Entries tagged with “marketing”.


CapeTownCup_300The Cape Town Cup, which took place on 24 and 26 July last weekend, is the biggest Football Flop the City of Cape Town has thrown ratepayers’ money at, estimated to be R 30 million!

I am not a supporter of the ANC politics in the City of Cape Town Council meetings nor those at provincial level, but the reports yesterday, quoting both Tony Ehrenreich and Marius Fransman, made me sit up and take note.

Driving past the Cape Town Stadium last Friday at 18h00, the starting time of the first match, I was surprised at how easy it was to get to the V&A Waterfront, my usual route leading past the Stadium. Other than the Stadium (more…)

One Direction concert Cape TownThe City of Cape Town has been accused by ANC councillors that the Michael Bublé and One Direction concerts, held earlier this year within ten days of each other in the City-owned Cape Town Stadium, were in part funded by the City, and ultimately its ratepayers!

Reported in Die Burger,  the article alleges that R2,1 million of ratepayers’ monies were used to pay for tickets and security for the 19 March Michael Bublé and 1 April One Direction concerts.  R243000 is alleged to have been paid to concert organiser ‘Big Concerts International’ (sic – the company is known as Big Concerts), a private company and dominant concert organiser in our country, for tickets, and close to R500000 for security, an expenditure which should have been the responsibility of the concert organiser.

At a Council meeting of the City on Thursday Acting Mayor and Mayoral Committee Member for Transport for Cape (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   German competition authorities have reacted strongly against Booking.com, which prohibits accommodation establishments from offering better rates to clients booking with them directly relative to the rate they charge via Booking.com.  Action is also being taken against a similar booking site Expedia.com

*   The contribution of Tourism to the economy nationally has remained at 2,9% in both 2012 and 2013, reaching a total of R104 billion.   Just more than half of the spend was (more…)

Table Mountain frame from V&A WaterfrontDespite Cape Town’s year as World Design Capital 2014 having come to an end, its design legacy lives on, not only with design projects created for last year’s event, but with future design projects too.

Cape Town Tourism CEO Enver Duminy punts the legacy of World Design Capital 2014 (both are funded by the City (more…)

WhaleTalesTourism, Food, and Wine news headlines

*  SAA would consider a partner to assist it in running its loss-making operation, the Minister of Public Enterprises Lynne Brown said earlier this week.  The airline’s application for more funding was recently rejected.

*   Wines of South Africa (WOSA) has opened a Hong Kong office to market our country’s wines to all of Asia, and will be managed by Michaela Stander, who has managed the region from South Africa for the past six years.  South African wine sales into China grew by 5% and to Japan by 12% in the past year.   The marketing program includes consumer education, a sommelier competition, dinners, and offering wines by the glass.  It will be visible at the HKTDC fair in Hong Kong next week, and at ProWein China from 12 – 14 November.

*   The 40th annual Volvo Ocean Race of 39000 nautical miles, will welcome the first yachts into Cape Town on Sunday, (more…)

CapeTownTourism AGM Cake Whale CottageLast night Cape Town Tourism held what many say is the best AGM ever, with a dynamic and funny keynote speaker Vusi Thembekwayo, and a very entertaining Anton Groenewald from the City of Cape Town  Tourism, Events, and Marketing Directorate, being the highlight of the event held at the Tsogo Sun Cape Sun, which celebrated the 10th anniversary of Cape Town Tourism since its re-invention in 2004.

I arrived late, returning from Franschhoek, as Groenewald was speaking.  He kindly gave me his notes, for use for writing this blogpost.  His Mayoral Committee member for Tourism, Events, and Marketing, Councillor Garreth Bloor, was present, and many a joke was at his expense.  Groenewald started his talk by reflecting on the past three years in which he has headed up theCapeTownTourism AGM Anton Groenewald Whale Cottage Tourism Directorate of the City, and has spent R1,5 billion.  He confirmed the three-year agreement signed with Cape Town Tourism, which came with a promise of R120 million over the next three years.   Reflecting on the successes of the past year, Groenewald presented its highlights as being World Travel Market Africa, a collaboration with Thebe Reed, which attracted 4500 trade visitors and 220 media, and for which the city has signed for another two (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   Cape Town’s biggest sporting event, the Cape Argus Cycle Tour, has been renamed the Cape Town Cycle Tour for 2015.  Entries for the Cycle Tour open today.

*   Infamous Irish chef and now restaurant consultant Conrad Gallagher, who left Cape Town under a cloud of debt, has set up shop in the Mother City again.  His website proudly brags about the restaurants to which he consults (a photograph he uses on his website is taken in chef’s uniform at the Table Bay Hotel).

*   Ajax Cape Town will make the Cape Town Stadium its new home ground for the next three soccer seasons, after a deal with the City of Cape Town, which was approved yesterday.  Councillor Garreth Bloor, Mayoral Committee Member for Tourism, Events, and Marketing, said the deal was part of the City’s goal to build (more…)

WhaleTalesTourism, Food, and Wine news headlines 

*   Distell has created a wine marketing subsidiary in the UK, called Distell Vineyards & Estates, which is also marketing its wines in Germany, Holland, and Finland.  UK sales are £ 32 million. CEO Carina Gouws emphasised the importance of the UK market: ‘The UK remains the most important market globally in terms of positioning premium brands.  Wines that perform well in there are noticed by the rest of the world’.   The company is planning to aggressively increase its market share four fold, focusing more on independent retailers and the on-trade in the UK.

*   A review of the MyCiTi Bus performance has shown that the service surpassed its target by over 2 million ‘passenger journeys‘, reaching 7,4 million in the past financial year. The recent introduction of the N2 Express to Khayelitsha and Mitchells Plain has boosted the passenger numbers to over 1 million per month.  Changes to be made to routes include culling the Waterfront Silo extension from the Civic Centre on the Camps Bay route (which we criticised from the outset when launched a year ago).  Route 113 along Ocean View Drive from Three Anchor Bay to Fresnaye will be cancelled on 6 October, due to low demand.  One wonders why market research was not conducted to check demand for the service.

*   World Travel Market Africa will be held at the Cape Town International Convention Centre from 15 – 17 April next year, (more…)

WhaleTalesTourism, Food, and Wine news headlines 

*   Cape Town Film Studios is likely to expand to meet demand for its facilities for the increasing use of Cape Town as a location for movies and TV commercials.  It is working at full capacity, and has had to reject 32 productions in the past year due to capacity restraints.    Two new studios are planned to be ready by next year, and to double its capacity by 2017.   Not only the location beauty, but also the wardrobe and set building services offered in Cape Town are highly regarded.  The Western Cape film industry was worth R 5 billion, and more than 7000 film permits were requested in the past year.

*   Tough new packaging and marketing guidelines protecting children under 18 years are being considered by the Department of Health for marketing ‘unhealthy foodstuffs to children‘, including those which are high in sugar, fat, and salt, and ‘nutrient poor food and/or non-alcoholic beverage‘.  Advertising, promotions, and TV sponsorships for unhealthy foodstuffs aimed at children will be prohibited, as will be the use of cartoon characters, celebrities, puppets, and computer animation in their marketing of foodstuffs to children.

*   The 40th Nederburg Auction yesterday generated R7 million is sales. The Nederburg Auction website has not yet been updated to reflect this result. (seen via Twitter)

*   Department of Home Affairs Minister Malusi Gigaba announced on Friday (less than 3 weeks prior to implementation) that a task (more…)

Woolworths LogoI have no idea who heads up Woolworths’ Marketing department, but it seems that the retailer has lost the plot!  Once the darling of all, seen to be above reproach in the quality of the products it sells and the lengths that Woolworths will go to find the most organic and animal-friendly produce for its customers, it is being lambasted for copying other brands, for importing tomatoes, peas and more, and for making misleading claims about its products. In addition, it seems to have lost the link between its expensive sponsorship of TV food programmes and its stores!

Let’s start with ‘Hayden Quinn: South Africa’, a programme which has been running on SABC3 for the past 9 weeks, a travelogue of our beautiful country, and documentation of Woolworths’ sourcing of sustainable and ethical produce, or so it is presented.  We have been exposed to Woolworths suppliers of tomatoes in Stellenbosch, organic wines made in Franschhoek, apples and pears grown in Grabouw, SASSI-friendly fish sourcing, and theHayden Quinn SA 8 Sunflowers Nortehrn Cape trestle table Hayden plus 2 pasture-fed lamb from the Karoo.  Criticism has been leveled about the use of an Australian surfer who came third in MasterChef Australia in 2011, as the tour guide to our country and the guide to its sustainable food and wine treasure chest, a self-confessed ‘cooker’ and not a chef!  The dishes in the eight episodes to date have been as basic as salads, pizzas, and sandwiches, with a mussel pot and an Eton Mess too.  In some episodes the Woolworths punt has been so strong (i.e. the tomato growing) that it has become irritating, but of late the strong Woolworths promotion has been toned down. Surprising is the low-key advertising for Woolworths in its half-hour episodes, and is nothing as mouthwatering as the Woolworths’ commercials we have seen on MasterChef SA Seasons 1 and 2.  Nedbank is the other (more…)