Entries tagged with “Moeketsi Mosola”.

Ticket sales for the Confederations Cup, due to be hosted in South Africa from 14 June this year, are slow, with less than a third of the 646 000 tickets sold to date.

The Confederations Cup is a “warm-up” for the 2010 World Cup, and will be contested in Johannesburg, Pretoria, Bloemfontein, and Rustenburg.  Countries that will play are the USA, Spain, Brazil, Iraq, New Zealand, Egypt and South Africa.

FIFA Secretary-General Jerome Valcke has criticised South Africa for the poor marketing of the event, especially at public spaces such as airports.

The departure of S A Tourism CEO Moeketsi Mosola could not have come at a worse time, when marketing of the country and the two key events this and next year are urgently needed.

Moeketsi Mosola has resigned as CEO of S A Tourism, and Didi Moyle, the COO, will take over as acting CEO with immediate effect, reports TravelHub.

With just 15 months to go before World Cup 2010, Mosola’s departure appears unusual and is most unfortunate at the most crucial time of South Africa’s international marketing for what will be the biggest sport event it has ever hosted.

Mosola had served at the helm of S A Tourism for eight years, and was impressive for speaking his mind.    He was critical of the industry when necessary.

The Minister of Environmental Affairs and Tourism, Marthinus van Schalkwyk, has accepted the resignation.  The S A Tourism Board has thanked Mosola for his dedication and wished him well for his new journey ahead, which does not yet appear to have a destination.

S A Tourism is to launch a new logo for “Brand South Africa” on 1 April, reports TravelHub.

The new logo is designed to replace the 70 or so logos that have been used internationally to represent South Africa.   The logo design reflects the South African flag pointing south, with “South Africa” contained in it.

Speaking against individual municipalities that market themselves overseas, SA Tourism CEO Moeketsi Mosola said:””It doesn’t make sense when a municipality advertises itself on a billboard at Heathrow Airport.  People don’t buy a locality. They first choose a continent, then a country and then a locality.     In order for us to compete internationally this has to be done.   Alignment is a key critical component in order for us to be competitive.   We need a single icon based on our flag, which is the third most recognised flag in the world after the USA and the UK. All provinces and localities must market (themselves) under one national icon and country brand.”
The new logo is the result of an 18-month South Africa Alignment project led by South African Tourism and the International Marketing Council, to align ‘Brand SA’ and ensure that national, provincial and local government co-operate to ensure that the “look and feel” of South Africa is the same overseas.   SA Tourism will not be able to force local authorities to adopt the new logo. “There will be no stick, but people who do not implement it will be left behind and their communities will suffer as a result.” 

In 2008 S A Tourism spent R 250 million marketing South Africa, and a further R 375 million on improving its star grading system for accommodation.    Mosola said that the challenge will be to maintain the momentum for South Africa after the World Cup, and that the country was bidding for the Rugby World Cup in 2015, the ICC Cricket Championship Trophy and the Presidents’ Cup for golf.

The Minister of Tourism and Environmental Affairs as well as the CEO of S A Tourism are sending out messages of hope to the tourism industry, given the global credit crunch.

Minister Marthinus van Schalkwyk is quoted in TravelHub as follows:   “Our industry is by no means immune to the effects of the international economic crisis, but we are still confident that we will reach our target of 10 million visitors in 2010.    Our country continues to be a value-for-money destination and with international events like the Confederations Cup and World Cup lined up, there will be opportunities in abundance and tourism will retain the important role it plays in our economic growth.”

Tourist arrivals in the first eight months of 2008 showed a 5 % increase, compared to 8 % in the same period a year before.

SA Tourism CEO Moeketsi Mosola urged the tourism industry to not “panic”, even though 2009 will be a challenging year.   He projected tourism growth to reduce to 2 % this year, with hotel bookings already down by 25 – 30 %, reports TravelHub.   “This is a time of opportunity for South Africa to catch up with other destinations. When everybody in the world withdraws (from markets), we must move in,” he said, speaking at a conference in Somerset West.

