The Sweet Service Award goes to the A4 Arts Foundation, which I discovered on Buitenkant Street whilst going for a walk near The Fugard theatre last night. Despite being past 19h00, I was allowed to enter to view the exhibition, and then was offered a glass of Boschendal red wine as well as a bag of popcorn, a generous way to kill time whilst I was waiting for the show to start. The staff were very friendly and the exhibition impressive. The Foundation website describes it as ‘a free to public not-for-profit laboratory for the arts of Southern Africa’. Continue reading →
The three videos, collectively referred to as ‘Love Cape Town Neighbourhood Series’, focus on the CBD, Woodstock, and Kalk Bay, and are designed to give visitors to Cape Continue reading →
* The second Cape Wine Auction will be held at Boschendal on 14 February 2015. Last year the inaugural Auction raised R 7 million.
* Uber launched UberCHOPPER today, partnering with Cape Town Helicopters, bookable on the Uber App. An UberBLACK vehicle will collect one from one’s destination, and drive one to the V&A Helipad. Three flight options are available: Two Oceans, covering both the Atlantic Seaboard and False Bay; Cape Peninsula, covering the V&A down to the Cape of Good Hope; and customised tours such as to the Winelands, whale-watching, and shark-cage diving. There is a maximum of three passengers per ride. (received via media release from Uber Cape Town)
Last week Cape Town Tourism invited its members to attend a Marketing feedback meeting, to share with them what the organisation has done in terms of marketing since it launched its Marketing Strategy with fanfare at its AGM six months ago. It was also an opportunity for Cape Town Tourism CEO Mariette du Toit-Helmbold to reconnect with her members, still being on maternity leave, which is due to end next month.
The highlight of the meeting was the re-introduction to Cape Town Tourism of Anton Groenewald, the new Executive Director of Tourism, Events, and Marketing at the City of Cape Town, reporting to Mayoral Committee member for this portfolio Grant Pascoe. While Mr Pascoe has been an ineffective figure head of this department since he took over this portfolio, Mr Groenewald has a good track record of a tough no-nonsense approach to the management of public tourism monies. He worked for the City of Cape Town ten years ago, and was instrumental in the closing down of the previous Cape Town Tourism, and the creation of the new amalgamated Cape Town Tourism. Mr Groenewald left the City of Cape Town to take over the management of the Argus Cycle Tour, and thereafter the FNB Big Walk, and was most recently working in the office of the Premier of the Western Cape, giving him a good all-round management and public service experience. He mentioned that the Cape Town Stadium is one of the key assets he will manage for the city, and is the toughest one of all. Since May 2011 the City has been supporting Cape Town Tourism, when Councillor Pascoe was elected to the Mayoral Committee. Mr Groenewald emphasised that his department is City-focused. His role will be to enhance the co-operation and collaboration between the City and Cape Town Tourism. He will also connect with the tourism industry directly, not explaining in which regard he will do this, but if it is to receive feedback, it would be most welcome. Cape Town Tourism receives the largest chunk of the City’s R426 billion budget, at R42 million per year currently, he said.
Enver Duminy, the acting-CEO in Mrs Helmbold’s absence, shared that the past six months have been tough in terms of budget, and that they had to ‘bite the bullet’, ‘put their money where their mouth is’, and ‘think out of the box’.
Mrs Helmbold provided the background, repeating what members had heard before in that Cape Town now is positioned as the ‘City of Inspiration’, going beyond its ‘Natural Beauty‘ positioning of the past. She reminded us that the new pay-off line for Cape Town is ‘You don’t need a holiday, you need Cape Town’, which was prominently displayed in the slides and banners on the stage of the beautifully renovated Fugard Theatre. She acknowledged that the past six months were not easy, due to the funding shortage, but she did not explain the reason for the funding problem, having been very confident at the AGM last year, when the campaign was introduced to the industry. She recapped, stating that the main marketing goal is to increase the demand for Cape Town, not only in terms of tourism, but also its business and education sectors. She said that Cape Town had ‘nothing to be ashamed of’, and in fact is on a par with or exceeds its competitors. She mentioned that most of our business comes from the USA, the United Kingdom, and Germany, saying that these countries were all seriously affected by the recession, showing that she is misinformed, given how well Germany is doing, and what great numbers of German tourists have come to our country in this past summer.
