guide, when it has time in-between its incessant Tweeting!
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage