Tag Archives: ‘100 Women 100 Wines’

Cape Town Tourism CEO departure could benefit City tourism!

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, will be leaving the organisation in July, she announced on Thursday, after nine years at its helm. While she wrote in the media statement that she had not renewed her contract with Cape Town Tourism, we believe that it is her organisation’s funder, the City of Cape Town, that may have decided to not renew her contract, Councillor Grant Pascoe finding her to be ‘inedible’, as per its original media release!

Mrs Helmbold took over the reins at Cape Town Tourism when the previous Section 21 Cape Town Tourism company was closed down by the City of Cape Town by bleeding it dry financially.  At that time Sheryl Ozinsky was the CEO of the organisation, and I served on the Board as its Deputy Chairman. I remember the sad day for Mrs Helmbold at that time, when the V&A Waterfront’s Tourist Information Centre, headed up by her, was closed down, and we tried to help mop up her tears.  Much has changed since then, Mrs Helmbold having grown in confidence when she was lucky to have been appointed as CEO of Cape Town Tourism, to step into Ms Ozinsky’s shoes.  Mrs Helmbold is a friendly person, and a good networker, but she never had the energy of Ms Ozinsky, who was able to generate reams of free publicity for Cape Town with a close to zero marketing budget at the time.  In the nine year period Mrs Helmbold became very powerful, and received support and protection from the DA powerfrau team of Premier Helen Zille and Mayor Patricia de Lille. She must have felt very safe with the support, allowing herself to slip in her performance levels over time, especially in the past two years:

*   She took long maternity leave for the birth of her daughters, over two busy summer seasons, and little marketing happened in her absences.  Her priorities had clearly changed, and she increasingly ‘mommy Tweeted’ photographs of her children, on a Twitter account that is widely read by the tourism industry as she uses it when she comments about Tourism.  Her personal Twitter account has a link to the Cape Town Tourism website.  These days she hashtags her #MommyTweets, almost in proud defiance!

*   She has had inappropriate relationships with some of her staff, treating Skye Grove and Vel Corcoran as friends rather than as colleagues.  Ms Grove took photographs of Mrs Helmbold’s children at birthday parties, and was thanked via Twitter.

*   She appears to not have been able to reprimand her staff, particularly Ms Grove, who does not hide her personal agendas relative to others in the tourism industry, in retweeting disparaging Tweets, blocking tourism players, not retweeting all positive Tweets relating to Cape Town but only those of a select few, completely unacceptable in her role as the PR and Communications Manager of Cape Town Tourism.   She allowed Ms Grove to work for outside events, such as ‘100 Women 100 Wines’ two years running, in handling the media coverage for the organisers,  and even paying a R20000 sponsorship towards the event in the first year.

*   She appointed Ms Grove to handle Public Relations, without testing her capabilities. The media releases, written by Ms Grove, have been poor, with grammatical errors, inane comments attributed to Mrs Helmbold, and poor proof reading!  The media release announcing Mrs Helmbold’s departure contained a major error, which led to a correction having to be issued, Councillor Grant Pascoe not having found Mrs Helmbold to be ‘inedible’, as per the original media statement sent out.  The media statement should have been checked by Ms Grove, Mrs Helmbold, Councillor Grant Pascoe, and Cape Town Tourism’s PR company Rabbit in a Hat Communications, yet it still was issued with the error!

*   She threatened legal action against ourselves for the criticism we and tourism commenters posted on our blog about her organisation’s poor marketing performance, using Cape Town Tourism’s limited financial resources to brief the organisation’s lawyers to issue a legal threat, which came to nothing. She tried to have our membership of Cape Town Tourism cancelled, at a time when it had expired and we had decided to not renew it, due to the poor marketing performance by Mrs Helmbold’s marketing team, despite the appointment of Mrs Corcoran as its Marketing executive.  Similarly, Mrs Helmbold allowed Ms Grove to brief the same legal firm to threaten us with legal action recently about our blog and comments posted by others.

The real thorn in Mrs Helmbold’s side has been the establishment of the City of Cape Town’s own Tourism, Events and Marketing department, in opposition to Cape Town Tourism, one could say.  This meant that Destination Marketing was removed from Cape Town Tourism’s mandate, and with it a few million Rand from the budget too, seen by many in the industry as a vote of no-confidence by the City in Mrs Helmbold’s leadership. The City is using the reduced Cape Town Tourism monies to fund its own marketing of the City (none of its work is visible yet)!  At the time that Mrs Helmbold went on the Turkey trip last September we had already heard that the City was considering not renewing Mrs Helmbold’s contract.

While one can speculate that Mrs Helmbold’s departure will be good for tourism as there can only be more marketing done than by Mrs Helmbold, and less Tweeting and politicking, as Mrs Helmbold had increasingly taken to. What is a concern though is that Mrs Helmbold leaves in five months, and the City will be advertising her position.  We know from Wesgro, the provincial tourism marketing body, that it is extremely difficult to find a suitable tourism leader, Wesgro still not having found a Tourism CEO in the past ten months since the previous Cape Town Routes Unlimited was amalgamated into Wesgro!  This is bad news for Cape Town and the Western Cape, if both bodies are leaderless – even with leaders no marketing has been visible for our region, so this will just get worse, one can predict!

The Cape Town Tourism media release highlighted Mrs Helmbold’s achievements, including the amalgamation of the various tourist information bureaus across the City and Somerset West, and many marketing campaigns she is praised for, which we have seen generating little benefit for our tourism industry!  Sabine Lehmann, Chairman of the Cape Town Tourism board, described Mrs Helmbold as ‘fearless’ (the context is not explained and we can not think of examples), and passionate about Cape Town (yet she did an intensive PR job for Istanbul when she was part of the Turkey delegation, and Tweets about Pringle Bay all the time).  Councillor Pascoe thanked Mrs Helmbold for her ‘leadership, commitment, and dedication to (sic) promoting Cape Town, both locally and internationally.  She has left an indelible mark on Cape Town and the tourism industry’, as if Mrs Helmbold has left the organisation already!

Mrs Helmbold leaves Cape Town Tourism at the end of July, the media statement says, but her contract expires at the end of June.  She will still present the organisation’s Annual Report at its AGM in October, where she will ‘hand over the reins to the new CEO‘!  She is said to start her own tourism consultancy business.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

New Year kicks off with Twitter bullying, bashing, and blackmail!

The past twenty four hours have seen bullying, bashing, and blackmail on Twitter, kick started by an abusive Tweet by über Tweeter Jane-Anne Hobbs Rayner, who accused us of ‘cyber bullying‘ her ‘friends’ Mariette du Toit-Helmbold (CEO) and Skye Grove (Communications and PR Manager) of Cape Town Tourism, supermarket wine promoter Michael Olivier, and Eat Out editor Abigail Donnelly!   Not only was her stream of Tweets disparaging, but she also blackmailed her 5000-odd Followers with the threat of being unfollowed!  One would have expected the New Year to have had a gentler start!

Hobbs is a ‘mommy food blogger‘, her Juno and now Scrumptious blogs having impressed in the past with the quality of her photographs, and portfolio of recipes.  In the time that we have known her, we have had little interaction, seeing each other at odd Franschhoek Continue reading →

Restaurant Review: Lizette’s Kitchen brings a touch of Asia to Hermanus!

I had heard about new restaurant Lizette’s Kitchen in Hermanus from a review by JP Rossouw and tried it a week ago with my colleague Carole.  It is a refreshing addition to what is generally an average collection  of restaurants in this seaside village.

The restaurant opened three months ago, and  is cleverly located on the traffic circle as one enters Voëlklip, a historic house built around the 1920s and was the first farmstead in Voëlklip, which everyone who has been to Hermanus will know.  It is a large property, which was lovingly renovated by Lizette Crabtree and her fiancé Scott, following prescriptions of the Heritage Council.  They did not use any decor design service, they said proudly, and it is one of the smarter restaurant interiors we have seen in Hermanus. The building is also the home of Scott and Lizette, laughingly telling us that they sleep in the garage.  The off-street parking area is neat and spacious.  The seating space is large, inside and outside, and the doors are stacked back so that the two merge.  One faces the traffic circle, with greenery behind it, and it has a very peaceful aura.  The roof has been newly thatched, and some interior walls must have been removed to create the open space.  One section has a bar counter, and further down one can see a lounge area with a fireplace.   At the till there is a Buddha, next to a vase of proteas.  There is a lot of wood – on the floors, the table tops, and the (rather uncomfortable) café style chairs.  Outside sheets of corrugated iron have been cleverly used to make planters in which jasmine is growing.  The waiters wear black shirts and pants, with a Hermanuspietersfontein branded apron.

Scott and Lizette met in Vietnam, where she worked in the kitchen of a large top hotel. They managed a $10 million boutique chain resort, but decided to come back to Lizette’s home country, although she never previously lived in Hermanus.

Outside a bar counter has been made from wooden crates, and Creation gets a plug, its branded crates having been used.  We were told that three wine estates have a special home at Lizette’s Kitchen, Boekenhoutskloof being prominent, its winemaker Marc Kent having a soft spot for the restaurant, and he has made umbrellas and other support available to the restaurant.  Interesting was a new Boekenhoutskloof brand Le Cap Maritime, which we heard about from Scott, which is served in Business Class on Emirates flights, and is now available (Sauvignon Blanc 2011 – at an inexpensive R25 per glass/R90 per bottle, and Shiraz 2010 – at R25/R100) at the Hermanus restaurant, having been made from grapes from Hermanus, and the label describing the brand as ‘A coastal venture by Boekenhoutskloof’. Lizette had met Marc a number of years ago, having worked as chef in Franschhoek at La Petite Ferme, and at Monneaux Restaurant, when Chef Reuben Riffel had left to open a restaurant in the UK. Lizette left for Vietnam, taking 20kg of Springbok as her luggage, and a case of wine each from eight Franschhoek Vignerons was shipped over. She hosted a South African promotion in that country, most of these wines now selling well in Vietnam.  Other favourite wine brands the restaurant supports are Creation, and Hermanuspietersfontein.

We were welcomed by the waiter Astin Jangle, and I asked him if he could print out a copy of the menu,  so as to not have to write down the whole menu.  He seemed very unsure about my request, and had to call on Scott for permission.  Scott initially was hesitant, saying we should see the menu on the website, as it changes so often.   When I mentioned the Rossouw review, he opened up, and told me that they did not know when JP visited the restaurant. They appeared annoyed that he had called it a Vietnamese restaurant, not having got the concept right, they felt.  Our Franschhoek connection, and knowing Boekenhoutskloof, helped to relax Scott, and he relented on providing a copy of the menu.   The menu is described as being Afro-Asia fusion, to describe Lizette’s South African roots and the influence that Asia, and more specifically Vietnam, has had on both their lives.

A nice touch was the rolled facecloths brought to the table, with a fresh fragrance, which the waiter could not identify.  Carole and I were both undecided about what to order, and had a lot of catching up to do, so Lizette volunteered to bring three courses to the table, our only proviso being that it should not contain chilli or be too hot.  Lizette suggested that we share the three dishes. Commendable was the black material serviette, although there are no table cloths, with only a cheap-looking place mat.  Carole ordered an alcohol-free Mojito, the Mosquito looking beautiful with a slice of watermelon and a piece of sugarcane.  We started with Saigon Summer Spring Rolls (R65), a combination of fried spring rolls with a bite, and fresh (i.e. raw, as we discovered, and therefore tasteless) rice paper rolls, served with three dipping sauces, being chilli jam, peanut, and Hoisin.   This was followed by the best dish, being Paprika Squid served with Tabbouleh, which was sautéed with lemon, and was served on broken wheat salad with Spanish onion and tomato (R65).

The third dish was Bun Cha, a traditional North Vietnamese dish offering three variations of pork, being pork rashers, pork patties, and (once again) pork spring rolls, with which came cold rice noodles, fresh herbs, and the Hoisin dipping sauce again (R75).  This was the order we had placed, and therefore we asked for the bill. The waiter begged us to try the dessert, being a very delicious lemon curd served with home-made shortbread and a slice of apricot (R30), even though we had not ordered it, and made it sound as if it was a special ‘gift’ offered by Chef Lizette.  Only when checking the bill that evening did I see that we were charged for this ‘gift’!

The menu introduction explains that it is varied, reflecting ‘our journey from Africa to Asia’, and that ‘the flavours are fresh and pronounced’, and that only the best local produce is sourced.  The Asian dishes are made using traditional recipes, and no seasoning has been added commendably, allowing the diner to add fish sauce, herbs, sprouts, soya, lemon, and more, to suit one’s preference of a sweet, sour, or salty taste.  One is wished ‘Chuc ngon mien’, a wonderful meal.   Most dishes are Vietnamese, but with some Thai and North African dishes too.  There is a bread and cheese section, a plate of mezzes costing R75; Pita wraps are available with fillings of beef, chicken and lamb, at R55; Artisan Flatbreads are served with options of chicken, pork ribs, lamb, goats’ cheese, and tiger prawns, at R52 – R65; salads are unusual, including Lamb Kofta, and Moor Lamb Kibbeh, both containing lamb patties (R78);   Noodle Bowl dishes, served with prawns or beef red curry, cost around R75; Tom Yum soup is R70 and a Vietnamese Pho Bo beef broth R50; Moroccan lamb shanks cost R130, and are served with Tabbouleh and a Greek salad; Thai style steam mussels in coconut and sweet chili cost R70; linefish steamed in bamboo, prepared with sesame, ginger and soya, costs R84; and a Vietnamese Heo Kho To interestingly contains braised pork belly stew with quail eggs R75.  The dessert list contains a mix of very basic South African treats (ice cream and Bar One sauce, brownies, cake) as well as Che Chuoi, a traditional Vietnamese warm sago, banana and peanut pudding, all very reasonable priced in a range of R22 – R35.

The wine list is part of the menu, and wines are listed under quirky headings, more creative than those used in the ‘100 Women 100 Wine’ so-called competition! So, for example ‘Refreshing, zingy wines’ are La Petite Ferme’s Sauvignon Blanc 2012 (R165) and Beaumont’s Hope Marguerite Chenin Blanc 2011 (R200). ‘Rosé, not just for the girls’ lists Hermanuspietersfontein’s Bloos 2012 at R108, and Sir Robert Stanford Rosé 2012, at R135. The ‘Fat Cat Selection’ offers the Sir Robert Stanford Shitaz 2009 at R195, Boekenhoutskloof The Chocolate Block at R320, and Bouchard Finlayson’s Hannibal 2008 at R350. Wines by the glass are very reasonably priced, ranging from R21 for Sir Robert Stanford’s Cutter’s Cove Chenin Blanc  and Helderberg Wijnmakerij Cabernet Sauvignon at R21, to Creation’s Syrah/Grenache R35/R145.  ‘Bubbles’ by the glass are by Krone (R30/R160), and Domaine Des Dieux Rose of Sharon (R150), and Bollinger Special Cuvee Brut NV costing R850 are also on offer.

