Entries tagged with “music video”.

How refreshing and uplifting to see Cape Town and its beauty presented in a new music video by Lost Frequencies, a joint production by Belgian DJ and producer Felix De Laet, with Dutch DJ duo Zonderling, for their new song ‘Crazy’, in the midst of our city making headlines for all the wrong reasons currently! It already has close to 19 million views, and is enjoying great hit success. (more…)

Happy music video titlePharrell Williams’ song ‘Happy‘ is infectious, and on the playlist of radio stations like Kfm every day.  Now it has been honoured with a unique Cape Town inspired music video, by a team of five local filmmakers, who made it for free, and want it to go viral, and to be seen by as many people as possible (93000 views in the past two days already)!  It is fabulous free marketing for Cape Town!

Using the Cape Town World Design Capital 2014 colour yellow as its title page, which will bring it some brownie points, the Cape Town music video captures a 12 hour day.  It includes the Sea Point Promenade, Muizenberg beach, Athlone Stadium, a number of township and Cape Flats scenes,  colourful Bo-Kaap with minstrels, Charly’s Bakery, with the street art portrait of the late Nelson Mandela across the road, St George’s Mall, and Long Happy Cape Town SkaterStreet.

The music video was directed by Shamiel Soni and Tannan Woods, and directed by Nicky Priem.  Priem says of the ‘Happy‘ music video, and the reason for making it: ‘We are the most amazing city in the world.  I think it was important for us to showcase the Mother City’s diversity and beautiful people.  We all love the song and the message it portrays and I think the video helps unite our City. It gave us an (more…)

One must salute SA Tourism in capitalising on Coldplay’s filming of its ‘Paradise’ music video in Cape Town, the Boland and the Karoo in marketing our country to tourists, something Cape Town Tourism and Cape Town Routes Unlimited had not thought of doing!

Coldplay performed in Cape Town and Johannesburg in October, and at short notice decided to film the music video for ‘Paradise’ in Cape Town, outside Paarl, on a game farm in the Karoo, and at its concert in Johannesburg.  The title of the song could not have been better chosen to reflect our beautiful country and city, and its popularity as a song, and as a fun and funky beautifully shot music video, has a tremendous tourism benefit for South Africa generally, and the Cape specifically, not costing the tourism authorities a cent.  The music video has had more than 44 million views to date, and the song has just started 2012 as the number one single on the UK hit charts, to the band’s own surprise in their Tweets.

SA Tourism is running a competition on a special Facebook promotion page, inviting those seeing the ‘Paradise’ music video on YouTube, to share with SA Tourism which part of the country ‘gives them inspiration in the same way it did for Coldplay’, reports the Australian eTravel Blackboard site.  The ten most imaginative, heartfelt, fun and spontaneous submissions from all over the world will be shortlisted, and put out to vote, to select the best. The winner will receive a 5-day holiday in South Africa, with the compliments of SA Tourism. The SA Tourism promotion proves that international tourism marketing does not need to cost the earth!

We would like to see lots more creative promotions and marketing of our country and the Cape from the tourism authorities this year, especially to the UK market, which has seen a massive drop-off, and has been our region’s tourism bread-and-butter.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

A new music video for song ‘Paradise’ was shot in Cape Town and the Karoo, in-between the Cape Town and Johannesburg concerts of the alternative rock band Coldplay last week, reports The Times.  The music video is said to showcase the “natural beauty and vibrant culture of Cape Town and the Western Cape”, and could have an important tourism benefit.

The Cape Town Film Commission CEO Denis Lillie received a call from the band’s production company Cinergy the day after the Cape Town concert, requesting assistance with permission for filming on the following two days. The filming took place in the first week of summer in Cape Town, in perfect weather conditions.

The music video, for new Coldplay album Mylo Xyloto, is expected to be broadcast on MTV and other music video platforms, and will be an unusual way of marketing Cape Town, at no cost to the city’s tourism authorities.  Provincial Minister of Tourism, Alan Winde, said that it was ‘great news’ that the band had enjoyed being in South Africa. “It will also give a much needed boost of confidence for Cape Town tourism,” he added.

In a Kfm radio interview with drummer Will Champion, he used the word ‘beautiful’ a number of times to describe what an impact Cape Town had made on the band, the highlight being their trip up Table Mountain. He said that the city ‘was the ideal introduction to Africa’ for the band, it being their first visit to the continent.  He praised the ‘beautiful stadium’ in which they performed to a crowd of 50000 fans.

Coldplay lead singer Chris Martin expressed his satisfaction with the shoot, and the ability of Cinergy, the Cape Town Film Commission, and the city’s film permit office to organise the shoot in such a short time. “It’s so much sunnier and warmer than where we come from”, Martin told the Johannesburg concert-goers, after Champion recommended shooting the music video in this country.  For the final part of the shoot, the band wore elephant masks at the Johannesburg concert.

The Cape Town location for the ‘Paradise’ Coldplay music video could not have been better chosen!

POSTSCRIPT 11/10: Cinergy Producer Amanda says that the Cape Town film locations are under wraps until the music video is released in the next 3 – 4 weeks.

POSTSCRIPT 19/10: The fabulous new ‘Paradise’ music video has been released today.  It tells the story of an ‘elephant’ leaving London, and flying to Cape Town, enjoying the city, and then unicycling in Paarl and in the Karoo (locations unspecified), but clearly on a game reserve, with buck and a giraffe for company.  It ends with scenes shot at the concert in Johannesburg, at which all band members wear elephant masks. The music video could not have been shot in a better location to match the ‘Paradise’ song title!  We say: You don’t need an advertising campaign for Cape Town, you need Coldplay!

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The late Heath Ledger, who won the Oscar for Best Supporting Actor for ‘The Dark Knight’, directed an anti-whaling music video, which has now been released, reports www.timesonline.co.uk.

Produced at the time that he was filming the Batman movie, Ledger directed the video in 2007.  It features the song ‘King Rat’ by the Modest Mouse band from the USA, and shows a ‘cigar-chomping blue whale captain out hunting for humans in the sea”, the website says.

Ledger supported the protection of whales and dolphins, and therefore wanted the video to have a shock factor, so that it could make an impact, and highlight what Japan is doing in killing whales.   It shows humans being harpooned, skinned, their meat processed and fed to seal pups.

The actor passed away before the video was completed.  The co-director and visual-effects company decided to complete the project in Ledger’s honour, and to donate the revenue from the iTunes video downloads to the Sea Shepherd Conservation Society in its first month.  Ledger acknowledged the role the Society plays in campaigning for an end to whaling, especially by the Japanese.

The music video can be seen at: http://blogs.thetimes.co.za/minor/2009/08/05/heath-ledger-his-anti-whaling-message

Whale Cottage Portfolio: www.whalecottage.com