Entries tagged with “CBD”.


On Friday I needed to travel to Hermanus, and stopped at Terra Madre in Elgin, being overwhelmed by the energy of owner Chef Nicole Precoudis, and her organic-style home-prepared produce, which can be purchased on their farm, online, as well as at an increasing number of outlets in Cape Town, or one can have it delivered weekly to one’s home. Terra Madre is true to its promise of ‘Handcrafted with Love’. (more…)

I was recently asked if I would be leaving the country on Day Zero, projected to be 16 April currently, something that had never crossed my mind! It appears that a large number of locals are making plans to leave Cape Town, and reside elsewhere in our country or internationally, where they will have access to water! Quite frankly, I wouldn’t miss Day Zero for anything, as Cape Town will be making world history in being the first city in the world to run out of water!  (more…)

On Thursday afternoon I attended the launch of UberEATS in a private home in Willesden Road in Camps Bay, with the backdrop of a beautiful sunset. The launch follows that in Johannesburg four months ago, the city having seen 200000 downloads of the UberEATS App in the first two months of its launch.  (more…)

imageThe Cape Town city centre has become so popular that it is attracting an increasing number of non-Capetonians to live in the heart of the Mother City.

The age profile of the city residents is youngish, between 25 and 44 years old, and many have lived in the city centre for five to ten years already. The reason for  living in the city centre is that it is close to their (more…)

Camps Bay Drive sign on Camps Bay Drive facing T-junction 2 Whale CottageWith minimal notice to the residents and businesses of Camps Bay, using nothing more than media statements, the City of Cape Town announced the closure of a large part of Camps Bay Drive, due to R20 million roadworks undertaken between the Geneva Drive and Houghton Road turn-offs for the next five months, which commenced a week ago. Speaking to a selection of businesses, the Victoria Road restaurants have felt little or no impact of the roadworks on their business, while guest houses in the suburb appear to be taking some strain.  The long-term benefit for not only Camps Bay, but for Cape Town in general, is recognised.

In the days leading up to 20 April, the start of the roadworks, the City of Cape Town hastily put up yellow signs all (more…)

WhaleTalesTourism, Food, and Wine news headlines

*    Cape Town harbour does not appear to be able to cope with the influx of tourists coming off cruise ships.  Earlier this week about 2000 passengers on the MSC Opera were stuck on board as there were only four customs officials to deal with the passengers who wanted to go on land to explore Cape Town, and those that wanted to board for the next leg of the cruise.  Provincial Minister of Tourism Alan Winde described the incident as a ‘major setback for cruise ship tourism in the city‘.  The departure time of the ship was delayed by two hours.

*   The price of petrol is expected to drop by at least 40 cents per liter and the price of diesel by about 56 cents per liter next Wednesday, predicts the Automobile Association.  Another petrol price decrease can be expected in December.

*   The Department of Transport is attempting to prevent Emirates from adding a fourth daily flight between (more…)

Cyclist SA VenuesThe Western Cape province introduced tough new cycling legislation earlier this week, aimed at better behaviour by both cyclists and motorists on the roads of Cape Town and the province.  Other than newspaper coverage this week, there has been no communication to Western Cape residents, nor to tourists arriving from other provinces and from overseas.

The Western Cape Provincial Road Traffic Administration Act 2012 (Act 6 of 2012): Safety of Cyclists Regulations, 2013, places the following duties on motorists:

*   keep a distance of 1 meter from a cyclist (no longer 1,5 meters as initially recommended)

*   must pass a cyclist carefully, and are allowed to drive over a solid line into an oncoming lane to keep the specified distance from the cyclists, but only if there is no oncoming traffic (this sounds like a dangerous relaxation of the law, which in essence means that the motorist must give way, and that (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   Auslese Summer Sessions will pair tapas dishes created by Aubergine owner Chef Harald Bresselschmidt, fine wines, and good jazz every second Thursday evening, from 21 November onwards. (received from Auslese via e-mail)

*   The 325th anniversary of the arrival of the French Huguenots was celebrated with a special concert, ranging from classical music to cabaret, last night at the Endler Hall. (received from the University of Stellenbosch via e-mail)

*  Tour operator ‘Great Safaris’  has launched a ‘South African Culinary Treasures Journey’ 7 day tour of the Winelands and Cape Town, which includes learning about wine blending, food and wine pairing, bread baking, and a cooking class ‘in Cape Malay‘!

*   The South African Pinotage restaurant is opening in Beijing.

*   Scandinavia, Russia and the United Kingdom could become the main vine growing regions in Europe by 2050.

*   ‘Franschhoek Uncorked’, the annual event in which the (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   The Free World Design Centre in Cape Town is hosting trendtalk#6 on 3 September, with the theme  ‘the colour of the times’. It forms part of National Colour Week, which runs from 1 – 7 September.  Key presenters will share the latest design and décor trends. Entry is free of charge.  The trendtalk#6 speaker panel includes  journalist Les Aupiais, fashion stylist Catherine Bowen, and colour trend forecaster Anne Roselt. (via media release from Free World Design Centre)

*   The Table Mountain Cableway re-opens tomorrow, after a five week closure.

*   Checkers has launched its second Gordon Ramsay and Nataniël TV commercial, now (more…)

Cape Town Tourism has been conducting a series of ‘Brand Cape Town’ workshops since late last year, to share with its members as well as bloggers and other stakeholders what the outcome has been of a brainstorming session to find a positioning for Cape Town and what it can/should be, and to focus its marketing activities, not only from a Tourism perspective, but also from a general Business approach. 

Scanning the external environment, it identified threats such as the economic crisis, global urbanisation, and a greater consciousness about the impact of flying on the environment and climate change.  It also faced the reality that the seasonality in Cape Town’s tourism industry, unique to our city compared to others in the country, reflects that Cape Town does not have enough business tourism, being the result perhaps of too large a focus on Leisure Tourism in the past, and too little on attracting businesspersons to have their meetings, events and conferences in Cape Town.  Comparing the positioning of major world cities, e.g. Paris is Romance, New York is Energy, London is Tradition, it has historically been Beauty for Cape Town. Through its analysis, it was identified that the positioning of Inspiration is an overarching one that can position Cape Town beyond its more narrow tourism focus, to a broader one, reflecting the strengths of the City in respect of beauty, freedom, innovation, hope, creativity, diversity, dreams, ideas, and solutions to problems.

We have been critical about what we have seen in print about the Brand Cape Town workshops, but a completely different picture emerged in the presentation, which I was invited to attend last week, the last in the process of sharing the outcome of the brainstorm, and in obtaining input to the content of the branding and marketing debate.  To justify the positioning of Inspiration, Cape Town Tourism CEO Mariette du Toit-Helmbold took the attendees through the various ways in which Cape Town inspires its citizens, its local visitors, and its international tourists.  It was an inspiring presentation, and afterwards I felt proudly Capetonian in having learnt a lot more about the achievements of our city and its people.  The following were some of the Inspiration highlights identified for Cape Town in the presentation:

*   Nelson Mandela took his first steps of freedom in Cape Town, and Cape Town should own this historic moment

*   quality education facilities, with four top class universities in Cape Town and Stellenbosch.  Stanford has set up a satellite campus in the city, and Harvard is said to follow suit.   UCT had been voted top university in Africa, and best value for Money MBA in world in a Financial Times survey

*   safe CBD

*   excellent and modern infrastructure, including the airport, the IRT bus system, the station, highways, and the Cape Town Stadium

*   ‘cosmopolitan entry point into South Africa and Africa’

*   Focus on Biodiversity, with the smallest but most bountiful floral kingdom.  Kirstenbosch has won gold or silver for the past 33 years at the Chelsea Flower Show in London

*   Excellent healthcare facilities, with pioneering medical leadership, including Dr Christiaan Barnard’s heart transplant world first

*   One of best value guest house and B&B cities, offering not only 5-star accommodation

*   An historic port city

*   The V&A is South Africa’s leading tourist destination, and has further development plans

*   The Green Point Urban Park

*   A living heritage in the Castle, the oldest building in South Africa

*   A historic showcase of creativity at the Iziko museums and galleries

*   Living contemporary culture with African and European roots, which is not gumboot dancing!

*   Rich music tradition, in goema and Cape Minstrel music, but also current, with Goldfish, Jack Parow, Freshly Ground, Kyle Shepherd, Locnville, Die Antwoord, and Abdullah Ibrahim.  The Cape Town International Jazz Festival has become a world event.

*   Sporting tradition, in hosting the world’s largest timed Argus Cycle race, and the Volvo Ocean Race includes Cape Town, and sportspersons such as Para-Olympic star Natalie du Toit, and the development of the paddleyak

*   A theatre tradition, with Athol Fugard receiving a Lifetime Achievement award at the Tony’s for his plays

*   Africa’s first billionaire and space traveller Mark Shuttleworth, and his Shuttleworth Foundation, supporting IT development.  Development of Silicon Cape.

*   Sustainability Institute of the University of Stellenbosch

*   The Cape Town International Convention Centre is the leading convention centre in Africa

*   The leading builder of twin-hull catamarans

*  The favourite film and photography location, because of the beauty of and good light in the city, and the potential of a James Bond movie being shot in the city

*  Nobel Peace Prize winners such as Archbishop Desmond Tutu and Past President FW de Klerk

*   Table Mountain, which is a finalist for the New7Wonders of the World

*   Visits by magnificent Southern Right whales, home to penguins

*   Environmentally-friendly Green Cabs, and the opening up of cycle and pedestrian routes in the city 

*   Leading environmental and sustainable city, with all new low-cost housing built with solar geyser panels, and wind-farming in Darling.  ‘Smart Living Handbook’ for sustainability written by City of Cape Town 

*   Three wine routes within Cape Town and 16 on the city’s doorstep, with many boutique wine farms

*   Beer tourism is a new segment, with 40 micro breweries within a 2-hour drive of Cape Town.  Inspiring new BOS ice-tea 

*   Fresh produce markets, with organic foods, outstanding restaurants such as The Test Kitchen and Mzoli’s Meat define Cape Town, and the plan is to develop a Master Chefs Cape Town series.   Having Justin Bonello showcase South African food is a boost for the city.  Charly’s Bakery is a passionate, all-women team, who baked a cake representing Cape Town for the Design Indaba.

*   Cape Town is one of three finalists for World Design Capital 2014, with Bilbao and Dublin, spearheaded by the Cape Town Partnership.  The judges will be in Cape Town from 24 – 27 July, and the winning city will be announced on 26 October. The Design Indaba is a design highlight for the country, with its annual conference and exhibition.  At the last exhibition, attendees were asked to write in support of the city’s bid – this comment summarised what Cape Town stands for: “Cape Town’s people are her most beautiful landscape”.

*    Cape Town has a vibrant fashion scene, designer Dion Chang saying that “The tip of Africa is the tipping point”.

*   Cape Town is at the center of the magazine publishing industry.

*   The city has excellent furniture designers

*   The Joule electric car is being built in Cape Town, the first in Africa.

*   Cape Town has more Social Media users than any other part of the country 

 During her presentation, Mrs Helmbold made a number of statements about our city:

*   Economy based on tourism, finance, infrastructure, food and wine, logistics, and creative industries.

*   Cape Town is at the tipping point, either sinking into oblivion, or living up to the accolades it is reaping

*   Cape Town has been in a brand vacuum since the World Cup – not spending money on marketing the city will lead us to the example of Sydney, which is seeing a steady decline in visitors as it decided to not market the city after the 2000 Olympics

*   A destination is not just a slogan or a logo

*   Cape Town is a city of contrasts, of haves and have-nots

*   Brand Cape Town’s strength is Tourism (Visit), it is neutral on its education and residential facilities (Live and Learn), and weak on its potential as a centre of employment and investment (Work and Invest).

*   Cape Town underperforms in domestic tourism, mainly relative to Durban

*   Conversion of holidaymakers into business tourists is needed for Cape Town, and business visitors must be encouraged to return as holidaymakers, as Cape Town is weak as a Business Brand

*   Cape Town is a ‘challenger brand’ which does not have a long-established history, and stands for freedom, freshness and transformation, attractive to a world that has got tired of visiting boring places. “Challenger brands harness the power of authenticity, locals first, emotional pull, storytelling (Word of Mouse)”.

*   The pillars of Cape Town are Robben Island; its cultural diversity; the food and wine industry; Biodiversity; Table Mountain; Cape of Good Hope; hubs of innovation, creativity, enterprise and government; higher education and skills training; Sports and MICE; and Colour and Light.  

Cape Town Tourism is to assist business-related bodies in the city to market the city with a ‘brand box’.   It has worked with Accelerate, Cape Town Routes Unlimited, Wesgro, Cape Town Partnership, and the City of Cape Town in developing the new positioning for Cape Town, to establish it as ‘one of the top world cities to live, work, invest, learn and visit, in order to drive inclusive economic growth and social transformation in Cape Town’.  The presentation we attended was the last, and the implementation phase will now commence, Mrs Helmbold said.  In question time, FEDHASA Cape chairman Dirk Elzinga stated that great things are happening in Cape Town, but ‘we are not telling the world’, he said.

Mel Miller, former ad agency owner and creative director, and ex Cape Town Tourism Board member, is very critical of Cape Town’s new ‘Inspirational’ positioning, saying that it has been used by Edinburgh (‘Inspiring Capital’) already.  Miller points out that a previous tourism strategy consultant to Cape Town Tourism comes from Edinburgh! 

Mrs Helmbold showed a video presentation by Silver Bullet meant to represent Cape Town.  It was certainly not one of a beautiful Cape Town, but one of a very cloudy looking Cape Town, with a lot of focus on clouds billowing over Table Mountain and the Twelve Apostles, and what appeared as a fast-speed race through Cape Town.  I was NOT inspired by it, and it did not represent any of the Inspiration that Mrs Helmbold had presented to the audience.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage