Last night I was invited to the first media launch in the country of FitChef, a new service of healthy meals and smoothies delivered into one’s home, as per one’s chosen mealplan. A range of options is offered, including Banting/LCHF, detox and weight loss, vegetarian, and wellness. More than 50000 meal portions and 35000 smoothies are sold around the country monthly.
Developed by founder Wayne Kaminsky, who told us that he was a superfit fitness fanatic sportsman, participating in Ironman and Cape Epic challenges, and needing to find a more healthy eating pattern to lose weight. He was using antibiotics, and could let them go when the benefits of the ‘clean eating’ came to the fore. He moved more and more to healthy foods which he enjoyed cooking, making a batch of portions over weekends, and finding them selling well when he posted photographs of them on Facebook. He started FitChef three years ago, and the Cape region was opened a year ago. Wayne has tremendous energy, and his food preparation skills were impressive, preparing our dinner simultaneously at 10 food stations, at each of which a different dish was prepared. He had prepared some of the dishes, and talked us through each food preparation station, each containing a different set of ingredients for a dish to be made. I noticed that a lot of ingredients came from Woolworths, but Wayne said that they prefer to use Pick ‘n Pay products. I questioned Wayne about his use of some Robertsons products, and he said that it was just for our dinner, and that they use fresh herbs in the factory food preparation. Continue reading →
Shannon Smuts from Cape Town was the first MasterChef SA Season 2 Finalist to have been eliminated in a complicated warthog Pressure Test, and the bouncy and bubbly contestant was missed for her quirky interviews in between the cooking action. Feeling that she had to prove herself, she was motivated to make a dream come true, which was to open her own restaurant Pure Good, which is a mere two weeks old. True to its name, it is health-orientated, its signage promising ‘healthy food/happy people’.
Shannon is very health conscious, and her first challenge after the MasterChef SA elimination, which was a knock due to the suddenness of it and the ‘demoralising’ immediate departure from the MasterChef SA kitchen without the opportunity to say goodbye to her fellow contestants, was to participate in a half Ironman in East London. She was working for Associated Magazines at the time, as a graphic designer for Good Housekeeping, and heard that the owner of Carlucci’s was looking to sell all three his local restaurant/delis, one of them being on the ground floor of her employer’s building. She took over their lease, and bought their equipment, painted the interior white to give it a fresh look after its dreary grey interior, and chose a lime zest colour to reflect that her restaurant is all about freshness and health. The colour is reflected in the counter, in the table legs and chairs, the waiters’ aprons, and the menu. A shelf reflects her green theme, in displaying baskets, and gardening boots and tools. Elsewhere some boots served as ‘vases’ for flowers. A glass vase near the counter had an unusual display of lilies with lemons. A fridge displays salads, fruit salad, and other take-away food items, as well as colddrinks and mineral water. Continue reading →