{"id":1441,"date":"2009-03-09T00:04:40","date_gmt":"2009-03-08T22:04:40","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=1441"},"modified":"2009-03-09T00:04:40","modified_gmt":"2009-03-08T22:04:40","slug":"s-a-marketing-wins-gold","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/world-cup-2010\/s-a-marketing-wins-gold\/","title":{"rendered":"S A marketing wins gold"},"content":{"rendered":"

\"\"<\/a>S A Tourism’s advertising campaign for South Africa has won an international advertising award for CNN.<\/p>\n

The International Awards for Innovation in Media awarded a gold award\u00a0to the S A Tourism promotion run on CNN, called “My South Africa”.\u00a0\u00a0 Viewers were asked to send photographs, moving images and stories that reflected their experiences of South Africa,\u00a0which were featured on the “My South Africa” website.\u00a0\u00a0 Call-to-action vignettes were also created, the first featuring well-known singer Yvonne Chaka Chaka.<\/p>\n

The campaign is to be used as a case study at Oxford University’s Business School.\u00a0\u00a0 The campaign will run until 2010, to support the World Cup.<\/p>\n","protected":false},"excerpt":{"rendered":"

S A Tourism’s advertising campaign for South Africa has won an international advertising award for CNN. The International Awards for Innovation in Media awarded a gold award\u00a0to the S A Tourism promotion run on CNN, called “My South Africa”.\u00a0\u00a0 Viewers were asked to send photographs, moving images and stories that reflected their experiences of South […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[22,11],"tags":[954,344,953,100,32388,5,32368,955],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t