The Cape Town Tourism marketing campaign was designed to attract the domestic travellers to take a short break in the city, as well as attract international visitors, offering them a broader economic and business tourism proposition. The marketing approach is three-pronged:
· Increase demand
· Increase their spend when the tourists have arrived in the city
· Capitalise on the greater number of arrivals in benefiting the tourism industry.
The ‘Inspiration’ communication campaign presents Cape Town as a thriving and vibrant city against a ‘jaw-dropping backdrop’. Mrs Helmbold admitted publicly for the first time that ‘Inspiration’ is not a unique differentiator for Cape Town. The campaign ‘juxtaposes the usual with the unusual’, and is built on ‘stories of our own people’, she said, adding that Cape Town is packaged as ‘an unexpected city wanting to be discovered’. The New7Wonders of Nature and Cape Town winning the 2014 World Design Capital bid, as well as other impressive media accolades and awards, were good for Cape Town, and the past summer was better than expected. But she added that they had not achieved the advertising budget to ‘spearhead the full campaign’, meaning that they had to re-prioritise, with hard work lying ahead. Mrs Helmbold took credit for the media coverage for the New7Wonders of Nature and winning the 2014 World Design Capital bid, little of which was generated by Cape Town Tourism! The organisation has redesigned its website, and achieves 500000 visits, especially from Brazil, she said.
Velma Corcoran has been the Marketing Manager for the past eight months, and she impressed with her professional and charming presentation of the marketing activities of the past six months, and those lying ahead, designed to counter seasonality and to grow tourism demand. She showed the audience a video entitled ‘An Unexpected Cape Town’, which mixed footage of Cape Town with grainy out-of-focus unattractive stills shots of the city, which was launched to the travel trade and media at ITB in Berlin last month. It has been put on You Tube, and has had 30000 hits to date. An Events Calendar was compiled, and 20000 copies printed quarterly, but its print run has not been enough, and will be increased to 50000. Cape Town Tourism has been involved with the Volvo Ocean Race, Design Indaba, Cape Town International Jazz Festival, the Beer Festival, and the Toffie Pop Festival, mainly having a stand at each event. At the Design Indaba, for example, they had an interactive stand, with 1000 tiles which visitors had to attach to the wall. They also hosted YFM during the J&B Met, and 30 international journalists during the Cape Epic, the media interest being greater for this event than for the Argus Cycle Tour and Two Oceans Marathons combined, Mrs Corcoran told the audience.
To counter the perception that Cape Town is expensive, events packages have been put together with Mango and Thompsons, providing an airline ticket, accommodation, and tickets to the event at very affordable prices. At the Cape Town International airport the new campaign message is visible in the Arrivals and Departures sections. Cape Town Tourism has also just had the campaign erected on the exterior of its offices in Burg Street. The refreshed website has simplified navigation, and the content a website visitor will see is determined by the country from which one is visiting the site. A Cape Town Tool Kit was also developed, allowing access to an ‘on-line hub of images and itinerary ideas’, which the trade, the media and Cape Town Tourism members can access. A Brand Ambassador campaign, to teach the Cape Town Tourism staff about marketing, has also been launched.
Mrs Corcoran said that they will be going to Indaba next month, sharing space on a new Western Cape Pavilion with thirteen product owners representing expected and unexpected aspects of Cape Town. A Three Cities Alliance has been established with Johannesburg Tourism and Durban Tourism, through which they share with SA Tourism what they have achieved, and to prevent duplication of activities. Mrs Corcoran had to admit that Johannesburg Tourism was not able to fund any planned joint marketing campaigns, and therefore it left Durban and Cape Town to jointly take on an amended National Geographic campaign, and to drop the Discovery campaign, which had been announced at the AGM as the most important marketing activity its Australian marketing consultant Ian Macfarlane had organised. Mr Duminy told me at the meeting that Mr Macfarlane has completed his contract with Cape Town Tourism, while Mrs Corcoran said he is still working with them! His name was not mentioned at all during the presentation! The National Geographic campaign has the potential of exposure in 173 countries in 37 languages, with 20,3 million online unique visits, as at February 2012. National Geographic will work with Cape Town and Durban, ‘the first urban tourism collaboration of its kind in South Africa’, said the Cape Town Tourism media release about the joint campaign, which for Cape Town will feature Boulders’ Beach, Robben Island, District Six, Woodstock, Bo Kaap, Table Mountain, the city’s wine routes, as well as its design, innovation, and inspirational strengths:
· Sending ‘Digital Nomad’ Andrew Evans to Cape Town (he has just arrived) for a two week period, and he will Tweet (@Wheres Andrew) to 14000 followers and blog (receiving 2,8 million unique visitors per month) about his visit.
