Tag Archives: SAWIS

Latest trends in American wine buying: 2014

Wine glasses 3Beer is a declining threat to wine sales, Malbec is big, Millennials and Gen X are key to future wine sales, wine blends have a role to play, and fine wine enjoys support despite the recession.  These are some of the findings of American ‘Emerging Trends within Beverage Alcohol’, a presentation by Nielsen, and assembled from retail scans, consumer surveys, and other information sources. The presentation was attended by American Joe Roberts of 1WineDude blog, who summarised the key findings on his blog.  These were some of the highlights for him:

*   Wine sales are growing

*   Sales of wine at $20 or more showed a strong increase in November/December 2013. Wine sales in the $12 – 15 price range are also showing growth.

*   The share of beer is declining relative to wine and spirits, and adspend is now below 50% of total alcohol adspend.

*   Millennial (36 years and younger) and Gen X (30 – 50 year olds) wine buyers are increasingly buying wine, at Continue reading →

Solms-Delta launches Gemeenskap wine club for its gemeenskap!

Solms Delta Gemeenskap Mark Solms Whale Cottage PortfolioI have not previously experienced Solms-Delta owner Professor Mark Solms as such a ‘grapjas’ (could this be a new name for a future wine?), bringing the house down with his honesty and ‘loskop professor’ talk about his wines and its Gemeenskap, losing the thread of what he wanted to say on a few occasions.

Mark is a passionate wine estate owner, whose mind races ahead faster than he can say the words, and is internationally renowned as a neuropsychologist, lecturing in London and at the University of Cape Town. His students must have a ball in his lectures. On Sunday he hosted members of the wine estate’s gemeenskap, to introduce to them the latest vintages of his wines, to introduce the new winemaker Solms Delta Gemeenskap Hagen Viljoen Whale Cottage PortfolioHagen Viljoen, and to introduce the Gemeenskap community club.  He came to the farm in 2001, and explained that the building in which we were tasting the wine was already called Fyndraai, and therefore they kept the name.  They now have consolidated three neighbouring farms, ‘because we are so good at what he do’, he said.  Music is an important passion on the farm, and Mark said that they ‘farm with music’ as much as they ‘farm with wine’!  Next year a Music Centre will be established on the wine estate. Continue reading →