While the waiter was very helpful and friendly, he disappointed when we wanted to leave in a hurry, to make a 14h00 meeting, and he told me that he could not bring the credit card machine to the table due to the portable one not working, which meant that I had to go to the bar counter.  When I got there, an older lady expressed surprise, saying that the credit card machine had been fixed that morning, and should have been brought to the table.   The duplication of foods in what we were offered, the raw spring roll, and the forced acceptance of a dessert we did not order were off-putting. The presentation of the dishes is very attractive. Conservative Hermanus and tourist palates may find the menu too Asian, with too few familiar dishes.  The venue itself is attractive, barring the bathroom, offers enough parking, and is not as crowded as the seafront restaurants in the village.  The food and beverage prices are reasonable, and it would be a great meeting place for out of town visitors to Hermanus, staying in Voëlklip in particular.

Lizette’s Kitchen, 20 on 8th Street, Voëlklip, Hermanus.  Tel (028) 314-0308.    www.lizetteskitchen.com. Daily from 11h00, lunch and dinner.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

How should SA’s top restaurants be judged?

The Eat Out Top 10 Restaurant Awards 2012 and the Alto Top 100 Places to Eat Cape Town 2012 have once again raised the issue of how restaurants should be judged.   Should the country’s top restaurants and their chefs be judged by their peers, a panel of chefs, or should they be judged by the restaurant patrons by sms or e-mail, as one would vote for Idols?

For restaurants to be judged fairly:

*  The rules and judging criteria must be clearly specified.  Eat Out has these on the website.  The rules are that the restaurants eligible for the Top 10 Restaurant awards must have operated for a year (it does not address the chef change at all, interestingly!), the owners and Continue reading →

‘100 Women 100 Wines’: Cape Town Tourism markets non-tourism event it did not organise!

Cape Town Tourism has the mandate to market Cape Town as a tourist destination. One wonders why its Communications and PR Manager Skye Grove did the PR for the ‘100 Women 100 Wines’ event held at the Table Bay Hotel on Saturday, when the event was not organised by Cape Town Tourism, and was a commercial venture which received sponsorship from Ultra Liquors!

Last year the event with the same name was criticised by the wine industry for its lack of credibility, for its sighted evaluation of the wines, even though sighted wine judging critic Neil Pendock was the co-organiser then too, for being ‘frivolous, patronising, and a joke’, and for its zero tourism impact.  We asked then already why Cape Town Tourism had paid R20000 to the organisers of the event, which had no tourism benefit, having been heavily focused on attracting ‘Black Diamonds’ from Johannesburg.  Last year the event was held over two days at the V&A Hotel, Tops at Spar being the main sponsor, and the 100 ladies were spoilt with dinner, lunches, and overnight accommodation.

One wonders then why Cape Town Tourism is the only ‘sponsor’ to have supported the event again, Tops at Spar, the airline, Destiny magazine, and the V&A Hotel having withdrawn their support.  Ultra Liquors paid R120000 to sponsor the event this year, and Cape Town Tourism CEO Mariette du Toit-Helmbold wrote that her organisation did not pay a sponsorship fee this year.  What she did not reveal was that Grove was ‘managing the communications and publicity aspects of the event’, according to Clare McKeon- McLoughlin’s blogpost on Spill blog, at no compensation to Cape Town Tourism, in what would have been Cape Town Tourism time, one would assume!  The event was not held in low season, which is what the industry was crying out for in winter. Mark Norrish, MD of Ultra Liquors, when warned about the organisers’ reputation, said that he had the McLoughlins and Pendock firmly under control, and that they had to follow his instructions.  His financial contribution must have been far reduced to that received last year, as the event was only run over half a day, with no meals, there being only one mention on Twitter of canapés served at the event.

As there was no airline sponsor for the event this year, most attendees were from Cape Town, with a handful from other areas such as Stellenbosch, Somerset West, and Elgin.  Once again one wonders why Cape Town Tourism was involved in an event which was largely attended by Capetonians, not making Marketing sense at all!  Mrs Helmbold showed that she had no idea what her organisation was sponsoring, welcoming Capetonians to Cape Town on Twitter: “100 Women 100 Wines is the world’s first wine competition judged by women for women. Welcome to ladies! “! Mrs Helmbold’s knowledge of wine terminology in the Cape Town Tourism media release is also embarrassingly poor: “100 Women 100 Wines is a welcome addition to Cape Town’s event landscape. It’s becoming a regular on the Cape Town calendar and is now an annual event that brings together women from different cultural backgrounds and demographic groups in order to celebrate the Cape’s great vine (sic) offerings at an unusual, fun-filled affair”.

While Ultra Liquors has grown its Social Media presence, it must be bitterly disappointed by the low Twitter coverage of the event, and the low Twitter following most attendees had, many having fewer than 10 Followers, with just four having more than 1000 Followers, @NatalieRoos with her close to 5000 Followers only Tweeting twice during the event.  #CapeTownTourism was only Tweeted once!  No media representatives attended the event this year, and there has been no post-event media coverage.

The publicity for the event did not indicate how the 100 wines were chosen for the event (in Tweets during the event there was regular reference to 350 wines, but this is not explained).  The 100 wines were divided into categories, including ‘The Boss is Coming’, Sunny Day Wine’, After a Long Day at Work’, ‘Long Lunch’, and ‘Best Braai Wine’!

The wine industry paid scant attention to the event on Twitter.  Calling the attendees ‘judges’ of the ‘Ultra Liquors 100 Women 100 Wines competition’, not selected on the basis of wine knowledge, is an insult to serious and professional wine competitions.

Surely Cape Town Tourism does not have a budget in time and money to support events of friends?  Surely its job is to attract tourists to Cape Town? This sets a precedent and means that, in fairness to all event organisers in Cape Town, Cape Town Tourism should do the marketing for every event that is hosted in Cape Town for free!  Cape Town Tourism received scant acknowledgement by the attendees for its role in the event, a marketing failure in itself for the tourism body.

POSTSCRIPT 16/11:  Writing a comment on the Spill blog, Michael Olivier shows how out of touch he is, by commenting as follows: “So – when we having 100 wines, 100 boys? This is a good thing you are doing for the wine industry”.  The wine industry has scarcely reacted to the wine event, it having no credibility!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

Cape Town Tourism’s outgoing Chairman admits to failure in addressing Seasonality!

The article about Seasonality in Southern African Tourism Update on Thursday, quoting outgoing Chairman of Cape Town Tourism Ian Bartes, was surprising in its honesty in admitting that ‘Cape Town needs an orchestrated and cohesive effort by the public and private sector to change its seasonality problem, which has not improved over the past decade despite numerous winter tourism campaigns‘!  Surprising too is that he states that attempts to contain Seasonality have been unsuccessful, which means that he is pointing a finger at Cape Town Tourism, which has been tasked with addressing Seasonality.

Mr Bartes expanded by saying that Seasonality is the reason why most international airlines (and SAA too, one can assume) do not service the Cape Town route all year round, and ‘why prices are hiked over the season to make up for winter losses‘!

In the past 10 years Cape Town has been 200 000 passengers short in each of the winter months relative to the good summer months, to justify a year-round airline service, and Mr Bartes admitted that ‘We haven’t changed the situation in 10 years’! This admission is ironic, as Mr Bartes has been the Chairman of Cape Town Tourism for the past eight years, and should have known better than any other Board director how the airlines work, and how dire the winter situation is for them.  Interestingly, Mr Bartes offers the solution to Seasonality, and one wonders why he did not practice what he preaches in his capacity as Chairman of Cape Town Tourism: ‘Unless we address the seasonal drop we will not get the air access we want. We need to stimulate supply by talking to the airlines and we need to stimulate demand by investing in more events in the winter months’.

The tourism industry has called on Cape Town Tourism to schedule more events in winter, and it has been promised year on year by its CEO Mariette du Toit-Helmbold that this would happen.  Yet no new events have been added to the Cape Town events calendar in the winter months of May – August.

Of greater concern is the future projection by Mr Bartes, stating that ‘demand in general is dwindling due to the economic crisis in key source markets and soaring fuel prices pushing up airfares. He explained that the seasonal airline service reflects the decline in the number of tourists from Germany, the Netherlands, the UK, and France, whereas arrivals from Africa, Asia, North America, and the Middle East are increasing.  In the twelve month period from April 2011 to March this year passenger numbers of 8,6 million at Cape Town International only grew by 4,6%, while Mr Bartes projects zero growth in arrivals in the next two years. Just more than 80% of passengers (7,1 million) arriving at Cape Town International are domestic passengers, and the arrivals are expected to grow in the next two years, while the 1,5 million international arrivals are expected to decline over the same period.

The article did not state what the occasion of the interview with Mr Bartes was, and has not been issued by Cape Town Tourism as a media statement.  It is unlikely that the interview was conducted in Mr Bartes’ capacity of Service Standards Manager at Cape Town International, as Mr Bartes is not the airport spokesperson.

Seasonality is a harsh reality for the tourism industry in the Western Cape, and bites deep into the pockets of all its operators in our industry.  Monies made in the six good summer months is cancelled out in paying operational costs and fixed expenses in the winter months, meaning that many break even or make a loss, as has been the case since 2010 in particular.  Cape Town Tourism’s pathetic attempts at hosting events such as the Travel ‘Bloggers’ Tweet Up in August, and the ‘100 Women 100 Wine’ event it ran last year and is repeating next month, its ad campaign with Thompson Tours in the Sunday Times, and its constant Tweeting at the expense of all other marketing communication, have made no impact in bringing more visitors to Cape Town in winter!   By contrast, Franschhoek Wine Valley has worked for years in hosting events in winter, its Bastille Festival filling the town on the weekend closest to Bastille Day, no matter how bad the weather is.  The tourism body has grown its portfolio of events to one a month, which means that many tourism businesses are close to full on one weekend a month at least. One hopes that new City of Cape Town Place Marketing Director Rory Viljoen will make Seasonality his priority in developing the Strategic Plan for marketing Cape Town!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: WhaleCottage

Cape Town Tourism loses Destination Marketing role, vote of No Confidence by City of Cape Town! (First impressions)

Despite a warning e-mail sent to members of Cape Town Tourism the day before its AGM held at the Cape Town International Convention Centre last night, it appears that the news that the City of Cape Town has established a new Directorate of Tourism, Events and Marketing, and will be taking over ‘Destination Marketing’ from Cape Town Tourism, accompanied by a Budget cut, was confusing to most attending the AGM.  The new City of Cape Town T (Tourism) E (Events) A (Arts and Culture) M (Marketing) directorate, under the management of Executive Director Anton Groenewald, will take over the marketing of Cape Town, and therefore reduces the Budget of Cape Town Tourism, which will now focus on Visitor Information Services and ‘Tourism Marketing’!

This was not the only shock of the evening, which was preceded by the election of three new Board members, which according to the Cape Town Tourism constitution all had to be ‘Black’ (defined as Black African, Coloured and Indian) it was explained by the election auditor Achmat Toefy.  Nine nominations had been received for the three Board seats, and whilst the female quota of two has already been met by the incumbent Directors, there were no existing ‘Black’ Directors, and therefore members had to vote for 3 out of the 6 ‘Black’ nominees, despite excellent candidates such as ‘white’ Guy Lundy, now at Future Insight Consulting.  One wonders how many members refused to vote, or spoilt their ballot!  Ian Bartes, the diplomatic Chairman of Cape Town Tourism, has not made himself available for another term, probably realising how tough the year ahead will be, in negotiating a role for Cape Town Tourism and sufficient Budget to continue its work.  The interesting question is who of the ‘German Troika’ will be elected as the new Chairman: Sabine Lehmann, CEO of the Table Mountain Aerial Cableway Company has been the Deputy Chairman, and could be a tough Chairman for the City to negotiate with, although she may need to stay on the right side of the City for her business.  Nils Heckscher, GM of the Winchester Mansions, and ex-Chairman of FEDHASA, is a known Yes-man, and would be an ideal push-over for the City.  Susanne Faussner-Ringer, owner of Greenways, would be a very tough negotiator too but is disliked.  Existing Board members Pierre du Plessis, a ‘Friend’ of Cape Town Tourism and not from the tourism industry, and Sarah Struys of Kirstenbosch, as well as the three newly elected Board members marketing consultant Craig Kensley, Enver Mally of African Eagle Daytours, and Jonathan Jacobs of Tourism Enterprise Partnership would be less likely to be elected Chairman.

Then there was the oddity of a number of changes to be made to the Constitution, no copies of the resolutions being sent to members prior to the AGM.  Slide after slide of the resolutions, not readable to most the audience in the 1000 seater hall, were rushed through by Toefy.  He seemed to indicate that the resolutions only related to some typing errors in the Constitution, the re-appointment of the auditors, and the 14% increase in the Directors’ emolument from R350 to R400 (period not specified), all contained in one resolution, and not separated.  No one voted against the adoption of the resolution, most not knowing what was going on.

In his Chairman’s address, Ian Bartes spelt out the impact of the City’s decision on Cape Town Tourism, reminding the audience of the member resolution in 2008, giving Cape Town Tourism the mandate to add Destination Marketing to its portfolio, responsible for the full tourism destination management and marketing service, due to the City’s unhappiness with the marketing role of the then Cape Town Routes Unlimited, the City placing its 50% contribution into Cape Town Tourism, at around R40 million.  Anton Groenewald was appointed to head up the directorate of Mayoral Committee Member for Tourism, Events, and Marketing Grant Pascoe late last year.  He informed Cape Town Tourism in August that its role would change, and its Budget would reduce, the figures only supplied last month, a decrease in the budget to R 36 million, from R42 million the year before.  The Budget reduction means a loss of R2,1 million, due to commitments which had already been made with suppliers.  To prevent a qualified audit and any instability in the operation of Cape Town Tourism, Chairman Bartes had been mandated to sign the City’s Service Level Agreement ‘in good faith’ , he said (we read this as meaning ‘under duress’).  When asked, Bartes did not deny that the implication could be job losses at Cape Town Tourism.  He also ominously wished the new Board ‘good luck’ for the new journey with the City of Cape Town!  He did not present Financials, a fundamental part of an AGM!  A sign of the tough times was the very thin ‘goody bag’, only containing the list of Board nominees, and a packet of Europcar mints!

The CEO speech by Mariette du Toit-Helmbold was a short and sweet presentation without many gimmicks, only a few slides representing their broad categories of work, very understated compared to the normal glitz and glamour, and mainly focusing on their new ‘MyCapeTownHoliday.com’ Facebook competition.  She spoke in her usual ‘Digital Nomad’ speak, using the same concepts of previous talks, praising her organisation’s Facebook fan statistics and R45 million media coverage value, trying very hard to sound confident and unaffected by the City’s devastating news to her organisation.  She praised her staff, but did not call them up to the stage as she did in the past, only acknowledging the soon-to-depart Cathy Alberts, who has been at Cape Town Tourism for years and is leaving to head up St Helena Tourism (her role will be taken over by controversial Communications Manager Skye Grove, a first sign of money-saving).  She said that they have an ‘innovative marketing strategy, but uncertainty about the funding’.  The National Geographic campaign will be funded from their own income, she said. She could not talk about any future plans for the year ahead, which the AGM has been a platform for in the past, because she and her team have no idea where the City will be taking them. She did confidently state that Cape Town Tourism is ‘the best agency to deliver Tourism Marketing and Visitor Services’.

Mrs Helmbold was followed by Mr Groenewald, and he explained his new TEAM concept, having taken a top executive (Rory Viljoen) with international marketing experience at Distell and Coca Cola on board to market Cape Town. They will retain the focus on ‘established markets’ USA, the ‘European Union’, Scandinavia, the UK, and some African countries. Almost a third of their spend will be on new markets, mainly BRICS countries.  There will be an increased focus on Arts & Culture, with a Cape Town Carnival planned for 16 March, and to be held on the Fan Mile.  There will be greater co-operation with the private sector to gain greater revenue out of the City’s assets (the Cape Town Stadium, City Hall, and Grand Parade).  His justification of the Turkey trip did not really go down, calling Istanbul the ‘gateway to an untapped market of 40 million’, and making it sound as if their trip had led to an increased number of Turkish Airlines direct flights per week between Istanbul and Cape Town. Sport brand collaboration will increase, as per Manchester United’s visit, and information about the economic impact thereof will be released soon, and the soccer team is set to return.  The City wants to make money out of such events. An Arts Festival is to be established.  We have heard it so often, but it was said again: more events will be focused in the May – October period.  Talks are underway with Western Province Rugby about Newlands Stadium/Cape Town Stadium.  Revenue sharing in the acts coming to Cape Town (Lady Gaga, Red Hot Chili Peppers, Linkin Park), and sports events like Kaizer Chiefs, the J&B Met, Argus Pick ‘n Pay Cycle Tour, ABSA Cape Epic, and more will be the focus in using the Cape Town Stadium and in generating income for the City.  The naming rights for the Cape Town Stadium cost R20 – R40 million.  ‘Pouring rights’ per event will cost R1 – R1,5 million.  Advertising space will be sold to generate income.

When asked what the difference between Destination and Tourism marketing is, Mr Groenewald did not really clarify, only saying that Cape Town Tourism would still represent Cape Town at tourism exhibitions such as ITB and WTM, and that his organisation would be negotiating with soccer teams!  The McGrath Collection GM Tony Romer-Lee quite rightly asked why this decision had been made mid-year.  Mr Groenewald said that the City had given Cape Town Tourism the marketing role four years ago, due to the poor execution by Cape Town Routes Unlimited.  As Wesgro has taken over this duty now at a provincial level, the City has decided to take back the marketing role, in using its assets to promote Cape Town. Whereas the City and Cape Town had one year Service Level Agreements renewed annually, the City plans to make it a three year one ahead, allowing both parties ‘to work collaboratively’.

The new heads of the City of Cape Town TEAM directorate are Rory Viljoen (Marketing), Events (Teral Cullen), Zaid Minty (Arts and Culture), Lesley de Reuck (Cape Town Stadium), and Freddie Prins (Strategic Assets), while the Research and Strategy position is still vacant.

The City’s shock moves were not discussed, as promised by Mrs Helmbold in the e-mail she sent to her members the day before the AGM, even though ten questions were allowed:

“We look forward to seeing many of Cape Town Tourism’s members and stakeholders at Thursday’s Annual General Meeting. We felt it would be expedient to send out an important communication prior to the event so that you are fully informed on the status of Cape Town Tourism’s mandate and funding from the City of Cape Town.

At the end of 2011, the City of Cape Town established a new directorate called Tourism, Events and Marketing. The Directorate consists of the following Departments: Tourism, Place Marketing, Events, Arts and Culture and Strategic Assets.

A delay in the implementation of the City of Cape Town’s new directorate and budget finalisation subsequently resulted in a delay in the confirmation of Cape Town Tourism’s funding and mandate for 2012/2013. The Board was informed at the end of May 2012 that the new directorate would have an impact on Cape Town Tourism’s mandate, in particular its destination marketing mandate, which would be limited to tourism marketing.

Subsequent to this notification, the Board of Cape Town Tourism has been in discussion with the City to clarify the impact on the organisation’s budget and programmes delivered. In the meantime, the organisation, as agreed with the City, continued delivery of visitor and tourism marketing programmes as outlined in its original 2012/2013 business plan and budget in good faith.

Confirmation of the City’s grant funding allocation for the year was finally received in mid-September 2012 (Cape Town Tourism’s financial year is aligned with the City’s, i.e. July -June), which were reduced from the budgeted grant funding of R42 million to R36 million. In effect, this means a reduced operating budget from R48million to R39million for 2012/2013.

A new Service Level Agreement was received from the City of Cape Town on 12 October 2012. It specified that Cape Town Tourism would now be responsible for tourism marketing in conjunction with the City and no longer destination marketing – a role that will now be managed internally by the City of Cape Town as part of its Place Marketing directorate.

Due to the delay in confirmation of the City’s grant funding for the year, revising operating budgets and concluding a new SLA, Cape Town Tourism will be unable to deliver on its full marketing plan and is at risk of a qualified audit due to its going concern status. Due to the budget and mandate changes some of our future plans will also be affected. The City will address the industry on its new structure, proposed place marketing activities and future partnership with Cape Town Tourism at the AGM.

Cape Town Tourism is committed to a continued positive partnership with the City of Cape Town and the Board is working with the City leadership to resolve the impact of these changes on the organisation and the tourism industry in the short term whilst negotiating a new long term agreement between the City and Cape Town Tourism. We wish to remind you that all guests are required to register for the AGM to ensure an enjoyable experience for all attendees. If you are unsure of the status of your registration for the AGM, this can be confirmed via e-mail to agm@capetown.travel.

The AGM will be an opportunity for Cape Town Tourism to share successes of the past year, unpack the revised budget, discuss the implications thereof and share the best strategy to mitigate the risks associated with the reduction in funding. Please send through any questions or comments that you might have on the matter to elana@capetown.travel in order for us to address it.”

Poor marketing of Cape Town by Cape Town Tourism, which we have criticised over the past two years, will soon be something of the past, the City clearly agreeing that it has not been good enough, and that Tweeting and ‘100 Women 100 Wines’ competitions alone will not bring tourists to Cape Town.  We have experienced Anton Groenewald in a ‘previous life’, as a Board member of the previous section 21 Cape Town Tourism, which was bled dry financially at the end of 2003, when we as a Board resisted the call to amalgamate into a united Cape Town Tourism consisting of all Visitor Information Centres in the Cape Town metropole, thus forced to do what the City demanded.  This may be the case again if Cape Town Tourism were to resist.

The tourism industry should be concerned about this turn of events.  For seven months we have been waiting to see action from Wesgro, the new provincial Tourism marketing body, without a Tourism head and not having done anything for tourism other than a provincial stand at Indaba in May!  Of greater concern is that it was stated that it will take the next six months for the City and Cape Town Tourism to thrash out the detail of who does what in terms of their new split roles of Destination Marketing and Tourism Marketing, respectively.  Surprising was how poor the understanding was amongst Cape Town Tourism members at the AGM, those that I spoke to referring to Wesgro as the new body doing the marketing for Cape Town.  Mr Groenewald did not appear to be impressed with his provincial colleagues’ performance to date either!

