Entries tagged with “Playboy”.


Having been on the receiving end of a deceiving, defamatory, and dishonest attempt to extract information about my guest houses from 2oceansvibe ‘Chief Whip’ Simon Hartley, we were interested to read about the dishonest past of 2oceansvibe founder ‘Seth Rotherham’ in the March issue of Playboy!

The article highlights the following about 2oceansvibe and its owner:

*   Its slogan of ‘Work is a sideline, live the holiday‘, implying that the owner sits on the beach or at Café Caprice in Camps Bay all the time is obviously not truthful, and interestingly does not reflect the content of his website. Through the slogan he has created a profile of himself as a wealthy person who has hooked in some brand ‘partners’ at great expense to feed his extravagant lifestyle. Those who have met ‘Seth’ know that he works hard, writing for his website, and being involved in his Radio and TV stations 2OV.  He has also run a luxury villa rental business (DG Rentals with the Dogon Group), but appears to have fallen out with its owner.

*  A sensitive issue appears to be the use of the pseudonym ‘Seth Rotherham’, instead of his real name Will Mellor. When we sent an sms to ask him why he hides behind a false name, he referred us to Playboy, as he had been asked the same question by them.  His weak reply was that he needed a clean name for the property rental business (but which he has not operated in the past 4 years), therefore using his real name for that business, and he created ‘Seth Rotherham’ for his 2oceansvibe website, as his ‘risqué party-times might not sit well with my daytime clients’.

*   The article shares how dishonest he was whilst working as a Butlers pizza delivery boy, cheating the system so that he got the largest orders, guaranteeing him the largest tips, at the expense of his colleagues, and which led to him being fired!

*   He explains in the magazine that he rarely takes calls (one a week, he says), wanting to be contacted on his terms, which is only via e-mail or sms, as we discovered last week, when I tried to contact him about Hartley’s information request. He explains that he is ‘actually quite shy. I need to be in my comfort zone and I don’t like surprises. I feel bad if I don’t remember people’ names. So, everything I do daily is managed digitally’. Having Will’s cell number, I attempted to call him, but I should have known that he never answers his phone. I sent an sms, and he (cowardly) wrote that he could not take the call as he was in a bad reception area (a predictable cop out), but surprisingly he was able to send sms’s perfectly, and almost immediately!

*   His radio station 2OV, with Darren Scott’s Ballz, was embarrassed last year when IT expert Shaun Dewberry discovered that their radio listenership data was highly suspect and overstated.   NetDynamix, the company hired by both radio stations to supply listener data, said the botch up was a miscommunication on its part and that the figures supplied to the radio stations referred to the number of times people had logged on to the station instead of the actual number of listeners.  One wonders how someone as IT astute as Mellor would not have known instinctively that the numbers were inflated, and that he was misleading his brand ‘partners’ (including Pierre Jourdan – it was Boschendal until recently, Vespa, MINI, Mail & Guardian – just the other day it was still News24 – Block & Chisel, Puma, Jack Black, Vida e Caffè, The Westcliff, The Mount Nelson, De Grendel) in terms of claimed listenership! Will tells Playboy: ‘Darren and us (and indeed the public) were all duped by the same incorrect data’ – come on Will, you were paying the company to generate the data!

*   The article claims that Mellor is karmic, and that he fired a staff member after four days of being employed, in not fitting the karma of his business, which led to Mellor being called to face a CCMA hearing, which he described as ‘not cool”!

2Oceansvibe has been a benchmark for bloggers, having been created long before most bloggers had even heard the B-word.  Many envied ‘Seth Rotherham’ for his advertised lifestyle arrogantly communicated via its pay-off line.  As a new blogger I had held Mellor in high esteem, especially after meeting him at a bloggers’ function.  He generously organised a pair of Rayban sunglasses from his client Sunglass Hut when our hug led to my sunglasses being crushed.

However, I saw a different side to him and his business last week, when he allowed his website to post a story devoid of all journalistic ethics.   On Friday afternoon we received a call from Hartley, mumbling indistinctly about a story he was ‘researching‘ relating to the SA Butler Academy, and requesting a radio interview.  I told him that we were frantic, having had a large number of check-outs, and new check-ins expected for the afternoon.  I requested more time, explained how busy I was, and asked Simon to e-mail the questions.  He set a deadline for 3 pm, and would not budge.  The two questions were not related to our SA Butler Academy blogpost at all (which it is evident that he never read, so much for balance!), and when I asked him to explain what the relevance of the questions was to the SA Butler Academy he brushed the question aside. He did not even send the link of the City of Cape Town’s property valuation roll, the crux of his story, and request an explanation.  It is clear now that he was in a rush to leave Cape Town to get to Hermanus for the weekend, according to his Tweets.  He did offer an opportunity to opt out if I did not want to respond, saying that ‘you will be credited as being unavailable for comment’, but that would have been dishonest, so I did not accept that option!   I had sought advice from two communications specialists, and both encouraged me to do the interview initially.  In the last minute however one of them sent an urgent sms: ‘Don’t agree to the interview. The chap is apparently not above board’. Seeing the story that Hartley wrote, the advice was spot on, as Hartley had not written about the SA Butler Academy at all, and had tried to dishonestly mislead me, not revealing the real topic of his story.

It made me wonder why 2Oceansvibe would have wanted to publish a non-story, with such a weak headline as ‘Outspoken Guest House owner Knee-Deep in Controversy‘!  Short of traffic they are not, with ‘350000 unique readers and nearly a million page views in the past month‘, Mellor smsd proudly, and he was clearly annoyed and sounded almost threatening when I decided to turn the tables, and asked him a few questions, just as Hartley had done to ourselves: ‘Chris I think I need to make something very clear to you because it seems you might be going down a bad path here’. Quoting his readership and page views, he continued: ‘I say that to make clear the fact that it is no longer a blog, it’s a news outlet with 10 permanent editorial staff. Simon is the editor overseeing all of that. This is his job. I can only interfere to a certain point’.  He continued, now clearly fired up and concerned about this blogpost: ‘Regarding standards, I expect my staff to be thorough and truthful and to give subjects an opportunity to respond. I also insist they include comment post-publication, if the subject  was initially unable to respond. Again I must stress that I can only interfere with Simon’s work to a certain extent. He is a highly ethical person and known for his integrity. Chris I assure you that I am giving every effort to ensure this doesn’t come out as bad as it could, and will keep doing so’ (our underlining). Now please Mr Mellor, don’t think that we will buy that – you ARE brand 2Oceansvibe!  You have been lied to by your editor, and the PR industry does not agree with your faith in Hartley either.  ‘Response’ is not answering two questions unrelated to the false and misleading topic Hartley spoke about, meaning that Mellor’s instructions are not being followed by his staff! On the top right of the website ‘Seth Rotherham’ is introduced as ‘Editor in Chief’, with no mention of Hartley!

A long sms from Mellor highlighted that ‘I insisted he (Hartley) gets your side of the story before publishing’. This did not happen, as Hartley unprofessionally denied us the opportunity to be told the real topic of his story, or even be given an opportunity to see the full story before it was posted.  A follow-up sms from us, to express the disappointment with Hartley’s unprofessional conduct, received Mellor’s reply: ‘I don’t have browsing internet access where I am – data very slow. Simon smsd to say he tried to get comment from you and were able to reply more than once but refused to‘, which is devoid of all truth!  Clearly Hartley was desperate to get the story posted, and used Mellor’s absence to post it without any ‘journalistic’ integrity!

Our blog being highlighted as being controversial is not newsworthy, and we carry the badge from the SA Blog Awards, having been nominated as ‘Top 10 Most Controversial Blog’ in 2010 (the category has been discontinued since then), a category that was won by 2oceansvibe in that year, even though it wasn’t controversial, it never was a blog, and Mellor was a judge for the Awards too, showing how poor his ethics are, his sms claim of no longer being a blog being noted – it never was!  In fact, his website is nothing more than a rehash of other writers’ work, with little original writing!  He is not universally liked, seen by many to be arrogant and a ‘cheat’here, here, here, here.

In one of Mellor’s sms messages he wrote that he has opened his own Twitter account (@SethRotherham): ‘I even had to get my own twitter handle as I can no longer use 2oceansvibe twitter for personal use

That brings us to Hartley, someone I have never met.  Asking what his agenda was with the story, he replied that ‘I was following a journalistic lead’, and that we had not met previously.  However via Twitter (great research medium which Hartley likes to use too for his so-called ‘research’) we discovered that he had been alerted to the story by Twitch Marthèlize Tredoux, a good friend of Hartley’s wife Lize, and a continual abusive Tweeter (as @konfytbekkie) about ourselves (she and I have never met, but she does love our Blog and Tweets, obsessively reading them and writing about them ad nauseam)!  Unsurprisingly, Hartley’s defamatory call via Twitter for information for his ‘research’ was eagerly replied to by Skye Grove, PR and Communications Manager of Cape Town Tourism!

Asking Hartley why he did not send me a copy of his story before posting it, so that I could give him a detailed response, he arrogantly replied:  “There is no onus on 2oceansvibe, or any other publication (sic) to send the subject of their investigations an entire article before it is published. On which journalistic handbook do you base this expectation? The onus on the publication is to strive for a balance of views, which we did in earnest by calling, texting and emailing you. Despite your ability to answer multiple emails, you did not comment on two short questions. Quite frankly, I did answer your questions as to how my questions for you were related to your dispute with SABA. I informed you that dozens of readers alerted us to the dispute you had/have with SABA, and while reading all of the available correspondence, an important lead appeared (you’ll see the screenshot in our post) – a lead that required its own investigation. So, as I answered at the time: the questions to you arose over the course of our reading through your dispute with SABA. I completely reject any assertions that I or 2oceansvibe Media acted dishonestly at any point in the investigation or publishing of the article, and should you be able to demonstrate any error in our reporting (we are confident there is none), we will gladly publish an amendment”.

We have highlighted the dishonesty of his misleading approach, and his unprofessional unwillingness to reveal what the story was really about. There was no balance sought, as claimed, as Hartley did not even verify which aspects of the SA Butler Academy blogpost were indeed honest and truthful (we did not terminate the services of Mrs Novacovic, for example, as he claimed, both our blogpost and that of the SA Butler Academy stating that, reflecting his poor research capability!).  He spent three hours looking for information, yet gave us an unfairly short lead time to respond.  He Tweeted libellously during his research, as he did on Tuesday too, proving how unprofessional he is: Currently standing behind J Arthur Brown in the line for Cirque du Soleil. He’s looking terrifically rested for a criminal’.

‘Infamous’ 2oceansvibe (Hartley’s description) has a chequered past as far as honesty goes, and it makes one wonder how honest and balanced any writing on the website is!  Clearly ethics and honesty are not part of the 2oceansvibe karma and vibe!

POSTSCRIPT 8/3: A blog reader asked about the tax liability of Mellor receiving the use of the MINI and the Vespa for free. We sent him a text message: ‘Hi Will, one of my readers has asked if you pay tax on the use of the MINI and the Vespa? What value is placed on each of these two vehicles?’ It was sent at 20h36 last night, and given no reply, again at 9h56 this morning. There has been no response from Mellor!

POSTSCRIPT 20/3: We have sent a lawyer’s letter to 2oceansvibe about their blogpost, which contained numerous untruths and is defamatory.  Will Mellor has reacted in anger, and launched another attack.  The two (unanswered!) sms messages (the second one was a repeat of the first because of non-reply!) we sent him about his own affairs (the value of and tax paid on his MINI and Vespa) he labels as ‘harrassment’, rich coming from someone who does not allow one to call, and who deals with communication with humans via sms or e-mail, on his terms.  This is what we wrote: “Hi Will, one of my readers has asked if you pay tax on the use of the MINI and the Vespa? What value is placed on each of these two vehicles?”. So much for ‘harassment’!

POSTSCRIPT 20/3: 2oceansvibe has added a further article to their website, an angry reaction by Will Mellor to our request to the Internet Service Providers Association (ISPA) to take down the defamatory and dishonest 2oceansvibe article. Their response ridicules the Take Down notice they received, as well as the ISPA Code of Conduct, especially the clauses relating to “Lawful Conduct’.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

It was depressing to read the article”The Business Case for Tourism and a strong brand for Cape Town” by Cape Town Tourism CEO Mariette du Toit-Helmbold, and published on the Cape Town Tourism Blog.  Oddly it has not been sent to its members.  The most disturbing prediction it contains is that the R14 billion Cape Town tourism industry, which employs just short of 300000 staff, will only recover in 2014, in getting back to the 2007 level, the last good year for tourism in Cape Town.  What is disappointing is that Mrs Helmbold does not provide any guidelines to her Cape Town Tourism members as to how businesses should survive the next three years of poor business, nor does she spell out what she and her organisation are doing to market Cape Town more visibly!

