World Cup 2014We are on the eve of the closure of what many describe as the greatest World Cup, and tonight the world will see Germany and Argentina fight for the title of World Cup Champion.

An interesting survey was conducted, to establish which were the best advertisements made for the 2014 World Cup, by interviewing top advertising industry executives in the USA.   These were the brands that were rated as having the best TV commercials, most of them closely linked to the world’s best soccer stars:

1.   Brazil: as a host country it was described as a ‘proud country being the perfect host’, in its welcoming nature to the soccer fans, and its team losing with such good spirit in the semi-final against Germany earlier this week

2.   Adidas trainers:  Using the pay-off line ‘all in or nothing’, the latest commercial is called The Final‘, and it predominantly focuses on the Final tonight, with Lionel Messi and Thomas Müller.  It asks who wants the World Cup more, with ‘two teams, one trophy’.  TheWake Up Call’ commercial was posted on YouTube on 12 June, at the start of the World Cup, and already has in excess of 7 million views!  It focuses on Argentinian Lionel Messi preparing on his own, with less airtime give to Bastian Schweinsteiger, representing the German team.  The commercial shows excerpts of a number of the earlier matches, and some of the soccer greats in action, including Mesut Özil scoring for Germany, Manuel Neuer defending so boldly for Germany, as well as Luis Suárez of Argentina, and Dani Alves of Brazil. (more…)