The large increase in the number of Indian tourists holidaying in South Africa has led SA Tourism to publish a vegetarian cookery book, to guide local restaurants and hotels in the preparation of vegetarian, vegan, and Jain dining. ‘Guide to Vegetarian, Vegan & Jain Dining in South Africa’ is available free of charge to hospitality establishments, and has been prepared with input by the SA Chefs’ Association.
The latest SA Tourism newsletter reports that the Guide has 50 recipes for snacks, starters and sides, salads and soups, main courses, and desserts, and ‘lists food items that each group may (and may not) eat; gives a brief explanation of the culture that informs the dietary lifestyle of these tourists; and offers a wide selection of delicious recipes that will keep vegetarian, vegan and Jain visitors happy and well-fed as they explore and fall in love with South Africa’. The book also explains the differences between vegetarians, vegans, Jain eaters, pescatarians, and lacto-vegetarians, and suggests the best local places to source ingredients. Jainism is a religion in India which dictates vegetariasm, but its adherents may not eat root vegetables, says Wikipedia.
‘South Africa is justifiably famous globally for its cuisine and delicious fresh produce. We want to make sure that South Africa delights the palate of every single visitor – even those whose dietary preferences are strictly vegetarian,’ said Thulani Nzima, CEO of SA Tourism. ‘We also want to educate the local hospitality industry and tourism operators about how to best meet the dietary requirements of these visitors,’ continued Mr Nzima.
One of South Africa’s fastest-growing tourism markets is India, which grew more than 26% in 2011 and continues its strong growth. ‘Our research has found that the culture of visitors from India differs markedly from South African Indians, and although Indian visitors love our destination, their specific dietary needs are not taken care of in South Africa,’ added Mr Nzima.
It would be useful if SA Tourism could also prepare a guide to cultural differences within South Africa in respect of Breakfast. We have seen expectations for Breakfast of visitors from Johannesburg to be vastly different to those of other South African guests.
‘Guide to Vegetarian, Vegan and Jain Dining in South Africa‘, SA Tourism, email@example.com.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage