Tag Archives: 2014 Soccer World Cup

So who really won the 2014 Soccer World Cup?

World Cup 2014We are on the eve of the closure of what many describe as the greatest World Cup, and tonight the world will see Germany and Argentina fight for the title of World Cup Champion.

An interesting survey was conducted, to establish which were the best advertisements made for the 2014 World Cup, by interviewing top advertising industry executives in the USA.   These were the brands that were rated as having the best TV commercials, most of them closely linked to the world’s best soccer stars:

1.   Brazil: as a host country it was described as a ‘proud country being the perfect host’, in its welcoming nature to the soccer fans, and its team losing with such good spirit in the semi-final against Germany earlier this week

2.   Adidas trainers:  Using the pay-off line ‘all in or nothing’, the latest commercial is called The Final‘, and it predominantly focuses on the Final tonight, with Lionel Messi and Thomas Müller.  It asks who wants the World Cup more, with ‘two teams, one trophy’.  TheWake Up Call’ commercial was posted on YouTube on 12 June, at the start of the World Cup, and already has in excess of 7 million views!  It focuses on Argentinian Lionel Messi preparing on his own, with less airtime give to Bastian Schweinsteiger, representing the German team.  The commercial shows excerpts of a number of the earlier matches, and some of the soccer greats in action, including Mesut Özil scoring for Germany, Manuel Neuer defending so boldly for Germany, as well as Luis Suárez of Argentina, and Dani Alves of Brazil. Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 20 June

WhaleTalesTourism, Food, and Wine news headlines

*   The International Air Transport Association (IATA) is encouraging its members to use IT to improve the customer experience, saying that airlines ‘fly people and cargo, not planes‘. Consistency of customer experience is not yet satisfactory for airlines, with little differentiation. Customers would like to use IT to check in online, tag luggage themselves, board themselves, and collect bags themselves, an IATA survey found last year.  IATA’s goal is that 80% of passengers have a ‘self-service suite based on industry standards‘ available to them by 2020.

*   PricewaterhouseCoopers (PwC) is not known as a Tourism consultancy, so its prediction about our country’s tourism future is a surprise.  Its report presents growth of 4% in international tourists 2013, far lower than the 10% growth in 2012.  Growth is said to be solid and good, but ‘not fantastic growth‘.  Almost three quarters of international visitors to our country are from Africa, the report confirms.  Nigeria would become the leading source market for our country, the PwC study predicts.  The Guest House category is the fastest growing in respect of room availability.  South Africa’s strength is that it attracts leisure as well as business travelers.

*   France must be feeling the tourism pinch, having announced plans to become more welcoming to tourists, English speaking ones in particular.   The country hopes to increase tourist numbers to 100 million, Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 24/25 May

WhaleTalesTourism, Food, and Wine news headlines

*   Andrew Bird, Marks & Spencer Head of Trading, which includes wines, non-food, and ambient grocery, is moving to Woolworths for a two year contract as Trading Head next month.  He helped drive Marks & Spencer to be named best retailer at the International Wine Challenge in four out of the past six years.  Bird is said to become head of the ‘wine and soft drinks teams‘ at Woolworths locally.

*   The Airports Company of South Africa (ACSA) was part of a consortium that completed Terminal 3 at São Paulo’s Guarulhos International Airport, on time and on budget, for the 2014 soccer World Cup, reports The New Age. The project is described as one of the World Cup successes, the new terminal processing all international flights to the city. The capacity to handle an additional 12 million passengers to the 30 million handled annually has been created.   ACSA is also part of a consortium that Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 27 March

WhaleTalesTourism, Food, and Wine news headlines

*   Good news for long-haul travellers from the UK is the announcement by its government that from April 2015 the Air Passenger Duty will decrease, with the tax falling away on all flights with a destination less than 2000 miles from London, and the tax to be levied on destinations 2000+ miles from London will be at a lower rate. The UK has the highest departure tax ‘in the Western world‘, which has increased by 470% since 2007!  It also is the country with the second worst rated air tax and airport charges in the world!

*   Metrorail is to receive R233 million from the Transport Ministry to address its commuters complaints: too few trains, not frequent enough, not punctual, dirty, broken carriage windows, infrastructure problems at Cape Town station, lack of security, and no communication about delays, reports the Cape Times.   Upgrades to track infrastructure will also be addressed.

*   Lufthansa, Condor, TUIFly, and Air Berlin are cancelling flights and expecting delays due to public sector ground Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 21/22 December

WhaleTalesTourism, Food, and Wine news headlines

*   SAA has received accolades from three American publications:  Premier Traveler Magazine’s named SAA as ‘Best Airline to Africa’,  and ‘Best Airline in Africa‘; Business Traveler Magazine honored SAA as the ‘Best Airline to Africa’; and  Global Traveler  magazine named SAA as ‘Best Airline in Africa’ for the 10th consecutive year, placing the airline in the Hall of Fame.

*   The Mirror has an article about Cape Town, and how much one can do in a weekend break from London, visiting the Big 7 (not heard of before), which includes Table Mountain, Robben Island, Kirstenbosch, V&A Waterfront, Cape Point, Boulder’s Beach, and the Constantia Wine Route.

*   The 2014 soccer World Cup is expected to generate $ 10,4 billion for the Brazilian economy.  The FIFA Confederations Cup earlier this year generated $311 million, and the visit by Pope Francis generated $502 million.

*   Cape Town has been the focus of media attention from around the world, for the wrong reason, as the city’s most notorious visitor Justine Sacco flew into Cape Town from London yesterday, just after she had Tweeted what has been deemed the worst Continue reading →

Cape2Rio Yacht Race 2014: on the ball, putting Cape Town on the map!

Cape2Rio Yacht Race Logo Whale Cottage PortfolioI couldn’t have wished for a better birthday yesterday, having been invited to join a media sail from the Royal Cape Yacht Club, to generate publicity for the Cape2Rio 2014 Yacht Race, which starts in Cape Town on 4 January.  The 14th 3000 mile Cape2Rio Yacht Race is the ‘PR opportunity of the Year’ for Cape Town, and links to the 2014 Soccer World Cup taking place in Brazil, each of the 36 yachts taking a soccer ball.

Despite my uncertainty as to whether my guest house duties would allow me to participate, my staff gave me off, and the day could not have been more perfect for a sail, with no wind, and the temperature around 30°C.  I had been invited by Wesgro’s Chief Marketing Officer Judy Lain, and she was waiting for me with a bunch of flowers!  I thanked her for choosing such a perfect day and date for the sail!  A number of media representatives were invited, and we gathered in the ‘galley‘ at the yacht club to hear more details about the race and its participants from the Race Marketer Toni Mainprize.  The pioneering spirit and human struggle in making a yacht crossing was saluted, and it was said that Cape Town seems to have turned its back on the sea, despite it surrounding us.  I personally had not sailed in years, having been a regular weekend sailor twenty years ago.  We were encouraged to come to the Yacht Club on a Wednesday afternoon, and volunteer to crew on the yachts going out to sea.  Teams from Angola, the UK, Australia, Italy, and Germany have entered the Race.

A number of representatives of the participating boats were  present, and the idea was that we interview them on the water, the owners of Isla having madeCape2Rio Race Isla Whale Cottage Portfolio their catamaran available for the media outing.  The response had been so great that Judy and other PR executives stayed on land, as the Hendersons, owners of Isla, were very strict about the total number of persons allowed on the yacht.

The 14,8 m catamaran Isla was built by its owner Ian Henderson, and sleeps eight.  He will be putting his business interests on hold for the next year, taking his wife Elskeand their two daughters of 4 and 7 years with them on the race, and they plan to travel along the east coast of South and North America thereafter. Cape2Rio Isla Elske Whale Cottage Portfolio Elske told me that they rarely get seasick now, regularly doing outings along the coast, and sleeping on the boat when they do trips away.  Elske said she volunteers to helm, as it makes her less likely to become sea sick.   She laughed, saying she is quick to delegate the food preparation when she feels queasy.  She has found homeopathic medication to counter the sea Continue reading →