· A TV crew will document Andrew’s visit
· 60 second ‘vignettes’ will focus on the ‘sounds of the city’, e.g. the Noon Gun, ghoema music, with exposure to 11,4 million viewers in the UK, 3,9 million in Germany, 7,4 million in the Netherlands, and 4 million in Africa.
· Advertorials will go into the National Geographic magazines, with a joint readership of 600000, in the USA, China, India and Australia
· On-line travel guides will gain exposure for 12 months, from July 2012 – May 2013.
· An one-hour documentary about Cape Town and Durban will be featured six times on the National Geographic channel between December 2012 – June 2013.
A domestic campaign ‘Discover why Cape Town warms up in winter’ will run in airline magazines, while ads with members’ special winter offers will run on Five FM, the Sunday Times, in-flight magazines, and on the Cape Town Tourism website. Four top international Travel Bloggers have been invited to Cape Town, and will address a travel bloggers’ conference in August.
Comparing the Marketing presentation of last week with the promises made at the AGM in October – one should question why the joint venture with the Johannesburg and Durban Tourism bodies for the then planned Discovery and National Geographic campaigns was announced at the AGM before any agreement had been signed, the organisation losing face in the inability of Johannesburg Tourism to participate in what was planned as a R24 million campaign, each city to have contributed R8 million – the planned reduction in the number of Visitor Information Centres, the planned tiered membership program, the City Brand Ambassador campaign (which was to have included Archbishop Tutu and TV and radio presenter Liezel van der Westhuizen), and the Nightsbridge accommodation booking system were not addressed in the Marketing presentation last week.
POSTSCRIPT 1/6: Other than having attended Indaba, no marketing action is visible from Cape Town Tourism over the extremely poor winter period. The organisation has only Tweeted once about the 8 Nation Under 20 soccer tournament taking place in Cape Town now, seemingly seeing it as a non-event, as do most Capetonians and the city’s news media. Last night the Twitter account of Cape Town reported on a dinner at Harbour House in the V&A Waterfront, and a few days before that the husband of Velma Corcoran, the Marketing Manager of Cape Town Tourism, wrote a blogpost for the Cape Town Tourism blog about the Gugulethu Wine Show, which took place last weekend! Cape Town Tourism’s Tweets are identical tot he Tweets by its Communications Manager Skye Grove.
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage
I first had a taste of the ice creams of The Creamery at a recent food market at The Baxter, meeting owner Kate Schrire and her manager Marianne Visser, both passionate advocates for their products. Yesterday I went to visit them at their offices and kitchen in Mowbray, to get to know more about how they operate and to taste their lovely creamy ice creams. Given their business principles and ethics, they are sure to cream it as they grow.
Kate started The Creamery two months ago, being an ice cream lover, and having made her own ice cream at home, which her friends raved about when they tasted it. Born in the UK, she has lived in this country for twenty years, and trained at the SA Chef’s Academy with Garth Stroebel. She spent four years in the USA, and worked for Alice Waters, a food activist, who created events to educate the public about how food works. In Cape Town she joined Slow Food Cape Town and the Mother City branches, and serves on the committee of the latter. She was a freelance journalist for Mail & Guardian and The Weekender, writing about indigenous foods, but felt that she would rather like to be hands on with food, and joined the Sustainability Institute outside Stellenbosch, connecting people to food suppliers. Marianne worked for a film production company, and loves baking and cooking. She said her new job ‘doesn’t feel like work’.
Kate wants to feel ‘ethically comfortable’ with what she eats and produces, and therefore decided to source her products from small family businesses in the Western Cape, for her high quality hand-made ice cream. The milk comes from the Kotze family’s Langrietvlei farm near Hopefield, previously supplying Parmalat, but they are one of many farmers who had their contracts cut by this milk product producer. Reuben Kotze has started marketing his own maas, milk, and drinking yoghurt on the West Coast, and brings these products to The Creamery. His mother is a honey producer, having supplied Pick ‘n Pay for 28 years already. Eggs come from Homegrown Eggs; chocolate from Cocoa Fair and coffee from Rosetta Roastery, both at the Old Biscuit Mill; Nowo Organics supplies unsprayed strawberries, melons, and chocolate mint; and Kleinjongenskraal supplies citrus, stone fruit and blackberries. One of their new creations is a beer ice cream, using Darling Brew. Mixing cream, milk, sugar and eggs they make a custard, to which they add a pinch of salt, infusing it with their flavour or ingredient, and then churn it for 8 minutes. Kitchen waste is collected for composting, and they avoid using non-recyclable products, to minimise landfill waste.
In the short time of the business’ life they have sold only at markets, and are active on Twitter. Today they start with a stand at the Neighbourgoods Market at the Biscuit Mill for the first time, and recently started a pop-up shop on Wednesday afternoons at Starlings Café in Claremont. From 12 January they will be at the Earth Fair Market on St George’s Mall. They now have a Web Shop, and one can order and pay for the products via the website, and choose a collection point, being the offices in Mowbray, or at any of the markets at which they are at.
Flavours which one can order are chocolate, vanilla, ginger, peanut butter, strawberry, and lemon. I tried the lemon (made me think of my mom’s special lemon chiffon, and very refreshing), blackberries (beautiful rich purple colour, making it good for plating, but also very good taste), chocolate (very thick and rich, excellent), fresh ginger (I am not really a ginger fan, but a very unusual ice cream flavour, and probably excellent served with a tart), barley malt (the sweetest of the six I tasted, and a very pronounced flavour reminiscent of Horlicks), and Black Mist Stout (made from the Darling Brew beer, popular amongst the ladies too). They are constantly looking for new ice cream flavours, and look to the USA for new ideas. Having come from Frankie Fenner Meat Merchants to the Freeworld Design Centre Christmas Market, I had fun brainstorming meat ice creams with Kate, which the new meat retailer is interested in stocking. They have also experimented with coriander seed, cardamon, and star anise spices for ice creams, but are still working on getting the flavour balances right. Recently I tried their more unusual apricot kernel ice cream, and they told me about their honey, rosemary and peach ice cream. New ice cream products are in the pipeline, including ice cream sandwiches and cakes.
The Creamery ice creams are sold in scoops at markets, and in 500 ml tubs via web orders, at R45. They are looking at doing a 200ml cup, for sale at specialist theatres such as The Fugard Theatre and Labia. An Ice Cream Club is to be launched next month, a three month membership offering three tubs in seasonal flavours, with invitations to try new flavours and products. Kate said that they will keep it local and seasonal, making small batches, working with ‘little guys just like us’.
The Creamery, 22A Waverley Business Park, Weymouth Road, Mowbray. Tel 0722522225. www.thecreamery.co.za Twitter: @TheCreamerySA
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage
The visit by two judges from the Montreal-based International Council of Societies of Industrial Design, Dilki de Silva and Martin Darbyshire, to evaluate Cape Town’s bid for World Design Capital 2014, ended off on a better note than its start, at least as far as the weather was concerned! The judges left town yesterday, after a jam-packed visit.
Oddly, the tourism industry was not informed prior to the visit what exactly the judges would be exposed to, and other than Twitter, there was barely any communication from the Cape Town Partnership, nor Cape Town Tourism, or the City of Cape Town during their visit. Cape Town Tourism would not even share the itinerary of the judges’ visit after their departure, but fortunately Cape Town Partnership Managing Director Bulelwa Makalima-Ngewana obliged immediately on receiving our request.
The judges were put through an active programme of activities, arriving on Sunday when the city was blowing a storm, perhaps apt as the new Cape Town Tourism video is all about depicting the city with billowing clouds over Table Mountain! The judges had flown in from Dublin, and residents of Cape Town would have known that something was different, with yellow material wrapped around 100 trees on Heerengracht Street, and the lights shining on Table Mountain having been changed to yellow over the three day visit of the judges. The bid company Cape Town Town Partnership had used yellow as the colour for its bid, to represent optimism, and it was chosen as ‘an attention-grabbing, creative and inspirational colour. We chose it to represent our World Design Capital bid and it represents our passion for design as a force for change.’
On arrival at Cape Town International on Sunday morning the judges were shown the World Design Capital 2014 stand which had been designed for the Design Indaba exhibition in February, a rainbow-coloured perspex structure on which Design Indaba attendees were invited to write their words of inspiration about the city. The two judges were driven to the city centre in a MyCiti bus, and from the Civic Centre bus station to the Taj Hotel in a Green Cab. The judges had Sunday afternoon off, a waste of time one would have thought, given that the city centre is dead on Sundays. There was no rest for the judges thereafter, being driven to the Cape Town International Convention Centre for a 7h00 breakfast on Monday, at which the judges were addressed by Mayor Patricia de Lille, Cape Town Partnership CEO Andrew Boraine, Cape Town Tourism CEO Mariette du Toit-Helmbold, Cape Town International Convention Centre CEO Rashid Toefy, and Premier of the Western Cape, Helen Zille. After a walk around the Convention Centre, the judges presented the rationale for the World Design Capital project, and its legalities, to which the City of Cape Town responded. Brad Habana did a presentation on a Private Sector Sponsorship Strategy for Cape Town, a topic which seemed to not fit the design theme of the judges’ visit.
Driven in Africa’s first electric car built in Cape Town, the Joule, the judges were taken to the Montobello Design Centre, hardly the epitome of design excellence in our city! From there they were driven to Khayelitsha, to view the Violence Protection through Urban Upgrade project and a community library, and thereafter to Mitchell’s Plain to be shown a Design Indaba inspired low-cost housing project, both stops questionable in their impression created, in not reflecting the beauty nor design strength of our city, given the two First World competitors Cape Town has! A highlight must have been a helicopter flip over the city. Without lunch and dinner indicated on the programme, and no time allocated to it, the poor judges must have been starving. On Monday evening they were whipped off to The Assembly nightclub in Harrington Street, the most shabby, unsuitable and non-design venue that could have been chosen, and having no relevance to design at all, with its Japanese paper lanterns, as someone wrote on Twitter. The advertised snacks were non-existent, and invited guests had to pay for drinks. There was not enough seating for guests, even though they had to RSVP. Seating was against the screens, which meant that many guests attending could not see the screens. Other than the presentation by Design Indaba CEO Ravi Naidoo, the presentations were mediocre, read from notes, and came across as absolutely amateurish, and one felt embarrassed for Cape Town and its design talent that this poor venue and platform was chosen in an attempt to impress the judges. The speakers did not address the promised topic of ‘What would it mean for Cape Town to be World Design Capital 2014?’, which is what attracted me to attend. They failed not only the judges, but also the audience, which walked out in growing numbers, especially during a break in the proceedings. I was surprised that the Design Indaba could have been the co-organiser (with the Cape Town Design Network) of this mediocre event, meant to be one of networking too.
On the third day, the judges were allowed to meet an hour later for breakfast, but 8h00 on a morning after the night which saw widespread snow falling around the country, and a temperature of 5°C at that time, the breakfast at the Green Point Urban Park on Tuesday seemed an extremely inappropriate venue, despite its great beauty and design. After breakfast the judges were driven to Stellenbosch University’s Sustainability Institute and the Lynedoch Ecovillage. Then they were taken to Spier for a photograph, and even lunch, it would appear. From here they were driven back to the city centre, to The Fringe in Canterbury Street, not the most savoury part of town, where the judges heard short presentations on the Central City, Creative Cape Town, Catalyst Projects, and the Cape Town Heritage Trust, whereafter they were taken to the nearby District Six Museum. At the Fugard Theatre they heard a presentation about Cape Town’s educational facilities. The judges were entertained at GOLD restaurant to a ‘gala dinner’, according to Cape Town Partnership spokesperson Lianne Burton, and shown around the Gold of Africa Museum. Here our city’s ‘ersatz Madiba’, Archbishop Desmond Tutu, told the judges: “God took special care and time when he created Cape Town”. As if the judges had not heard enough talk, they were exposed to further presentations on their last day, on the planned expansion of the Convention Centre, the Desmond Tutu Peace Centre, and were shown the Freeworld Design Center, and entertained at Hemelhuijs next door.
