*. Ad agency J.Walter Thompson subsidiary Innovation Group has identified trends in the beverage industry. Consumers are supporting trends to regional and seasonal foods and beverages. In the USA cocktails have added Kobe beef fat and cheese liquor, for example, demonstrating that consumers are willing to experiment more. ‘Hybrid drinks’ are on trend too, wines being aged in whisky barrels, and a ‘Bourbon-infused Continue reading →
* The 2015 Global Finals of Diageo Reserve’s World Class Best Mixologist competition will be held in Cape Town next September, it has been announced in London, where the 2014 Global Finals have just ended, with 48 competitors. Mayor Patricia de Lille expressed her delight at the announcement: ‘As the City of Cape Town we welcome the Global Finals as another addition to our events calendar as part of our efforts to secure Cape Town as the events capital of Africa. The Global Finals have been hosted by many major cities in the world and Cape Town is proud to be ranked among the best in the world. We look forward to hosting the many dynamic talents that will take part in the event’. Councillor Garreth Bloor, Mayoral Committee Member for Tourism, Events, and Marketing, accepted the announcement in London on behalf of Cape Town. Matteo Fantacchiotti, Global Vice President Commercial of Diageo Reserve, said about the 2015 city choice: ‘WORLD CLASS™ is all about anticipating trends, being at the forefront of fine drinking culture and always looking for new and exciting innovations in our industry. These are the key criteria we look at when we select the location of the Global Finals. Africa ticks all these boxes and more; it is a booming and ever-changing continent and we see it as a new frontier with huge potential. When we bring the WORLD CLASS™ global final to a location, it has the ability to fundamentally step change the fine drinking scene and we strongly believe this will be the case in 2015‘. (received via media release from Communication Services Africa)
* The most hard-hitting criticism we have read about the new Immigration Regulations is an editorial from Continue reading →
In a tough three day challenge, with seven top bar tenders from around the country vying for the title of Diageo Reserve WORLD CLASS National Final, held at The Marly and its Umi restaurant in Camps Bay earlier this week, Brent Perremore of Orphanage Cocktail Emporium was named South Africa’s best Mixologist. He will represent our country against 49 other mixologists in the Diageo Reserve World Class Global Final in Scotland and in London later this month, with literary-themed cocktail challenges.
Brett said about winning the South African title: ‘Winning the opportunity to compete in the Global Final is a great honour. WORLD CLASS is about elevating the standard of mixology across the world, and I am very excited to represent South Africa in London and Scotland’. The two runners-up were Haroon Haffajee from Harry’s Cocktail Bar in Durban, and Marson Strydom from Buena Vista Social Café in Somerset West. Other finalists were Jeff Lopes of The Michelangelo Hotel, Johannesburg’s best barman; Simphiwe Ngcobo, also of The Michelangelo Hotel; Assaf Yechiel, also from Orphanage Cocktail Emporium; and Steven Saunders from The Oyster Box. The finalists were judged on the flavour balance and taste of their cocktails, aromatics, expression of the base spirit, overall presentation, brand and category knowledge, entertainment value, originality, and interaction with the judges.
The judges that evaluated the performance of the finalist bar tenders were Chef and MasterChef SA judge Pete Goffe-Wood, 2012 Global World Class Champion Tim Philip, 2013 South African World Class National winner Nick Koumbarakis (also from Orphanage Cocktail Emporium), Travis Kuhn from Pure Bar Studios, and Tim Etherington-Judge, Diageo Reserve Brand Ambassador for Africa and Global Ambassador for Bulleit Bourbon. Continue reading →
* More than 7000 film permits were issued in 2013, demonstrating Cape Town’s popularity as a film destination. New City of Cape Town Mayoral Committee member for Tourism, Events, and Marketing Garreth Bloor says that the film industry contributes R 5 billion to our economy, and created 35000 jobs in the past three years. The fourth season of the American TV series ‘Homeland‘ is being filmed in Cape Town at the moment, while Sean Penn’s ‘The Last Face’ will be filmed in the next few months, starring Charlize Theron and Javier Bardem. In the past year 11500 locations and 12000 shooting sites were booked. Some of the most popular locations for filming are the City’s Darling Street bank building, Artscape Theatre, and the Cape Town International Convention Centre.
* Brent Perremore from Orphanage Cocktail Emporium has won the Diageo Reserve 2014 World Class National Final as best mixologist in South Africa, held at The Marly in Camps Bay yesterday. He will represent South Africa in the International Championships in Scotland. Haroon Haffajee of Harry’s Bar in Durban came second and Marson Strydom of Buena Vista Social Café came third.