Entries tagged with “Paraguay”.


Wesgro Judy Lain Whale Cottage PortfolioI was recently told that Wesgro had finally appointed a Marketing head after looking since April 2012.  I called Judy Lain, its new Chief Marketing Officer, and was able to set up an appointment to meet her after her trip to South America.  We agreed to meet last Friday at Café Paradiso, on Judy’s recommendation.

All I knew about Judy was that she was better known as Judy During, and had run an advertising agency called 34 Woman, focusing on generating information about women’s purchasing behaviour, being responsible for not only FMCG but also big ticket brand decisions in their households.  Prior to that she worked at Inviseo Media, at Bester Burke Underground, and at draftfcb, therefore having a practical marketing and advertising background.   Our telephonic interaction in setting up the meeting was very different to the bureaucracy I experienced when I arranged to meet with Wesgro CEO Nils Flaatten.  Judy answered the phone herself, sounded friendly and bubbly, and decided that we should meet over lunch.

We had forgotten to describe one another over the phone, but we both (more…)

Gorry Bowes-Taylor has built up a loyal following of book lovers as well as book launch lunch lovers on behalf of Wordsworth.  The launch of Tony Leon’s latest book, ‘The Accidental Ambassador: from Parliament to Patagonia‘, which was released two weeks ago, was sold out at Myoga on Saturday, not only due to the witty smart speaker but also the excellent menu offered by Chef Mike Bassett for the event.

The book, Leon’s second (the first was ‘On the Contrary‘), tells the story of Leon’s retirement from DA (Democratic Alliance) opposition politics after twenty years, and taking up an appointment as ambassador to Argentina, Uruguay, and Paraguay, ‘jumping before I was pushed’ from his party, as good politicians should do, he said.  The book launch made it clear that politicians have the gift of the gab, and Leon is no exception.  He is an excellent salesman for his book, attracting one’s attention with a provocative question – e.g. how does the previous Leader of the DA promote an ANC government in South America – and then encourages one to buy the book without answering his question, so as to not do Wordsworth (and himself of course) out of revenue!

Leon names-drops a lot – he is a close friend of Joost van der Westhuizen, and Pieter-Dirk Uys’ Evita Bezuidenhout is quoted too: ‘As a fellow accidental ambassador, reading Tony Leon’s adventures in the land of the original Evita and the gauchos, reminded me there are reasons to be grateful we live in South Africa after all‘.  Even ex-President Nelson Mandela is quoted as saying about Tony Leon: ‘Your contribution to democracy is enormous. You have far more support for all you have done than you might ever read about‘, high praise indeed!

Myoga is located in the Vineyard Hotel grounds, and there was a severe traffic jam in getting to park on the property, given a huge exodus of a church group with had used the conference hall, made worse by a hotel security person who could not cope with this nor speed things up.   All 100 guest had pre-booked, and were seated according to a plan.  The seat at the table that I was allocated to had two adjoining table legs where one’s own legs were meant to be, making it impossible to sit there.  The manager Shameemah was most unhelpful, saying that she could do nothing at all, and that is how it is!  Eventually she made a plan by offering a seat at a table with the most friendly ‘Wordsworthians’, who were delighted I had taken the last seat at the table, as it prevented someone else whom they had experienced at the previous lunch from sharing the table with them.  One of the table companions is a regular blog reader, and she quoted reviews she had read on our blog.  Ingrid Crowther and her mother were lovely guests too, and we shared notes about restaurant experiences.

Most of the guests at this table attend each of Bowes-Taylor’s Wordsworth book launch lunches, not necessarily because they like the author, will buy the book, or are avid readers, but because they get to experience new restaurants, meet nice people, eat good food, taste unknown wines, and are entertained by the authors talking about their new books, all at the cost of R250.  The ‘Wordsworthians’ were more than delighted with the Tony Leon book launch lunch, as it ticked all the right boxes, despite some problems experienced in making the bookings! The disasterous Penny Vincenzi book launch lunch at Sevruga three years ago got the restaurant removed from the Bowes-Taylor list, while De Grendel restaurant appears to be one of the popular venues.

Chef Mike and his team put on a lunch of note, which was paired with the wines of the Hemel en Aarde Valley’s Domaine des Dieux. Shane Mullis introduced the wine estate, each guest having received a glass of Rose of Sharon MCC 2008 as a welcome drink, made of 75% Pinot Noir and 25 % Chardonnay, and which spent 42 months on the lees. The boutique wine estate name means ‘place of the gods‘, and is owned by Sharon Parnell. At 320 meters above sea level, the wine estate is one of the highest in the country. It is particularly known for its sparkling wines, the Claudia MCC 2007 being made from 80% Chardonnay and 20% Pinot Noir.  Other wines in the range are the Chardonnay 2010, and Josephine Pinot Noir 2010.

The ‘Tantalizer’ was a superb starter of pan fried prawns with the Myoga signature sweet chili, crowned with coriander infused cream, which was paired with the Domaine des Dieux Sauvignon Blanc 2009, with asparagus notes and ripe fruit aromas.  The sauce was so delicious, that everyone at our table requested a spoon, to finish every last drop!  ‘The Main Event‘ was a sous-vide beef fillet, which was served with crispy potatoes, pan fried mushrooms, smoked bordelaise jus, and finished off with a sun-dried tomato mousse. The main course was paired with an excellent Domaine des Dieux Syrah/Mourvédre 2010.   A perfectly made dry cappuccino accompanied ‘The Crowning Glory’, a refreshing dessert of golden tart, which was filled with lemon custard on peach jus, complemented with a most unusual goat’s cheese ice cream.

Leon concluded that if one was not interested in reading his book for the South African or Argentinian politics, one could buy it for the handy tips of where to shop and what to see in Buenos Airies, which his wife Michal had written for the book. His time in South America showed him that Argentina is even more corrupt than South Africa.  He said it was sad to see how Argentina, once the seventh largest economy, now has a smaller economy than that of South Africa. He says the country is very focused on its past rather than on its future, and mocked it for representing a ‘vote for a better yesterday‘! The decline of the country appears to have been triggered off by the death of ex-First Lady Eva Duarte Perron in 1952. Leon also told the story of Argentina’s President Cristina Fernández de Kirchner, who would not set foot in the cathedral of Buenos Aires, as its Cardinal Jorge Bergoglio had criticised her government.  Yet she traveled to Rome to attend his investure as the new Pope Francis earlier this year! He referred to other famous Argentinians: soccer star Lionel Messi and new Queen Maxima of the Netherlands. Leon took his post in 2009, and the forthcoming soccer World Cup in South Africa helped him to leverage off big events, including rugby.  The book details what happens in an embassy, his budget of about R20 million employing 27 staff per year. Leon told a funny story about his lunch with ex-South African Nobel prize winner JM Coetzee, who had been painted as being a recluse. Coetzee was participating in a Literary Festival in Buenos Aires, and Leon mistakenly invited him to the city’s best steak restaurant, the writer being a strict vegetarian! Leon found him to be anything but reclusive. Leon said that one should live in another country to appreciate one’s own country!

As an ambassador, Leon spent a lot of time in restaurants, and at dinners and cocktail parties at other embassies, and at the homes of Argentian contacts he got to know in his three years.  He raves about the typical Asado barbeque, and the steaks served in the ‘parillas’, their meat cuts differing to ours. His guests will have been served samoosas, bobotie, and malva pudding, he shares. Funny is his chapter in not being able to find any Big Macs in Buenos Aires, the world famous burger being the benchmark for the real value of country’s currencies as measured by The Economist, as it would have shown up Argentina’s high inflation rate (of about 25%).  No mention is made by him of any South African wines or the role they may have played in enhancing trade and cultural relations between South Africa and Argentina!  He did visit Mendoza, the Argentinian wine region, on a number of occasions, but does not reveal which Malbec wines appealed to him.

Leon is articulate as a speaker and as a writer too, and the book is easy to read and hard to put down.  One senses that he must have bitten his tongue on numerous occasions about his host country and his home country in the three years of his ambassadorship, having ended his latest career a year early, not explaining clearly why he did not end the term of his post.  He now is a consultant, writer, and speaker.

