Tag Archives: Judy Lain

Food and Wine Tourism new tourism marketing focus for Western Cape!

imageWesgro has announced that it is focusing on Wine and Food Tourism as ‘strategic priority’ in its 2015 – 2019 implementation plan Judy Lain, Wesgro Chief Marketing Officer, has announced. Globally Food Tourism generates $150 billion estimates the World Food Travel Association. As many as 88% of destinations in the world see Food Tourism as an important differentiating factor in defining the image of brands and destinations, and assists in fighting Seasonality and in creating jobs.

At the recent General Assembly of the United Nations World Tourism Organisation it was Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 13/14 December

WhaleTalesTourism, Food, and Wine news headlines

*   Newton Johnson Cellarmaster Gordon Newton Johnson has been admitted to the Cape Winemakers’ Guild as its 46th member.  It recognises his achievements as winemaker of Pinot Noir in particular, and winning this year’s Platter’s Red Wine of The Year.  Membership is by invitation only. (received via media release from GC Communications)

*   ‘Festive Franschhoek’ runs until Tuesday, and is intended to attract Capetonians and tourists to come and do their Christmas shopping in Franschhoek rather than in manic Cape Town.  Shops such as Peacock Blue, Indian Summer, Masquerade Antiques & Things, and Troll Beads will stay open until 20h00, misleadingly marketed as ‘late night shopping’!  Misleading too is the invitation to ‘Enjoy a five-star meal at Reuben’s...’, the restaurant only having made a 4-star rating in the Diners Club Rossouw’s Restaurant Guide this year, irresponsible overmarketing by Mariette du Toit-Helmbold of Destinate, running the promotion!   One suspects that all participants had to pay her company for the promotion!

*   Miss South Africa, Rolene Strauss, has won Miss World 2014, a wonderful marketing opportunity for our country!

*   Wesgro and Happy Snappy are jointly developing a mobile campaign to inform visitors to Cape Town and the Western Cape Continue reading →

Threatened ‘jealous’ Durban attacks Cape Town about tourism ‘ambush marketing’ at Indaba 2014!

Wesgro PosterDurban and Cape Town have had a gentle rivalry when it comes to attracting tourists, which has never been overtly competitive and has been largely collegial, with a joint campaign on National Geographic to market the two cities, to save marketing monies. Now the relationship appears to have reached rock-bottom, with an angry Durban Tourism attack on Cape Town for its alleged ‘ambush marketing‘ of Indaba 2014, the tourism expo held in Durban, which drew to a close on Monday.

In the past other South African cities, but Durban in particular, have been annoyed that Cape Town attracts the bulk of international tourists, and that this is reflected by SA Tourism, in that it proudly features Table Mountain in much of its tourism communication, being a national icon for our country.  SA Tourism and Durban were irked that World Travel Market Africa was held in Cape Town a mere week before the start of Indaba, funded in part by the City of Cape Town, and attracting a fair number of exhibitors and visitors, and receiving praise for the event.  SA Tourism made a point of confirming that it would only support Indaba, there not being enough capacity for two tourism trade shows in our country, in its opinion.

Philip Sithole, head of Durban Tourism, appears to be paranoid about Cape Town, complaining to Southern African Tourism Continue reading →

2013: looking back on a tough year, with some highlights!

2013Today ends one of the less nice years, and the number 13 in it should have been a warning of  how bad it could become.  While it has many negative associations, it also was  a year of highlights, from our perspective.

For me personally the year was overshadowed by the passing of my father, and while I was lucky to have him in my life for such a long time, reaching the ripe old age of 97, it still was a shock when he went in April.  He brought our family to South Africa, and specifically to the Cape, for which I will be eternally grateful.   He helped shape my interest in the business world, and took a keen interest in my Market Research, Public Relations, and hospitality careers.   Added to this was the further loss of our beloved Madiba, who passed away on 5 December, a shock when it happened, despite one knowing that it was just a matter of time.    It felt like a double whammy loss year.  Heaven has gained two truly great gentlemen.

2013 has had some positive aspects: we celebrated the fifth anniversary of our Blog, well established and with more than 30000 unique readers per month.  We thank our loyal readers and commenters, as well as the Public Relations companies which feed us with up to date information and invite us to launches, particularly in the wine industry.  We particularly commend Waterford Communications for its professionalism in dealing with us as friends as well as writers, never taking any coverage for granted, always being willing to assist with more information, having a knack for choosing excellent weather days for client functions, and saying ‘thank you‘ for coverage received, a rare treat! The PR company leads an industry plagued by poor writers, who bombard one with media releases (often being irrelevant), repeating information already written about, and demanding proof of coverage granted to the client brand! Continue reading →

Cape2Rio Yacht Race 2014: on the ball, putting Cape Town on the map!

Cape2Rio Yacht Race Logo Whale Cottage PortfolioI couldn’t have wished for a better birthday yesterday, having been invited to join a media sail from the Royal Cape Yacht Club, to generate publicity for the Cape2Rio 2014 Yacht Race, which starts in Cape Town on 4 January.  The 14th 3000 mile Cape2Rio Yacht Race is the ‘PR opportunity of the Year’ for Cape Town, and links to the 2014 Soccer World Cup taking place in Brazil, each of the 36 yachts taking a soccer ball.

Despite my uncertainty as to whether my guest house duties would allow me to participate, my staff gave me off, and the day could not have been more perfect for a sail, with no wind, and the temperature around 30°C.  I had been invited by Wesgro’s Chief Marketing Officer Judy Lain, and she was waiting for me with a bunch of flowers!  I thanked her for choosing such a perfect day and date for the sail!  A number of media representatives were invited, and we gathered in the ‘galley‘ at the yacht club to hear more details about the race and its participants from the Race Marketer Toni Mainprize.  The pioneering spirit and human struggle in making a yacht crossing was saluted, and it was said that Cape Town seems to have turned its back on the sea, despite it surrounding us.  I personally had not sailed in years, having been a regular weekend sailor twenty years ago.  We were encouraged to come to the Yacht Club on a Wednesday afternoon, and volunteer to crew on the yachts going out to sea.  Teams from Angola, the UK, Australia, Italy, and Germany have entered the Race.

A number of representatives of the participating boats were  present, and the idea was that we interview them on the water, the owners of Isla having madeCape2Rio Race Isla Whale Cottage Portfolio their catamaran available for the media outing.  The response had been so great that Judy and other PR executives stayed on land, as the Hendersons, owners of Isla, were very strict about the total number of persons allowed on the yacht.

The 14,8 m catamaran Isla was built by its owner Ian Henderson, and sleeps eight.  He will be putting his business interests on hold for the next year, taking his wife Elskeand their two daughters of 4 and 7 years with them on the race, and they plan to travel along the east coast of South and North America thereafter. Cape2Rio Isla Elske Whale Cottage Portfolio Elske told me that they rarely get seasick now, regularly doing outings along the coast, and sleeping on the boat when they do trips away.  Elske said she volunteers to helm, as it makes her less likely to become sea sick.   She laughed, saying she is quick to delegate the food preparation when she feels queasy.  She has found homeopathic medication to counter the sea Continue reading →

Restaurant Review: La Parada Bar de Tapas Bree Street is Español puro!

La Parada Kitchen with Bull head Whale Cottage PortfolioOn Thursday the massive new La Parada Bar da Tapas opened on Bree Street, the second outlet with this brand name in the Harbour House group. It is a restaurant and bar that will attract custom due to the extraordinarily low prices of its food and beverages, in a block that now includes Africa Café, Bistrot Bizerca, HQ,  Awestruck, Simply Asia, The House of Machines, &Union, and Birds Boutique Café.  La Parada means stop or standstill, a clever name for one to break away from a busy day, even though one can imagine that it will become very noisy as it becomes popular due to its low prices.

La Parada is in a building that has been extensively renovated, and La Parada has taken the ground floor.  A night club is set to open in the basement in two weeks, I was told by a waiter, and a glass floor in one section will attract attention to what will be happening below.   One cannot help but notice the restaurant on Bree Street, diagonally opposite &Union, as it has windows opening along almost all of the street frontage, with counter seating inside and outside.  It was very cold yesterday, and there was no place to hide from the cold wind inside the Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 10 September

WhaleTalesTourism, Food, and Wine news headlines

*   The Earth’s magnetic pole is slowly shifting, from North to South, and vice versa, and may mean that the Northern Lights will no loner be seen in the Northern Hemisphere, and that mammals such as whales which navigate via the magnetic poles may change their migration pattern.

*   Western Cape Tourism Minister Alan Winde dived with gentle cow-sharks off Simonstown yesterday, to showcase a little known experience, and to create awareness for the province’s ‘Water Connects us’ theme for Tourism Month. The Minister said that the province’s water-themed experiences enhanced its position as one of the country’s most popular destinations, more than 1 million tourists having visited the Western Cape last year.  Provincial marketing agency Wesgro will showcase a variety of the province’s unique and family fun water-based experiences, including its 20 (out of a total Continue reading →

Wesgro Chief Marketing Officer Judy Lain a breath of fresh air for Tourism!

Wesgro Judy Lain Whale Cottage PortfolioI was recently told that Wesgro had finally appointed a Marketing head after looking since April 2012.  I called Judy Lain, its new Chief Marketing Officer, and was able to set up an appointment to meet her after her trip to South America.  We agreed to meet last Friday at Café Paradiso, on Judy’s recommendation.

All I knew about Judy was that she was better known as Judy During, and had run an advertising agency called 34 Woman, focusing on generating information about women’s purchasing behaviour, being responsible for not only FMCG but also big ticket brand decisions in their households.  Prior to that she worked at Inviseo Media, at Bester Burke Underground, and at draftfcb, therefore having a practical marketing and advertising background.   Our telephonic interaction in setting up the meeting was very different to the bureaucracy I experienced when I arranged to meet with Wesgro CEO Nils Flaatten.  Judy answered the phone herself, sounded friendly and bubbly, and decided that we should meet over lunch.

We had forgotten to describe one another over the phone, but we both Continue reading →