Speaking to Mr Groenewald after the AGM, one senses an energy and a determination, and a charming and welcome honesty in acknowledging that there is a lot to fix at Cape Town Tourism.   He welcomes critical feedback from the industry, because that helps to reinforce his observations (he supported our criticism of the Blogger Tweet-Up impression count, proudly PR-ed by Cape Town Tourism).  He wants to move Cape Town Tourism back into its predominant role of Visitor Information Services, and specifically to make money for itself from commissions on bookings, seeing a role for the organisation of being the official accommodation supplier for all major events in Cape Town, and even to official City of Cape Town accommodation requirements, but then at a reduced commission. He blatantly shared: ‘The more they make (from accommodation booking commissions), the more we can take from them’!

The months ahead will be most interesting as we observe this development, and we will report back what we see and know.  There will be follow-up blogposts about the AGM, as we are awaiting further information, and we will meet with Mr Groenewald, and Rory Viljoen, the new Director of ‘Place Marketing’ in the new City of Cape Town TEAM, shortly.’

POSTSCRIPT 20/10: News24 has a similar take on the events at the AGM last night, its implication for the marketing of Cape Town, and in its interpretation of it being a vote of no confidence in Cape Town Tourism!

Chris von Ulmenstein, Whale Cottage Portfolio:   www.whalecottage.com Twitter: @WhaleCottage

Pendock Fleur du Cap ‘top’ Cape Town Restaurants PR paradox: knocks food writers and bloggers!

Neil Pendock, writing on his blog yesterday, knocked bloggers and food writers by applauding their absence at the inaugural Fleur du Cap 100 Places to Eat Cape Town 2011: “What made the awards cocktail party unusual was that the usual cast of thousands – journos, hacks, bloggers, twits and hangers on – was conspicuous by its absence..” Yet the ‘Awards’ were organised by ‘little Irish devil‘ (his words) blogger Clare (‘Mack’) McKeon-McLoughlin!  How embarassing for sponsor Fleur du Cap, wishing to gain support from the media and bloggers for its brands, given that Pendock no doubt had an organising hand in the ‘Awards’!

Neil Pendock can be a really nice guy, as I experienced at the Compass Box Whisky Co tasting and blending afternoon a week ago.  But he has a nasty side too, as poor Su Birch of WOSA well knows, being the target of regular attacks in his Pendock Uncorked Sunday Times blog.   We can attest to his fierce loyalty to McKeon-McLoughlin, as he has blocked us on Twitter, due to our criticism of Cape Town Tourism’s involvement in his and McKeon-McLoughlin’s organisation of the frivolous ‘100 Women 100 Wines’ in August.

Now poor Abigail Donnelly is the next target, being the sole judge and editor of the Eat Out DStv Food Network Top 10 Restaurant Awards for the first time.  This year the judging committee of Pete Goffe-Wood, Anna Trapido and Arnold Tanzer, who received a substantial remuneration, it is said, fell away, and whilst there has been some muttering about this, I have not heard any chef denigrate Mrs Donnelly because of the organisational change. The Top 20 Eat Out finalist list has been announced, and the only rumblings about it is that Rust en Vrede is not on the list, having been the winning restaurant on the Eat Out Top 10 Restaurant list last year, but its Chef David Higgs left mid-year, and that Chef Henrico Grobbelaar has not been at Azure Restaurant of the Twelve Apostles Hotel for a full twelve months, which is what the Eat Out rules dictate.

On Sunday McKeon-McLoughlin had invited some of the Fleur du Cap ‘Top 100’ restaurants and announced the following (alphabetically listed) restaurants to be the Top 10 Restaurants in Cape Town, out of an initial list of 100:

95 Keerom – Giorgio Nava.

Aubergine – Harald Bresselschmidt

Bizerca – Laurent Deslandes

Dear Me – Vanessa Marx

The Foodbarn – Franck Dangereux

The Greenhouse – Peter Templehoff

Hemelhuijs – Jacques Erasmus

Planet Restaurant at the Mount Nelson – Rudi Liebenberg

Societi Bistro – Stefan Marais

The Test Kitchen – Luke Dale Roberts

If one compares the list to the Eat Out Top 10 Restaurant Top 20 Finalist list, Azure at the Twelve Apostles Hotel, The Round House, and Nobu at the One&Only Cape Town are obvious exclusions, while The Test Kitchen, The Greenhouse, and Planet Restaurant also feature on the Eat Out Top 20 list.  What makes the list above lose all credibility is the inclusion of Societi Bistro – whilst very popular amongst bloggers, who are regularly invited for lunch or dinner, and appears to be the McKeon-McLoughlin’s permanent dining room, it certainly does not feature on anyone’s top restaurant list for Cape Town!  Amusing is that Aubergine fell off the Eat Out Top 20 Finalist list, whilst having been an Eat Out Top 10 Restaurant last year, and appears on the above list!  A number of restaurant lovers queried its Eat Out inclusion last year.   Hemelhuijs and Dear Me Foodworld are great lunch venues, but only open in the evening once a week, and therefore are not in the same league as the other restaurants on the list, which serve lunch and dinner.

Ironic too is that Cape Town has lost its reputation as a top restaurant city, this accolade now having moved to the Winelands, Stellenbosch in particular, and therefore a list focusing on Cape Town only is like only handing out a second prize!   Pendock writes about the judges Bianca Coleman, Jos Baker and Anna Trapido that they are the ‘biggest culinary cannons’, an extreme exaggeration!  Trapido lives in Johannesburg, and hardly would have been able to judge all 100 Cape Town restaurants, especially given the short time between conceptualisation and execution of the Fleur du Cap Restaurant list.

A request sent to Eat Out editor Abigail Donnelly for a list of the finalists in the new categories of the Eat Out Awards has surprisingly been declined, even though some restaurants on the list are ‘bragging’ about their inclusion.  All eyes will be on Eat Out and Abigail Donnelly on 20 November, when the country’s Eat Out Top 10 Restaurants will be announced, in ranked order!

POSTSCRIPT 8/11: Interestingly, the Fleur du Cap website has no reference to the Top 100 Cape Town Restaurants list, nor to the Top 10 Cape Town Restaurants.  The media release issued by the Fleur du Cap PR consultancy GC Communications oddly does not provide any quotes by nor contact details for the Fleur du Cap Brand Manager Danelle Kietzmann!

POSTSCRIPT 8/11: This evening I chatted to Jos Baker, one of the four judges of the Fleur du Cap Top 100 and Top 10 Places to Eat Cape Town 2011, at the Platter’s launch.  I asked what the criteria for inclusion were, and she said it was to find restaurants that would ‘not be intimidating‘, ranging from the top-end to the ‘hole-in-the-wall’, to give a good spread!  She told me that most of the judges’ deliberations were done via e-mail.  When I asked her about Eat Out having one judge only, she said ‘no comment’.  When I asked her if further regional lists would be published, she gave me a look that confirmed this, without answering directly.

POSTSCRIPT 9/11:  One would have thought that the Mount Nelson Hotel’s marketing department would have known better than to have described their inclusion in the Fleur du Cap Top 10 Places to eat list as ‘a most sought after achievement’ in their November newsletter today!

