Tag Archives: marketing

POPI Act affects every business, including restaurants, every website owner: deadline 30 June!


A new word on everyone’s lips is POPIA, short for the Protection of Public Information Act.  Its original deadline was a year ago, and has been extended to 30 June 2021.

Working with restaurant clients, which collect public information when recording Covid-compliant diner temperatures, names, email addresses, and cell phone numbers, it became clear to me that restaurants need to comply with the Act by 1 July, failing which they can face a Fine of up to R10 million. Continue reading →

Corona Virus: Lockdown Journey Journal, Day 89 of Level 1, 28 May 2021


Friday 28 May 2021, Day 89 of Level 1 😷

Corona Gratitude 🙏

#grateful for a fabulous smooth-flowing day; for five and a half hours of sleep, yet energized throughout the day; for officially being welcomed on board at the New Kings Hotel in Sea Point, my newest client, in which another client is opening his new restaurant on 15 June, a most exciting project; for shopping at Checkers and Woolies, I’ll be in this hood every Tuesday afternoon, a bigger Woolies than my Camps Bay one (but not as good service); for bumping into Rufus Scholtz, who moves to Joburg next week, having been appointed as GM of a new hotel there; for stopping at Bokhe Creative Studio on Regent Road, for a slice of the BEST chocolate cake in Cape Town, Continue reading →

Panic appears to be setting in at the SA Butler Academy in reaction to Carte Blanche program and student legal action!


On 27 December 2020 Carte Blanche broadcast its program about the South African Butler Academy (SABA), featuring former student Lin Yang, who has taken on SABA to get her money refunded, and to prevent potential Butler students from being misled by SABA. I was interviewed too, having identified in 2013 already that the marketing of SABA is misleading its prospective students and their parents.

I  summarised the interaction between SABA and myself, and between SABA and Lin Yang just after the Carte Blanche program was broadcast:

Continue reading →

Corona Virus: Lockdown Journey Journal, Day 40 of Level 3 Adjusted, 4 February 2021.


Thursday 4 February 2021, First Thursday, Day 40 of Level 3 Adjusted, Day 316 of Lockdown 😷

Corona Gratitude 🙏

#Grateful for a fabulous day that just got better and better, ending off on a high note; for a lovely warm day with little wind, although the mountains were covered in clouds; for a brisk walk to Clifton, earning 300 Discovery points, being less stressed about mask-wearing as there were fewer walkers about; for a longer than planned Skype meeting with a representative of my Canadian Tour Guiding company based in India, talking about the company’s marketing and Social Media, which I will assist them with, and writing Cape Town content too; for my two poppy seed rolls waiting for me at Dinkel Bakery; for being healthy enough to donate blood; for a good status meeting with my client over lunch, I having a healthy delicious Caprese Salad; for a long-overdue session with my podiatrist; for popping in at the WCafé at Woolies in Sea Point for a juice; for being spoilt when I went to see George Sax at the new Kloof Street Hotel; for being thoroughly spoilt by Gary Peterson and Thomas, as well as by the new ëlgr, the restaurant with the most difficult name in Cape Town, meaning ‘moose’; and for being happy and healthy. 🙏💙 Continue reading →

Corona Virus: Lockdown Journey Journal, Day 51 of Level 1, 10 November 2020.


Tuesday 10 November 2020, Day 51 of Level 1, Day 229 of Lockdown 😷

Corona Gratitude 🙏

#Grateful for a sunny warmer day, with a mild South Easter this afternoon; for a busy writing day; for a tea meeting at Firefly Café with Ryan Rudy, who heads up the Camps Bay Community Security Initiative; for a meeting with Chris Willemse, Chairman of the Camps Bay and Clifton Ratepayers Association, and Alma Horn, at their home, to be briefed on my Marketing role as a new member of the Management Committee; for harvesting three huge beetroot from the veg garden today; for posting my second SwitchBitch book to Marianne Busche in Johannesburg, so easy via Aramex courier at Pick n Pay; and for being happy and healthy. 🙏💙 Continue reading →

Corona Virus: Lockdown Journey Journal, Day 43 of Level 1, 2 November 2020.


Monday 2 November 2020, Day 43 of Level 1, Day 221 of Lockdown 😷

Corona Gratitude 🙏

#Grateful for a beautiful warm 28C day; for a blood sugar level of 5,6; for a writing and admin-filled day; for a Camps Bay walk, tagging on a Pick n Pay shop to get my copy of Daily Maverick 168, just missing the worst of the queue at the tills; for having been co-opted onto the Camps Bay & Clifton Ratepayers Association committee, looking after the Marketing Portfolio, having served on the committee many moons ago; for attending the first Committee meeting this evening; for dancing to Kfm; for being able to assist Sentech in fixing the Kfm reception (in the car) in our area; and for being happy and healthy. 🙏💙 Continue reading →

Franschhoek Literary Festival 2019 brings writers to book!

I have spent the last three days in Franschhoek, attending its very successful Literary Festival, for the first time as a book writer myself. I found it insightful, and loved meeting some authors in person, their personalities shaping what they write, and the characters in their books. Continue reading →

Cape Town Cup 2015: Football flop, scandalous waste of City of Cape Town budget, topples Tourism!

CapeTownCup_300The Cape Town Cup, which took place on 24 and 26 July last weekend, is the biggest Football Flop the City of Cape Town has thrown ratepayers’ money at, estimated to be R 30 million!

I am not a supporter of the ANC politics in the City of Cape Town Council meetings nor those at provincial level, but the reports yesterday, quoting both Tony Ehrenreich and Marius Fransman, made me sit up and take note.

Driving past the Cape Town Stadium last Friday at 18h00, the starting time of the first match, I was surprised at how easy it was to get to the V&A Waterfront, my usual route leading past the Stadium. Other than the Stadium Continue reading →

City of Cape Town accused of subsidising Michael Bublé and One Direction concerts in Cape Town, did they benefit Tourism?!

One Direction concert Cape TownThe City of Cape Town has been accused by ANC councillors that the Michael Bublé and One Direction concerts, held earlier this year within ten days of each other in the City-owned Cape Town Stadium, were in part funded by the City, and ultimately its ratepayers!

Reported in Die Burger,  the article alleges that R2,1 million of ratepayers’ monies were used to pay for tickets and security for the 19 March Michael Bublé and 1 April One Direction concerts.  R243000 is alleged to have been paid to concert organiser ‘Big Concerts International’ (sic – the company is known as Big Concerts), a private company and dominant concert organiser in our country, for tickets, and close to R500000 for security, an expenditure which should have been the responsibility of the concert organiser.

At a Council meeting of the City on Thursday Acting Mayor and Mayoral Committee Member for Transport for Cape Continue reading →

WhaleTales Tourism, Food, and Wine news headlines: 8 April

WhaleTalesTourism, Food, and Wine news headlines

*   German competition authorities have reacted strongly against Booking.com, which prohibits accommodation establishments from offering better rates to clients booking with them directly relative to the rate they charge via Booking.com.  Action is also being taken against a similar booking site Expedia.com

*   The contribution of Tourism to the economy nationally has remained at 2,9% in both 2012 and 2013, reaching a total of R104 billion.   Just more than half of the spend was Continue reading →