For the first time ever, the illustrious Oscar-style advertising industry Loerie Awards will be held in Cape Town, from 25 – 27 September in 2009.

Cape Town bid for the Loeries, driven by Cape Town Tourism and the Cape Town Partnership, against Johannesburg, Sun City, and the incumbent Margate.   In Cape Town the Loeries will be held in the revamped Good Hope Centre.

Loerie Award MD Andrew Human said that some industry members had reservations about hosting the Loeries in a big city such as Cape Town.   ” …we feel very confident that we will keep the intimate atmosphere that the Loeries is renowned for, while offering all the glamour of Cape Town”.

City of Cape Town Executive Director for Economic, Social Development and Tourism Mansoor Mohamed  said:  “The legacy projects that accompany Loeries will help to position Cape Town as a home for the creative industries.  It offers great economic opportunities for the residents of Cape Town.”