Entries tagged with “Jo-Ann Strauss”.


Given the near drought of UK accommodation bookings for the coming summer season, it is gratifying to see an above average number of bookings from German tourists.  A recent visit to South Africa, and to Cape Town specifically, of a group of German travel agents should see an even greater number of German tourists.

The 2010 Soccer World Cup led to the immediate benefit of German bookings, given the outstanding coverage our city and country received on each of the days that a German team played during the World Cup.  German TV station ZDF, using our ex-Miss South Africa Jo-Ann Strauss as its presenter, and directed by local resident Dagmar Schumacher, broadcast from a number of destinations around the country for an hour prior to each match.

Last week a group of 55 travel agents from Meier’s Weltreisen, a tourism company specialising in long-distance package tours for Germans and Austrians, including the rental of cars and campervans, as well as offering tailor-made tours, visited South Africa, and spent time in Cape Town too.   Meier’s Welreisen is one of the largest German tour operators, and is celebrating its 30th year of operation this year.

“Germany is a key and crucial tourism market for South Africa, and we invest significantly in encouraging Germans to visit here. While our arrivals from the country are already posting a strong recovery, more than 17.5% increase recorded for the first five months of 2011, we also recognise the need to continue strengthening trade relations as an avenue to long term sustainable growth”, said Fiona Buchner, Regional Director: Europe, of SA Tourism.

The itinerary of the Meier’s Weltreisen group visit, organised in conjunction with SA Tourism, SAA and Private Safaris, included Johannesburg, Sun City, the Garden Route, the Eastern Cape, Madikwe Game Reserve, and the Western Cape.  Buchner said that over and above showing the agents the tourist sites, they also wanted to show them the ‘welcoming people and enriching experiences‘ of the country, being the ‘typical encounter that the German traveller sees’. Meier’s Weltreisen Director of the Africa Division, Martina Beeken, said: “South Africa is one of our most important partners in terms of long-haul travel and we look forward to fully experiencing the fascinating cultural mix; warm, friendly and welcoming people and the beautiful scenery that South Africa offers.  South Africa is a world-class tourism destination with an outstanding hospitality offering of which service, accessibility, and value for money are the foundation”. Fantastic praise indeed!

In Cape Town the group was spoilt with a welcome dinner at which Cape Minstrels performed, an Amazing Race-style event through the V&A Waterfront, ‘champagne and oysters’ (one would hope that it was good Winelands MCC!) at Cape Point, and a transfer to the Winelands in vintage cars, reports The Event.

The Whale Cottage Portfolio has seen a marked increase in bookings from German guests, some being return visitors, and others booking at Whale Cottage Hermanus in particular, to see the whales, guests seeing listings about the guest house in a number of German travel guides.

It is surprising and disappointing that Cape Town Tourism and Cape Town Routes Unlimited appeared to not have been involved in the visit by the Meier’s Weltreisen travel agents, in that no welcome was accorded the group via Twitter or media presence!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter:@WhaleCottage

After a long period of reduced travel by Germans, due to the recession in the past few years, they are ready to travel again, and it would appear that the much improved German economic performance, coupled with the excellent coverage of South Africa’s tourist gems during the World Cup, appears to have led to a marked increase in enquires and bookings from Germany.

Southern African Tourism Update  reports that the ADAC Reisemonitor survey, conducted in July amongst a sample of 4 000 ADAC members (similar to the Automobile Association), shows that 71 % of Germans interviewed plan to make a long-haul holiday next year, up by 6 % compared in last year’s survey.  The article quotes a tourism player Dr Martin Buck as saying that “…the tourism industry is picking up speed once again.  The worst of the recession is now over and German citizens are again living up to their reputation as the world’s most travelled nation”.   Almost 60 % of Germans surveyed said they would go on holiday before the end of the year, irrespective of their financial situation, and that they expect the prices of tourism products and services to increase.   The most popular holiday destinations for Germans are Germany, Italy and then Spain. 

It was good to see an advertisement for South Africa in the leading lifestyle magazine Bunte at the end of September, with the headline “Südafrika Hautnah” (South Africa – up close), followed by a sub-headline relating to the Cape: “Zum verlieben schön – das Land am Kap strahlt eine Faszination aus, die seine Gäste nie wieder loslässt” (To fall in love with – Cape Town radiates a fascination, that never leaves its guests).  The ad focuses on German TV presenter Ruth Moschner, sharing her favourite things to do and places to visit when in South Africa.  She mentions Cape Town, with Johannesburg and Durban, but of the six photographs in the ad, two are of Cape Town (Boulder’s Beach and V&A Waterfront), as well as a Cape Dutch house in the Winelands.  Moschner raves about the country as a tourist destination, yet praises its people even more, saying that she has seldom experienced  being welcomed with such heartiness.  The ad is part-sponsored by SAA, and advertises a special package of € 599 from 8 November – 16 December (www.askSAA.com).   A tiny “schoolboard”-style ‘South Africa: Alles ist möglich’ (South Africa: everything is possible) concludes the ad.

A follow-up SA Tourism ad in Bunte last month featured Michael Mittermeier, a German comedian who performed at the Cape Town Comedy Festival last year.  He has been to South Africa three times, and raves about the generous ‘host country’, as he describes it (“Besucher werden in Sued-afrika in den einmaligen Rythmus des Landes integriert” (Visitors are drawn into the unique rhythm of the country).  He expresses the regret that Bafana Bafana dropped out of the World Cup so early.   He highlights the 10 hour travel time between Germany and South Africa, without time difference, as positives, and recommends a safari to see the Big Five, and the beautiful coastal beaches.  Three photographs of the rocks at Camps Bay beach, Cape Town from the top of Table Mountain, and of a Cape Dutch homestead make up half the photographs featured, a weighting towards the region that most tourists describe as the most beautiful of all in South Africa.

