Tag Archives: Opportunity City

City of Cape Town spends millions of Rands on dreadful new logo!

City of Cape Town logo newThe City of Cape Town has commissioned a new logo, which has been shot down in flames by locals on Social Media.  The backlash was so severe that Mayor Patricia de Lille had to announce on radio that she will make a statement about it on Monday.

Radio station Kfm showed the old and new logos on its Facebook page, and the vote unanimously was for the existing logo, which depicts Table Mountain as the icon for the city.  The new logo has a vaguely recognisable Table Mountain too, but the meaning of the various colours in it is unclear, looking like a police badge, or a cog, reminding me of the uncomfortable table tops at Truth on Buitenkant Street.  A large part of the criticism is the money that the design would cost, and to what better use it could have been put!

The City of Cape Town also announced via a Kfm news broadcast that the logo that had gone viral was not the final choice, and had merely been presented for comment!

The City of Cape Town’s Tourism, Events and Marketing Directorate will have been responsible Continue reading →

Tourism spend in Cape Town grew by 5,6% p.a. since 2009, claims (misleading) Grant Thornton study!

cape-town-with-table-mountain-and-stadium1It is interesting to see how Councillor Grant Pascoe, City of Cape Town Mayoral Committee member for Tourism, Events, and Marketing, has interpreted the results of a Grant Thornton survey of ‘spend on tourism in Cape Town‘, to obtain maximum PR spin out of the survey results.

While the Grant Thornton study shows that the average rate of growth between 2009 and 2012 was 5,6 % per annum, there were increases and decreases in revenue in this period, the revenue generated having peaked in 2010 at R16 billion, growing from R12,4 billion in 2009 to R14,6 billion in 2012, a City of Cape Town media release reveals.  Fascinating is that the value of the tourism industry in Cape Town in 2009 was quantified at R 17,3 billion, when the City announced the appointment of the consultancy in conducting the study.  Now the 2009 value has been reduced by R5 billion – could this have been done to make the tourism industry show growth instead of a loss in revenue over the 2009 – 2012 period?! 

The tourism consultancy was contracted to conduct a three year study on the Continue reading →