Cape Town will be buzzing with energy and excitement this week, as the country’s advertising industry descends on the city for the annual industry Loerie Awards, the top local recognition of the best advertising agencies and campaigns. The Loeries run from 24 – 27 September.
The advertising award functions will take place in the Good Hope Center in the city centre over two evenings, and will be hosted in Cape Town for the first time ever. Previously, the Loeries were held at Sun City for many years, and in Margate for the past three years. Ticket sales are up 20 % relative to last year, reports the Weekend Argus, yet award entries decreased by 5 %.
The Loeries are an excellent tourism and conference marketing opportunity and platform for the city, and Cape Town Tourism and the City of Cape Town were involved in the bid to attract the Awards to Cape Town. Many restaurants in Camps Bay have been booked for lunches over the Loeries weekend, and the evening entertainment will take place in Long Street. The top Loeries Awards executive team will stay in the Grand Daddy Hotel on Long Street, and all registrations will take place there.
Camps Bay is an important daytime location over the Loeries weekend, with Brunches and Lunches taking place at various restaurants on the Camps Bay beachfront on Friday and Saturday, a Very Important Ego Lounge taking place at Caprice over midday on both these days, and a Velocity Party being held at Summerville at midday on Friday. On Saturday a Beach Soccer challenge will take place on Camps Bay beach, while the media will be hosted at a lunch at Blues.
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