South Africa can expect a Tourist boom from Germany this year, with another film about our country to be launched in Germany on 25 February. The documentary about our country is called ‘Südafrika: der Kinofilm‘ (South Continue reading →
* The South African wine industry should be more assertive, and not try to please everybody, says Johann Krige, owner of Kanonkop and outgoing Chairman of Wines of South Africa (WOSA), who has handed over the reins to Dr Michael Jordaan. Transformation in the industry of 680 members of WOSA and exporting collectively 550000 litres of wine is vital, Krige said. He said that the two windfalls of the ‘Mandela factor’ and a weak rand may have been bad for the industry, despite benefiting it financially, allowing inferior wines to be produced too. The Board of WOSA has the five largest ‘black exporters‘ on its Board of 15, a positive development, Krige added. He praised his Board members for working together for the ‘good of the whole industry‘. Bulk wine exports are environmentally-friendly, it being more ‘green’ to bottle at the destination. He urged the industry to be ‘terroirists‘, planting cultivars suitable to the soils on its farms. He added that the government sees the wine industry as ‘too white, too male and too Afrikaans‘, and has not acknowledged the transformation that has already taken place.
* Cape Town is praised in the British InStyle, writing with the headline ‘Why Cape Town should be your next holiday destination’ and stating that ‘Cape Town is the place to be’. Focusing largely on the Mount Nelson Hotel, almost sounding like an advertorial, it does encourage visitors to go up Table Mountain and to experience Robben Island; go on a walking tour of the city centre; visit the ‘Boulders Penguin Colony‘; see whales, dolphins, and seals, and even Great White sharks; experience the Neighbourgoods Market on Saturday mornings; and go to Greenmarket Square.
* A new yacht race between Durban and the Seychelles has been organised, along the lines of the ‘Cape To Cairo’ (sic) race, The New Age obviously meaning the Cape to Rio yacht race! The race will include Mozambique and Swaziland (land-locked), but how the latter country will be involved is uncertain.
* ‘Restaurant Australia’ is a new marketing campaign for Australia, to promote eating at the country’s good restaurants and drinking its good wines whilst on holiday in the country, food for thought for a Western Cape campaign, which could equally have been shot locally. Social Media is strongly incorporated in the campaign, with the hashtag #restaurantaustralia.
* A new airline Fly Blue Crane is applying for an Air Services Licence, belonging to a trio of owners previously working at SAA and SA Express, being Siza Mimela, Theuns Potgieter, and Jerome Simelane. The airline plans to fly between Cape Town and Johannesburg.
* South Africa, and the Cape specifically, has two The World’s 50 Best Restaurants on the top 100 list: The Test Kitchen at 48th position, and The Tasting Room at 72nd position.
* A Schengen-type visa may be introduced for the Southern Africa Development Community (SADC) countries, to make travelling easier for tourists. This suggestion is on the agenda of the WTTC Global Summit, and it is planned to increase the tourism market share of the continent to a double-digit one by 2020, from the current 4%. Our country is pushing for such a visa, but only a handful of the other SADC countries Angola, Botswana, Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia, and Zimbabwe is expected to sign the visa agreement initially.
* Surprising is to read that Distell ad agency The Bester Burke Slingers Group is closing its doors in July, the partners saying that they have had enough of the advertising industry, and that they are no longer able to guide clients in their marketing.
The Southern Africa Tourism Services Association (SATSA), an association of tourism operators, has appointed Economist and Tourism Strategist David Frost as its CEO. Given that SATSA represents a large number of tourism operators, and Frost does not fear speaking out, it will be interesting to see how he will drive his association and members to achieve his goal of enhancing the competitiveness of our country’s Tourism industry.
SATSA has more than 700 members who guarantee ‘quality in tourism‘, its website states. This is achieved by annual assessments which are done of its members, and that all members are bonded, ‘providing a financial guarantee of deposits held against the involuntary liquidation of a SATSA member‘. Members span the transport, tour operator, destination management, accommodation, tourism broker, adventure tourism, business tourism, and tourism service sectors, the bulk of the components of the Tourism industry. The main benefits of being a SATSA member are the lobbying done with the government on behalf of the industry, networking with other members, an Employee Benefit and Provident Fund, legal advice offered, member discounts, arbitration services, and newsletters.
Frost has a wide experience in Tourism, having moved into the Continue reading →