Tony Leon: The Accidental Ambassador: from Parliament to Patagonia‘, Picador Africa, 2013. www.tonyleon.com Twitter: @TonyLeonSA

Myoga, Vineyard Hotel, 60 Collinton Road, Newlands, Cape Town. Tel (021) 657-4543. www.myoga.co.za Twitter: @MyogaRestaurant

Domaine des Dieux, Hemel en Aarde valley, Hermanus. Tel (028) 313-2126. www.domainedesdieux.co.za

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The best compliment that FIFA could pay South Africa is the declaration by Jerome Valcke, FIFA Secretary-General, two weeks ago that “South Africa will always be a Plan B for any World Cup”, reports AFP, and an amazing compliment to the Local Organising Committee (LOC), as well as to South Africans across the board, in organising the best “party” in the world and showing the “gees” of our nation to our visitors and to our fellow countrymen.

FIFA praised the country for what it believes will have been a “perfect” World Cup.  “If on July 11, we are on the same level as we are today (3 weeks ago), I would say it’s a perfect World Cup”, he said.  Initial transport problems led to empty seats at the Opening Match in Johannesburg on 11 June, but these problems were quickly ironed out.

The World Cup has made South Africa and the continent of Africa “sexy”.  At the TIME and CNN Global Forum, which was held in Cape Town two weeks ago, and was attended by a large number of the world’s global business leaders, South Africa’s smooth hosting of the World Cup had changed perceptions about the country and the continent, speakers said, reports The Sunday IndependentTIME editor Michael Elliot said that the country is riding an “extraordinary wave of energy and optimism”, and stated that South Africa is “on the verge of tremendous opportunity”.

So how has South Africa benefited from the World Cup?    The benefits have been financial and emotional:

1.   A legacy of infrastructure – I disliked the word “legacy” initially, when I heard politicians justify the billions of Rands to be spent, but now that legacy is concrete, with ten new or upgraded stadiums around the country, fantastic roadworks leading into Host Cities, and around the stadiums, airports of an international standard (almost all, given the embarrassing fiasco at King Shaka airport in Durban), a Gautrain in Johannesburg and a modernised train station in Cape Town, new modern buses, upgraded city pavements, city greening and new city artwork to beautify the Fan Walks.

2.  The “gees” Ke Nako that was the theme of the World Cup grew throughout the World Cup into an unheard of spirit of national pride, surpassing that of the Rugby World Cup in 1995. The nation-building power of sport, first through the rugby match between the Stormers and the Blue Bulls in the Orlando Stadium, and the powerful bonding of South Africans in supporting the Bafana Bafana team, as well as them demonstrating the pride in their country via mirror socks, flags on the cars, and flags on their homes and businesses, has been one of the most wonderful benefits of the World Cup, and is likely to last well beyond the end of the World Cup. For the first time the country became proud citizens of their continent too, in supporting “BaGhana BaGhana”, when they were the final African team to play in the tournament.   Many South Africans doubted their nation’s ability to host an event of this magnitude across nine different locations around the large country, but she has done her country proud.  Locals are already calling for a regular way of displaying unity, by putting up flags, wearing the Bafana Bafana colours, or those of our country’s flag. 

3.  The improvement in South Africa’s image world-wide is the best legacy of all, and perhaps we needed to hear bluntly at the start of the World Cup how dimly we were viewed by the world.   Whilst we hated her broadcasts, Emma Hurd of SkyNews was the wet blanket that reminded us day in and day out about how dreadful life can be for many of our citizens, but even then the TV station changed its tune, its broadcasts became more and more positive, and Ms Hurd’s focus moved more to the soccer and less on the social imbalances.   Maybe it was a blessing that England fell out of the tournament so early on, which led to less interest in the World Cup reporting by the station.   Reporter after reporter has written about how they feared coming to the country, having heard about its reputation of crime, AIDS, poverty, and even apartheid, but all wrote about how pleasantly surprised they were about the spirited and united nation they saw, and about the first class facilities they encountered.   Not only South Africa but Africa benefited in image, as written above already.   Africa has been the step-child of the world, and it was the “social responsibility ” of the world, and FIFA in particular, that saw South Africa awarded the rights to hosting the 2010 World Cup – a tremendous leap in faith for the body at the time, but a dividend that has paid off richly for FIFA President Sepp Blatter and his team, not just in terms of their revenue earned, but also in their image for having the faith and in sticking behind South Africa, denying that they ever had a Plan B and a Plan C.

4.   The control over crime was a surprise even for South Africans.  The cancellation of the contract between the FIFA Local Organising Committee and Stallion Security at the Cape Town and Durban stadiums was no security loss at all, and the police did an outstanding job in handling the security of the stadiums, as well as of the Host Cities in general, with high police visibility, and a marked reduction in crime in general.  Western Cape Premier Helen Zille told the Cape Town Press Club that a BBC interviewer had expressed his surprise to her about not seeing the “expected crime wave”, reports the Weekend Argus.  Never before had such visible policing been seen, not only in and around the stadiums, but generally in city streets and in shopping malls.  One wondered where they had been hidden all these years, and hopes they will remain.  South Africa was not prepared to compromise safety, its biggest vulnerability, and I experienced what I first thought was a crazy safety procedure to have my car security-checked at the Green Point Traffic Department, with a car search, a sniffer dog search,  a search underneath the car, and a personal security check, then a blue light escort into the stadium.   Special World Cup law courts also acted immediately on World Cup-related crimes, and meted out harsh fines and penalties for theft and other crimes, and the incident of the British fan entering the England team changing room, and the subsequent admission of guilt payment by the Sunday Mirror reporter related to this matter, attracted varying reaction to the harshness of the fines. 

5.   Whilst South Africa was shunned as a “rip-off” country for its cost of flights, accommodation, transport  and World Cup packages prior to the World Cup, due to the 30 % commission add-on by FIFA hospitality and ticketing agency MATCH to already high prices of flights, accommodation and transport, the prices of all of these aspects of the World Cup quickly dropped when MATCH cancelled the bulk of its booked rooms, and SAA cancelled the seats MATCH had booked.   It was unheard of that accommodation rates dropped during a world event, but pricing is about supply and demand, and the lower than expected demand necessitated the decrease in rates, which did increase last-minute bookings to some extent.  It was gratifying to see soccer fans book their own accommodation, preferring to book more reasonably priced guest houses.  It is hoped that the world will forget its initial image of our country in this regard.

6.   The biggest surprise for locals was the power and fun of the Fan Walk in Cape Town.  It appeared that this may have been the only city in South Africa to have one.  Despite one’s scepticism of the concept initially, given Cape Town’s winter weather, not even rain could deter ticket holders and even towards the end, on a sunny afternoon, Capetonians without tickets from walking the Walk.    The flags put up everywhere became a trademark, and made Cape Town look festive, and one hopes they will stay, and give a nostalgic memory of the biggest party Cape Town has ever experienced.

7.   South Africa has new tourism icons, the very beautifully designed stadiums becoming tourism assets in their own rights.   The Soccer City, Durban, Cape Town and Nelspruit stadiums in particular are beautifully designed.  Cape Town had a Big Six it marketed – now it has the Big Seven, the Cape Town Stadium added, which became the backdrop to most broadcasts from the city.

8.   If it has not been said above, the interpersonal tolerance between South Africans seems to have improved, and small courtesies towards other pedestrians, motorists and shoppers are manifestations of the wonderful spirit of “South Africanism”.

9.   “White” South Africans have caught the soccer spirit, and the majority never were interested in this sport.   One never thought that locals would rush off in such large numbers to buy their match tickets online, and to queue for tickets at FIFA outlets in Host Cities, even camping outside the doors the night before.  More than 3 million tickets were sold, and about two-thirds went to South Africans.  We all became enraptured with the game, and all learnt new terminology about soccer (although most of us still do not know if it is ‘soccer’ or ‘football’ that we have been watching!).  We got to know the names of new soccer heroes – Diego Forlan, Thomas Mueller, Bastian Schweinsteiger, Miroslav Klose, and many more, for their performance on the pitches.

10.  School children but also adults learnt about geography in terms of the participating nations, so that Serbia, Slovenia, Slovakia, and the South American countries of Uruguay and Paraguay could be placed.  Nestle ran a “Children of the World” promotion, with information about different participating countries on their Smarties boxes.   Hopefully South Africa featured on the atlas of children and residents of the world community whilst they watched the many matches in the past month, and saw their countries’ TV stations present documentaries about our country.   We got to know the flags of participating nations. 

11.  Musically, life will never be the same, the vuvuzela being synonymous with the 2010 World Cup, and will no doubt be the “spirit maker” at future sporting events around the world.   Loved and hated, the “toot toot” during broadcasts and live matches were part of this sporting event.  FIFA President Blatter refused to have it banned, when called upon to do so by the world media and by players, who said that they could not hear their coaches and the referees.  The world’s largest vuvuzela was erected on Cape Town’s unfinished highway for World Cup sponsor Hyundai.   Two songs will go down in World Cup history – “Waka Waka” by Shakira, much scorned when it first received airplay on radio, but now synonymous with the event, South Africa, and even Africa – as well as K’Naan’s “Waving Flags”.

12.   It is the future tourism legacy that will hopefully benefit the country, in that it will attract tourists to our country in future.  Due to the improvement in South Africa’s image and the wonderful documentaries about South Africa (for example German TV station ZDF dedicated hours of coverage of South Africa, using our ex-Miss South Africa Jo-Ann Strauss, speaking her best possible German – she is engaged to a German), one can hope for an influx of tourists for years to come, but one must be realistic about the depressed economy internationally, and even locally, said our Governor of the Reserve Bank Gill Marcus last week.

13.  If there is one name we will never forget in the context of the World Cup, it is the by now well-known Paul the Octopus from Oberhausen in Germany, who correctly predicted 5 wins and 2 losses for Germany, as well as the win for Spain against the Netherlands in the Final. He even has a Twitter page @PPsychicOctopus, which surpassed 500 Followers in just four days.

14.   The media coverage for South Africa has been phenominal, many countries sending media representatives not only reporting about the soccer but also doing documentaries about the cities in which they were based.  The BBC had a special Studio built on top of the Somerset Hospital, giving it a fantastic view of a beautiful Table Mountain on the one side, and of the beautiful Cape Town Stadium on the other side.   An hour after the Final last night, ZDF was still broadcasting about South Africa and the World Cup, recapping the highlights of the sport event and of the country.  Even normally cynical Oliver Kahn, who was a co-presenter, praised the organisation, hospitality, friendliness and lack of hooliganism of our host country.  ZDF probably was the TV station that gave our country the most, and most positive, TV coverage.   The Final is expected to have been seen by 700 million TV viewers around the world last night.

15.   The power of the endorsement in terms of VIP attendance at the matches is unmeasurable, and those celebrities that are on Twitter, Paris Hilton and Shakira for example, who expressed their delight, spread the word even further.  Nelson Mandela and his wife Graca Machel, Queen Sofia of Spain, her son Crown Prince Felipe and his wife Letizia, Holland’s Crown Prince Willem Alexander and his wife Maxima, Prince Carl Philip of Sweden, Prince Albert of Monaco and Charlene Wittstock, German President Christian Wulff, German Chancellor Angela Merkel, Brazilian President Luiz Inacio Luia da Silva, Charlize Theron, Morgan Freeman, Mick Jagger, Kimora Lee Simons, Leonardo DiCaprio, Andrea Bocelli, Franz Beckenbauer, injured ex-German captain Michael Ballack, Bill Clinton, David Beckham, will.i.am and the Black Eyed Peas, Naomi Campbell, Princes William and Harry, London Mayor Boris Johnson and many more attended the matches over the past month.

16.  Despite the winter timing of the tournament, Cape Town and Port Elizabeth’s weather generally played ball.  Cape Town had three rain days during matches, and challenged the perception of Johannesburgers that it rains all the time.  

17.   The smooth logistical running of the World Cup has opened up the country to bid for other events, and the 2020 Olympics is the next event the country has been invited to bid for.   IOC President Jacques Rogge has been in the country for more than a week, and has been warmly recommended the country by his friend FIFA President Sepp Blatter.

18.  Social media marketing received a tremendous boost during the World Cup, and peaked on 11 June, the start of the World Cup.   Only one event challenged interest in the early part of the event, being the engagement of South African Charlene Wittstock to Prince Albert of Monaco.  As soon as the USA and England teams were eliminated, web traffic fell dramatically, partly though due to the problems with the SEACOM cable for those websites that are hosted overseas by their servers.   Yet action on Twitter never let off, and whenever a goal was scored, Twitter crashed. Twitter users followed soccer stars they had not previously heard of, and even Sepp Blatter opened a Twitter page (@SeppBlatter). 

19.   The initial high airline ticket prices encouraged many locals as well as tourists to drive between Cape Town and Port Elizabeth, and also to other parts of the country, to save on costs, thus supporting tourism in smaller towns and cities that were not Host Cities.  One hopes that this will lead to a rediscovery of the Garden Route, an area that has suffered badly as far as tourism goes in the past three years.

20.   One can be grateful from a business perspective that the World Cup did take place in winter, a normally quiet period, therefore not influencing productivity, or lack of, badly on match days, and on Bafana Bafana match days specifically, which saw shops and businesses close early.   This is compared to many companies that close for their Christmas/New Year break, when Cape Town is at its busiest.

21.   The surprise benefits of coming to the country for the international soccer fans was the beauty of the country, and in Cape Town the fans were surprised about what special beauty the city offers – the mountains, the sea, the wildlife at Cape Point, and the winelands.

22.   Soccer fans that arrived without tickets and locals enjoyed the “gees” at the Host Cities’ Fan Parks, many offering top notch musical entertainment every day, and broadcasting all matches.  In early days the Fan Park on the Grand Parade had to be closed, due to over-capacity.  Other fans went pub-hopping, Long Street being popular for this, with numerous bars and restaurants with televisions.  The V&A Waterfront was another popular destination, and every restaurant agreed to install TV sets for the duration of the World Cup.   Paulaner Brauhaus and other hospitality marquees set up at the Clocktower side of the V&A did extremely well, and I personally queued at the Paulaner Brauhaus for as long as 2 hours for the semi-final between Germany and Spain.   The law of supply and demand forced greedy hospitality marquee owners to radically reduce their entrance fees, where these were charged, from over R 100 per person, to about R 20.

23.  FIFA must be congratulated on their determination in making this an excellent World Cup, and were based in Johannesburg for a number of years, to guide the management of the event.  It gave us great confidence that the event would be a success, even though so many locals were sceptical.  FIFA executives were also ruthless in their deadlines for the completion of the stadiums, and the infrastructure, which was excellent in making everything come together, even if it felt that some work was very much last minute.   FIFA insisted on the police presence and the instant law courts, and they have dramatically reduced crime in the past four weeks.

The World Cup has not been super-perfect, and had some blemishes:

1.  I have written copiously about MATCH, FIFA’s hospitality and ticketing agency, and its ruthless attempt at exploitation of the accommodation industry, which unfortunately backfired badly for the agency, for the accommodation industry and for the image of the country as far as affordability, or lack of, goes.

2.   Many empty seats were visible, especially in the early matches, and were attributed to transport problems in Johannesburg at the first match, and to sponsors not allocating all their tickets.

3.   The inability and thereafter late landing of four aircraft at King Shaka airport in Durban on the day that Germany played Spain was the biggest logistical blunder of the tournament, and left many German fans angry about the costs they had incurred to see the match.   ACSA is offering a reported compensation of R400 per head!

4.    Restaurant business dropped dramatically, and fine dining establishments that refused to succumb to TV sets lost business badly, especially on match days in their cities.  Theatre and general entertainment also suffered, and the popular Jonny Cooper Orchestra closed down a show in Camps Bay two weeks ahead of schedule.   Retail outlets did not gain from the World Cup, and the opposite probably is true.   Sales of the Cape Times and Cape Argus have been said by its management to have been the worst ever in the past four weeks.

5.   The negative media reporting focused on only one theme – the great divide that still remains in South Africa, between haves and have-nots, and the irony of the monies spent on the stadiums relative to the lack of proper housing for all of its population will have to be addressed.   One hopes that the future impact on tourism, and resultant employment, will address this problem.  But it will also mean a new attitude by employees to value their jobs and terms of employment.

6.   The early exit of England in particular was damaging to tourism, as multitudes of fans were standing by to fly to South Africa to support their team.  The England fans were the best for accommodation business, but their bookings were linked to their team’s playing schedule.

7.  The biggest loser of the World Cup probably is FIFA itself, in terms of its image, Sepp Blatter having been booed at the Final and also on another occasion.    FIFA also came under fire about its card-happy referees, the British referee Howard Webb setting the record for the highest number of cards, with 14 yellow cards and one red card during the wild Final match.  The lack of technology to check on the admissibility of goals was also severely criticised.

8.  FIFA’s technology also failed when demand for tickets became so great, that its system crashed on numerous occasions, a dent to its image of perfection and organisation.

9.   The more than 25 000 volunteers that were appointed by FIFA and its LOC, were poorly utilised in terms of their skills and day-job capabilities and were extremely poorly managed.   They were “employed” outside of the South African labour legislation, and had to sign for this in their contracts.   They had tax deducted from their meal allowances when these were paid into their bank accounts.  In Cape Town they were served disgustingly bad food for three days, and were not compensated for it in terms of their meal allowances.   They did not all receive the designated volunteer clothing, even though it was ordered about 6 months ago when the volunteers were appointed.  Volunteers attended three days of training in April plus a morning in May, and were not compensated.   Huge dissatisfaction existed about the forced McDonald’s diet of R 60 per day, which the LOC would not alter at all, the most unhealthy food they could have been fed.  The Green Point branch next to the stadium made a fortune out of this arrangement, yet their service and food quality was shocking – the Volunteer Co-ordinator had to call the branch regularly with complaints.   Volunteers were forced to drink Coke, when many preferred water, Bonaqua being a Coca Cola brand too.   Quotas were set for the amount of water and Coke that each volunteer had to receive.   The Volunteer Farewell Function last week started two hours late, was badly organised, and lunch was served at 15h30, 1600 volunteers having to queue – many left at this stage.  More than a month after starting to work as volunteers, they have not yet been paid, despite a promise that they would be (now they are due to be paid at the end of July!).   Sadly, international volunteers left the country with an image of the poorest organisation of a World Cup relative to their experience of the 2002 and 2006 World Cups, a shame given that one third of the volunteers were from other countries around the world, and they will take this message back home with them.  I kept hearing them say that this must be “an African way” of doing things, a perception I tried to correct whenever I heard it.

10.   The FIFA sponsors Budweiser, McDonald’s and Coca Cola were not all positively received.  Budweiser was only served inside the stadiums, and comments via Twitter were only negative about the beer. McDonald’s became a swearword amongst the volunteers, and even the police and media working close to the Stadium must have disliked receiving the poor quality and service for more than a month.   Coca Cola became the butt of jokes about Paris Hilton getting the brand wrong when she was wrongfully arrested for smoking marijuana.   The food sold by concessionaires inside the Stadium was poor.

10.  FIFA also lost face when it fanatically reacted to ambush marketing, and the Kulula.com airline provoked FIFA in its newspaper ads.  Bavaria beer is the best known brand in South Africa, due to FIFA’s reaction to the Dutch brewery’s ambush marketing inside the stadium in Durban.

11.  Corruption in terms of Government departments and municipalities buying huge allocations of tickets has been hinted at, and no doubt further such claims will be written about in the media.

11.  Whilst the occupancy of accommodation establishments in Host Cities close to Stadiums was reasonable in the past 30 days (Whale Cottage Camps Bay at 71 %), the areas in smaller towns barely picked up any benefit in this period.   Sadly, business in May was at its worst ever, and what income was made in June, was offset by the “vacuum-effect” of the World Cup in May.     

12.  Last, but not least, is the anti-climax of the month-long party having come to an end.  The lives of many changed in the past month, with different habits, glued to television sets, children on holiday for 5 weeks, daily beer drinking habits having been developed, and the mundane side of life was set aside for the period.  Reality strikes today!  

POSTSCRIPT 18/7: FIFA gave South Africa a score of 9/10 for the hosting of the 2010 World Cup, reports The Times, up from the 7,5 rating for the hosting of the Confederations Cup last year.   FIFA President Blatter likened the score to a cum laude at university level.  “The greatest memory is the willingness and commitment of South Africans to show the world their ability to host this World Cup with discipline and honour” Blatter said.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The City of Cape Town has described the hosting of the first two World Cup matches at Cape Town Stadium as “without any major hitches”, and has expressed its satisfaction with the overall smooth running of the events, and the “good jol” enjoyed by the fans.

Mondays’ match between Italy and Paraguay had all the potential to go off the skids, with pouring rain, hail and freezing cold weather before and during the match, as well as a strike by the staff of Stallion Security prior to the start of the match.  The soccer fans dressed warmly, and barely complained about the weather on Twitter, despite estimates that the temperatures had dropped to below zero inside the Stadium.  They were barely aware that a strike had been threatened, and that the police had brought in SA Police Services (SAPS) students, with World Cup volunteers also helping in providing security services.

The match on Monday was attended by 62869 spectators, 17670 of them walking along the fan walk to the stadium, and 18 500 walking back to the city centre.   The new MyCiTi shuttle to the Stadium was used by 15000 spectators, and 10 000 used it to get back to the city Civic Centre.   The train service was used by 15000 fans.   The park-and-ride service at Century City and at UCT were the two most highly used such facilities.   A significant number of fans used their cars to get into the city, probably due to the weather, and this caused a big traffic gridlock on roads into the city, especially on the Eastern Boulevard.  The adverse weather also led to reduced attendance at the five Fan Fest areas.

Last Friday’s match between France and Uruguay attracted 61400 spectators.   The rail service was used by 20000 spectators, 11000 used the MyCiTi shuttle bus service and 30000 walked the Fan Mile to get to the Stadium.   The Fan Park on the Grand Parade had to be closed, with 42 000 visitors throughout the day. It is estimated that 250 000 persons visited the city center, and 100 000 the V&A Waterfront on that day. 

The City of Cape Town has requested that soccer fans make their way to the Stadium as early as they can (gates open 3,5 hours prior to the start of a match) and to travel light, to reduce the security search time.  Information can be found on the City’s website www.capetown.gov.za or by calling tel. 0800 65 64 63.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com

The tourism industry in Cape Town will be disappointed that none of the 32 World Cup teams have chosen a base camp in or near Cape Town.   The base camp location has an important attraction for fans, who want to stay in the same towns and cities as their home team. 

Despite a deadline of the end of last month, FIFA has given the teams one more week to finalise their choice.  Six teams have not yet announced their final base camp choice.

The Western Cape has 2 teams (France and Denmark) staying in Knysna at Pezula and Simola, respectively, and Japan will be based in George at the Fancourt Hotel. 

Gauteng has the most teams to date, who chose the province for the altitude for their practice sessions, the top quality sport facilities and top quality accommodation : The Netherlands, South Africa, Portugal, Serbia, New Zealand, Slovenia, Brazil, Australia, Honduras, Switzerland, North Korea, and Mexico. 

Pretoria has attracted USA, Germany, Italy, Slovakia, and Argentina.   KwaZulu-Natal has secured Algeria, Ivory Coast, Greece, and Paraguay.   Uruguay is staying in Kimberley.   Ghana  is staying in White River. England and South Korea are staying in Rustenberg.  Chile is staying in Mapumalanga.   Spain has not chosen between Rustenburg and Potchefstroom yet.

Many municipalities spent big money trying to encourage teams to set up base camps in their towns.  Mossel Bay was sure that it had bagged Paraguay, and both Val du Vie and Pearl Valley outside Franschhoek were rumoured to have signed up a team.  The Sunday Times reports that the Mossel Bay municipality spent R 200 million on its bid, and had launched an extensive Spanish language campaign for tourism players in the town.   Bloemfontein, Port Elizabeth and East London also did not attract any base camps.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com