It was in the UK in July that I saw the music video for ‘Perfect Strangers’ by record producer Jonas Blue for the first time, and I could not believe that all of it was filmed in Cape Town, doing an amazing tourism marketing job for our city, as the song edges closer to the top of international music charts!
Despite a dreadful tourism performance in the past year, largely due to the Department of Home Affairs Visa Regulations introduced more than a year ago (but recently reversed), Cape Continue reading →
* Kirstenbosch National Botanical Garden has won the Garden of the Year award at the International Garden Tourism Awards 2015. The awards are presented to those ‘who have distinguished themselves in the development and promotion of the garden experience as a tourism attraction’. The new Centenary Tree Canopy Walkway (Boomslang), recently named as South Africa’s best design, has enhanced the attractiveness of Kirstenbosch, the gardens receiving more than 1 million visitors in 2014.
* Richard Branson’s Mont Rochelle wines will be made and marketed by UK Litmus Wines, offering Continue reading →
South Africa’s most challenging mountain bike race starts rolling today for the 12th time, an eight-day Untamed African Mountain Bike Race challenge for 600 cycle teams covering more than 700 km through Cape Town and Western Cape towns on its route. Its impact on the local economy of R300 million makes it one of the most significant events for our region.
The local and international media coverage is vast, with 1,1 million YouTube views, and 25000 hours of TV coverage in 175 countries. The City of Cape Town supports the ABSA Cape Epic to help position our city as the Events Capital of Africa, and to stimulate job Continue reading →
An interesting survey was conducted, to establish which were the best advertisements made for the 2014 World Cup, by interviewing top advertising industry executives in the USA. These were the brands that were rated as having the best TV commercials, most of them closely linked to the world’s best soccer stars:
1. Brazil: as a host country it was described as a ‘proud country being the perfect host’, in its welcoming nature to the soccer fans, and its team losing with such good spirit in the semi-final against Germany earlier this week
2. Adidas trainers: Using the pay-off line ‘all in or nothing’, the latest commercial is called ‘The Final‘, and it predominantly focuses on the Final tonight, with Lionel Messi and Thomas Müller. It asks who wants the World Cup more, with ‘two teams, one trophy’. The ‘Wake Up Call’ commercial was posted on YouTube on 12 June, at the start of the World Cup, and already has in excess of 7 million views! It focuses on Argentinian Lionel Messi preparing on his own, with less airtime give to Bastian Schweinsteiger, representing the German team. The commercial shows excerpts of a number of the earlier matches, and some of the soccer greats in action, including Mesut Özil scoring for Germany, Manuel Neuer defending so boldly for Germany, as well as Luis Suárez of Argentina, and Dani Alves of Brazil. Continue reading →
* British Airways has launched a You Tube video ‘On Top of the World’, which probably is a TV commercial for its A380 flights to South Africa (it does not say if they are flying to Cape Town too), and was filmed exclusively in Cape Town, including on top of Table Mountain, on Camps Bay beach, with Lion’s Head as a backdrop, at Boulders Beach, and showing a Cape Town flower seller, a rugby player, and a cyclist.
* SATSA (Southern African Tourism Services Association) CEO David Frost says that tourists should be encouraged to see more of South Africa than the Big Five, Cape Town, the Kruger National Park, Johannesburg, and the Garden Route. Attractions in other provinces are not known to travelers. Repeat visits to our country should be increased, and the deceased time spent should be reversed, he added. He encouraged SA Tourism to develop trade deals that draw visitors to lesser known attractions. Travelers are not only visiting South Africa, but are also incorporating Namibia, Zimbabwe, and Mozambique into their itineraries.
* Wellington Wines is planning to treble its sales of bulk wine to the UK to 6 million litres by next year, and projects Continue reading →
Coca Cola’s anthem for the Middle East for the 2014 soccer World Cup is really odd, entitled ‘The World is Ours’. The music video tells the story of three friends from Algeria, Egypt, and Tunisia meeting up at the airport in Brazil, for the World Cup soccer, and having a good time getting to enjoy the vibe of the country. However, the video was shot in its entirety in Cape Town and surrounds, representing the ‘vibrant and colourful Brazilian landscape‘, according to the production company. The video starts off with a park with palms, and features the view from Signal Hill looking down onto Sea Point, Cape Town International, Bo-Kaap, dancing on the rooftop of a building in the city centre with Lion’s Head as a backdrop, street food stalls, and having fun on a beach (most likely to be Camps Bay). The production was by Silver Lining Pictures (in conjunction with Fortune Promoseven Cairo), and the post production was done by Searle Street Post, both from Cape Town. The anthem interpretation is vibey, and its tune catchy, much nicer than the FIFA official anthem by Pitbull. The Coca Cola Middle East music video achieved close to 2 million views on YouTube within 48 hours of being Continue reading →
A workshop held above Truth coffee shop about ten days ago, at which One Up Agency’s Alex Harrington-Griffin and Cape Town Magazine Managing Director Marcus Zandhuis spoke, focused on the concept of Partnership and Collaboration Marketing, and used Robertsons’ recent #SkyDine collaboration with kulula.com as one example of such marketing.
The Robertsons #SkyDine promotion is an interesting if not bizarre example of Partnership Marketing. Chatting to the brand’s Social Media Manager at The Ultimate Braai Master Cape finals on Saturday, he explained that Liquorice, the company he works for, only handled the Social Media aspects of the campaign. Durban-based ad agency The Hardy Boys, handling the Robertsons’ account, conceptualised the campaign. A planeful of bloggers and food journalists from Cape Town (and Johannesburg) was invited by marcusbrewster, the campaign PR agency, to a surprise flight to Johannesburg, and on the return flight to Cape Town, Reuben Robertsons Riffel introduced the surprise 3-course meal which he had designed, and which was prepared by airline catering company Foodirections. Utilising plane crockery and an airline catering company, food plating and presentation was disappointing. We recognised Continue reading →
The Waterkloof wine estate has always been low key, in its location on Sir Lowry’s Pass Village road, which is not visible to most visitors to Somerset West. That is about to change as the trailer for the science fiction movie ‘The Giver’, which was shot in its entirety in Cape Town and surrounding areas, hints at the futuristic prison scenes having been shot at Waterkloof.
‘The Giver’ is based on a book written by Lois Lowry, and has an Oscar star cast with lead actors Meryl Streep and Jeff Bridges. In the movie well-known actors Katie Holmes and Alexander Skarsgard are joined by a brief appearance of Taylor Swift. The Waterkloof scenes were shot late last year, and necessitated the cellar to be cleared of all the barrels, to create the futuristic prison, in which Holmes and Bridges feature. Filming was done from the top, looking down on the cellar, and inside the cellar too, as well as in the fields.
A study conducted amongst just more than 1000 German travellers in December 2013 and January 2014, and with input from 1500 hotels in European countries, has found that travel review sites are believed to contain fake reviews of tourist attractions, restaurants, and accommodation!
The Worms University of Applied Sciences in Germany evaluated the reliance of travel review sites, their credibility, and consumer requirements. The findings of the study were the following:
* Reviews are consulted by one in two travellers, half of these recognising that they should handle them with ‘care‘.
* Half of travellers say reviews are an important input to making accommodation decisions, but friends’ recommendations and the establishments’ website influence their decision too.
* Twitter followers, Facebook friends, customer reviews on review sites, YouTube views, and blogposts on blogs can be bought.
* The majority of travellers read up to 20 reviews
* The majority of review readers consider reviews to be credible, but content must be credible
* Reviews are not credible if they are unlike all others, and if their wording is not believable. Videos and photographs add to Continue reading →