While Cape Town had the advantage of having the judges in the city for four days, compared to only two days in Dublin, they must have been drained by the number of presentations that they had to sit through. One also is disappointed that they did not get to see enough of the beauty of Cape Town (e.g. Atlantic Seaboard, the Waterfront, Chapman’s Peak, Robben Island to create the link to our famous Freedom fighter Nelson Mandela, Cape Point, Cape Town Stadium, the winelands, and Table Mountain – cleverly it was closed for its annual cableway maintenance)! While it would have been difficult to replicate, a mini Design Indaba would have been an important way in which the judges could have experienced the tremendous design talent of Cape Town’s creativity. The Cape Town Design Route, developed by the City of Cape Town, would have been a further highlight to share with the judges. Perhaps anticipating my criticism, Ms Ngewana Makalima wrote: “Design is interpreted in many different ways. In this context we are referring to transformative design aimed at improving the quality of life of ordinary cities. It is not about high-end products, supporting a high end lifestyle. This is why the bid theme is ‘Live Design, Transform Life'”, she wrote. In the Cape Argus she is quoted as saying: “We hope to inspire the judges with our innovation, passion and humanity. Cape Town has an important story to tell of a city that is using design to overcome our historical problems of disconnection, inequality and urban sprawl to create a more inclusive and liveble city for all citizens”. I cannot see how any design will take away the townships, and the shacks inside them, and how it can address ‘inequality’!
A Cape Argus editorial highlighted that ‘fresh thinking in matching the considerable 21st century challenges’ is required for Cape Town. Touching on the legacy of apartheid in a complicated wording, it does state that Cape Town can ‘realign(ing) the urban landscape with post-apartheid values and virtues… Clean government, vigorous debate and a diverse creative sector provide the context for far-reaching innovation in the broad discipline of design with a view to re-imaging the city as a fairer, cleaner, more efficient and more livable space’. We have previously questioned this focus on apartheid, first mentioned by Mrs Helmbold in blaming design for apartheid, given how far South Africa has come, and especially Cape Town, the city that was streets ahead in embracing its citizens of all races long before 1994. We liked the conclusion of the editorial: “We are also convinced that giving the award to Cape Town and contributing to fashioning a fairer city will bring credit to the International Council’s faith in design as an instrument of the greater good.”
Ms Makalima-Ngwenyana said that Cape Town’s bid was about design in public transport, public spaces, community facilities, and the upgrading of informal settlements, in other words designing a more ‘inclusive economic vision’. Mayor de Lille said of the bid: “Cape Town’s bid to be the World Design Capital shows how far we have come as a city. More importantly, it shows how far we want to take this city. The creative industries make up an extremely important part of our local economy. The value of an event such as World Design Capital not only exposes our creative design talents to the world, but in turn develops our local industry into an asset for decades to come.” Ms Burton is quoted as saying that Cape Town’s bid comes from a developing world, compared to those of two cities in the developed world, and said that it would be significant if Cape Town won for a developing country for the first time. “Ours is a serious bid. We’re solving serious problems. It’s design for survival, not simply for pretty things. We need smart ideas for big problems. Smart ideas in inexpensive ways and that’s what Africa’s been doing for years.” Once again, one wonders in which city Ms Burton is living in – the Cape Town I know is largely a vibrant First World, developed city.
Judge De Silva said of Cape Town during her visit: “We’ve been impressed. We’re very positive about Cape Town’s bid. We’re seeing examples of what the city promised in their bid book. We haven’t yet had time to download all the information”.
