In the 2018 Brandz study by Kantar Millward Brown it has created a list of ten most trusted South African brands, a list which includes mainly food products, the 75 year old KOO one of these and right at the top on Trust, and the very new online shopping brand Takealot.com, already ranked third.  None of the country’s largest value brands appear on the top trusted brand list.  (more…)