Today I attended an interesting Nederburg event held at MOMA Gallery on Buitengracht Street, to create awareness for new labels for the wines in the Nederburg range, as well as a new TV commercial. The new pay-off line for the brand is ‘There’s always a story Continue reading →
Tag Archives: De Kock Communications
Nederburg introduces new labels for global marketing drive!
In launching a multi-million Rand global campaign for Nederburg, the brand has had a make-over, and its new label and packaging are being launched piece-meal, commencing with their 56HUNDRED.
The Nederburg brand crest is far more prominent compared to past label designs, ‘to clearly convey Nederburg’s heritage, pedigree and sophistication, to establish a stronger family resemblance across the range and to amplify shelf stand-out’, said Carina Gous, head of the Distell luxury brand portfolio into which Nederburg falls. ‘The redesigned,
CapeWine 2015 most successful wine trade show ever!
CapeWine 2015 is the most successful wine exhibition ever hosted in our country, its attendance in the Cape Town International Convention Centre having grown by 27% since 2012, with 1900 visitors from 58 countries attending. A total of 350 wine estates and producers offered their wines to taste, in what has been the largest wine expo in the Southern Hemisphere. Delegates came from the USA, Continue reading →
WhaleTales Tourism, Food, and Wine news headline: 11 August
Tourism, Food, and Wine news headlines
* Cape Wine 2015 has been billed as a ‘revelatory‘ event, and will be a ‘multi-media look at the South African wine industry today’. The showcase of our country’s wine industry, to be held at the Cape Town International Convention Centre from 15 – 17 September, Cape Wine 2015 will also host a series of workshops and events, making it the largest wine show ever hosted in the Southern Hemisphere. (received via media release from De Kock Communications)
* After a number of delays, Air China is to commence its direct flights between Beijing Continue reading →