The first six months of 2009 will be busy, he said, with an Australian cricket tour in February/March; the SAA Open golf championships in February; a British Lions tour in June/July; the Confederations Cup in June; and the elections in April.     Mosola is confident that the 2010 World Cup will the biggest success story ever for South Africa.

It would appear that Tour Operators too are clashing with MATCH, the FIFA accommodation and ticketing agency for World Cup 2010, according to a report on TravelHub.

Smaller tour operators have been slow to sign up with MATCH, and have complained about calls not being answered and not returned, and that the MATCH Tour Operator Programme does not make sense.  

S A Tourism CEO Moeketsi Mosola will take up the Tour Operator issues at the next meeting of the 2010 Local Organising Committee Tourism Forum.


At an industry presentation in Cape Town last week, Vivienne Bervoets, Senior Accommodation Manager of the FIFA Accommodation Office, described the publicity surrounding S A Tourism and MATCH as unfortunate, and said that it had damaged MATCH’s marketing.  She intimated that S A Tourism had wanted to protect the industry’s interests, when it did not wish them to be protected!   She indicated in question time that the MATCH accommodation pricing formula was now completely flexible, and that every establishment could set its 2010 pricing at the “fair” level it wishes to.  

 This is a major breakthrough for the small accommodation industry, and reflects the power of resistance and critique, which has been expressed in the past two years.  WhaleTales has been very vocal in its criticism of the MATCH pricing.     What is odd is that the wording in the MATCH contract regarding pricing has not been amended, and therefore unsuspecting establishments may still use the pricing formula of 2007 rates + 16 %, as specified in the contract.   No other aspects of the MATCH contract are flexible. Soccer fans wanting to buy tickets for the 2010 World Cup matches are not obligated to buy accommodation via MATCH.  MATCH and S A Tourism met last week, moderated by Marthinus van Schalkwyk, Minister of Environmental Affairs and Tourism



  Both parties reached a “common understanding”,  S A Tourism CEO Moeketsi Mosola said. ” S A Tourism will continue to work with MATCH based on fair pricing and terms in an effort to make the 2010 Soccer World Cup a success.”    In the meeting fair accommodation pricing and terms, a transparent tour operator programme, and the implementation of a tourism advisory forum were discussed ..  


Van Schalkwyk said: “The tourism industry has a very good working relationship with FIFA and MATCH.   We remain committed as partners to assist MATCH in achieving their target and we will continue to encourage players in the industry to sign up their facilities.   Our working relationship is one of mutual respect and partnership and I would like to encourage all role players to ensure that nothing detracts from this.”    No details have been released to the industry as to the specifics of the discussions between MATCH and S A Tourism.

S A Tourism resigned its seat on the Advisory Board of MATCH, the FIFA accommodation and ticketing agency, early last month.   Mosola expressed his dissatisfaction with MATCH’s pressure on the pricing of accommodation for 2010.  He motivated his organisation’s withdrawal from the Board on the basis of the “unfavourable trading terms placed on local accommodation establishments.   As we move towards 2010, we want you to know (as the South African tourism industry) that we at S A Tourism are on your side”, Mosola told the delegates at the 7th Annual National Tourism Conference in Johannesburg.   He added that MATCH should be expected to pay market related prices for accommodation.    Mosola highlighted that MATCH was using “bullying tactics” to move block bookings made with hotels at the time of the bid announcement across to MATCH, according to TravelHub.  
He said that the threat by MATCH to bring in cruise ships for additional accommodation, and it stating to FIFA that the country was short of accommodation,  was an unacceptable means of getting tour operators to release their accommodation holdings to MATCH.   He added that S A Tourism was defending the rights and interests of the tourism industry, and felt that it could communicate more effectively with MATCH from outside its Board than from within.
The MATCH contract set the 2010 accommodation rates utilising a formula of the 2007 rate + 16 %.  The inflation rate this year alone is 13 % !  MATCH then adds on its 40 % commission fee to this rate.MATCH has not used the small accommodation industry for any previous World Cup event.    

Destination marketing takes on an even more important role in times of a global financial crisis, so that a country can achieve awareness amongst its target market when the global economy recovers.

This is the message S A Tourism CEO Moeketsi Mosola brought to the tourism industry this week, after the August arrival statistics were released. and reflected a slowdown in the arrivals growth rate, to 6 %.   Tourism growth has been double-digit in the past.

Mosola warned the industry of difficult times ahead, and said that the industry should not lose heart, even though he acknowledged that the arrivals information indicated that the credit crunch was affecting tourism for the first time.   “The industry at large was reporting its worst results since the outbreak of SARS in 2003” says the S A Tourism media release, but is in line with global tourism market conditions.

In line with its destination market strategy to aggressively market the country in general, and especially for the run-up to the 2010 World Cup, S A Tourism will be launching advertising campaigns on CNN, BBC, Eurosport and in cinemas in 2009.   It already has a regular presence on SkyNews, showing a hot air balloon over a beautiful landscape.

Mosola encourages the industry to use the downturn to invite the media and tour operators to experience their products and services, and the country’s “variety and depth of travel experiences South Africa offers leisure travellers”, to be ready for the upturn.    He also encourages the industry to focus on domestic marketing.

Just a week prior, S A Tourism’s Didi Moyle had said that her organisation was “monitoring the economic turmoil ‘closely’, but that there had been no decline in tourism arrivals to South Africa”, reports the Cape Argus.   She had said that the credit crunch could be positive for South Africa, due to the undervalued Rand, but that fewer tourists would visit South Africa as they would rather travel in their own countries.

Arrivals in August showed good growth from France, Sweden, the Netherlands, Ireland, Belgium, India, USA, Canada, and Australia, whilst it was flat for the UK and Germany, two of the three most important overseas source markets making up just less than half a million visitors.    Arrivals from China, Japan, and Italy also were relatively flat.   Only Japan showed a decline in arrivals, by 3 %.

The third Sweet Service Award goes to S A Tourism, and Its CEO Moeketsi Mosola specifically, for taking a  brave stand against FIFA accommodation and ticketing agency MATCH on behalf of the local accommodation industry, by resigning from the MATCH Advisory Board.   Mosola expressed his dissatisfaction with the “bullying tactics” that MATCH is using to set unrealistic accommodation rates for 2010, and to pressurise establishments to sign up.    

The third Sour Service Award goes to HBR Human Resources, for supplying a fraudulent CV for a candidate, who had been fired by her previous employer but did not state this in the CV, and inflated the income of the candidate by 55% above her last salary.  When the candidate was confronted with the information,  she blamed HBR for the deceit, saying that she had been advised to be deceitful so that she could get the job, and so that the agency could earn its commission.   When the unethical action of the HBR staff member was revealed, Tracey Hibbert, its Operations Manager, called to beg for forgiveness, saying that disciplinary action would be taken against her employee.  She said that she would not charge for the placement fee as an apology, and would find a replacement for the candidate.    When the candidate left after a month,  Ms Hibbert was contacted, and her offer taken up for a replacement.  In the two months to date, the agency sent only two CV’s for the replacement, one candidate deciding to stay with her current employer, and the other accepting a position before she could be invited for an interview.     As a replacement was urgently required, Ms Hibbert was contacted again.  Her response was that there are no suitable candidates available now as it is the busy season, and if she had to search for a suitable replacement, she would have to charge, which was contrary to her initial promise.   HBR Human Resources has breached the Codes of Conduct of APSO and of FEDHASA Cape, the logos of both associations featuring prominently on its website.   In its response, the company has admitted its staff member’s unprofessional conduct, and has offered to find a replacement within the next four months after all!


The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.

South Africa has won Gold in the Restaurant of Nations section of the Internationale Kochkunst Ausstellung at the Culinary Olympics in Erfurt, Germany, reports Travelwires.     The Culinary Olympics take place every four years.

Cooking for 110 persons, the team of ten top South African chefs prepared a three-course meal reflecting South Africa’s unique cuisine.  The menu consisted of a crayfish starter, springbok loin and shoulder as main course, and was crowned with a naartjie and chocolate malva pudding.   They won Gold alongside the chefs from Singapore, the only two countries to be awarded gold medals.

Congratulating the SA team on their golden achievement, Moeketsi Mosola, CEO of S A Tourism,  said :” South Africa has a rich culinary heritage and they did us proud in representing it”.