POSTSCRIPT 10/11:  Food24 has included a link to this blogpost in its newsletter today.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Toffie Food Festival: No toffees, über-design, über-promise, under-delivery!

When writing our blogpost about the Toffie Food Festival, we wrote about a number of aspects about the organisation of the Toffie Food Festival and Conference that left much to be desired, the organisers making a number of promises which they did not deliver on.  I expressed my scepticism in the blogpost, but it was the talk by ex-blogger Julie Powell, theme of the movie ‘Julie & Julia’, that made me book, despite the high price tag.  Despite enjoying the morning sessions on Saturday, it was the organisers reneging on the confirmed booked secret dinner venue for Saturday evening that was the final straw, and therefore I decided to leave, with my money refunded, when the organisers failed to fix their acknowledged booking error.

The Toffie (no explanation was given by the organisers for this odd name, and there was no toffee, except at the SA Breweries food and beer pairing) Food Festival was not explained, and probably referred to the City Hall room with a number of stalls, creating a mini market, including stands for Woolworth’s coffee, the Queen of Tarts, Oded’s Kitchen, and a few more.  Another room had a number of beer brands for sale.  A further room sold pies from Jason’s, and here mini-croissants were available, being the over-promised ‘breakfast’!   A further room had a colourful Mexican Piñatas design (the organisers seemed to get their countries mixed up, as a link to Argentina was intended, with a speaker from this country).  The problem with all the extra features was that nothing was explained on arrival, or at the start of the Conference.   The registration desk staff, acknowledging our booking, said nothing about the bookings for the workshops running alongside the Festival, nor about the Secret Dinners, which took place in the homes of a number of hosts on Saturday evening.  One had to find out everything oneself.

The Toffie Food Conference was a one and a half day presentation of a random collection of speakers, some having nothing to do with food at all (these were last minute replacements for initially advertised international speakers, the programme having been amended as late as two weeks before its start, Wolfgang Koedel of Paulaner  Brauhaus and perfumer Tammy Fraser being added). The only common element some speakers had was that they had published books, but there was no theme commonality for the Conference overall.  The venue was a tacky dark room in the City Hall, on a noisy corner with taxi-hooting disturbance from outside, and not in the downstairs main City Hall auditorium, as one had expected.  We sat on uncomfortable cheap plastic chairs which had been wrapped in brown paper (this was the ‘creative’ decoration used throughout), which meant that there was a lot of rustling in the venue when one moved on one’s chair. The organisers clearly struggled to fill the venue, it not being full, and ‘gave away’ tickets on Groupon(unfair to those who paid for the weekend in full), as well as offered seats as give-aways on M-Net.   Even on late Saturday afternoon, free Secret Dinner seats were offered via Twitter!

The organisers of the Toffie Food Festival and Conference were artist Peet Pienaar (a grumpy looking ex-rugby player with a Paul Kruger look, and who has a bizarre CV on Wikipedia, which I should have read before booking) and Hannerie Visser (ex-publisher of VISI and TASTE at New Media Publishing), both of never-heard-of-before The President design agency, with what must be the sparsest website ever seen, with design work done for Babylonstoren, BOS, TriBeCa, Navigator Films, and Bruce Lee magazines!  Neither have any food experience, nor have they organised a Conference before.  Copied from Argentina, they organise secret CHOP dinners in their offices, with Pienaar cooking bizarre meals (e.g. veal brain ravioli, the dinner and drinks costing R350) on a weekly basis.   This concept was built into the Toffie Food Festival, each delegate being allocated to a host, at whose home one would have dinner. Hosts were mainly from the decor design field.  While it was meant to be a random match of delegates with host venues, I liked the sound of GreyLamp, being a pop-up restaurant, and therefore I wrote to Visser, requesting this as my dinner venue.  She agreed by e-mail a few days before the event.  When I found the desk dealing with the dinners, I was given details of a completely different host, an editor of an art magazine, who had nothing to do with food at all!  There was no explanation for the error, and one of The President staff promised to sort it out, promising to find me to confirm the correction.  As I had experienced during the booking process, this promise was not met, and I had to return to the desk again. Lying on the table was a (brown paper wrapped) ‘present’ for me, with the news that I could not attend the GreyLamp dinner, as it was fully booked!  I went looking for Visser, but saw Pienaar first, and he rudely told me that it was tough that they had made an error in promising the venue.  This was echoed by Visser, when I finally found her.  It was the way in which she spoke to me, in that it was her right to take a promise away by making a mistake, that annoyed me.  When she offered to refund the money I had paid in full, I accepted it, as their error was a major let-down.  So while I missed out on Julie Powell’s talk after all of that, I was happy to leave this badly organised space, and was able to follow her speech on Twitter.  I couldn’t help but smile when I saw a number of disparaging Tweets about the poor Braai that closed off the Festival yesterday, the promised Argentinian Asado barbeque having fallen away, and the R150 Braai package (for those that brought partners) consisted of only a chop, a sausage and a roll, once again a false over-promise.

The speakers at the Toffie Conference tried their best to make up for the poor organisation and behind-the-scenes dramas happening outside the presentation venue:

*  Kobus van der Merwe, of the cutest Paternoster eatery Oep ve Eet, which I discovered a year ago, spoke about his love for foraging for West Coast foods in the preparation of his meals, including soutslaai, dune spinach, veldkool, seevygies, waterblommetjies, wild sage, and wild rosemary.    He grows some of his own vegetables and herbs, and has access to free-range farm eggs, Khoisan salt, bokkoms, cow’s milk, and flour close by.  Not only do Kobus’ dishes look beautiful from the colourful wild plants he adds, but he is also inspired by shapes from nature, having developed a breadstick in the shape of a branch, and uses streussel to create the look of soil.  Bobotie made with calamari, meat or vegetables are a staple at his restaurant, as are gemsbok sosaties, he said.  The books by Louis Leipoldt and Renata Coetzee are his food inspiration. Kobus calls his focus at Oep ve Eet ‘Earth-to-plate’, or ‘Terroir food’ His food ideas and creativity in its presentation are well worth a book, but can already be seen on his blog Sardine Toast.

*   Eloise Alemany is a small-print-run publisher of her own books, written in Spanish, and which she described as combination food journal, cultural diary, story book and cook book.  She has French parents, grew up in Japan, ran ID magazine in the USA for a while, before moving to Buenos Aires.  Her passion is photography and publishing, she said.  The choice as speaker was unusual, as many a local cook book writer and publisher could have probably been more useful to food writers wishing to have guidelines about how to get their work published.  Ms Alemany’s books were available for sale, but are not available in English.  The covers of the books ‘Libro de Cocino’ and ‘Cuaderno Dulce’ are beautiful, but have no food in them.  She launched secret dinners in unique venues, such as an art gallery and a shoe shop, each with a theme, first for friends, and then expanded these when the unusual dinners received coverage in the Buenos Aires media.  Ms Alemany described herself as an ‘accumalator’ of beautiful things, which come in useful for the styling for shoots.  Buenos Aires experienced a ‘restaurant food revolution’ after the country’s financial crisis five years ago, and it led to interesting small neighbourhood restaurants opening. She encouraged delegates to stick to their vision, and to take risks in doing so.  Food styling must tempt the reader, it must inspire the reader in giving ideas of how to serve a dish, and it must be a memorable composition, she advised.  She varies her styling, some being busy, and others neutral.  She publishes a print run of 1000 books, distributing her books via small design shops in the main.  She concluded with the advice that one should do what one enjoys, and not that which one is good at.

