The SA Butler Academy (SABA) appears to be digging a bigger and bigger hole for itself, its latest faux pas being responding to an article written by the head of the Belgian School for Butlers and Hospitality Vincent Vermeulen.
The plight of former Singaporean SABA student Lin Yang, who was expelled from the Academy but cannot get her course fees and legal fees refunded, has made waves in South Africa after her story was told on Carte Blanche almost two months ago. The bottom line of the program was the dishonest claims made by SABA in its marketing of the Academy, its courses, and the misleading experience and qualifications of its Head Newton Cross, much of it found to be untruthful. I joined Yang in the program, having first written about the dishonest Marketing of SABA in 2013, the article still ranked on the first page of Google when searching ‘SA Butler Academy’.

On 27 December 2020 Carte Blanche broadcast its program about the South African Butler Academy (SABA), featuring former student Lin Yang, who has taken on SABA to get her money refunded, and to prevent potential Butler students from being misled by SABA. I was interviewed too, having identified in 2013 already that the marketing of SABA is misleading its prospective students and their parents.
Monday 28 December 2020, Day 99 of Level 1, Day 278 of Lockdown 😷
Seven years ago I wrote a story about the South African Butler Academy, and its marketing deception, having had the poor experience of employing one of its Butler graduates in my Whale Cottage Camps Bay, which I owned at the time. Yesterday Carte Blanche took up the story, highlighting my story of seven years ago, as well as that of Lin Yang, a Singaporean student, who was expelled from the Academy a year ago for being late one morning, and who is unable to get her money back. Once again, the deceptive marketing of the SA Butler Academy was evident when its management was interviewed by Carte Blanche presenter Derek Watts.