During the World Cup the leading German TV station ZDF broadcast an hour-long tourism documentary about South Africa, presented by the charming ex-Miss South Africa Jo-ann Strauss, prior to each match in which the German team played.  Accommodation bookings from Germany flowed in from July onwards as a result, more than we have seen in many years.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The SA Blog Awards is a good idea, and can be a good measurement of success and performance in a field that bloggers were never trained for, by raising the standard of blogging in Southern Africa.   It is a shame that the 2010 SA Blog Awards were so poorly organised, and that it has been dogged by controversy.  At the Food & Wine Bloggers’ Club meeting earlier this week, long-standing blogger Dax Villanueva of Relax-with-Dax Blog said that the controversy surrounding the SA Blog Awards had devalued blogging, instead of enhancing it!

Ever since the SA Blog Awards were announced on Twitter about 2 months ago, they have been criticised for their change in procedure compared to previous years.  When the shortlist of 10 finalists for each of the 24 blog categories was announced on 1 September, there was even more criticism and very bitchy commenting by those that did not make the top 10 list in their category, and by those who disparaged others by questioning why some bloggers had made the Top 10 list in specific categories.  When the top two winners per category were announced, and most Top 10 short-listed bloggers were excluded from the Awards Dinner at the One&Only Cape Town last night, the knives really came out, and the organisation of the SA Blog Awards was severely criticised.

Guest of Honour Western Cape Premier Helen Zille spoke at the Awards evening about how “bloggers are the new voice of society” and how blogs “link the local with the big picture”.  The premier, no slouch herself on the social media scene with around 115 000 Facebook friends and one of country’s first verified Twitter accounts, said that digital communications were a “force for entrenching democracy”.  “Everything breaks immediately and is commented on and analysed before it hits the press… it’s a problem for newspapers and I wouldn’t want to be a newspaper editor in this day. It’s made it more difficult to control what information is transmitted”, reports Memeburn, one of the award-winning blogs.

So what were the complaints?:

1.  The announcement of the call for nominations of the SA Blog Awards was on Twitter only.   If one was not on Twitter, or did not follow SA Blog Awards on Twitter, one would not have known about the Awards, or may have been delayed in participating, in seeing Tweets by others about the call for nominations.

2.  The rules of the Awards seemed to have been made up as they went along – the fact that voting was encouraged at Nomination stage already was not clear, and irritated Twitterers, in that they were bombarded with Nomination vote requests.  The process of nomination was also not clear, with a message popping up, telling one that one could not nominate a blog more than twice on the same e-mail address. 

3.  The organisers of the SA Blog Awards were not identified on the SA Blog Awards website, and via Tweets one could put together the information that 2009 Blog winner in the Business category (Dave Duarte) and Chris Rawlinson, winner in the Marketing category, had got together with JP Naude (an infrequent blogger, by his own admission on his site: “Yes I don’t blog much… I’m a businessman and radio presenter” – prior to this mini-blog post earlier this month, JP had last blogged in May! He is a presenter on Good Hope FM) as Chairman of the SA Blog Awards. I met JP at the Vista Bar after the Blog Awards presentation, and he told me that his company organised the SA Blog Awards.  I was shocked when I saw a comment on the shortlisted Bangers and Nash blog, written by SA Blog Awards committee member Chris Rawlinson a few months ago, congratulating Dan Nash on his blog, and stating that a good blog should carry the f-word at least once a day!   So much for the quality of the judges!  (I did get to meet Dan Nash at the Vista Bar, having had dinner at Reubens at the One&Only Cape Town, and he was very generous in handing out tequila).

4.  When the top 10 shortlist was announced per category, the list was on the SA Blog Awards website, and top 10 finalists were only notified by e-mail the following day.  At no stage was an e-mail with the rules ever sent to all nominees.   One had to find information on the website, and this seemed to be amended as the SA Blog Awards progressed.

5.  Previous participants were shocked as to who made the top 10 shortlist, especially those that had won in previous years.  In the Food & Wine Blog category, for example, eight out of ten 2009 finalists did not make it in 2010.  The Relax-with-Dax, Scrumptious, Spit or Swallow, Rossouw’s Restaurants and Neil Pendock’s blogs all fell out of this category, with only the My Easy Cooking and Cooksister Blogs making the 2010 shortlist again.   Relax-with-Dax and Spit or Swallow did make the Microblogging/Twitter shortlist, however, a surprise to them too.

6.   As the SA Blog Awards developed, more and more sponsors were announced for the categories, but not all categories were sponsored (e.g. our Whale Cottage Blog made the shortlist in the Most Controversial Blog category, which did not attract a sponsor!)   In 2009, the ‘old hands’ and finalists tell me, they all went home with prizes.  It appears that despite sponsors coming on board, the category prizes were a little perspex obelisk with the SA Blog Awards logo on it.  This gives little incentive to enter the Awards competition in 2011.   Sponsors’ monies appear to have been used to pay for the dinner, and to compensate JP Naude’s company for organising the Awards.

7.   The highlight for the 2009 finalists was the SA Blog Awards dinner, I have been told, even if the bloggers did not win.  It was a great networking platform, and an honour to have attended.  In pre-announcing the top 2 out of the top 10 of each category this year, the Awards dinner was reduced to about 50 finalists, and only those got to attend the dinner – in the last minute the rules were changed, in that the SA Blog Awards website announced that the dinner was ‘by invitation only’.  Initially the Awards dinner date was set for yesterday (over a long weekend!), leading one to assume that all top 10 finalists would be invited to attend it.

8.  The voting phase for each category spanned about two weeks, and one felt like an Idols’ finalist, begging for votes on one’s blog and on Twitter.   I think that the more the finalists begged, the fewer votes they received.  One was allowed to vote once a day per valid e-mail address one has.  So, for example, someone with 10 e-mail addresses could cast 10 votes daily!   The actual weighting of votes by ‘fans’ and the judges evaluation was only recently stated as being 30 % of the vote by the judges, and 70 % from the public.  The judges per category were also not all announced – on one specific day the judges of some of the 24 categories were named on Twitter, and some judges also proudly tweeted that they were judging blogs (e.g. Jo-Ann Strauss, Sam Wilson and her husband Andreas Späth).  We never got to hear the names of the judge(s) of the Most Controversial Blog category, for example.  Mention was also made that blog ranking statistics would be taken into consideration as well, being Afrigator specifically, a site that frequently goes down.  The question was raised as to the effect it would have on one’s standing if one was not registered on this ranking site.  Oddly, few of the top-ranked Afrigator blogs were in the finals.  It is clear that the larger the number of readers of one’s Blog, and the greater the Twitter following, the higher one’s votes would have been likely to be.   The top first and second winners per category were notified by e-mail that they had made it, and they were listed on the website too.  The remaining 8 finalists per category were not notified by the organisers, and were only told that if they did NOT receive an e-mail, they would know that they had not made it as number 1 or 2!   This was the rudest aspect of the SA Blog Awards organisation, in my opinion.  Many Blog finalists had put in a lot of effort to encourage voting, and thereby had publicised the Awards on behalf of the organisers, who had created little publicity for the event themselves!  No thanks was received for one’s participation.

Despite all of the above, we are proud that we made it to the Top 10 finalist stage in our category, and that we learnt from participation for the first time.  We trust that the organisers of the 2010 SA Blog Awards will accept this feedback and will improve the organisation and credibility of it, to ensure that they have quality participants in 2011!

The overall winner of the SA Blog Awards was a big surprise, being www.watkykjy.co.za, a provocative proudly-Afrikaans on-the-edge blog, that claims to receive 180000 ‘visits’ per month, and describes itself as “Die beste Afrikaanse blog en website in die heelal”!  In the past the Award has been won by www.2Oceansvibe.co.za every year that editor Seth Rotherham (Will Mellor) has entered the Awards.  Rotherham/Mellor did not even bother to attend, being in the Karoo over the weekend, and sent a message to the organisers that this was the last SA Blog Awards competition he had entered.   (Most non-Cape Town top 2 finalists per category did not attend, yet the writer of www.indieberries.blogspot.com travelled all the way from South Korea to pick up her two category wins).

The winners in the 24 categories, announced last night, are as follows (congratulations to them all):

Best Entertainment Blog:  www.2oceansvibe.co.za (ranks 3rd on Afrigator)

Best Media & Marketing Blog:  www.cherryflava.com

Best Post on a SA Blog: www.brainwavez.org/screen/film/features/2009/20091001001-01.html

Best Overseas Blog: www.pharside.co.uk

Best TV Radio Blog: www.ecr.co.za/kagiso/content/en/east-coast-radio/east-coast-radio-blogs-breakfast

Best Politics Blog: www.wonkie.com (ranks 10th on Afrigator)

Best Photographic Blog: www.guywithcamera.co.za (Andrew Brauteseth)

Best New Blog: www.simply-delicious.co.za

Best Food & Wine Blog: www.simply-delicious.co.za

Best Science and Technology Blog: www.shesthegeek.co.za

Best Music Blog: www.dontparty.co.za

Best Fashion Blog: www.kimgray.co.za

Best Design Blog: www.indieberries.blogspot.com

Best Podcast/Video Blog: www.zanews.co.za

Best Business Blog:  www.memeburn.com

Best Group Blog: www.rlabs.org

Best Sport Blog: www.paddlesweep.net

Best Green Blog:  www.sprig.co.za

Best Indigenous Language Blog: www.watkykjy.co.za (7th on Afrigator) 

Most Controversial Blog: www.2oceansvibe.co.za

Best Travel Blog: www.getaway.co.za/page/blog

Best Personal Blog: www.indieberries.blogspot.com

Best Parenting Blog: www.reluctantmom.wordpress.com

Best Twitter Blog: www.twitter.com/mandyjwatson

Best Company Blog: www.rlabs.org

The SA Blog Awards website states that “integrity and credibility of the SA Blog Awards is our highest priority”.  It also states that the organisers would look for a ‘balance between the public voting system and the judge’s choice of winners’, to allow a free and fair selection of winners.  Many participants of this year’s Awards will agree that this was not the case!  

POSTSCRIPT 27/9:  The response to this blogpost has been phenomenal, with more than 850 readers in the first 21 hours of publishing it, and an incredible number of Twitter Retweets, many containing compliments, throughout the day yesterday.  Twitter is normally very quiet on a Sunday, especially over a long weekend.   The link to this post was sent to the organising committee of JP Naude, Chris Rawlinson and Dave Duarte, with no response to date. 

If one googles ‘SA Blog Awards’, one can read many blogposts written in the past two months, criticising various aspects of the SA Blog Awards.

The list of judges per category, with many typing errors, was recently added to the SA Blog Awards website, it would appear.  It is funny to see Randall Abrams listed as a judge for the Most Controversial Blog category – did I not write above that we felt like Idol’s finalists??!!  The other judge for the category was listed as ‘Ivor Vector’, but this name does not exist on a Google search.  However, Ivo Vegtor says he was invited to be a judge, but decided not to.  Randall Abrams has no blog, nor has Graham Howe, one of two judges in the Food & Wine Blog.  As far as judging goes, read the Comments section to this blogpost about what happened to Chris, the writer of iMod, the top ranked blog on Afrigator.  The list of judges for all the categories:  http://www.sablogawards.com/Judge3.aspx

Chris von Ulmenstein: Whale Cottage Portfolio: www.whalecottage.com

The best compliment that FIFA could pay South Africa is the declaration by Jerome Valcke, FIFA Secretary-General, two weeks ago that “South Africa will always be a Plan B for any World Cup”, reports AFP, and an amazing compliment to the Local Organising Committee (LOC), as well as to South Africans across the board, in organising the best “party” in the world and showing the “gees” of our nation to our visitors and to our fellow countrymen.

FIFA praised the country for what it believes will have been a “perfect” World Cup.  “If on July 11, we are on the same level as we are today (3 weeks ago), I would say it’s a perfect World Cup”, he said.  Initial transport problems led to empty seats at the Opening Match in Johannesburg on 11 June, but these problems were quickly ironed out.

The World Cup has made South Africa and the continent of Africa “sexy”.  At the TIME and CNN Global Forum, which was held in Cape Town two weeks ago, and was attended by a large number of the world’s global business leaders, South Africa’s smooth hosting of the World Cup had changed perceptions about the country and the continent, speakers said, reports The Sunday IndependentTIME editor Michael Elliot said that the country is riding an “extraordinary wave of energy and optimism”, and stated that South Africa is “on the verge of tremendous opportunity”.

So how has South Africa benefited from the World Cup?    The benefits have been financial and emotional:

1.   A legacy of infrastructure – I disliked the word “legacy” initially, when I heard politicians justify the billions of Rands to be spent, but now that legacy is concrete, with ten new or upgraded stadiums around the country, fantastic roadworks leading into Host Cities, and around the stadiums, airports of an international standard (almost all, given the embarrassing fiasco at King Shaka airport in Durban), a Gautrain in Johannesburg and a modernised train station in Cape Town, new modern buses, upgraded city pavements, city greening and new city artwork to beautify the Fan Walks.

2.  The “gees” Ke Nako that was the theme of the World Cup grew throughout the World Cup into an unheard of spirit of national pride, surpassing that of the Rugby World Cup in 1995. The nation-building power of sport, first through the rugby match between the Stormers and the Blue Bulls in the Orlando Stadium, and the powerful bonding of South Africans in supporting the Bafana Bafana team, as well as them demonstrating the pride in their country via mirror socks, flags on the cars, and flags on their homes and businesses, has been one of the most wonderful benefits of the World Cup, and is likely to last well beyond the end of the World Cup. For the first time the country became proud citizens of their continent too, in supporting “BaGhana BaGhana”, when they were the final African team to play in the tournament.   Many South Africans doubted their nation’s ability to host an event of this magnitude across nine different locations around the large country, but she has done her country proud.  Locals are already calling for a regular way of displaying unity, by putting up flags, wearing the Bafana Bafana colours, or those of our country’s flag. 

3.  The improvement in South Africa’s image world-wide is the best legacy of all, and perhaps we needed to hear bluntly at the start of the World Cup how dimly we were viewed by the world.   Whilst we hated her broadcasts, Emma Hurd of SkyNews was the wet blanket that reminded us day in and day out about how dreadful life can be for many of our citizens, but even then the TV station changed its tune, its broadcasts became more and more positive, and Ms Hurd’s focus moved more to the soccer and less on the social imbalances.   Maybe it was a blessing that England fell out of the tournament so early on, which led to less interest in the World Cup reporting by the station.   Reporter after reporter has written about how they feared coming to the country, having heard about its reputation of crime, AIDS, poverty, and even apartheid, but all wrote about how pleasantly surprised they were about the spirited and united nation they saw, and about the first class facilities they encountered.   Not only South Africa but Africa benefited in image, as written above already.   Africa has been the step-child of the world, and it was the “social responsibility ” of the world, and FIFA in particular, that saw South Africa awarded the rights to hosting the 2010 World Cup – a tremendous leap in faith for the body at the time, but a dividend that has paid off richly for FIFA President Sepp Blatter and his team, not just in terms of their revenue earned, but also in their image for having the faith and in sticking behind South Africa, denying that they ever had a Plan B and a Plan C.

4.   The control over crime was a surprise even for South Africans.  The cancellation of the contract between the FIFA Local Organising Committee and Stallion Security at the Cape Town and Durban stadiums was no security loss at all, and the police did an outstanding job in handling the security of the stadiums, as well as of the Host Cities in general, with high police visibility, and a marked reduction in crime in general.  Western Cape Premier Helen Zille told the Cape Town Press Club that a BBC interviewer had expressed his surprise to her about not seeing the “expected crime wave”, reports the Weekend Argus.  Never before had such visible policing been seen, not only in and around the stadiums, but generally in city streets and in shopping malls.  One wondered where they had been hidden all these years, and hopes they will remain.  South Africa was not prepared to compromise safety, its biggest vulnerability, and I experienced what I first thought was a crazy safety procedure to have my car security-checked at the Green Point Traffic Department, with a car search, a sniffer dog search,  a search underneath the car, and a personal security check, then a blue light escort into the stadium.   Special World Cup law courts also acted immediately on World Cup-related crimes, and meted out harsh fines and penalties for theft and other crimes, and the incident of the British fan entering the England team changing room, and the subsequent admission of guilt payment by the Sunday Mirror reporter related to this matter, attracted varying reaction to the harshness of the fines. 

5.   Whilst South Africa was shunned as a “rip-off” country for its cost of flights, accommodation, transport  and World Cup packages prior to the World Cup, due to the 30 % commission add-on by FIFA hospitality and ticketing agency MATCH to already high prices of flights, accommodation and transport, the prices of all of these aspects of the World Cup quickly dropped when MATCH cancelled the bulk of its booked rooms, and SAA cancelled the seats MATCH had booked.   It was unheard of that accommodation rates dropped during a world event, but pricing is about supply and demand, and the lower than expected demand necessitated the decrease in rates, which did increase last-minute bookings to some extent.  It was gratifying to see soccer fans book their own accommodation, preferring to book more reasonably priced guest houses.  It is hoped that the world will forget its initial image of our country in this regard.