To set the scene, Mrs Helmbold writes that international arrivals to Cape Town as well as domestic arrivals have stagnated due to the ‘Global Financial Crisis’, as she calls it, and she estimates a total loss of R 1,5 billion for the Cape Town tourism industry between 2008 – 2014, with zero job creation as a result.  Unlike other provinces, Cape Town and the Western Cape has little Africa-business, with more than 80 % of its business coming from Europe (including the UK, one assumes) and the USA.  Cape Town is a small fish in a massive global tourism pond, with our city’s market share being 0,2 % of world tourism.  She blames SA Tourism by implication for doing too much marketing of wildlife, and too little of the cities in our country :”…many national campaigns are of a tactical nature, which do not necessarily build knowledge and esteem values of our cities”.  The marketing of Cape Town, which is the responsibility of Cape Town Tourism, does “not allow for Cape Town to be compellingly and relevantly portrayed to potential visitors”.  This sounds odd, as Mrs Helmbold is pointing at her own organisation, but she does not explain what constraints there are to marketing the city. She also states that Cape Town’s attributes of being “iconic, complex and multi-faceted” are not evident to tourists.

The rest of the five page document becomes a long and theoretical ramble about how Cape Town should be positioned and at whom it should be aimed: in summary, the marketing of Cape Town no longer should be focused on leisure tourism alone, by highlighting the beauty of Cape Town, but it should incorporate business, investment, academia, and the creative sectors too. All of this appears to have been written to justify to its funders, the City of Cape Town, that unnamed ‘partnerships’ (probably the writers of the document, given its theoretical nature and unusual style for Mrs Helmbold’s writing) are “waiting in the wings for public sector endorsement of Cape Town Tourism’s new 2011/2012 marketing strategy and for the brand execution plan”. 

Sydney is used as an example, in how the 2000 Olympic Games caused a five-year tourism slump to that city, mainly because they stopped marketing themselves, thinking that they had world exposure.  The key learning points for Cape Town Tourism are that cities do not market themselves, they need to be marketed; investment in infrastructure and hosting events create growth and ‘livability’, but may not be relevant to tourists: “lack of marketing induces invisibility and irrelevance, which in itself reduces demand”.

The conclusion of the article seems far too obvious, and one must question why Cape Town Tourism, custodians of brand Cape Town, have not been able to identify the poor tourism and resultant poor industry performance trends, and have not acted proactively to address these problems.  Mrs Helmbold concludes: “If we do not act decisively now our industry and the economic well being of our city and people are at great risk.  If we don’t proactively engage in a new marketing and branding strategy we run the risk of being positioned nonetheless by our competitors, our critics and the media, and most likely to our disadvantage”. The last sentence does not make sense in its wording, nor can one understand why Cape Town Tourism has not changed its marketing strategy to date, having been responsible for the city’s marketing for the past three years already.

As we have pointed out on this Blog, the recent TripAdvisor accolade of Cape Town being ranked in first place as its Travellers’ Choice Top Destination, has seen no tourism benefit at all, and this is echoed by Ms Helmbold: “Although we are considered as one of the new cities to watch for 2020 and continue to rake in travel accolades, it is no guarantee for success or economic growth”.

One must question whether Cape Town Tourism is capable of driving such an important campaign, influencing the revenue of almost all the city’s businesses, all directly or indirectly influenced by tourism, and of its population, dependent on jobs.  Cape Town Tourism’s Marketing Manager until recently was Lianne Burton, a journalist, and not a marketer.  Her departure from the organisation has been kept low-key.  Ms Burton has not been replaced to date.  Mrs Helmbold and her PR Manager Skye Grove are very active on Twitter, but this is rarely about tourism, and far more about their social life. We must question why their time during working hours is not focused on their work and the marketing challenges of our city !  A further concern is the information that we have received that the highly respected PR company that Cape Town Tourism had appointed in Germany, KPRN, no longer does the PR for Cape Town.  There appears to be no visible benefit to tourism in Cape Town of the appointment by Cape Town Tourism of PR agencies in Holland, Germany and the UK.

We wrote to Mrs Helmbold, and asked her some questionsaboutthemarketing of Cape Town.  The first question related to the replacement of Ms Burton.  It appears that Ms Burton left some time ago, but is assisting Cape Town Tourism in a “consultative role” until the end of this month.  A new Executive Manager: Marketing should start on 1 July, she wrote.  Of concern is that Cape Town Tourism also does not appear to have an eMarketing Manager, with a job advertisement posted on Careers24 yesterday, and requiring the person to start on 1 July, not giving anyone time to work out their notice!   We asked about the international PR companies that had been appointed, but Mrs Helmbold was only detailed in respect of the non-renewal of the contract with Kleber Public Relations Network, which has worked with SA Tourism for years.  The company has been replaced by Akomasa Creative Connection in Germany.  Mrs Helmbold did not provide information about the success of the PR campaigns overseas, other than to say that information about it has been presented at workshops, which not all Cape Town Tourism members can attend.  One hopes that Cape Town Tourism can justify its international spend by sending members a detailed report of their international activities to obtain exposure for Cape Town. 

In reply to our question:”What is Cape Town Tourism doing to prevent a bloodbath of restaurant, hotel and other accommodation closures due to poor forward bookings?”, Mrs Helmbold was generalist and vague, and she does not appear to understand that a solution must be found NOW, and not in months to come! This was her disappointing response:

“As I explained in the Paper done on the Business Case for Tourism, the global financial crisis and the subsequent consumer behavioural change has had a significant adverse effect on the tourism industry; demand has diminished, visitor spends have steadied and costs have increased. Our over-reliance on traditional source markets, worse hit by the GFC, places us at further risk. There is not a quick-fix for this problem and no one could anticipate the extend (sic) of the impact of the GFC, of which we are really only now experiencing the magnitude of the impact. This is of course exaggerated by seasonality and as I said before our over-reliance on international leisure visitors from mainly Europe and the US.  

Investing in a strong, multi-dimensional brand is critical. We are pursuing private partners for a few significant brand platforms like international TV productions (BBC, National Geographic), events and campaigns, focusing on our unique strengths as a destination i.e. food and wine. We are focusing our efforts and resources on the “dream” and “conversion” part of the customer journey – assuming that the choice to come to Cape Town is not an obvious one and expensive to get here. We have to reinforce the awareness created during the World Cup, but move to conversion with good value for money offers. From an eMarketing perspective we are adding bookabilitytoourweb-platforms by July this year, starting with accommodation and then introducing it for tours and activities as soon as the new module is built. Through the new marketing alliance with Joburg and Durban we should be able to leverage some of SAT’s marketing spend, this will be a key focus for us in the next 4 months.

Whilst we continue our investment and reinforce our presence in traditional international leisure markets, we are investing in domestic tourism, using mainly some key events as draw-cards and working with the business sector to start changing negative perceptions around our business brand. Both the domestic and business markets are complex issues and will take a long-term approach to turn the tide against seasonality.

We are hosting a series of product workshops within the next few months on value, price, packaging and marketing alignment aimed to assist the industry to become more competitive and mitigate some of the risks faced within these tough economic times.

We will all have to work very hard together, under a powerful and united destination brand, to change the current trends and grow tourism into a more sustainable, year-round industry with a more healthy balance between international leisure, business and domestic tourism.

We are making a few significant changes to our marketing strategy and as soon as the plan is finalised and partners confirmed we will share it with the industry.”

We call for a heavyweight Marketing professional to be appointed, to drive Cape Town Tourism’s marketing of Cape Town. Ms Helmboldhasbeen running “Brand Cape Town” workshops for the past three years, and she is still asking workshops what Cape Town stands for.  Surely by now she and her team should have decided on a unique positioning for Cape Town that would be universally applicable in communication with all the sectors it wishes to attract to Cape Town.  Ms Helmbold’s article sounds like a city marketing organisation that is overwhelmed by the problems its tourism industry is facing, and that does not know the way forward – a very scary situation indeed!

POSTSCRIPT 10/6:  The only response from Cape Town Tourism is this sarcastic Tweet from its PR Manager Skye Grove:  @MariettedTHons le, sit, loop, rol rond op twitter.. tsk tsk.. mar (sic) ek belowe ek sal more bietjie werk.. @SoniaCabano1

POSTSCRIPT 10/6:  Yesterday Cape Town Routes Unlimited CEO Calvyn Gilfellan was reported on Eye Witness News to have urged ‘hotels and industry suppliers to reduce their rates to make travel more affordable for locals’.  He said “I think the industry must really wake up and make themselves more affordable if they want to remain competitive in a very cut-throat industry”. 

POSTSCRIPT 12/6: A business tourism event with a difference was the hosting of the global Playboy editors’ conference, which took place at the Mount Nelson Hotel earlier this week, reports the Weekend Argus .  The group of fifty met for three days.

POSTSCRIPT 13/6: The Bureau of Economic Research sent its results for the confidence in the Services industry today.  Of the service sectors surveyed, Accommodation has by far the lowest Business Confidence Index at only 25% (the next lowest is Real Estate at 41%).  Accommodation bookings are expected to decrease by 56% in the second quarter of 2011, relative to 2010, which was out of the ordinary for bookings due to the World Cup.  For the third quarter of this year, bookings are expected to be down by 23 %.  Trend information supplied showed that the last period of growth for the Accommodation industry was the fourth quarter of 2007.

POSTSCRIPT 13/6:  The provincial Minister of Tourism, Alan Winde, has announced that his plans to consolidate a number of marketing agencies for Western Cape businesses into an Economic Development Agency are back on track, and the Agency is expected to be launched in November, reports the Cape Argus today.  Perhaps this is the agency that can do the business marketing of Cape Town.  However, Cape Town Tourism is no longer on the Minister’s list of agencies which he wants to consolidate, his plans to do so originally causing a huge outcry.  The agencies to be consolidated include Wesgro, Cape Town Routes Unlimited, the Cape Craft and Design Institute, the Cape Film Commission, Calling the Cape, the Cape Town Boatbuilding and Technology Initiative, the Cape Music Industry Commission, the Cape Town Fashion Council, and ten others.    

POSTSCRIPT 14/6:  One company that is benefiting from the tourism slump is the Protea Hospitality Group, which is leasing and buying hotels that have ‘over-extended themselves and are now struggling to survive due to the current slump in the local hotel industry’, reports Southern African Tourism Update.  Protea’s CEO Arthur Gillis predicts that ‘many of South Africa’s 80 hotel brands will disappear’.  Gillissaid that he doubted whether there will be a tourism boom ‘unless it gets more bums on airline seats’. He suggests that SAA should fly routes in the interest of tourism, whether profitable or not.

POSTSCRIPT 14/6: Gillian Saunders of tourism consultancy Grant Thornton said about the tourism industry recently: “It’s really tough out there”.  She blamed this on the recession, the strong Rand, increased costs such as electricity and labour, and an oversupply of accommodation, reported the Cape Times.  City Lodge Hotels CEO Clifford Ross said: “It’s probably the worst I have known for 32 years”.  He added that no one “expected the drop-off after the World Cup to be so severe. There will be casualties in the market. Quite a few (hotels) are teetering on the brink”. 

POSTSCRIPT 17/6: Southern African Tourism Update  reports that the Minister is to have also said at the FEDHASA Cape AGM that local tourism authorities should not market internationally, as SA Tourism is doing so already, and that they should focus on local marketing instead.  He quoted the example of KZN Tourism, which has a marketing office in Gauteng.  Was he addressing Cape Town Tourism and Cape Town Routes Unlimited? 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com  Twitter: @WhaleCottage

Dita von Teese is not as well known in South Africa as she is in Europe and in the USA, and it is difficult to describe her accurately, in being a vaudeville star, a well-dressed fashion leader, and a star in music videos.   She has become the new face of Perrier.

Von Teese was born Heather Smart, and grew up loving the 1940’s cinema and classic retro-style, writes Wikipedia.  She was particularly fond of actress Betty Gable.  Her career started in a strip club, she has been in Playboy on numerous occasions, and is called the “Queen of Burlesque”, in having “put the tease back into striptease”!   She has starred in porn movies, and has featured in music videos.

So unique and fashionable is her image and appeal that Perrier, the largest brand of natural sparkling water in the world, has signed Von Teese as the face for their ‘Paparazzi’ 2010 Limited Edition series, carrying her image on their distinctive green bottles and cans in 150 countries.  Perrier is low in sodium, and is the most sparkling of sparkling waters.

In the past Perrier has used artists such as Andy Warhol, Savignac, Villemot and Kiraz in its ‘Paparazzi’ series. Von Teese expressed delight at the association with Perrier:  “I love the mythical history of Perrier and the quintessentially French Aesthetic attitude.  It is so chic, refreshing and classic.  Perrier is all the things I aspire to be”.

One wonders what Perrier sees in Von Teese, to have chosen her as their brand ambassador for 2010?!

The new Perrier packs are for sale in Cape Town and Johannesburg, at R12 – R25, in stylish restaurants and outlets.   The website www.perrierbydita.com is incredibly slow to open, and has an age restriction of 18 years, requiring one to type in one’s birthdate.  It is beautifully shot, but its content is tedious and boring.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com   Twitter @WhaleCottage