{"id":1743,"date":"2009-03-29T00:05:03","date_gmt":"2009-03-28T22:05:03","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=1743"},"modified":"2009-03-29T00:07:49","modified_gmt":"2009-03-28T22:07:49","slug":"south-africa-scores-at-itb","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/south-africa-scores-at-itb\/","title":{"rendered":"South Africa scores at ITB"},"content":{"rendered":"

\"\"<\/a>S A Tourism and Cape Town Tourism worked hard in marketing the country at the ITB travel and tourism expo in Berlin, which was held earlier this month.<\/p>\n

According to TravelHub<\/strong>,\u00a0 S A Tourism launched the new ‘Voices’ advertising campaign, which sees Germans being asked to relate their positive experiences of South Africa.\u00a0\u00a0\u00a0 It is planned to have over a million Germans talking positively about South Africa by June 2010.<\/p>\n

FIFA and the Local Organising Committee for the 2010 World Cup used ITB as a platform to encourage and inform the German market about the event, reassuring them about the country’s readiness, infrastructure and sustainability, the report says.<\/p>\n

S A Tourism won third prize for its ‘Numbers’ ad in the Golden Gate international film advertising awards competition at ITB.<\/p>\n

Cape Town Tourism\u00a0too was active at ITB, and its CEO Mariette du Toit-Helmbold reported back on the successes her association achieved: \u00a0\u00a0 Cape Town Tourism was invited to present its visitor services and marketing innovation to the World Tourism Organisation\u00a0International Destination Council;\u00a0\u00a0 the 2010 World Cup mascot Zakumi was used in a competition, in which ITB attendees could be photographed with Zakumi, post it on the Cape Town Tourism website with a creative comment about Cape Town, to win two tickets for the 2010 World Cup, resulting in 200 images being received;\u00a0\u00a0 via a German PR company, Cape Town Tourism’s PR and Communications Manager met 15\u00a0 journalists individually, presented its marketing toolkit to Dr Michael Kaiser from News Corporation Germany, who will do a presentation on Cape Town to the German Press Club,\u00a0 Suedafrika <\/strong>magazine will do a free two-page spread on Cape Town, and a free feature on Cape Town will appear\u00a0in the bi-annual German 1 Golf <\/strong>publication.\u00a0\u00a0<\/p>\n

In addition, Cape Town Tourism will be running a winter promotion on Expedia; an educational campaign with FTI, Germany’s third largest tour operator, was concluded;\u00a0 joint marketing agreements were concluded\u00a0with Tripadvisor, Google, and BBC News on-line; an agreement was reached with Petit Fute to develop a French guide book for Cape Town;\u00a0 and assistance will be provided in the production of the official 2010 FIFA World Cup documentary.<\/p>\n

However, Cape Town Routes Unlimited Marketing executive David Frandsen, on his return from ITB, has predicted that leisure tourism from Germany will decline by 20 % in the coming season.\u00a0\u00a0 He based his forecast on the 30 % drop in bookings received by the top five German tour operators making bookings in South Africa,\u00a0in January and February this year.\u00a0\u00a0\u00a0 He said however that 200 smaller special tour operators are making up for the decline in bookings received from the big tour operators.\u00a0\u00a0 Namibia is attracting bookings from the German market, and has become a trendy destination for Germans.<\/p>\n","protected":false},"excerpt":{"rendered":"

S A Tourism and Cape Town Tourism worked hard in marketing the country at the ITB travel and tourism expo in Berlin, which was held earlier this month. According to TravelHub,\u00a0 S A Tourism launched the new ‘Voices’ advertising campaign, which sees Germans being asked to relate their positive experiences of South Africa.\u00a0\u00a0\u00a0 It is […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,22,11],"tags":[264,1079,1085,854,108,85,1084,1077,18,1092,1090,1093,1078,287,1075,128,340,1087,1091,910,117,5,1076,1086,1088,1089,70],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t