6.   The biggest surprise for locals was the power and fun of the Fan Walk in Cape Town.  It appeared that this may have been the only city in South Africa to have one.  Despite one’s scepticism of the concept initially, given Cape Town’s winter weather, not even rain could deter ticket holders and even towards the end, on a sunny afternoon, Capetonians without tickets from walking the Walk.    The flags put up everywhere became a trademark, and made Cape Town look festive, and one hopes they will stay, and give a nostalgic memory of the biggest party Cape Town has ever experienced.

7.   South Africa has new tourism icons, the very beautifully designed stadiums becoming tourism assets in their own rights.   The Soccer City, Durban, Cape Town and Nelspruit stadiums in particular are beautifully designed.  Cape Town had a Big Six it marketed – now it has the Big Seven, the Cape Town Stadium added, which became the backdrop to most broadcasts from the city.

8.   If it has not been said above, the interpersonal tolerance between South Africans seems to have improved, and small courtesies towards other pedestrians, motorists and shoppers are manifestations of the wonderful spirit of “South Africanism”.

9.   “White” South Africans have caught the soccer spirit, and the majority never were interested in this sport.   One never thought that locals would rush off in such large numbers to buy their match tickets online, and to queue for tickets at FIFA outlets in Host Cities, even camping outside the doors the night before.  More than 3 million tickets were sold, and about two-thirds went to South Africans.  We all became enraptured with the game, and all learnt new terminology about soccer (although most of us still do not know if it is ‘soccer’ or ‘football’ that we have been watching!).  We got to know the names of new soccer heroes – Diego Forlan, Thomas Mueller, Bastian Schweinsteiger, Miroslav Klose, and many more, for their performance on the pitches.

10.  School children but also adults learnt about geography in terms of the participating nations, so that Serbia, Slovenia, Slovakia, and the South American countries of Uruguay and Paraguay could be placed.  Nestle ran a “Children of the World” promotion, with information about different participating countries on their Smarties boxes.   Hopefully South Africa featured on the atlas of children and residents of the world community whilst they watched the many matches in the past month, and saw their countries’ TV stations present documentaries about our country.   We got to know the flags of participating nations. 

11.  Musically, life will never be the same, the vuvuzela being synonymous with the 2010 World Cup, and will no doubt be the “spirit maker” at future sporting events around the world.   Loved and hated, the “toot toot” during broadcasts and live matches were part of this sporting event.  FIFA President Blatter refused to have it banned, when called upon to do so by the world media and by players, who said that they could not hear their coaches and the referees.  The world’s largest vuvuzela was erected on Cape Town’s unfinished highway for World Cup sponsor Hyundai.   Two songs will go down in World Cup history – “Waka Waka” by Shakira, much scorned when it first received airplay on radio, but now synonymous with the event, South Africa, and even Africa – as well as K’Naan’s “Waving Flags”.

12.   It is the future tourism legacy that will hopefully benefit the country, in that it will attract tourists to our country in future.  Due to the improvement in South Africa’s image and the wonderful documentaries about South Africa (for example German TV station ZDF dedicated hours of coverage of South Africa, using our ex-Miss South Africa Jo-Ann Strauss, speaking her best possible German – she is engaged to a German), one can hope for an influx of tourists for years to come, but one must be realistic about the depressed economy internationally, and even locally, said our Governor of the Reserve Bank Gill Marcus last week.

13.  If there is one name we will never forget in the context of the World Cup, it is the by now well-known Paul the Octopus from Oberhausen in Germany, who correctly predicted 5 wins and 2 losses for Germany, as well as the win for Spain against the Netherlands in the Final. He even has a Twitter page @PPsychicOctopus, which surpassed 500 Followers in just four days.

14.   The media coverage for South Africa has been phenominal, many countries sending media representatives not only reporting about the soccer but also doing documentaries about the cities in which they were based.  The BBC had a special Studio built on top of the Somerset Hospital, giving it a fantastic view of a beautiful Table Mountain on the one side, and of the beautiful Cape Town Stadium on the other side.   An hour after the Final last night, ZDF was still broadcasting about South Africa and the World Cup, recapping the highlights of the sport event and of the country.  Even normally cynical Oliver Kahn, who was a co-presenter, praised the organisation, hospitality, friendliness and lack of hooliganism of our host country.  ZDF probably was the TV station that gave our country the most, and most positive, TV coverage.   The Final is expected to have been seen by 700 million TV viewers around the world last night.

15.   The power of the endorsement in terms of VIP attendance at the matches is unmeasurable, and those celebrities that are on Twitter, Paris Hilton and Shakira for example, who expressed their delight, spread the word even further.  Nelson Mandela and his wife Graca Machel, Queen Sofia of Spain, her son Crown Prince Felipe and his wife Letizia, Holland’s Crown Prince Willem Alexander and his wife Maxima, Prince Carl Philip of Sweden, Prince Albert of Monaco and Charlene Wittstock, German President Christian Wulff, German Chancellor Angela Merkel, Brazilian President Luiz Inacio Luia da Silva, Charlize Theron, Morgan Freeman, Mick Jagger, Kimora Lee Simons, Leonardo DiCaprio, Andrea Bocelli, Franz Beckenbauer, injured ex-German captain Michael Ballack, Bill Clinton, David Beckham, will.i.am and the Black Eyed Peas, Naomi Campbell, Princes William and Harry, London Mayor Boris Johnson and many more attended the matches over the past month.

16.  Despite the winter timing of the tournament, Cape Town and Port Elizabeth’s weather generally played ball.  Cape Town had three rain days during matches, and challenged the perception of Johannesburgers that it rains all the time.  