After the ‘intensive two-day assessment visit’ to Dublin by the judges, the Irish Times reported De Silva as praising the city: “It is very exciting to see so many young people doing creative things in Dublin. We want people to get involved with design and to educate cities about the value and importance of design in community building. I have seen a lot of passion here and people who want change. What you have here is a project that belongs to the community. I didn’t expect the new facilities like the Grand Canal Theatre downtown and the new conference centre. Dublin has a vibrant European feel to it and I see more similarities between young people here and Eindhoven rather than London. You are now in the midst of a design community and the rest of the world looking at Dublin. How you leverage that to your benefit is up to you.” In Dublin the judges visited Irish designers and workshops, the Guinness Storehouse, Ballymum Regeneration, Kilbarrack Fire Station, Baldoyle Library, and the Dublin City Civic Offices. A lunch was held in the Hugh Lane Gallery, a creative venue choice. Dublin is known for its graphic, animation and gaming design, and architects. Third candidate city Bilbao celebrated World Design Day with the launch of 4500 balloons at the end of June. No further information in English is available about the judges’ visit to the city, which clearly must be a front-runner for the Capital status, with its impressive and modern Guggenheim Museum designed by Frank Gehry. The city is described as‘a dynamic and innovative city with intense social and business activity’, reports the Cape Times.
We are sceptical of Cape Town’s success in this bid, for its heavy focus on the apartheid legacy and design’s role in this. After 17 years of a transformed political landscape, and the abolition of apartheid, this is an old hat theme, and not one that will help us to win against Bilbao and Dublin! It was surprising to see ‘Mr Design South Africa’, Ravi Naidoo, one of our country’s best design brains, and organiser of the internationally acclaimed Design Indaba, missing from the bid committee. We do congratulate the Cape Town Partnership for its bid making the Finalist stage, however, an amazing achievement in itself. Claims that winning as World Design Capital in 2014 will bring in hordes of tourists should be taken with a pinch of salt, given that even being the number one TripAdvisor Travel Destination has not brought any tourists to our city! One had not heard of this competition or any of its past winning cities before, until Cape Town announced its bid last year. According to the Cape Times, the bids ‘are primarily assessed in terms of vision rather than pre-existing city features’, but no future vision appears to have been reflected for Cape Town, with its too great a focus on the past!
It is also clear now where Mrs Helmbold obtained all her ‘Brand Cape Town’ material, in that most of its content appears to have come from the bid book, given that Ms Burton was a consultant to both Cape Town Tourism and the Cape Town Partnership, and a member of the bid team, having left Cape Town Tourism as its marketing manager last year. This left a huge marketing hole for Cape Town, at a time in which the city’s tourism industry is bleeding. It also explains why Mrs Helmbold chose ‘Inspiration’ as the city’s positioning, as it would support the design theme of the bid, even though it is not unique for Cape Town, and has been used by Edinburgh and Korea!
The World Design Capital is awarded biennially, and is ‘more than just a project or a programme: it’s a global movement towards an understanding that design does impact and affect (the) quality of human life’, the President of the International Council of Societies of Industrial Design, Mark Breitenberg, said. Cape Town was chosen a finalist out of 56 bids presented. The Cape Town 465 page bid book has been nominated for a Loerie Award for creativity. The winning World Design Capital 2014 will be announced on 26 October.
POSTSCRIPT 28/7: The Cape Town Partnership’s PR agency has just sent the following release about the World Design Capital 2014 judges’ visit:
Cape Town’s Creative Community On Board for World Design Capital Selection Visit
Cape Town has said farewell to the World Design Capital’s selection committee, represented by Dilki de Silva (Canada) and Martin Darbyshire (UK). The two were in the city from Sunday, 24 July till Wednesday, 27 July, for a whirlwind tour of what makes Cape Town a true contender for the role of World Design Capital 2014. Cape Town was the last stop on their itinerary of short-listed cities, after Bilbao and then Dublin. Yellow fever swept the local creative community (yellow is the colour of Cape Town’s World Design Capital bid) as more and more stakeholders saw that winning the title would bring a shot of creative energy and global design-focused attention onto the destination. His Grace Desmond Tutu made a special appearance at a gala dinner held in honour of the World Design Capital selection committee’s visit on Tuesday night. He led a blessing for the assembled guests, which included Premier Helen Zille and Executive Mayor, Patricia de Lille.
