{"id":20943,"date":"2011-06-01T10:58:24","date_gmt":"2011-06-01T08:58:24","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=20943"},"modified":"2011-06-01T10:58:24","modified_gmt":"2011-06-01T08:58:24","slug":"sa-wine-sales-grow-in-china-my-china","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/wine-news\/sa-wine-sales-grow-in-china-my-china\/","title":{"rendered":"SA wine sales grow in China, my China!"},"content":{"rendered":"

\"\"<\/a>South African bottled wine\u00a0sales into China have increased by 50 %, albeit off a low base, and this market is estimated to be worth $6 billion\u00a0by 2014, and about 34 million Chinese could be drinking wine by 2015, reports the Weekend Argus<\/strong>.\u00a0<\/p>\n

A number of leading South African wine brands will be exported into China via Cape Legends, a Distell-owned company, after the signing of an export contract.\u00a0 The exported wine brands are Alto, Jacobsdal, Neethlingshof, Plaisir de Merle, and Stellenzicht, using Chinese distributor Guangzhou South Africa Valley.\u00a0 One wonders how the Chinese market will cope in pronouncing these wine brand names, with the exception of Alto.<\/p>\n

Wines of South Africa (WOSA) spokesperson Andre Morgenthal said that China is a huge market due to the size of its population, but the population’s knowledge of South African wines is ‘limited’.\u00a0\u00a0 France and Australia have the edge on wine awareness and sales in China.\u00a0 Hein Koegelenberg, who exports his Leopard’s Leap to China, echoes this, in saying that the Chinese market buys on perceived brand value, and the P\u00e9trus, Lafayette and Mouton Rothschild brands are the best selling wines in China, he says, as the French were the first to recognise the potential size of the Chinese market.\u00a0 Leopard’s Leap has the dubious honour of having been faked,\u00a0non-certified wine from Stellenbosch\u00a0having been\u00a0seen with\u00a0a similar\u00a0Leopard’s Leap\u00a0label at a recent wine show in China.<\/p>\n

The move to marketing wine in China is one way of countering the 20% decline in sales of wine to the UK, says Neil Pendock, reports the Cape Times<\/strong>.\u00a0 “The future of South African wines is in the East” he says.\u00a0 Michael Fridjhon added that the weak Rand is causing export sales at a loss, and that British supermarkets “are absolutely calling the shots to South African wine producers.\u00a0 In short, the guys are stuffed”.\u00a0 A further threat to local wine producers is that supermarkets are increasingly stocking inexpensive imported wines, helped by the weak Rand.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a>\u00a0\u00a0 Twitter: @WhaleCottage<\/p>\n","protected":false},"excerpt":{"rendered":"

South African bottled wine\u00a0sales into China have increased by 50 %, albeit off a low base, and this market is estimated to be worth $6 billion\u00a0by 2014, and about 34 million Chinese could be drinking wine by 2015, reports the Weekend Argus.\u00a0 A number of leading South African wine brands will be exported into China […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[124,21,19],"tags":[11609,1252,11607,11608,2152,32378,1063,11646,11611,4508,11610,11712,4911,11645,11714,148,497,11711,2377,11581,1999,32373,156,155],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t