Tag Archives: Cape Town Routes Unlimited

RIP Nelson Mandela: father of our nation, hero of the world!

mandela-house-statue-whale-cottage-portfolio-225x300On Thursday evening South Africa and the world lost in Nelson Mandela one of its most influential citizens ever, who taught us about the nobility of forgiveness, despite what he suffered for 27 years to make South Africa and the world a better place for all.

No doubt like many others, I could not help but feel sad about the passing of someone whom I had never met, but who feels like a father, and the sadness is even greater, this being the second father I have lost this year. Reading the outpouring of love for Mr Mandela on TV, on radio, on Twitter, and Facebook, the timelines were dominated by the expression of each one who uses the media.  Kfm played tributes and ‘nostalgic’ music, not its normal music mix, like Simon & Garfunkel’s ‘Bridge over Troubled Water‘ and Eric Clapton’s ‘Tears in Heaven’, and many more songs that related to the specialness of Madiba.

The world’s leaders expressed their sadness, and President Barack Obama was one of the first to express his condolences in the early hours of yesterday morning.  He and his wife Michelle have announced that they will travel to South Africa next week, to pay their respects to the  country and the family.   Books of condolence have been opened in South African embassies around the world, for South Africans and Madiba admirers to express their feelings.  A moving tribute was paid to him by his assistant of many years Zelda la Grange.

Many media interviewees said that the day had been inevitable, but no one was prepared for the final passing. A number of false reports announced Madiba’s passing mid-year, and it is clear that the major international and local TV stations had long before prepared documentaries about the man that had such a hold over the world.

Nelson Mandela was released from Victor Verster (now Drakenstein) prison in 1990, a month after I had moved back home to Cape Town from Pretoria and Johannesburg, and I was one of many millions watching the TV broadcast of the long and slow walk to freedom from the prison.  The broadcast by SABC was a lowlight of Mr Mandela’s release, his release having been delayed, and the SABC reporter had nothing more to say while waiting for at least an hour than to comment on a leaking tap!  As Madiba’s cavalcade was leaving Paarl, I was one of thousands making our way to the City Hall, to hear Madiba address the nation and the world.  We heard his distinctive voice for the first time.  It was the start of a new South Africa, of tolerance and respect for each other, most of the time.  Not only was Madiba respected for his lack of bitterness, but President FW de Klerk was saluted too for his graciousness in motivating his Cabinet to release Madiba, knowing full well that he and his National Party would eventually lose the ruling power.  For their gentlemanliness both leaders jointly received the Nobel Continue reading →

Streetsmart smart move for restaurants and beneficiaries!

StreetSmart Banner Whale Cottage PortfolioI have not been a great fan of the forced R5 addition to one’s restaurant bill without permission in Streetsmart restaurants, but after attending the presentation of monies to support the good community work for street children it is funding, and hearing what a difference the money makes to the less fortunate at a function held at The Salesian Institute on Thursday evening, my perception about Streetsmart has changed completely.

Established in 2005 by tour operator Margi Biggs as a means of helping street children, and now chaired by committee junkie Nils Heckscher (he has been or currently serves on the board of FEDHASA Cape, Cape Town StreetSmart Nils Heckscher Whale Cottage PortfolioTourism, the former Cape Town Routes Unlimited, and Tourism Marketing of South Africa), Streetsmart generated just over R900000 in the past year, and a total of R7 million since its establishment.  R5 is added to the restaurant bill per table, irrespective of the number of patrons seated at the table.  This money is transferred to Streetsmart once a month.  Streetsmart is also collected in Australia, New Zealand, Canada, and in India.

Heckscher suffers badly from being in the shadow of his very well-known Continue reading →

Wesgro Chief Marketing Officer Judy Lain a breath of fresh air for Tourism!

Wesgro Judy Lain Whale Cottage PortfolioI was recently told that Wesgro had finally appointed a Marketing head after looking since April 2012.  I called Judy Lain, its new Chief Marketing Officer, and was able to set up an appointment to meet her after her trip to South America.  We agreed to meet last Friday at Café Paradiso, on Judy’s recommendation.

All I knew about Judy was that she was better known as Judy During, and had run an advertising agency called 34 Woman, focusing on generating information about women’s purchasing behaviour, being responsible for not only FMCG but also big ticket brand decisions in their households.  Prior to that she worked at Inviseo Media, at Bester Burke Underground, and at draftfcb, therefore having a practical marketing and advertising background.   Our telephonic interaction in setting up the meeting was very different to the bureaucracy I experienced when I arranged to meet with Wesgro CEO Nils Flaatten.  Judy answered the phone herself, sounded friendly and bubbly, and decided that we should meet over lunch.

