It was the title of an article, looking very much like a copy and paste media release, that caught my eye, announcing the Stellenbosch Fine Wine and Food Festival ón 3 August, to be held in the ‘Gourmet Capital of South Africa’. In my opinion, Stellenbosch has no such claim to this title, with only one restaurant on the 2019 Eat Out Top 10 Restaurant List!
Cape Town can lay claim to the title, with three Too 10 restaurants. If they throw in Somerset West, as they like to do for the Wine Route, then it adds Waterkloof and Camphors at Vergekegen, but jointly they then share with Cape Town the title of the Gourmet Capital of our country.
The Stellenbosch Fine Wine and Food Festival will showcase the top chefs and winemakers from the town, for the ‘ultimate culinary showcase’, to be held in the Town Hall, at a cost of R500.
The ‘release’ describes the town as being ‘Home to South Africa’s best premium wines, as well as the country’s most awarded restaurants, it is perfectly positioned to present a festival which promises to captivate all senses’. Talk about PR flattery!
Wine of Origin (W/O) Stellenbosch wines will be presented by the winemakers, while Stellenbosch chefs Bertus Basson, George Jardine, Michael Deg, and Michael Broughton will ‘provide expertly paired canapés for heightened tasting experiences’. Canapés as ‘Fine Food??!! Oh no! What an oversell! And handmade by the four chefs? Come on!
Then an endlessly long paragraph praising sponsor Nedbank Private Wealth follows.
As if the PR puffery was not enough, the conclusion reminds one that this Festival will be the best of the best: ‘With this major partner onboard, the Stellenbosch Fine Wine and Food Festival promises to be nothing short of remarkable: “This is truly a festival to rival all other festivals. Only the finest food and wine will be served on the evening, and to ensure an exceptional experience, only a limited amount of tickets are available,” said Elmarie Rabe, Manager of Stellenbosch Wine Routes, “we therefore urge guests to book their tickets as soon as possible to avoid disappointment!’
Chris von Ulmenstein, WhaleTales Blog: www.chrisvonulmenstein.com/blog Tel +27 082 55 11 323 Twitter:@Ulmenstein Facebook: Chris von Ulmenstein Instagram: @Chrissy_Ulmenstein