17.   The smooth logistical running of the World Cup has opened up the country to bid for other events, and the 2020 Olympics is the next event the country has been invited to bid for.   IOC President Jacques Rogge has been in the country for more than a week, and has been warmly recommended the country by his friend FIFA President Sepp Blatter.

18.  Social media marketing received a tremendous boost during the World Cup, and peaked on 11 June, the start of the World Cup.   Only one event challenged interest in the early part of the event, being the engagement of South African Charlene Wittstock to Prince Albert of Monaco.  As soon as the USA and England teams were eliminated, web traffic fell dramatically, partly though due to the problems with the SEACOM cable for those websites that are hosted overseas by their servers.   Yet action on Twitter never let off, and whenever a goal was scored, Twitter crashed. Twitter users followed soccer stars they had not previously heard of, and even Sepp Blatter opened a Twitter page (@SeppBlatter). 

19.   The initial high airline ticket prices encouraged many locals as well as tourists to drive between Cape Town and Port Elizabeth, and also to other parts of the country, to save on costs, thus supporting tourism in smaller towns and cities that were not Host Cities.  One hopes that this will lead to a rediscovery of the Garden Route, an area that has suffered badly as far as tourism goes in the past three years.

20.   One can be grateful from a business perspective that the World Cup did take place in winter, a normally quiet period, therefore not influencing productivity, or lack of, badly on match days, and on Bafana Bafana match days specifically, which saw shops and businesses close early.   This is compared to many companies that close for their Christmas/New Year break, when Cape Town is at its busiest.

21.   The surprise benefits of coming to the country for the international soccer fans was the beauty of the country, and in Cape Town the fans were surprised about what special beauty the city offers – the mountains, the sea, the wildlife at Cape Point, and the winelands.

22.   Soccer fans that arrived without tickets and locals enjoyed the “gees” at the Host Cities’ Fan Parks, many offering top notch musical entertainment every day, and broadcasting all matches.  In early days the Fan Park on the Grand Parade had to be closed, due to over-capacity.  Other fans went pub-hopping, Long Street being popular for this, with numerous bars and restaurants with televisions.  The V&A Waterfront was another popular destination, and every restaurant agreed to install TV sets for the duration of the World Cup.   Paulaner Brauhaus and other hospitality marquees set up at the Clocktower side of the V&A did extremely well, and I personally queued at the Paulaner Brauhaus for as long as 2 hours for the semi-final between Germany and Spain.   The law of supply and demand forced greedy hospitality marquee owners to radically reduce their entrance fees, where these were charged, from over R 100 per person, to about R 20.

23.  FIFA must be congratulated on their determination in making this an excellent World Cup, and were based in Johannesburg for a number of years, to guide the management of the event.  It gave us great confidence that the event would be a success, even though so many locals were sceptical.  FIFA executives were also ruthless in their deadlines for the completion of the stadiums, and the infrastructure, which was excellent in making everything come together, even if it felt that some work was very much last minute.   FIFA insisted on the police presence and the instant law courts, and they have dramatically reduced crime in the past four weeks.

The World Cup has not been super-perfect, and had some blemishes:

1.  I have written copiously about MATCH, FIFA’s hospitality and ticketing agency, and its ruthless attempt at exploitation of the accommodation industry, which unfortunately backfired badly for the agency, for the accommodation industry and for the image of the country as far as affordability, or lack of, goes.

2.   Many empty seats were visible, especially in the early matches, and were attributed to transport problems in Johannesburg at the first match, and to sponsors not allocating all their tickets.

3.   The inability and thereafter late landing of four aircraft at King Shaka airport in Durban on the day that Germany played Spain was the biggest logistical blunder of the tournament, and left many German fans angry about the costs they had incurred to see the match.   ACSA is offering a reported compensation of R400 per head!

4.    Restaurant business dropped dramatically, and fine dining establishments that refused to succumb to TV sets lost business badly, especially on match days in their cities.  Theatre and general entertainment also suffered, and the popular Jonny Cooper Orchestra closed down a show in Camps Bay two weeks ahead of schedule.   Retail outlets did not gain from the World Cup, and the opposite probably is true.   Sales of the Cape Times and Cape Argus have been said by its management to have been the worst ever in the past four weeks.

5.   The negative media reporting focused on only one theme – the great divide that still remains in South Africa, between haves and have-nots, and the irony of the monies spent on the stadiums relative to the lack of proper housing for all of its population will have to be addressed.   One hopes that the future impact on tourism, and resultant employment, will address this problem.  But it will also mean a new attitude by employees to value their jobs and terms of employment.

6.   The early exit of England in particular was damaging to tourism, as multitudes of fans were standing by to fly to South Africa to support their team.  The England fans were the best for accommodation business, but their bookings were linked to their team’s playing schedule.

7.  The biggest loser of the World Cup probably is FIFA itself, in terms of its image, Sepp Blatter having been booed at the Final and also on another occasion.    FIFA also came under fire about its card-happy referees, the British referee Howard Webb setting the record for the highest number of cards, with 14 yellow cards and one red card during the wild Final match.  The lack of technology to check on the admissibility of goals was also severely criticised.

8.  FIFA’s technology also failed when demand for tickets became so great, that its system crashed on numerous occasions, a dent to its image of perfection and organisation.

