Entries tagged with “StreetSmart SA”.


At a private intimate dinner party my first book ‘SwitchBitch: My journey of transformation from Sour to Sweet’ was launched last night, attended by very special friends. It documents my journey of a mainly physical transformation over a twenty month period.  (more…)

Yesterday I attended a moving StreetSmart South Africa function at the Salesian Institute,  at which R540000 of the annual monies raised in Cape Town restaurants was presented to six organizations working with street children. In total StreetSmart raised R1,1 million nationally in the past year.  (more…)

Walking the Camino de Santiago in Spain is a very spiritual experience, transversing many pilgrimage routes, leading to the ultimate destination of the shrine of the apostle St James the Great in the Cathedral of Santiago de Compostela. Two movies dealing with walking the Camino will be screened at the Labia Theatre next weekend, in aid of StreetSmart SA. (more…)

imageOn Tuesday I was invited to attend the hand-over ceremony of StreetSmart SA, of the monies raised by the voluntary R5 added to the bill of 92 restaurants around the country. The more than R1 million raised nationally goes to social upliftment projects for street children. (more…)

WhaleTalesTourism, Food, and Wine news headlines

*   KWV has launched its first ever Finish Great‘ consumer advertising campaign, reflecting the wine and spirits company’s proud heritage and product innovation it has embodied since 1918.  The campaign has been launched with the flighting of its first-ever TV commercial, representing both its range of wines and its brandies. Ad agency Saatchi & Saatchi Brandrock motivated its campaign as follows: ‘This is a tribute to the great legacy of KWV, but also demonstrates that by standing on the shoulders of giants, we are inspired to aim higher, to reach even greater heights and inevitably ‘Finish Great’.  The campaign idea was based on a core insight that through persistence, character is revealed and in everything we do, we strive to finish great. The heart of KWV is Proud Pioneers brought to life through the spirit of: respecting tradition while challenging convention and through persistence character is revealed. We are telling this story through the campaign theme of ‘On the shoulders of giants’’.  Giants have stature, they are larger than life and undeniably impressive. We revere them and in South Africa, KWV is a giant, it’s a brand that has a 97 year-old history and credible credentials to support such a bold statement.  The story line follows an affirmation to the giants who enable us to Finish Great. We are bringing to life this story with a 360 degree approach, which we will aim to further build on the ‘Giants’ theme through a product-centric print and fully integrated user generated social and digital campaign’.  The TV ad will be (more…)