We had forgotten to describe one another over the phone, but we both Continue reading →

Cape Film Commission shoots Minister Winde down re film funding!

The Cape Film Commission, promoting filmmaking in Cape Town and surrounds and assisting production companies with permits for shoots, has publicly criticised Alan Winde, Western Cape Minister of Finance, Economic Development, and Tourism, for no longer supporting the Film Commission, and for handing over the R 4 million to Wesgro, the Western Cape Trade, Industry and Tourism development agency, reports the Cape Times.

Three months ago Minister Winde announced that monies would be allocated to Wesgro for the promotion of the Western Cape’s film industry. In making the announcement, he promised that Wesgro would ‘aggressively’ market the Western Cape as a film destination, ‘to encourage as many international block-busters and commercials to be funded in the Western Cape’, would ‘facilitate access’ to film rebates (from the DTI one assumes), encourage local ‘local content film making’, grow local film audiences, promote the Cape Town Film Studios for film and TV production, and collaborate with other local film-related bodies.

Cape Film Commission CEO Denis Lillie also criticised the Minister’s support of ‘Search for Sugar Man’, produced by a foreign filmmaker, but shot locally, and having been nominated for and winning the Academy Awards’ Oscar for Best Documentary.  He is quoted as saying that the Minister is ‘promoting a foreign film rather than using public money to support the commission in its promotion of the local (film) industry‘.

The Cape Film Commission took 25 local filmmakers to the Berlin film festival and the European film market in February.  This month it is taking 24 filmmakers to the Tribeca film festival in New York, and 20 filmmakers will be taken to Cannes in May.  The Cape Film Commission is considering legal action against the Minister, for breaching a promise of funding until 2015.  The Minister has not commented due to the legal action being taken by the Cape Film Commission.

While we have the highest regard for Minister Winde, we cannot understand why he is placing so much faith in Wesgro. In the 11 months since taking over Tourism marketing of the Western Cape from Cape Town Routes Unlimited, there has been zero visible action and result.  For an economy very badly hit by Seasonality both in Winter and during the early summer months, every marketing action possible is essential to help the tourism and hospitality industry survive the forthcoming winter!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

Cape Town Tourism CEO departure could benefit City tourism!

Mariette du Toit-Helmbold, CEO of Cape Town Tourism, will be leaving the organisation in July, she announced on Thursday, after nine years at its helm. While she wrote in the media statement that she had not renewed her contract with Cape Town Tourism, we believe that it is her organisation’s funder, the City of Cape Town, that may have decided to not renew her contract, Councillor Grant Pascoe finding her to be ‘inedible’, as per its original media release!

Mrs Helmbold took over the reins at Cape Town Tourism when the previous Section 21 Cape Town Tourism company was closed down by the City of Cape Town by bleeding it dry financially.  At that time Sheryl Ozinsky was the CEO of the organisation, and I served on the Board as its Deputy Chairman. I remember the sad day for Mrs Helmbold at that time, when the V&A Waterfront’s Tourist Information Centre, headed up by her, was closed down, and we tried to help mop up her tears.  Much has changed since then, Mrs Helmbold having grown in confidence when she was lucky to have been appointed as CEO of Cape Town Tourism, to step into Ms Ozinsky’s shoes.  Mrs Helmbold is a friendly person, and a good networker, but she never had the energy of Ms Ozinsky, who was able to generate reams of free publicity for Cape Town with a close to zero marketing budget at the time.  In the nine year period Mrs Helmbold became very powerful, and received support and protection from the DA powerfrau team of Premier Helen Zille and Mayor Patricia de Lille. She must have felt very safe with the support, allowing herself to slip in her performance levels over time, especially in the past two years:

*   She took long maternity leave for the birth of her daughters, over two busy summer seasons, and little marketing happened in her absences.  Her priorities had clearly changed, and she increasingly ‘mommy Tweeted’ photographs of her children, on a Twitter account that is widely read by the tourism industry as she uses it when she comments about Tourism.  Her personal Twitter account has a link to the Cape Town Tourism website.  These days she hashtags her #MommyTweets, almost in proud defiance!

*   She has had inappropriate relationships with some of her staff, treating Skye Grove and Vel Corcoran as friends rather than as colleagues.  Ms Grove took photographs of Mrs Helmbold’s children at birthday parties, and was thanked via Twitter.

*   She appears to not have been able to reprimand her staff, particularly Ms Grove, who does not hide her personal agendas relative to others in the tourism industry, in retweeting disparaging Tweets, blocking tourism players, not retweeting all positive Tweets relating to Cape Town but only those of a select few, completely unacceptable in her role as the PR and Communications Manager of Cape Town Tourism.   She allowed Ms Grove to work for outside events, such as ‘100 Women 100 Wines’ two years running, in handling the media coverage for the organisers,  and even paying a R20000 sponsorship towards the event in the first year.

*   She appointed Ms Grove to handle Public Relations, without testing her capabilities. The media releases, written by Ms Grove, have been poor, with grammatical errors, inane comments attributed to Mrs Helmbold, and poor proof reading!  The media release announcing Mrs Helmbold’s departure contained a major error, which led to a correction having to be issued, Councillor Grant Pascoe not having found Mrs Helmbold to be ‘inedible’, as per the original media statement sent out.  The media statement should have been checked by Ms Grove, Mrs Helmbold, Councillor Grant Pascoe, and Cape Town Tourism’s PR company Rabbit in a Hat Communications, yet it still was issued with the error!

*   She threatened legal action against ourselves for the criticism we and tourism commenters posted on our blog about her organisation’s poor marketing performance, using Cape Town Tourism’s limited financial resources to brief the organisation’s lawyers to issue a legal threat, which came to nothing. She tried to have our membership of Cape Town Tourism cancelled, at a time when it had expired and we had decided to not renew it, due to the poor marketing performance by Mrs Helmbold’s marketing team, despite the appointment of Mrs Corcoran as its Marketing executive.  Similarly, Mrs Helmbold allowed Ms Grove to brief the same legal firm to threaten us with legal action recently about our blog and comments posted by others.

The real thorn in Mrs Helmbold’s side has been the establishment of the City of Cape Town’s own Tourism, Events and Marketing department, in opposition to Cape Town Tourism, one could say.  This meant that Destination Marketing was removed from Cape Town Tourism’s mandate, and with it a few million Rand from the budget too, seen by many in the industry as a vote of no-confidence by the City in Mrs Helmbold’s leadership. The City is using the reduced Cape Town Tourism monies to fund its own marketing of the City (none of its work is visible yet)!  At the time that Mrs Helmbold went on the Turkey trip last September we had already heard that the City was considering not renewing Mrs Helmbold’s contract.

While one can speculate that Mrs Helmbold’s departure will be good for tourism as there can only be more marketing done than by Mrs Helmbold, and less Tweeting and politicking, as Mrs Helmbold had increasingly taken to. What is a concern though is that Mrs Helmbold leaves in five months, and the City will be advertising her position.  We know from Wesgro, the provincial tourism marketing body, that it is extremely difficult to find a suitable tourism leader, Wesgro still not having found a Tourism CEO in the past ten months since the previous Cape Town Routes Unlimited was amalgamated into Wesgro!  This is bad news for Cape Town and the Western Cape, if both bodies are leaderless – even with leaders no marketing has been visible for our region, so this will just get worse, one can predict!

The Cape Town Tourism media release highlighted Mrs Helmbold’s achievements, including the amalgamation of the various tourist information bureaus across the City and Somerset West, and many marketing campaigns she is praised for, which we have seen generating little benefit for our tourism industry!  Sabine Lehmann, Chairman of the Cape Town Tourism board, described Mrs Helmbold as ‘fearless’ (the context is not explained and we can not think of examples), and passionate about Cape Town (yet she did an intensive PR job for Istanbul when she was part of the Turkey delegation, and Tweets about Pringle Bay all the time).  Councillor Pascoe thanked Mrs Helmbold for her ‘leadership, commitment, and dedication to (sic) promoting Cape Town, both locally and internationally.  She has left an indelible mark on Cape Town and the tourism industry’, as if Mrs Helmbold has left the organisation already!

Mrs Helmbold leaves Cape Town Tourism at the end of July, the media statement says, but her contract expires at the end of June.  She will still present the organisation’s Annual Report at its AGM in October, where she will ‘hand over the reins to the new CEO‘!  She is said to start her own tourism consultancy business.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

2012: a year of Tourism ups and downs!

Looking back at 2012 on the last day of the year, every business will be grateful that it is still around, given that the international world is still in recession, and the impact thereof has made itself felt in South Africa too.   It is heartening that fewer hospitality businesses closed their doors this year, but it is clear that fewer restaurants have opened, and few top-end ones in particular.   So what stood out in 2012?:

*   The worst winter season ever for the hospitality industry, following a poor winter 2011, not just related to the poor economy and traditional Seasonality, but also to the exceptionally wet winter, which deterred Johannesburgers from coming to the Cape, and prevented Capetonians from taking weekends off in Western Cape towns and villages.

*   No marketing of Cape Town and the Western Cape. Cape Town Routes Unlimited was amalgamated into Wesgro in April, yet no visible marketing has been done for the Continue reading →