Wines1WineDude wine blogger Joe Roberts recently blogged about Wine Blogging, referring to the results of a 3-year study by the Burgundy School of Business, entitled ‘World Wide Wines: Digital Writing on Wine’.  The key finding of the study was that wine consumers and wine bloggers are one and the same, and that wine blogging is far from dead, Roberts writes.
Other interesting highlights about Wine Blogging from the study are:
*  the main reason for blogging by Chinese as well as American wine bloggers is sharing their passion for wine, Americans also referring to blogging as their hobby. Roberts describes bloggers as passionate wine consumers who are just more vocal about their passion digitally!
*   wine bloggers reach other bloggers and wine drinkers, bloggers’ passion for wine giving them credibility and reader interest.
*   there are an estimated 1000 wine bloggers in the USA, and about 150 in Europe.
*   only a third of wine bloggers in the USA are professional journalists, while the bulk of the balance have no wine industry job link (more…)