Tag Archives: Kleber PR Network

Cape Town to be marketed in Germany and UK

The best tourism news in a long time is the announcement by Frankfurt-based Kleber PR Network that it has been appointed to market Cape Town, reports DeinTouristNet.

Kleber PR Network has good experience of marketing South Africa in Germany for the past 15 years, having been the PR company in Germany for S A Tourism for many years, until the local national marketing body appointed Ogilvy as its new advertising agency, with an affiliated PR company, therefore relinquishing its relationship with Kleber.  

Whale Cottage has accommodated S A Tourism journalists over the years, and can vouch for the knowledge of and passion for Cape Town and the rest of South Africa of the Kleber PR Network executives. 

Hanna Kleber, CEO of Kleber PR Network, said: “Kapstadt hat jede Menge Potential und wir freuen uns darauf, die Stadt mit gezielten Maßnahmen weiter im Urlaubs- und Businessreise-Markt zu etablieren.   Mit seiner traumhaften Lage an zwei Weltmeeren, dem spannenden Mix aus Nationalitäten und Kulturen und einer landschaftlichen Vielfalt, die ihres gleichen sucht, hat sich Kapstadt in den letzten Jahren als eine der großen internationalen Lifestylemetropolen einen Namen gemacht. Im Zuge der FIFA Fussballweltmeisterschaft 2010 – wird die Stadt zudem als wichtige Austragungsstätte im Fokus der Öffentlichkeit stehen.” (Kleber PR will further enhance Cape Town’s presence in the leisure and business tourism markets, and will position the city as a lifestyle metropole, being very much in the focus for the 2010 World Cup.)

One wonders why Cape Town Tourism does not communicate such exciting news to its members.  WhaleTales recently criticised the lack of visible marketing by Cape Town Tourism and by Cape Town Routes Unlimited, but neither of the two bodies responded to this criticism.  

The appointment of a PR company to market South Africa’s top tourism asset is fantastic news, and would delight its members, especially at a time when membership renewals are due!

Communication with Mariette du Toit-Helmbold, CEO of Cape Town Tourism, has confirmed the appointment of the Kleber PR Network for the marketing of Cape Town in Germany, and she also communicated that a PR company has been appointed in the UK.  A similar appointment is expected in The Netherlands shortly.

Read the full report here

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com