*   Anna Trapido was a lively and informative speaker about the foods that have shaped Nelson Mandela’s life, being the author of ‘Hunger for Freedom’, and was the theme for the unusual lunch we were served on Saturday.  We received so much information that I have written a separate blogpost about it, to be published later this week.

*   I was very surprised when I saw a Taiwanese Barista featured on the programme, and even more so when I heard him speak his language, having an interpreter with him on the stage.  Once again, I wondered why an international speaker had to be brought in for this talk, when Cape Town has some excellent coffee specialists.  From Twitter, highlights of this talk by World Barista champion Tung-Yuan Lin were his development of Latte Art, going beyond the usual heart and leaf designs. He opened his first coffee shop GaBee six years ago, serving 100 different types of drinks.  After winning the barista competition, he pushed himself to develop new ideas, by using local Taiwanese ingredients such as sweet potato and melon; coffee, soda water and ginger; coffee and grapes to create a ‘red wine’; sweet corn soup coffee; creating ‘drinkable desserts’.  He advised delegates to push themselves to try unique combinations of ingredients to create as drinks.

*   Tammy Frazer’s talk on ‘Gourmand fragrances’ seemed completely out of place at a Food Conference.  Her talk generated few Tweets.

*  Wolfgang Koedel of Paulaner Brauhaus talked about beer, describing it as ‘liquid bread’.  Draught beer is ‘cool and trendy’ again, he said. During the World Cup 72000 pints of Paulaner were drunk.

*   Renata Coetzee wrote ‘Koekemakranka: Khoi-Khoin Kultuurgoed en Kom-kuier-Kos’, a Gourmand World Cookbook Award winner.  Her interest in food culture goes back 60 years, incorporating etiquette and folklore too.  She was particularly interested in African food culture, which had not been written about previously. Early civilisations would have eaten a lot of shellfish, bulbs and wild animals, she said.  The Khoi prepared food in claypots, and through mixing foods, stews were born.  Fat from sheeps’ tails was the most common ingredient of Khoi dishes.  Ms Coetzee has reworked the traditional Khoi recipes to make them palatable for Westerners.

*  Julie Powell’s success as a blogger, and subsequent author, in documenting her cooking of Julia Child’s recipe book in one year, and leading to the making of the movie ‘Julie & Julia’, cost her her marriage, which became the theme of her second book, called ‘Cleaving: A Story of Marriage, Meat, and Obsession’. With her marriage on the rocks, Ms Powell decided to do a butcher’s course, a good escape for her, and she enjoyed ‘hacking up meat’.  It is very ‘hip’ to be a butcher these days, she said. She is concerned about the origin of her meat, and it must be organic, sustainable, and hormone-free.   For her, food has good, joyous, generous and loving memories, as well as nasty and divise memories.  She turns to food in times of crisis. She said that she was judged for being a blogger, and stopped blogging when her first book was published.  She does not follow blogs now, she told Elle Decor.  She watches a lot of TV, but does not watch food programmes, finding them boring. In New York pop-up restaurants and food trucks are a new trend.  ‘Technology and blogging have woven us together and made the food conversation more cacophonous than ever before’, she said.  An increasing number of people want to know where their food comes from ethically and environmentally.  Ms Powell is working on her third book, not specifically about food.

It was interesting that Cape Town Tourism did not sponsor the Toffie Food Festival and Conference, as it did the ‘100 Women 100 Wines’ event a week ago, and they only wrote two Tweets about this event.  One would have thought that the tourism body would offer equal attention to all events taking place in Cape Town, and that it would have wanted to demonstrate its tourism leadership by having a visible presence at the event, given its stated focus on Food tourism.  One wonders what the policy is of Cape Town Tourism in its sponsorship of events, and how it decides which events will receive monetary support.

The Toffie Food Festival and Conference was poorly organised, and their over-promised benefits and poor communication are unprofessional.  They have a lot to learn before they attempt to host another such event next year.

POSTSCRIPT 5/9: Sonia Cabano has written in support of our observation about the lack of value for money of the event, as follows:  “Yes, so ToffieFood was expensive and underdelivered. We all know that, and we are all discussing it”.

POSTSCRIPT 6/9: We copied the above sentence by Sonia Cabano from a comment she wrote to this blogpost.  As the rest of the comment was untruthful, disparaging and defamatory, we deleted it, and posted one sentence from it in the blogpost.  She Tweeted a number of times that she felt that the cost of the Toffie Food Festival was too high, but appears to have subsequently deleted these Tweets.

POSTSCRIPT 7/9: Sonia Cobana has Tweeted her Comment that she sent to this blogpost, which we have not allowed.  She is blatantly dishonest in claiming that she was with me when I talked to the organisers Hannerie Visser and Peet Pienaar.   She walked past us while I spoke to Peet Pienaar, gave him her new recipe book ‘Relish’ launched earlier that day, and walked off.  She was not party to any of the discussions I had with the organisers.  I left the event with a staff member of The President (organisers of the Toffie Food Festival), and not a security person, so that he could collect the delegate badge from me, walking me to my car in an area that is not particularly safe.   It appears that she is Tweeting this disparagement in retaliation to our blogposts about Cape Town Tourism, having hounded me on Friday evening, calling seven times to beg me to not write about Ms Grove anymore, being her friend.  I explained that nothing is written about Ms Grove or Mrs Helmbold in their personal capacity, but in that of their work for Cape Town Tourism.

POSTSCRIPT 10/9:  One of the Surprise Dinner hosts told me today that they had been very disappointed with the organisation, only having 13 of the 30 booked Toffie Food Festival delegates arrive, and many of these were ‘freebies’, who had received the dinner place for free, in a last minute desperate attempt by the organisers on Twitter. Hosts were given a budget of R150 per head for a three course meal, and were paid in Woolworths vouchers by the organisers.  Spier sponsored the wine. One wonders why Woolworths backed an unknown ad agency in putting on a first-time food festival and conference that clearly is not their field of expertise, was not well-organised, and was controversial, sullying their own brand.

POSTSCRIPT 11/9:  In her (libelous) report on the Toffie Food Festival, which she did not attend in full, given that the launch of her new book ‘Relish’ co-incided with Saturday morning of the Festival, for the BY supplement to Beeld, Die Burger, and other News24 titles, Sonia Cabano confirmed the complaints about the expense of attendance.  She gets the Festival cost wrong at R1800 (it was R1710), and writes about the near give-away of tickets on Groupon to fill the Festival.  She also mentions that no speakers of colour were included in the Festival programme, and the disappointing food market, which offered nothing new, most of the stallholders selling their wares at weekly markets too.  She also writes about the complaints about the poor Sunday lunch braai, and that Julie Powell, the keynote speaker, was a disappointment, being ‘babelaas’ from the Secret Dinner the night before (‘…dat haar aanbieding die dag daarna belemmer is deur haar selferkende hewige babelaas’) !  Her report confirms that I made the right decision to leave the Toffie Food Festival on Saturday afternoon, after the Secret Dinner booking mismanagement, which was admitted to by the organisers, and therefore they refunded my fee.

POSTSCRIPT 14/9:  Today we received an e-mail from the Toffie Food Festival organisers, advertising their Toffie Food Festival food tour to Buenos Aires from 23 – 30 October, in conjunction with TASTE magazine, at a cost of R 28426 for a single and R23327 for a double, inclusive of the flight, accommodation and meals.

POSTSCRIPT 20/9:  Dax Villanueva, of Relax with Dax Blog, is also rather critical of his experience of the Toffie Food Festival.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage