Cape Town Tourism launched its most significant marketing campaign ever last night, the ‘Find your Freedom’ interactive immersive campaign launching simultaneously in Cape Town, Berlin, London and New York. The launch took place at the Zeitz MOCAA.
Intended to run until the end of the year, the ‘Find your Freedom’ campaign is aimed at Millennials, described as travellers who would prefer to be guided in a City than to buy and use a guide book. The traveller chooses the adventure, and finds his/her freedom. Continue reading →