Tag Archives: SABA

How honest and ethical is 2oceansvibe? Playboy bares all about owner Will Mellor, aka ‘Seth Rotherham’!

Having been on the receiving end of a deceiving, defamatory, and dishonest attempt to extract information about my guest houses from 2oceansvibe ‘Chief Whip’ Simon Hartley, we were interested to read about the dishonest past of 2oceansvibe founder ‘Seth Rotherham’ in the March issue of Playboy!

The article highlights the following about 2oceansvibe and its owner:

*   Its slogan of ‘Work is a sideline, live the holiday‘, implying that the owner sits on the beach or at Café Caprice in Camps Bay all the time is obviously not truthful, and interestingly does not reflect the content of his website. Through the slogan he has created a profile of himself as a wealthy person who has hooked in some brand ‘partners’ at great expense to feed his extravagant lifestyle. Those who have met ‘Seth’ know that he works hard, writing for his website, and being involved in his Radio and TV stations 2OV.  He has also run a luxury villa rental business (DG Rentals with the Dogon Group), but appears to have fallen out with its owner.

*  A sensitive issue appears to be the use of the pseudonym ‘Seth Rotherham’, instead of his real name Will Mellor. When we sent an sms to ask him why he hides behind a false name, he referred us to Playboy, as he had been asked the same question by them.  His weak reply was that he needed a clean name for the property rental business (but which he has not operated in the past 4 years), therefore using his real name for that business, and he created ‘Seth Rotherham’ for his 2oceansvibe website, as his ‘risqué party-times might not sit well with my daytime clients’.

*   The article shares how dishonest he was whilst working as a Butlers pizza delivery boy, cheating the system so that he got the largest orders, guaranteeing him the largest tips, at the expense of his colleagues, and which led to him being fired!

*   He explains in the magazine that he rarely takes calls (one a week, he says), wanting to be contacted on his terms, which is only via e-mail or sms, as we discovered last week, when I tried to contact him about Hartley’s information request. He explains that he is ‘actually quite shy. I need to be in my comfort zone and I don’t like surprises. I feel bad if I don’t remember people’ names. So, everything I do daily is managed digitally’. Having Will’s cell number, I attempted to call him, but I should have known that he never answers his phone. I sent an sms, and he (cowardly) wrote that he could not take the call as he was in a bad reception area (a predictable cop out), but surprisingly he was able to send sms’s perfectly, and almost immediately!

*   His radio station 2OV, with Darren Scott’s Ballz, was embarrassed last year when IT expert Shaun Dewberry discovered that their radio listenership data was highly suspect and overstated.   NetDynamix, the company hired by both radio stations to supply listener data, said the botch up was a miscommunication on its part and that the figures supplied to the radio stations referred to the number of times people had logged on to the station instead of the actual number of listeners.  One wonders how someone as IT astute as Mellor would not have known instinctively that the numbers were inflated, and that he was misleading his brand ‘partners’ (including Pierre Jourdan – it was Boschendal until recently, Vespa, MINI, Mail & Guardian – just the other day it was still News24 – Block & Chisel, Puma, Jack Black, Vida e Caffè, The Westcliff, The Mount Nelson, De Grendel) in terms of claimed listenership! Will tells Playboy: ‘Darren and us (and indeed the public) were all duped by the same incorrect data’ – come on Will, you were paying the company to generate the data!

*   The article claims that Mellor is karmic, and that he fired a staff member after four days of being employed, in not fitting the karma of his business, which led to Mellor being called to face a CCMA hearing, which he described as ‘not cool”!

2Oceansvibe has been a benchmark for bloggers, having been created long before most bloggers had even heard the B-word.  Many envied ‘Seth Rotherham’ for his advertised lifestyle arrogantly communicated via its pay-off line.  As a new blogger I had held Mellor in high esteem, especially after meeting him at a bloggers’ function.  He generously organised a pair of Rayban sunglasses from his client Sunglass Hut when our hug led to my sunglasses being crushed.

However, I saw a different side to him and his business last week, when he allowed his website to post a story devoid of all journalistic ethics.   On Friday afternoon we received a call from Hartley, mumbling indistinctly about a story he was ‘researching‘ relating to the SA Butler Academy, and requesting a radio interview.  I told him that we were frantic, having had a large number of check-outs, and new check-ins expected for the afternoon.  I requested more time, explained how busy I was, and asked Simon to e-mail the questions.  He set a deadline for 3 pm, and would not budge.  The two questions were not related to our SA Butler Academy blogpost at all (which it is evident that he never read, so much for balance!), and when I asked him to explain what the relevance of the questions was to the SA Butler Academy he brushed the question aside. He did not even send the link of the City of Cape Town’s property valuation roll, the crux of his story, and request an explanation.  It is clear now that he was in a rush to leave Cape Town to get to Hermanus for the weekend, according to his Tweets.  He did offer an opportunity to opt out if I did not want to respond, saying that ‘you will be credited as being unavailable for comment’, but that would have been dishonest, so I did not accept that option!   I had sought advice from two communications specialists, and both encouraged me to do the interview initially.  In the last minute however one of them sent an urgent sms: ‘Don’t agree to the interview. The chap is apparently not above board’. Seeing the story that Hartley wrote, the advice was spot on, as Hartley had not written about the SA Butler Academy at all, and had tried to dishonestly mislead me, not revealing the real topic of his story.

It made me wonder why 2Oceansvibe would have wanted to publish a non-story, with such a weak headline as ‘Outspoken Guest House owner Knee-Deep in Controversy‘!  Short of traffic they are not, with ‘350000 unique readers and nearly a million page views in the past month‘, Mellor smsd proudly, and he was clearly annoyed and sounded almost threatening when I decided to turn the tables, and asked him a few questions, just as Hartley had done to ourselves: ‘Chris I think I need to make something very clear to you because it seems you might be going down a bad path here’. Quoting his readership and page views, he continued: ‘I say that to make clear the fact that it is no longer a blog, it’s a news outlet with 10 permanent editorial staff. Simon is the editor overseeing all of that. This is his job. I can only interfere to a certain point’.  He continued, now clearly fired up and concerned about this blogpost: ‘Regarding standards, I expect my staff to be thorough and truthful and to give subjects an opportunity to respond. I also insist they include comment post-publication, if the subject  was initially unable to respond. Again I must stress that I can only interfere with Simon’s work to a certain extent. He is a highly ethical person and known for his integrity. Chris I assure you that I am giving every effort to ensure this doesn’t come out as bad as it could, and will keep doing so’ (our underlining). Now please Mr Mellor, don’t think that we will buy that – you ARE brand 2Oceansvibe!  You have been lied to by your editor, and the PR industry does not agree with your faith in Hartley either.  ‘Response’ is not answering two questions unrelated to the false and misleading topic Hartley spoke about, meaning that Mellor’s instructions are not being followed by his staff! On the top right of the website ‘Seth Rotherham’ is introduced as ‘Editor in Chief’, with no mention of Hartley!

A long sms from Mellor highlighted that ‘I insisted he (Hartley) gets your side of the story before publishing’. This did not happen, as Hartley unprofessionally denied us the opportunity to be told the real topic of his story, or even be given an opportunity to see the full story before it was posted.  A follow-up sms from us, to express the disappointment with Hartley’s unprofessional conduct, received Mellor’s reply: ‘I don’t have browsing internet access where I am – data very slow. Simon smsd to say he tried to get comment from you and were able to reply more than once but refused to‘, which is devoid of all truth!  Clearly Hartley was desperate to get the story posted, and used Mellor’s absence to post it without any ‘journalistic’ integrity!

Our blog being highlighted as being controversial is not newsworthy, and we carry the badge from the SA Blog Awards, having been nominated as ‘Top 10 Most Controversial Blog’ in 2010 (the category has been discontinued since then), a category that was won by 2oceansvibe in that year, even though it wasn’t controversial, it never was a blog, and Mellor was a judge for the Awards too, showing how poor his ethics are, his sms claim of no longer being a blog being noted – it never was!  In fact, his website is nothing more than a rehash of other writers’ work, with little original writing!  He is not universally liked, seen by many to be arrogant and a ‘cheat’here, here, here, here.

In one of Mellor’s sms messages he wrote that he has opened his own Twitter account (@SethRotherham): ‘I even had to get my own twitter handle as I can no longer use 2oceansvibe twitter for personal use

That brings us to Hartley, someone I have never met.  Asking what his agenda was with the story, he replied that ‘I was following a journalistic lead’, and that we had not met previously.  However via Twitter (great research medium which Hartley likes to use too for his so-called ‘research’) we discovered that he had been alerted to the story by Twitch Marthèlize Tredoux, a good friend of Hartley’s wife Lize, and a continual abusive Tweeter (as @konfytbekkie) about ourselves (she and I have never met, but she does love our Blog and Tweets, obsessively reading them and writing about them ad nauseam)!  Unsurprisingly, Hartley’s defamatory call via Twitter for information for his ‘research’ was eagerly replied to by Skye Grove, PR and Communications Manager of Cape Town Tourism!

Asking Hartley why he did not send me a copy of his story before posting it, so that I could give him a detailed response, he arrogantly replied:  “There is no onus on 2oceansvibe, or any other publication (sic) to send the subject of their investigations an entire article before it is published. On which journalistic handbook do you base this expectation? The onus on the publication is to strive for a balance of views, which we did in earnest by calling, texting and emailing you. Despite your ability to answer multiple emails, you did not comment on two short questions. Quite frankly, I did answer your questions as to how my questions for you were related to your dispute with SABA. I informed you that dozens of readers alerted us to the dispute you had/have with SABA, and while reading all of the available correspondence, an important lead appeared (you’ll see the screenshot in our post) – a lead that required its own investigation. So, as I answered at the time: the questions to you arose over the course of our reading through your dispute with SABA. I completely reject any assertions that I or 2oceansvibe Media acted dishonestly at any point in the investigation or publishing of the article, and should you be able to demonstrate any error in our reporting (we are confident there is none), we will gladly publish an amendment”.

We have highlighted the dishonesty of his misleading approach, and his unprofessional unwillingness to reveal what the story was really about. There was no balance sought, as claimed, as Hartley did not even verify which aspects of the SA Butler Academy blogpost were indeed honest and truthful (we did not terminate the services of Mrs Novacovic, for example, as he claimed, both our blogpost and that of the SA Butler Academy stating that, reflecting his poor research capability!).  He spent three hours looking for information, yet gave us an unfairly short lead time to respond.  He Tweeted libellously during his research, as he did on Tuesday too, proving how unprofessional he is: Currently standing behind J Arthur Brown in the line for Cirque du Soleil. He’s looking terrifically rested for a criminal’.

‘Infamous’ 2oceansvibe (Hartley’s description) has a chequered past as far as honesty goes, and it makes one wonder how honest and balanced any writing on the website is!  Clearly ethics and honesty are not part of the 2oceansvibe karma and vibe!

POSTSCRIPT 8/3: A blog reader asked about the tax liability of Mellor receiving the use of the MINI and the Vespa for free. We sent him a text message: ‘Hi Will, one of my readers has asked if you pay tax on the use of the MINI and the Vespa? What value is placed on each of these two vehicles?’ It was sent at 20h36 last night, and given no reply, again at 9h56 this morning. There has been no response from Mellor!

POSTSCRIPT 20/3: We have sent a lawyer’s letter to 2oceansvibe about their blogpost, which contained numerous untruths and is defamatory.  Will Mellor has reacted in anger, and launched another attack.  The two (unanswered!) sms messages (the second one was a repeat of the first because of non-reply!) we sent him about his own affairs (the value of and tax paid on his MINI and Vespa) he labels as ‘harrassment’, rich coming from someone who does not allow one to call, and who deals with communication with humans via sms or e-mail, on his terms.  This is what we wrote: “Hi Will, one of my readers has asked if you pay tax on the use of the MINI and the Vespa? What value is placed on each of these two vehicles?”. So much for ‘harassment’!

POSTSCRIPT 20/3: 2oceansvibe has added a further article to their website, an angry reaction by Will Mellor to our request to the Internet Service Providers Association (ISPA) to take down the defamatory and dishonest 2oceansvibe article. Their response ridicules the Take Down notice they received, as well as the ISPA Code of Conduct, especially the clauses relating to “Lawful Conduct’.

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

The SA Butler Academy grossly misleads its students and hospitality industry clients!

Having had the misfortune to connect with The South African Butler Academy, and its Recruitment Head Adriaan Coetzer last week in respect of their graduate Hettie Novacovic, we have done more homework on this dishonourable and unprofessional butler training and recruitment body based in Cape Town.

A phone call to Coetzer, to chat to him about Mrs Novacovic’s short-lived employment with us, was professional and honest, Coetzer agreeing that Mrs Novacovic had acted unprofessionally by not arriving for work without giving notice, was late for work twice in four days, did not follow instructions about the breakfast serving time or any other instructions for that matter, did not own up to damages she caused to our property which cost us a call-out fee for the pool company, did not want to interact with our guests over breakfast (one couple asked her to leave the table, something we have not experienced in our 17 years of operation!), she refused to shake hands to welcome our new guests, was unable to manage the housekeepers, left to go home midway during guest check-in training, prepared a dreadfully kitsch table for our wedding anniversary guests we wanted to spoil (contrary to my request of how I wanted it to be made special for them), was closed off to any communication with guests and ourselves, documented (unbeknown to us at the time) everything she had seen and learnt with us in the four days on her iPad, and generously took a coffee and a breakfast break herself while the rest of the staff were focused on getting the rooms ready for the new arriving guests.  Coetzer agreed that appointing her was a liability for most potential employers, as she has a husband on pension, who has to be ’employed’ too, but may not earn any income so as to not lose his pension!   He accepted that Mrs Novacovic’s poor work ethic was a very negative reflection on the SA Academy of Butlers and its training standards!  She was dishonest about the rate she quoted for her daily fee, quoting the most qualified butler fee of R800 per 12 hour day, and therefore we reduced her hours to 8h00 – 14h00.  While Mrs Novacovic was not appointed via Guild Recruitment, the placement arm of the SA Butlers’ Academy, Coetzer welcomed the feedback telephonically.

Coetzer promised to have a chat with the butler graduate, having a meeting with her later in the day.  The e-mail response was one of a changed person, making wild unproven allegations, and disputing any weaknesses of Mrs Novacovic, to which he had agreed earlier in the day, which earned him a Sour Service Award! Mrs Novacovic had replied to our Gumtree advertisement for a half day assistant for Whale Cottage Camps Bay, sharing that she was annoyed by Guild Recruitment taking so much of her fee for their placement fee of 20% on the advertised butler rates.  She was therefore applying for jobs directly, and not via the SA Butler Academy recruitment service, an important part of the Academy’s misleading marketing to attract students.

The SA Butler Academy website (and its Facebook page) is riddled with typing errors, and is over-written with extravagant exaggerated claims:

*  It is a ‘non-profit’ training establishment – yet they charge R19500 for local students, and €5000 for international students inclusive of accommodation!

*   It is aimed at ‘hospitality candidates‘, who have a ‘desire to step into a lavish world of Wealth and Fortune‘ – yet Mrs Novacovic has no clue of the hospitality industry!

*   Its Principal is ‘world renowned’ Newton Cross, but a Google search only provides links to his Academy’s website!  Cross has trained as a butler in the UK, worked on some cruise liners, at Fancourt in George, and at Clarendon House in ‘Fresnay’ (sic)! It is claimed that he has worked for Nelson Mandela, Thabo Mbeki, Michael Schumacher, Tiger Woods, Bill Clinton, and ‘George Senior Bush (sic)’.

*   Butler student applicants should be fluent in English, but neither the Academy’s website, its Facebook page, nor Mrs Novacovic’s writing reflects this fluency!

*   The ‘Academy is the finest in the world’, and ‘the finest Private Sector training institute in the world and most certainly in South Africa’, but these claims are not substantiated on the website!

*   The Academy is World renowned for our modern approach to Butler Service in private households, resorts, exclusive yachts and passenger liners‘.  Again, no substantiation is offered.

*   The Mission Statement is the ultimate in exaggeration by the Academy, no substantiation reflected in its website or via Google: “The Academy is tantamount with professional Butler training which prides itself on the highest form of dedicated Butler Training. At The South African Butler Academy you will be taught how to run an effective modern private estate or household with grace and professionalism not just and estate but also a Yacht, Hotel Butler department and Boutique Resorts. The Academy course is 8 weeks of intense Butler training governed by experienced celebrity Butlers who are qualified as professional Butlers. The Academy will provide you with all the skills and certification to perform Butler duties. Our Training standards are exceptionally high and admired by International press and media. We are the world’s number one leading Butler Academy and the apex of all estates and households. Become part of SABA and celebrate service”  (our underlining).

*   The logo (provided cheekily by the Academy yesterday) reflects five stars – however the Academy is not graded by the Tourism Grading Council, and its use of the stars is therefore unlawful, SA Tourism having decreed that the star quality denotion is exclusive to the Tourism Grading Council!

It is the claim We are proud to have a legacy in the market as our clients are kept confidential and above all “disclosure” is our highest priority” (our underlining).  Clearly they may have meant ‘discretion’ or ‘non-disclosure’, which ironically is the most dishonest of all the SA Butler Academy claims, with it publishing the slanderous feedback of Mrs Novacovic on its website, reflecting the unprofessional nature of the Academy and its graduates. Any potential employer of a SA Butler Academy graduate should fear that ‘discretion’ is not guaranteed by The SA Butler Academy or its graduates, and in particular by Mrs Novacovic.

Discretion is the most direct association one would have with a butler, and it is reflected in the Florida-based Institute of Modern Butlers’ Professional Butler Code of Ethics, which highlights Integrity, Confidentiality, Service, Lawful Behaviour, Dedication, Personal Development, Respect, Professional Relationship, and Promotion.  The SA Butler Academy and its graduate Mrs Novacovic have breached this international Code of Conduct in a number of respects.  Interesting is that the SA Butler Academy does not have a Code of Conduct!

At a cost of R19500 for an 8 week course, it would appear that The SA Butler Academy students themselves are being taken for a ride, as this time period is not long enough to teach any student the full theoretical spectrum of hospitality, customer service, staff management, table service, silver service, etiquette and protocol, security, home automation, interpersonal management skills, culinary training, household management, and executive housekeeping, all elements of The SA Butler Academy curriculum, and certainly not at a practical level!

Mrs Novacovic made no effort to learn my job, which she was meant to take over, lurking in the kitchen and washing the dishes most of the time, the most expensive dishwasher we have ever employed!  Our staff are served breakfast during the course of our very busy mornings, prepared by our chef, a different egg type daily, which Mrs Novacovic enjoyed too, and they are provided with lunch too.   I love writing this blog, and do so mainly at night, as there is no way that I could do it justice in writing it while sitting in a busy Reception dealing with the guests that we accommodate daily, e-mail enquiries and correspondence having priority during the day.  We deny Mrs Novacovic’s false and libellous allegations, deplore her attempts to discredit ourselves, our staff, and our guests, and reserve our rights to take action against Mrs Novacovic and the SA Academy of Butlers for defamation.

Needless to say, we would warn any potential butler student, and any potential employer of a butler via The SA Butler Academy’s Guild Recruitment, against any dealings with The SA Butler Academy!

POSTSCRIPT 27/2: We have received feedback from a number of our blog readers and past guests that their comments in support of ourselves have not been allowed on the SA Butler Academy blog, another proof of its unprofessionalism and one-sided presentation of information!

POSTSCRIPT 4/3: The SA Butler Academy has taken note of our comments about its exaggerated claims and spelling errors, having removed all the quotes we featured in the above blogpost.  Profiles of the owner Newton Cross and his partner Adriaan Coetzee have been removed.  An attempt has been made to remove the illegal use of the five stars in its logo!

POSTSCRIPT 4/7/17:  We were summonsed early this year by the SA Butler Academy with an intermediate interdict, demanding the removal of this Blogpost, four years after I wrote it. This came after a written request by the Butler Academy that I remove the Blogpost, which I was not prepared to do. Last week the judge hearing the case rejected the Butler Academy demand. I am extremely grateful to my superb advocate, for this outcome. The Butler Academy is threatening a further legal case, to claim compensation for alleged defamation, a case which is likely to be heard in 2018. 

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com Twitter: @WhaleCottage

 

Glasfit Sweet Service and The South African Butler Academy Sour Service Awards!

The Sweet Service Award goes to Glasfit in Montague Gardens, who arrived less than half an hour after we called them to remove the hinges of an armour plated glass door, which they had installed a few years ago, and which had shattered when forced open by a guest.  While they were there they serviced the hinges of all the glass wardrobe doors too.

The Sour Service Award goes to The South African Butler Academy, and its Recruitment Manager Adriaan Coetzer, who initially welcomed feedback about one of the graduates of the Academy, Hettie Novacovic, with whom we had worked for a few days and whose butler training was a core reason why we had appointed her. However, in a very short period of time her performance deteriorated, she was poor at following instructions, and made mistakes, the SA Butler Academy training clearly leading to an arrogance in its students, and being too short at 8 weeks to teach students any depth. Coetzer telephonically said that our feedback confirmed what other clients had reflected and their own experience of her, but then lashed out in a subsequent e-mail, disputing our feedback and being defensive about his graduate!

The WhaleTales Sweet & Sour Service Awards are presented every Friday on the WhaleTales blog.  Nominations for the Sweet and Sour Service Awards can be sent to Chris von Ulmenstein at info@whalecottage.com.   Past winners of the Sweet and Sour Service Awards can be read on the Friday posts of this blog, and in the WhaleTales newsletters on the www.whalecottage.com website.