9.   The more than 25 000 volunteers that were appointed by FIFA and its LOC, were poorly utilised in terms of their skills and day-job capabilities and were extremely poorly managed.   They were “employed” outside of the South African labour legislation, and had to sign for this in their contracts.   They had tax deducted from their meal allowances when these were paid into their bank accounts.  In Cape Town they were served disgustingly bad food for three days, and were not compensated for it in terms of their meal allowances.   They did not all receive the designated volunteer clothing, even though it was ordered about 6 months ago when the volunteers were appointed.  Volunteers attended three days of training in April plus a morning in May, and were not compensated.   Huge dissatisfaction existed about the forced McDonald’s diet of R 60 per day, which the LOC would not alter at all, the most unhealthy food they could have been fed.  The Green Point branch next to the stadium made a fortune out of this arrangement, yet their service and food quality was shocking – the Volunteer Co-ordinator had to call the branch regularly with complaints.   Volunteers were forced to drink Coke, when many preferred water, Bonaqua being a Coca Cola brand too.   Quotas were set for the amount of water and Coke that each volunteer had to receive.   The Volunteer Farewell Function last week started two hours late, was badly organised, and lunch was served at 15h30, 1600 volunteers having to queue – many left at this stage.  More than a month after starting to work as volunteers, they have not yet been paid, despite a promise that they would be (now they are due to be paid at the end of July!).   Sadly, international volunteers left the country with an image of the poorest organisation of a World Cup relative to their experience of the 2002 and 2006 World Cups, a shame given that one third of the volunteers were from other countries around the world, and they will take this message back home with them.  I kept hearing them say that this must be “an African way” of doing things, a perception I tried to correct whenever I heard it.

10.   The FIFA sponsors Budweiser, McDonald’s and Coca Cola were not all positively received.  Budweiser was only served inside the stadiums, and comments via Twitter were only negative about the beer. McDonald’s became a swearword amongst the volunteers, and even the police and media working close to the Stadium must have disliked receiving the poor quality and service for more than a month.   Coca Cola became the butt of jokes about Paris Hilton getting the brand wrong when she was wrongfully arrested for smoking marijuana.   The food sold by concessionaires inside the Stadium was poor.

10.  FIFA also lost face when it fanatically reacted to ambush marketing, and the Kulula.com airline provoked FIFA in its newspaper ads.  Bavaria beer is the best known brand in South Africa, due to FIFA’s reaction to the Dutch brewery’s ambush marketing inside the stadium in Durban.

11.  Corruption in terms of Government departments and municipalities buying huge allocations of tickets has been hinted at, and no doubt further such claims will be written about in the media.

11.  Whilst the occupancy of accommodation establishments in Host Cities close to Stadiums was reasonable in the past 30 days (Whale Cottage Camps Bay at 71 %), the areas in smaller towns barely picked up any benefit in this period.   Sadly, business in May was at its worst ever, and what income was made in June, was offset by the “vacuum-effect” of the World Cup in May.     

12.  Last, but not least, is the anti-climax of the month-long party having come to an end.  The lives of many changed in the past month, with different habits, glued to television sets, children on holiday for 5 weeks, daily beer drinking habits having been developed, and the mundane side of life was set aside for the period.  Reality strikes today!  

POSTSCRIPT 18/7: FIFA gave South Africa a score of 9/10 for the hosting of the 2010 World Cup, reports The Times, up from the 7,5 rating for the hosting of the Confederations Cup last year.   FIFA President Blatter likened the score to a cum laude at university level.  “The greatest memory is the willingness and commitment of South Africans to show the world their ability to host this World Cup with discipline and honour” Blatter said.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The World Cup 2010 Kickoff Concert taking place at Orlando Stadium in Soweto in Johannesburg this afternoon has been strangely shrouded in secrecy as far as the music stars performing is concerned.  It is the first step in the final countdown to the start of the World Cup tomorrow.

What is known for sure is that Shakira has arrived, and that she will be singing the official World Cup song ‘Waka Waka’ with Freshlyground.  Other performers known to attend are the Black Eyed Peas, Goldfish, John Legend, Alicia Keys, Kwani Experience, Tumi Molekane, Loyiso Bala, Lira, Angelique Kidjo, Blk Jks, Hugh Masakela, K’Naan, Juanes, Soweto Gospel Choir, The Parletones, and Vieux Farka Toure, according to the 2010 World Cup website.  The Concert has been criticised by local performers, for not including enough local musicians.

The World up Kickoff Concert will be broadcast on SABC at 20h00.  The German TV station ZDF will be broadcasting the show from 20h15, and the presenters will be talkshow host Thomas Gottschalk and ex-Miss South Africa Jo-Ann Strauss, presenting in German.

On the Grand Parade Cape Town kicks off its own “Cape Town Welcomes the World” concert from 14h00 today.   Local bands will perform, and R Kelly is the star musician who will also perform at the Kickoff Concert in Johannesburg.  More than 100 artists will perform at the Cape Town Fan Fest on the Grand Parade, reports the Cape Argus.  According to the People’s Post, Jimmy Dludlu performs at 18h00 tomorrow; Oliver “Tuku” Mtukudzi is on stage on Saturday; Goldfish perform on Sunday at 18h00; on Monday BLK Sonshine and CODA perform from 18h00;  Loyiso is on stage on 16 June, Liquideep on 17 June, and The Rudimentals on 18 June. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The World Cup has always been said to have the benefit of showcasing South Africa, and the world’s media are descending on the country to prepare profiles of South Africa.  Some of it is negative, but much so far has been positive, especially in showing off the beauty of Cape Town.

A South Africa-based correspondent for SkyNEWS seems to be in the townships every day, negatively reporting about the poverty of these residents, while the ‘rich’ sector of the country benefits from the World Cup, it is highlighted continuously.

Much more positive reporting is coming from ZDF, Germany’s largest TV station, which is pulling out all the stops to showcase South Africa.  Yesterday, for example, the station did a 24 hour broadcast on its online channel, about our country, a conglomeration of various documentaries the station had produced on previous occasions.  Unfortunately an on-line broadcast is not as powerful as a television broadcast, but it will have attracted a young audience.   ZDF put a lot of advertising muscle behind the 24-hour broadcast, so it created strong awareness amongst ZDF viewers.   The country brand ‘Suedafrika’ is definitely top of mind. 

However, 90 minutes of the on-line broadcast was broadcast on ZDF TV throughout the day, in three sets of 30 minutes each.   The programme started with beautiful shots of Table Mountain, and then of Cape Town filmed from Table Mountain.   It was said that a trip up the mountain by cable car is a must for every visitor.   Then the documentary jumped in contrast to a school in Wuppertal, showing children in a boarding school having to brush their teeth in an irrigation canal, because there are not enough facilities in the hostel for all the children.  Then it moved to showing burning tyres, set alight by taxi drivers protesting against the new BRT bus system to be introduced.   A township resident was interviewed, who positively stated that he would never leave his township : ‘I do not want to change my life for anything’, despite the poor facilities in the township.   Children receiving a swimming lesson in Khayelitsha were filmed, and a sangoma throwing the bones interviewed.   Then the production team interviewed Pieter-Dirk Uys, who initially spoke in German, but switched to English when he spoke about how dangerous it was for him to have mocked the Government when he first started, and melodramatically stated that had he been black, he would have been imprisoned!  (He did not tell the interviewer that he has declared Evita se Perron in Darling soccer-free during the World Cup!).

Then the action moved to Captain Crash, who chases after stolen cars and minibus taxis in his helicopter (I have seen this insert twice already), and then to a Soweto-based Event Manager Tshepiso Mohlala, who is involved in the organisation of the World Cup Concert on 10 June.   A lot of airtime was given to a German wedding co-ordinator from Wedding Concepts, who was organising a wedding at Allee Bleue outside Franschhoek.

Capetonian and ex-Miss South Jo-Ann Strauss features regularly in a ZDF TV advert for the World Cup Concert, from which Strauss and revered ZDF talk-show host Thomas Gottschalk will be presenting for ZDF.  She speaks near-perfect German, her partner being from Munich, saying: ‘Suedafrika begruesst die Fussballwelt’ (South Africa welcomes the football nations).

Other programmes, like ‘Traumstaedte’ (Dream Cities), start off positively, with beautiful views of Camps Bay beach, the Promenade, the Bay Hotel, the Waterfront, but soon move to the townships, and interviews are conducted with extremely negative residents, talking about the crime and drug situation in the townships.   The ZDF reporters talk about Cape Town’s ‘Hell and Paradise’ not the lasting impression we would like to create marketing-wise amongst international viewers.

‘Traumflug durch Afrika: Von Kapstadt nach Kenia’ (Dream flight through Africa: from Cape Town to Kenya) was far more positive, documenting a Eurocopter pilot flying over beautiful Cape Town (Table Mountain and Cape Point), flying 3 meters above the sea, the Garden Route to George and Knysna for some golf and oysters at the Dry Dock restaurant, to the Addo Park for a safari, to St Francis, Coffee Bay, the Hole in the Wall, and then off to Lesotho, reaching his end destination of Kenya. 

In a cooking program with some of Germany’s top chefs, the cooking stars all wore German soccer jerseys, to show their pride in and support for the German team, indirectly attracting attention to the World Cup.

Given that Cape Town Tourism has appointed PR companies in Germany and the U K, and in other European countries, we trust that the city’s tourism body will help influence the content of documentaries of our city, and that they show the tourist side of Cape Town, without having to focus so much on the townships.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The ZDF movie “Das Geheimnis der Wale” (The Secret of the Whales) was flighted on the largest German TV station over the last two evenings, and a large part of the filming was done in Hermanus and Cape Town a year ago.   The movie is set in New Zealand.

The movie tells the story of humpback whales beaching.  Johannes Waldmann is a highly regarded whale researcher who is studying whale communication, and suspects that whales beaching is due to underwater sonar activity.   A thriller movie, it tells the story of a group of oil exploration businessmen who want to rid an area of whales, so that they can explore for gas.  They use sonic booms to move the whales out of the sea in the area, but the whales beach, attracting attention and demonstrations against the gas exploration company’s plans. 

While the focus of the movie was humpback whales, Southern Right whales were also shown, and often mentioned.  This whale species is most often seen in Walker Bay from Hermanus.

German colleagues Veronica Ferres and Mario Adorff, with international actor Christopher Lambert, were the top names of the cast.  Whilst the cast and crew were predominantly German, South African actress Lee-Anne Summers (daughter of Sean Summers, ex-Pick ‘n Pay boss and Tannenbaum Ponzi scheme “investor”) had a small part, as did ex-Miss South Africa Jo-Ann Strauss.   Cape Town locations for the movie were the Cape Town International Convention Centre (making a believable airport exterior in New Zealand), Hout Bay (with its distinctive Sentinel mountain forming a frequent backdrop), the V&A Waterfront quays, the Whale Well in Queen Victoria Street, and the Royal Cape Yacht Club.   An unidentifiable pristine beach was used to film the whales beaching (Since publishing this post, Paul – see comments – has identified the beach to be Kogel Bay, between Gordon’s Bay and Rooi Els).   Local crew were used in part, and Hermanus residents were used as “demonstrating” extras.

After the first half of the movie was flighted on Sunday evening, a ZDF documentary speculated on the reasons for whales beaching.  A number of theories were presented:   whales can dive down too deep, and suffer from decompression like humans do when they come up for air too quickly, disorientating them, and making them beach;   due to climate change the oceans are cooling, releasing more oxygen into the oceans, and thus attracting more sealife, and also whales, to shallower waters;  sunspots can also affect the whales, and occur every 11 years – they affect the earth’s magnetism, and therefore the whales’ inner compass, disorientating them.

What is a shame is that the lovely scenery shots will not be recognised by the average German TV viewer as having been done in Cape Town and Hermanus, but will be identified as being new Zealand, due to the story-line.  Even the documentary quoted Australian researchers, pertaining to the frequent beachings off Tasmania, and those from the Canary Islands, with no mention of whale beaching in South Africa.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com