At a capacity Cape Town Design Network event (attended by De Silva and Darbyshire), which was held at the Fringe in Cape Town’s East City on Monday, 25 July, Design Indaba founder, Ravi Naidoo, announced a challenge to the Cape Town creative community in the form of a competition; Your Street. The initiative invites creative proposals for how an aspect of Cape Town street life can be enhanced through the power of design thinking. The best idea will receive R 50 000 in cash. If the person who brings in the idea also has the business plan and commitment to funding to achieve it, they will receive R 150 000. Impromptu pledges then came in from the audience as architect (and previous Design Indaba 10×10 Housing Project competition winner), Luyanda Mphahlwa, promised a further R50 000 for the most innovative idea, and design leaders, XYZ, leapt up to add R 50 000 worth of design fees towards the creation of the product in reality. Entry into the competition closes on 31 August 2011. Details are at http://www.designindaba.com/yourstreetaware and competitive environment. Naidoo pointed out that being able to live with an understanding of both the first world and the third world allows Capetonians, and South Africans, the advantage of viewing the world through a unique prism, and as such, allowing us to access two thirds of humanity as a market place.
The Cape Town Partnership has been responsible for managing the World Design Capital Bid to date. Managing Director, Bulelwa Makalima-Ngewana, explained that design in this context goes beyond the creation of product and aesthetics; “In our application for the bid, we focused on design as a tool for transformation and re-integration. Examples include the IRT transport system, which will allow us all to experience less traffic, a project like the Violence Prevention Through Urban Upgrading in Khayelitsha, which has provided a safe, stimulating space for the community, and the Sustainability Institute in Lynedoch where environmental and social sustainability is being both academically rooted and practically applied.” Says Makalima-Ngewana; “We are exhausted but so happy and so very proud of everyone for presenting Cape Town as an inspiring contender for World Design Capital 2014. We are all holding thumbs for October when the winning city will be announced.”
POSTSCRIPT 29/7: In a Media newsletter today Cape Town Tourism writes about the World Design Capital bid, and once again blames design for apartheid: “The story at the heart of Cape Town’s bid theme is about the city’s use of design to overturn the negative legacy of its colonial and apartheid past; a cruel design which aimed to divide people, disconnect the city, and force both people of colour and the urban poor to its fringes”!
POSTSCRIPT 20/10: A media release received on behalf of the Cape Town Partnership indicates that a delegation of 9 city representatives, under the leadership of Cape Town Mayor Patricia de Lille, will be heading to Taipei, for the announcement of the winning city on 26 October. These are extracts from the release: “A high-level delegation, led by Executive Mayor of Cape Town, Patricia de Lille, is heading to Taipei for the official announcement of the winning city, taking place on the final day of the International Design Alliance (IDA) Congress on 26 October, 2011. The delegation includes Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing; Jo-Ann Johnston, Chief Director of Economic Development and Tourism, PGWC; Alderman Conrad Sidego, Mayor of Stellenbosch Municipality; Andrew Boraine, CEO of the Cape Town Partnership; Bulelwa Makalima-Ngewana, MD of the Cape Town Partnership; Skye Grove, Communications Manager of Cape Town Tourism; Michael Wolf, Chairperson of the Cape Town Design Network and Luyanda Mpahlwa, leading architect and World Design Capital Bid Committee Member. Executive Mayor De Lille said in her most recent weekly newsletter: “I will be travelling to Taipei for the result, proudly representing the first African city to reach this stage of the process. On the face of it, it is a tremendous opportunity for Cape Town to demonstrate how we are using innovation to address the challenges of our past and the inevitable challenges of our future. Past World Design Capital winners have also seen increased visitor numbers as a result of the title. Torino, Italy, World Design Capital for 2008, reported higher visitor numbers in their title year – which coincided with the global economic downturn – than in 2006, when they hosted the Winter Olympics can result in marked tourism peaks and troughs, World Design Capital has the potential to deliver sustained visitor numbers throughout the title year, through a series of design-led events over the course of 12 months. The title also does not require any infrastructural investment, but is an opportunity to leverage our World Cup infrastructure.”
Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage