Entries tagged with “National Braai Day”.

imageThe Sweet Service Award goes to the Heritage Day/National Braai Day joint Checkers and Uber promotion yesterday, whereby a 1 kg pack of Checkers Boerewors was delivered to one’s home by Uber, at a charge of R60 to one’s Uber account. The delivery was made in an unbelievable delivery time of seven minutes from placing the order via the Uber App! (more…)

imageEver-creative Uber is delivering Checkers Boerewors to Uber clients on Heritage Day and National Braai Day this Thursday, a bargain at R60
for one kilogram.

Available in all major cities of Cape Town, Johannesburg, Pretoria, and Durban, the Boerewors is available for delivery in a matter of minutes, (more…)

Woolworths Good Food News Front page Whale CottageWe wrote recently how Woolworths has been misleading consumers with claims about its Ayrshire milk, deceiving food labelling, and how it tries to create an image of healthy produce via its ‘Hayden Quinn: South Africa‘ series on SABC3. The group Grass Consumer Food Action has been persistent in its criticism of Woolworths, and appears to have hit a raw nerve in the Good Business Journey division at Woolworths, the retailer having launched a brand new ‘Good Food News‘ 16-page insert in the Sunday Times yesterday! It looks like a Taste magazine (the Woolworths sponsored magazine published by New Media Publishing) but printed in Tabloid format on recycled paper!

While the Tabloid has ‘headlines’ on page 1, to attract one’s attention to the content, it consists of a mix of ‘advertorials’ of its award-winning wines (since when are wines a food, as per the name of the publication?) in ‘Crowned as the best‘; ‘responsibly sourced‘ fish;  braai suggestions for ‘Ready Steady Braai’; and ‘Flavours of Home‘ (preparedWoolworths Good Food News Responsible Sourcing Whale Cottage foods with strong spices such as curries, and traditional foods such as koeksisters and milk tart); as well as editorial. It is obviously planned as a monthly insert, numbered ‘Issue 01′, and dated September 2014.  The focus of the first issue is ‘lovelocal‘:

*   ‘New on the shelf‘ (page 3) showcases new pack designs for wine boxes, braai tins, braai marinade, braai (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   South Africa is ‘open for business, open for tourism and open for partnerships in many sectors’.  This message was presented by President Jacob Zuma to the USA Chamber of Commerce African Business Initiative on Monday, running parallel to the United States – African Leaders Summit. The President reminded the Chamber that 600 American companies operate in our country, employing 150000 staff in total. 

*   The American Congress has banned the use of styrofoam for take-away beverages and foods from 2016, due to it not being biodegradable.  Americans throw away 25 billion Styrofoam cups away annually.

*   By 2020 all South Africans should have access to broadband, as part of a government-financed program via the (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   After a meeting yesterday about the controversial new Immigration Regulations, between Minister of Tourism Derek Hanekom and Minister of Home Affairs Malusi Gigaba, they have announced that some of the onerous requirements will be made less stringent for tourism purposes, in preventing them from becoming an ‘administrative nightmare, causing foreigners to go elsewhere’!   The Department of Home Affairs has agreed to allow any equivalent document to an unabridged birth certificate for children from the country of origin.  More centres to issue biometric visas to South Africa will be opened in India and China, where there are only two per country.   One wonders why the Ministers took more than a month to meet, and allowed so much damage to be caused to our country’s Tourism industry!

*   Stellenbosch 360, the town’s tourism promotion agency, is determined to make every day a ‘Mandela Day‘, and assisted ‘boutique impact investment company‘ Heart Capital in its Foodpods Project in the Kayamandi township.  The project encourages locals to grow vegetables.  Stellenbosch 360 would like Stellenbosch residents to ‘live a life of 67 minutes as opposed to making it a yearly activity’. (received via media release from Random Hat Communications) (more…)

Four & Twenty CafeThe Sweet Service Award goes to Four & Twenty Café, and its co-owner Marijke Duminy, for preparing a special portion of  their home-made mayonnaise for me on Heritage Day.   I am a huge fan of their home-made mustard and mayonnaise, but there was no mayonnaise in their product fridge, having always been available when I have stopped there in the past. Marijke made up a portion of the mayonnaise, despite it not being on her do list. (more…)

On Monday evening I rubbed shoulders with Mike Veseth, a wine economist from the USA he said, and keynote speaker at the Nederburg Auction yesterday.  We were sharing a table at the Wines of South Africa (WOSA) Green Tie Event to celebrate the opening of CapeWine 2012.  His address to the elite of the wine industry at the Nederburg Wine Auction must have made WOSA proud of its ‘Cape Wine Braai Masters‘ book, regularly slated by Neil Pendock, in recommending to the South African wine industry to ‘make every day National Braai Day – they will toast your success with your own wonderful wine’, and so win the ‘Wine Wars‘ in the USA.

Veseth based his talk on the book he published last year, entitled ‘Wine Wars’, and reflected on how to apply its principles to the marketing of South African wines in the USA.  ‘Terroirism’, according to Veseth, or ‘somewhereness’, creating a link to time and place, is the key to a successful wine industry, and selling wine in the USA.

Veseth showered praise on South African wines, yet said that the ‘Wine War’ for our local wines will not be an easy one in the USA, calling for strategy and tactics, and some luck, as one goes into the marketing battle, given that the USA market is ‘crowded, intensely competitive, and structurally difficult to penetrate’, in part due to globalisation.

To market South African wine successfully in the USA the wine brands need to connect personally with wine influencers.  Marketing the wines as ‘South African‘ will not be successful. Each varietal must be marketed against others in the category.  Wine labels should be the arsenal of the wine marketer, and not country of origin.  Pushing a ‘signature varietal‘ like Pinotage or Chenin Blanc for the country is like a ‘one note samba’, Veseth said.

New well-to-do wine American drinkers, which Veseth calls ‘Millennials’,  have an open book on South African wines, and ‘are not just buying a wine, they are building an identity’.  Their brand purchases are lifestyle related.  To reach them, a marketing communication mix of story-telling, social media, and ‘first person wine experiences’ by the wine farms and their American distributors, with WOSA ‘shaping perceptions’, is recommended.  It is in this context that Veseth recommended the Braai as a cultural marketing weapon, reflecting our country’s culture, and helping to create the connectedness to the consumer.  The Braai is part of South Africa’s food culture, but also is a reflection of South African’s ‘generosity and hospitality’, a braai invitation ‘opening your heart and your hearth to them’.  An ‘Afrocentric winelands braai’, says Veseth, ‘can be a gateway to a fuller appreciation of South African culture and lifestyle and to the diverse wines that have evolved along with it’!

Making every day National Braai Day is the way to win the Wine Wars in the USA, Veseth concluded!

POSTSCRIPT 2/10: At the recent Chenin Blanc Association ‘Cape Chenin Unveiled’ seminar, Ken Forrester asked Allan Mullins of Woolworths why the retailer’s 8-page Heritage Day Sunday Times ‘Everyday is Braai Day at Woolies’ insert did not contain a single bottle of wine.  Mr Mullins was very diplomatic in his reply, saying that he would have a word with his Marketing department.  He did not appear to be happy with this state of affairs.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage