{"id":19247,"date":"2011-04-14T10:30:46","date_gmt":"2011-04-14T08:30:46","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=19247"},"modified":"2011-04-14T10:30:46","modified_gmt":"2011-04-14T08:30:46","slug":"take-a-trip-at-home-urges-s-a-tourism","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/take-a-trip-at-home-urges-s-a-tourism\/","title":{"rendered":"Take a trip at home, urges S A Tourism"},"content":{"rendered":"

\"\"<\/a>The\u00a0struggling local\u00a0tourism industry, which is feeling the pinch due to the strong Rand and the depressed United Kingdom economy,\u00a0is delighted that the country’s tourism marketing\u00a0body is to spend R 30 million in\u00a0encouraging locals to travel in South Africa, and not go overseas, reports Biz.Community.com<\/strong>.<\/p>\n

The SA Tourism TV, radio, print, online, mobile and outdoor\u00a0advertising campaign is to encourage locals to go on affordable ‘domestic’ trips more often, Minister of Tourism, Marthinus van Schalkwyk, said at the launch of the campaign.\u00a0\u00a0 The Minister described ‘domestic tourism’ as the ‘backbone of the industry’, and quoted figures that show significant growth from 22%\u00a0to 31 % of percentage spend on holiday travel in just twelve months.\u00a0\u00a0 In passenger numbers, domestic tourists represent 79% of tourists traveling in the country. In 2010, 29,7 million domestic trips were undertaken by South Africans, generating an income of R21,1 billion.<\/p>\n

“The message is clear here: tourism and culture are related and we are going to increase our marketing resources this year to showcase our hidden treasures to our citizens.\u00a0 South Africa has a very young population that has begun to travel”, said S A Tourism CEO Thandiwe January-McLean.\u00a0 SA Tourism’s partners in the domestic tourism marketing campaign include MTN, Pick ‘n Pay, Kulula.com, Flight Centre and Thompsons Holidays.\"\"<\/a><\/p>\n

At the launch function, the Cycad Modjadji Nature Reserve with more than 10000 cycads, some as old as 6000 years, was launched.<\/p>\n

At the recent Western Cape Tourism Destination Conference<\/a><\/span><\/strong>\u00a0 the message was loud and clear:\u00a0maintain the international source markets, but focus on domestic tourism, due to the economic downturn, reflecting S A Tourism’s marketing action.\u00a0<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecotatge.com<\/a>\u00a0\u00a0 Twitter: @WhaleCottage<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0struggling local\u00a0tourism industry, which is feeling the pinch due to the strong Rand and the depressed United Kingdom economy,\u00a0is delighted that the country’s tourism marketing\u00a0body is to spend R 30 million in\u00a0encouraging locals to travel in South Africa, and not go overseas, reports Biz.Community.com. The SA Tourism TV, radio, print, online, mobile and outdoor\u00a0advertising campaign […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,528,22,21],"tags":[32378,10978,1480,5106,762,534,1318,289,957,910,6932,5105,2773,1120,10979,32373],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t