In the 2018 Brandz study by Kantar Millward Brown it has created a list of ten most trusted South African brands, a list which includes mainly food products, the 75 year old KOO one of these and right at the top on Trust, and the very new online shopping brand Takealot.com, already ranked third.  None of the country’s largest value brands appear on the top trusted brand list. 

In the latest Top Trusted Brand study, the following brands made the Top 10 list:

  1. KOO
  2. Dis-Chem
  3. takealot.com
  4. Clicks
  5. Fatti’s & Monis
  6. Liquifruit
  7. All Gold
  8. Tastic
  9. Pick ‘n Pay
  10. Mrs HS Balls

The study says about the top brands : KOO ‘…has been loved and trusted for 75 years, and has successfully integrated its products into all of South Africa’s walk of life’. ‘Takealot successfully rides the wave of internet adoption and ecommerce in the country’.

The Brandz study compared the ranking of our country’s Top brands on Trust with their size in terms of Turnover. Of the above list, only the retailers Pick ‘n Pay, Dis-Chem and Clicks are on the top 30 highest turnover list.  The Top Ten Turnover brands are:

  1.  Standard Bank
  2. FNB
  3. Vodacom
  4. Castle
  5. MTN
  6. Nando’s
  7. absa
  8. Nedbank
  9. Discovery
  10. Old Mutual. 

Chris von Ulmenstein, WhaleTales Blog: www.chrisvonulmenstein.com/blog Tel +27 082 55 11 323 Twitter:@Ulmenstein Facebook: Chris von Ulmenstein Instagram: @Chris_Ulmenstein

 

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