The City of Cape Town has announced that the Film Cape Town website has been launched, a joint venture between itself and the Cape Town film and media industry. This is excellent news for the tourism industry in Cape Town and surrounds, to revitalize an industry which brought thousands of film industry tourists as well as millions of Rands to our city, but which declined due to the closure of the Cape Film Commission due to a cut in grants from the City of Cape Town and the Western Cape provincial government in 2016, the water crisis, local rising costs, as well as an industry which battled within itself and the City and province. Continue reading →
During a sport-intensive week and the death of Michael Jackson, a very important announcement by Cape Town Tourism, as well as a “Joint statement: City of Cape Town and Western Cape Provincial Government”, about the execution of a joint ‘Strategic Destination Marketing Plan’ by Cape Town Tourism and Cape Town Routes Unlimited, did not receive the attention it deserved from the tourism industry.
Designed to eliminate the duplication of marketing activity between the two tourism marketing bodies, a meeting was set up to focus on the growth of visitors to Cape Town and the Western Cape, and to ensure that tourism withstands political changes.
Cape Town Tourism’s mandate to market Cape Town has been extended by another year, Cape Town Tourism’s Mariette du Toit-Helmbold announced in her statement.
The statement released by the City and the Province was the following:
Joint Statement: City of Cape Town and Western Cape Provincial Government
The City of Cape Town and the Provincial Government of the Western Cape met on Monday, 22 June and agreed to jointly develop a sustainable solution to market Cape Town and the Western Cape as a globally competitive tourism destination. The discussions were hosted by the Western Cape Minister for Finance, Economic Development and Tourism, Mr Alan Winde and the City’s Mayoral Committee Member for Economic Development and Tourism, Alderman Felicity Purchase.
Also present at the meeting were the Chairpersons and Chief Executive Officers of Cape Town Routes Unlimited (CTRU) and Cape Town Tourism (CTT). Winde said: “The opportunity to find a lasting solution to manage tourism for destination Cape Town and the Western Cape has never been better. There is a need for all spheres of government to work together so that an environment can be created for business and residents to work in partnership with us. We have given the mandate to the officials to jointly develop a lasting solution for tourism marketing. It is important that the solution is able to withstand changes in political leadership and ensures no duplication.”
Ald Purchase added: “The Fifa 2010 World Cup is around the corner and we should not allow this opportunity to be missed. The City will, in the meantime, continue to use CTT to provide Destination Marketing and Visitor Services…”.
The timeframe for developing a sustainable model will be nine months and the key focus will be on how to best increase the number of visitors to Cape Town and the Western Cape.
Ald Purchase further said: “Both the City and Province agreed that it is important to be open minded about the outcome…Ultimately, we would like to see government provide an enabling environment for the tourism sector to grow and create more jobs in the economy. It is therefore important for the proposed solution to provide business and other key stakeholders with an opportunity to contribute resources and participate in the decision making”.
During the meeting both the City of Cape Town and the Provincial Government of the Western Cape agreed that the Constitution would provide the guiding foundation for the appropriate solution. Both parties also acknowledged that the proposed solution would inform possible legislative changes that are required for tourism to grow.
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