{"id":209443,"date":"2020-12-28T10:47:49","date_gmt":"2020-12-28T08:47:49","guid":{"rendered":"http:\/\/www.chrisvonulmenstein.com\/blog\/?p=209443"},"modified":"2021-03-04T09:50:51","modified_gmt":"2021-03-04T07:50:51","slug":"carte-blanche-exposes-sa-butler-academy-marketing-deception-first-exposed-on-whaletales-blog-in-2013","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/carte-blanche-exposes-sa-butler-academy-marketing-deception-first-exposed-on-whaletales-blog-in-2013\/","title":{"rendered":"Carte Blanche exposes SA Butler Academy Marketing deception, first exposed on WhaleTales Blog in 2013!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-209456\" src=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/956839FE-4916-4CB9-AED5-25C5B826CCF0.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/>Seven years ago I wrote a story about the South African Butler Academy, and its marketing deception, having had the poor experience of employing one of its Butler graduates in my Whale Cottage Camps Bay, which I owned at the time. Yesterday Carte Blanche took up the story, highlighting my story of seven years ago, as well as that of Lin Yang, a Singaporean student, who was expelled from the Academy a year ago for being late one morning, and who is unable to get her money back. Once again, the deceptive marketing of the SA Butler Academy was evident when its management was interviewed by Carte Blanche presenter Derek Watts.<!--more--><\/p>\n<p>Six weeks ago the Carte Blanche team of producer Michael Duffett, presenter Derek Watts, and<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-209452\" src=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/E9864D18-C1A4-43E9-886F-50C82962506C.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/>\u00a0a cameraman came to my home, to film my side of the SA Butler Academy story. My interview, plus that of student Lin Yang and an anonymous student, with the SA Butler Academy owner Newton Cross and its Training Manager Braam West, formed the essence of the eleven minute insert. In brief it summarises various misleading and blatantly untruthful claims made by the Butler Academy, which are laughed off by Cross and West in the interview, or deferred to the pending court case, Cross completely misusing the term \u2018sub judice\u2019. Classic is Derek Watts\u2019 sarcastic questions and comments to the Butler Academy representatives, and even funnier is their clowning tap dancing to avoid answering the allegations! Comments that I have received about the representatives and the Academy, after seeing the program, include \u2018<i>slime balls\u2019, \u2018the guy is a bullduster. He came off very badly\u2019, \u00a0\u2019these guys are so fake omg<\/i>\u2019, and \u2018&#8230;.. <i>but the fool did notice he was on a hot spot! He became increasingly more idiotic and glib in his responses!\u2019 .\u00a0<\/i>One commentator went as far as predicting that this is the end of the SA Butler Academy.<\/p>\n<p>In publicizing my participation in the Carte Blanche insert, I noticed yesterday that I could no longer tag the SA Butler Academy on Facebook and on Instagram. I went to the Academy Facebook page, <img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-209468\" src=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/112B3F0F-4A26-4787-9A16-00A160776FA1.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/>and saw that it has been posting furiously in the past few days, obviously since they received notification of the broadcast date, posting almost every hour,\u00a0compared to every few days in the past! It makes the Butler Academy look even more guilty.<\/p>\n<p>As I do not have a DStv subscription, I could not see the program. My friend Gary Peterson kindly recorded it for me on his phone. \u00a0I have since received a YouTube link of the programme: https:\/\/www.youtube.com\/watch?v=D1gCTW1aVFM<\/p>\n<p>An eleven minute insert cannot cover in detail the story behind the Carte Blanche insert, so I have summarised my and Lin Yang\u2019s experiences with the SA Butler Academy below.<\/p>\n<p>&nbsp;<\/p>\n<p><u><b>My SA Butler Academy story<\/b><\/u><\/p>\n<p>For my Camps Bay Guest House I appointed Hettie, a graduate of the Academy in 2013, recruited via Gumtree, delighted initially that she was a trained Butler via the Academy, but she left after four days, not following Labour Law protocol, not taking instructions, washing dishes rather than dealing with guests, and secretly recording conversations between myself and my staff and my guests. I called Adriaan Coetzer of Guild Recruiting, the recruitment arm of the Butler Academy, which takes a 25% fee for its student placements for a year, and expressed my disappointment about the calibre of the student. Whilst sympathetic to me about my poor student experience, his tone changed when he emailed a reply to me, making me responsible for everything that she had done wrong. I awarded a Sour Service Award to the Butler Academy, and so started a Social Media war, the Academy finding every negatives mention about myself and my guest houses, in an attempt to discredit me. They were so infuriated that they created a page on their website in \u2018honour\u2019 of me, not realising that they were sending more readers to my Blog! They have given the same honour to Lin Yang on their website!<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Wm0I0g32BY\"><p><a href=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/glasfit-sweet-service-and-the-south-african-butler-academy-sour-service-awards\/\">Glasfit Sweet Service and The South African Butler Academy Sour Service Awards!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Glasfit Sweet Service and The South African Butler Academy Sour Service Awards!&#8221; &#8212; Whale Tales Blog\" src=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/glasfit-sweet-service-and-the-south-african-butler-academy-sour-service-awards\/embed\/#?secret=Wm0I0g32BY\" data-secret=\"Wm0I0g32BY\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>It pressed my buttons, so I started analyzing the website of the Academy and found a number of misleading as well as exaggerated claims, including awarding itself 5 stars, referring to a former American President as \u2018George Snr Bush\u2019, and copy that was riddled with spelling errors. On the basis of the Sour Service Award I started receiving calls from aggrieved past students and concerned prospective parents of students considering doing the Butler course. I wrote a detailed story about the SA Butler Academy, describing it as grossly misleading. It has received 79 comments to date, mainly from students of the SA Butler Academy.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4EUggIx8nc\"><p><a href=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/sa-butler-academy-grossly-misleads-its-students-and-hospitality-industry-clients\/\">The SA Butler Academy grossly misleads its students and hospitality industry clients!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The SA Butler Academy grossly misleads its students and hospitality industry clients!&#8221; &#8212; Whale Tales Blog\" src=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/sa-butler-academy-grossly-misleads-its-students-and-hospitality-industry-clients\/embed\/#?secret=4EUggIx8nc\" data-secret=\"4EUggIx8nc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Four years later, in 2017, \u00a0I received a damages claim from the Academy for R500000 compensation for income lost due to my story, as well as a summons for an Urgent Interdict in the High Court to demand the removal of the Blogpost. I awarded them another Sour Service Award. I had the luck to be represented in the Court by Advocate Adam Brink, and we won the case in that I could retain my Blogpost. There was no follow up on the damages claim by the Academy, the judge hearing the case hinting at the low likelihood of success of such a claim due to the lack of substantiation.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"5HwWIts2o1\"><p><a href=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/wizards-sweet-service-and-sa-butler-academy-sour-service-awards\/\">Wizardz Sweet Service and SA Butler Academy Sour Service Awards!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Wizardz Sweet Service and SA Butler Academy Sour Service Awards!&#8221; &#8212; Whale Tales Blog\" src=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/wizards-sweet-service-and-sa-butler-academy-sour-service-awards\/embed\/#?secret=5HwWIts2o1\" data-secret=\"5HwWIts2o1\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"HvjgfbVnNX\"><p><a href=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/sa-butler-academy-loses-high-court-case-against-whaletales-blog-freedom-of-speech-reigns\/\">SA Butler Academy loses High Court case against WhaleTales Blog: Freedom of Speech reigns!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;SA Butler Academy loses High Court case against WhaleTales Blog: Freedom of Speech reigns!&#8221; &#8212; Whale Tales Blog\" src=\"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/sa-butler-academy-loses-high-court-case-against-whaletales-blog-freedom-of-speech-reigns\/embed\/#?secret=HvjgfbVnNX\" data-secret=\"HvjgfbVnNX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><b><u>Lin Yang\u2019s SA Butler Academy story<\/u><\/b><\/p>\n<p>Over the years I have been contacted by a number of students and their parents, <img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-209471\" src=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?resize=300%2C225&#038;ssl=1\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.chrisvonulmenstein.com\/blog\/wp-content\/uploads\/2020\/12\/2DEAD017-48C4-41DF-904C-462E9D93AD0E.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/>wishing to verify what I had written. Surprising even to me is that my 2013 Blogpost about the SA Butler Academy is still on the first page of Google when one searches \u2018SA Butler Academy\u2019. One such student is Lin Yang, a brave warrior, who contacted Carte Blanche about her experience with the SA Butler Academy, and her battle to get her course fees repaid by the Academy. Her SA Butler Academy battle timeline has been summarised by her as follows:<\/p>\n<div class=\"s5\"><i>\u20181. <span class=\"s2\">8 \u2013 9 May 2019, I had been at SABA for two days\u2019 orientation, and experienced that the shocking training was about SABA\u2019s self-glorification, its using students to promotion itself, about the glorification of Newton Cross and SABA. I seriously started to doubt if SABA and Newton were really what they claimed to be. Since I already paid more than double what other students\u2019 paid<\/span><span class=\"s2\"> (USD5200\/R75000)<\/span><span class=\"s2\">, I decided to give it the benefit of doubt and see what training really was going to be.<\/span><\/i><\/div>\n<p class=\"s6\"><i><span class=\"s2\">I noticed on these two days there was no security<\/span><span class=\"s2\"> feature<\/span><span class=\"s2\"> for a group of 17 students and 6 staff members, such as fire extinguisher, fire escape, etc.<\/span><\/i><\/p>\n<div class=\"s5\"><i>2. <span class=\"s2\">11 May 2019 I went to SABA at 7.50 am, 35 minutes before the lecture time and waited for Newton and classmates to return from walking around the neighbourhood. While waiting, SABA butler trainer Jillian Hunter shouted at me \u201cYang, you are late. Go home!\u201d <\/span><span class=\"s2\">Later Newton Cross shouted at me and slammed down the phone when he realized he couldn\u2019t succeed in intimidating me. <\/span><span class=\"s4\">SABA and its so-called \u201ctrainers\u201d don\u2019t<\/span><span class=\"s4\"> even know the basic courtesy and manner. If <\/span><span class=\"s4\">they<\/span><span class=\"s4\"> can be hospitality trainers, all robbers in the world could be entrusted with keys to treasury.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>3. <span class=\"s2\">11 May 2019, <\/span><span class=\"s2\">I started research and found all the claims and credentials SABA posted on its website and in its brochure (presented to me at the initial meeting) were exactly the same pointed out by Ms Chris von Ulmenstein in her blog titled \u201cSA Butler Academy Grossly Misleads Students and Hospitality Industry Clients\u201d, e.g. SABA was the No.1 butler school in the world, Newton Cross was the butler to four national presidents, etc.<\/span><\/i><\/div>\n<p class=\"s6\"><i><span class=\"s2\">Students\u2019<\/span><span class=\"s2\"> horrible experience with SABA posted under the blog reads familiar to me because I experienced them first hand.<\/span><\/i><\/p>\n<div class=\"s5\"><i>4. <span class=\"s2\">On 11 May 2019, Newton Cross\u2019 husband Williem Adriaan Coetzer pressured me to sign <\/span><span class=\"s2\">a joint <\/span><span class=\"s2\">contract with SABA and <\/span><span class=\"s2\">Guild Recruitment, which I refused. The contract is unconscionable first of all, secondly, I have no business with Guild Recruitment. He pressured me again to do so the following day, which I ignored.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>5. <span class=\"s2\">12 May 2019 I sought my attorney\u2019s help for refund.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>6. <span class=\"s2\">On 13 May 2019,<\/span><span class=\"s2\"> Williem Adriaan Coetzer<\/span><span class=\"s2\"> removed me from the class participation list without informing me. When I asked<\/span><span class=\"s2\"> for an explanation, Newton accused me of deserting the course myself, and informed me USD5200 couldn\u2019t be refunded.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>7. <span class=\"s2\">Consumer has rights to return any faulty goods (from a cheap piece of clothes to expensive appliance such as TV \u00a0within a certain period of time), or have product guarantee for an extended period of time. To expel me and blatantly informed me they would pocket my money is a daylight robbery!<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>8. <span class=\"s4\">Since 8 May 2019, SABA and Guild Recruitment have been using my photo images (taken witho<\/span><span class=\"s4\">ut my consent) to advertise <\/span><span class=\"s4\">on their social media for commercial gain. They used my Asian face to project the false international presence and diversity <\/span><span class=\"s4\">in order <\/span><span class=\"s4\">to recruit other students.<\/span><\/i><\/div>\n<p class=\"s6\"><i><span class=\"s4\">They use my image for false advertisement. The words superimposed<\/span><span class=\"s4\"> on my image is a lie:<\/span><span class=\"s4\"> \u201cwe choose the No. 1 bu<\/span><span class=\"s4\">tler school in the world\u201d. The fact is<\/span><span class=\"s4\"> I <\/span><span class=\"s4\">left on the third day and am suing them now.<\/span><\/i><\/p>\n<p class=\"s6\"><i><span class=\"s4\">Till this day, they refuse<\/span><span class=\"s4\"> to remove my images despite my repeated written and verbal demands.<\/span><\/i><\/p>\n<p class=\"s6\"><i><span class=\"s4\">Ironically, o<\/span><span class=\"s4\">n one<\/span><span class=\"s4\"> hand, they accused me of \u201cbeing unable to meet their <\/span><span class=\"s4\">standards <\/span><span class=\"s4\">etc etc <\/span><span class=\"s4\">on SABA website <\/span><a href=\"https:\/\/www.thebutlerschool.com\/lin-yang\/\"><span class=\"s7\">https:\/\/www.thebutlerschool.com\/lin-yang\/<\/span><\/a><span class=\"s4\"> ,<\/span> <span class=\"s4\">on the<\/span> <span class=\"s4\">other hand, they have been using me as their poster woman\u00a0<\/span><span class=\"s4\">and blatantly violating my constitutional rights<\/span><span class=\"s4\">. <\/span><\/i><\/p>\n<div class=\"s5\"><i>9. <span class=\"s2\">1 July 2019 my attorney demanded refund, SABA refused. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>10. <span class=\"s2\">21 July 2019 I instit<\/span><span class=\"s2\">uted a complaint at the Equality Court.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>11. <span class=\"s2\">In August 2019, it became clear Equality Court was not the right forum. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>12. <span class=\"s2\">In the meantime, more and more students contacted my attorney and me to share similar harrowing experience with SABA, Guild Recruitment, Newton Cross and Adriaan Coetzer, Braam West and Jillian Hunter. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>13. <span class=\"s2\">Many of these poor students are heavily indebted after paying R35 000 school fee and R15 000 accommodation, and the promised good-paid jobs never materials after \u201cgraduation\u201d. When they enquired about the jobs, SABA and GR either ignored them or blocked them. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>14. <span class=\"s2\">A few students got jobs through GR and lost a big chuck of their salary to GR.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>15. <span class=\"s2\">During the course, they learned no real employable skills, and worked without pay and indemnity to earn money for SABA and GR at events. They even had to perform menial servitude for Newton and Adriaan\u2019s home, washing their house, mowing their lawn. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>16. <span class=\"s2\">They were forced to sign unconscionable contracts because they did not want to risk being expelled without refund.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>17. <span class=\"s2\">Some graduates learned through <\/span><span class=\"s2\">job seeking experience in South Africa and overseas that the SABA certificate is worthless, contrary to their claim that \u201cit was internationally recognised\u201d. <\/span><\/i><\/div>\n<p class=\"s6\"><span class=\"s4\"><i>Lin Yang says: \u201cSABA, its principal Newton Cross and its trainers are unaccredited and unqualified by any internationally or national education and hospitality trade accreditors\/regulators. To self proclaim \u2018it is the No. 1 butler school in the world\u201d and \u201c7-star butler school\u2019 is same as making a toilet paper crown and self-proclaim king of the world\u201d.)<\/i><\/span><\/p>\n<div class=\"s5\"><i>18. <span class=\"s2\">My research linked me with other international b<\/span><span class=\"s2\">utler schools who said SABA\/GR<\/span><span class=\"s2\"> students\u2019 complaints have reached them nonstop. The black sheep has done great damage to the butler\/hospitality profession.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>19. <span class=\"s2\">These international schools said <\/span><span class=\"s2\">SABA plagiaris<\/span><span class=\"s2\">ed some of their training materials.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>20. <span class=\"s2\">My research <\/span><span class=\"s2\">also <\/span><span class=\"s2\">connected me with some employers of SABA \u201cgraduates\u201d (hired via Guild Recruitment), who\u00a0<\/span><span class=\"s2\">complained about their incompe<\/span><span class=\"s2\">tency.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>21. <span class=\"s2\">My research also connected me with other professional butlers who shared bad experience with SABA, Cross, Coetzer and Guild Recruitment.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>22. <span class=\"s2\">On 21 October 2019, Parow Municipality informed me SABA\u2019s school 34 Suikerbos Crescent (ERF20231 Plattekloof) was fined in 2017 for breaching residential zoning. Its application in 2018 for using it as a butler school was rejected. <\/span><span class=\"s2\">It was shocking that the so-called<\/span><span class=\"s2\"> the No.1 Butler School has been operated in the premise illegally<\/span><span class=\"s2\"> from 2018 till then<\/span><span class=\"s2\">.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>23. <span class=\"s2\">S<\/span><span class=\"s2\">ome neighbours<\/span><span class=\"s2\"> have been complaining<\/span><span class=\"s2\"> about the excessive noise and lim<\/span><span class=\"s2\">ited space of the butler school against ERF20231 in City of Cape Town.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>24. <span class=\"s2\">February 2020, City of Cape Town ordered ERF20231 to close down operation within 60 days to avoid criminal charges. It could apply for using it as a business again, but during application, the business should remain closed.<\/span><span class=\"s2\">However, SABA violated this rule and it was business as usual. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>25. <span class=\"s2\">During lockdown, SABA conducted online virtual butler training for two three weeks and issued certificates. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>26. <span class=\"s2\">On<\/span><span class=\"s2\"> 4 August 2020, after some delayed due to lockdown,<\/span> <span class=\"s2\">I summoned the following <\/span><span class=\"s2\">in <\/span><span class=\"s2\">Cape Town <\/span><span class=\"s2\">High Court<\/span> <span class=\"s2\">(<\/span><span class=\"s2\">for refund and damages<\/span><span class=\"s2\">):<\/span><span class=\"s2\"> Newton Cross, Adriaan Coetzer, SABA, Butler Training Pty Ltd, Butler Holdings Pty Ltd and Guild Recruitment, wh<\/span><span class=\"s2\">o are alter <\/span><span class=\"s2\">ego of each other, with Cross and Coetzer being the controlling mind.<\/span> <span class=\"s2\">The first hearing will be end of February 2021.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>27. <span class=\"s2\">On 14 September 2020, a group of 10 students from 6 countries instituted a Joint Class Action against Newton Cross, Adriaan Coetzer, SABA, Butler Training Pty Ltd, Butler Holdings Pty Ltd and Guild Recruitment at the National Consumer Commission seeking refund of fees and closing down of their all operations. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>28. <span class=\"s2\">In September, a professional butler AJ Snyman with extensive international work experience applied for a job advertised by Guild Recruitment, and was told by SABA that he had to pay SABA to get trained for 8-weeks again, in order to quality for the jobs, as only SABA certificates are recognised by the employer. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>29. <span class=\"s2\">AJ\u2019s further investigation revealed that the <\/span><span class=\"s2\">Cape Town <\/span><span class=\"s2\">Constantia job position, Property Manager, advertised by SABA and GR use<\/span><span class=\"s2\">d fake property image. The property is not in Constantia, but in Los Angeles in the USA.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>30. <span class=\"s2\">AJ now supports the Joint Class Action and Lin Yang\u2019s summons.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>31. <span class=\"s2\">In October 2020, the investigative journalism Carte Blanche probed into the defendants\u2019 business: Carte blanche on Youtube: <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=D1gCTW1aVFM\"><span class=\"s3\">https:\/\/www.youtube.com\/watch?v=D1gCTW1aVFM<\/span><\/a><span class=\"s2\"> \u00a0<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>32. <span class=\"s2\">The trailer and programme garnered huge interest among students and hospitality industry professionals in South Africa and overseas. They are shared and commented widely. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>33. <span class=\"s2\">In the meantime, another group of <\/span><span class=\"s2\">SABA <\/span><span class=\"s2\">\u201cgraduates\u201d <\/span><span class=\"s2\">who lost huge school fees and did not get any of the promised jobs are starting another Joint Class Action. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>34. <span class=\"s2\">Students warn potential students not to be fooled by beautiful images and marketing gimmicks such as high-paid job guarantees by the defendants.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>35. <span class=\"s2\">In October 2020, after the Joint Class Action was instituted at the National Consumer Commission, defendants and its employees Braam West and Jillian Hunter posted 5-star ratings for SABA themselves at Google Review. They also attacked everyone who gave bad reviews, such as ridiculing a graduate that he couldn\u2019t find a butler job years after graduation and has to work as detergent salesman. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>36. <span class=\"s2\">Despite their desperate effort to push up the rating, the Google review rating currently stands at 3.8. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>37. <span class=\"s2\">At the same time, SABA desperately asked students to give testimo<\/span><span class=\"s2\">nies in videos. SABA posted several \u201ctestimony\u201d<\/span><span class=\"s2\">videos on Youtube, yet turned off the comment below the videos to block<\/span><span class=\"s2\"> comments from public view. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>38. <span class=\"s2\">In these t<\/span><span class=\"s2\">estimony videos, students DO NOT<\/span><span class=\"s2\"> appear in front of the camera. Their photos are accompanied by voice-over. <\/span><span class=\"s4\">I believe these are again lies, in the fashion <\/span><span class=\"s4\">of<\/span><span class=\"s4\"> my image <\/span><span class=\"s4\">being abused<\/span><span class=\"s4\">. <\/span><span class=\"s4\">I fear many students\u2019 images will be abused this way and these students unwittingly (like me) false advertise for the defendants.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>39. <span class=\"s2\">Litigants <\/span><span class=\"s2\">encourage students to post reviews on Google, which is the only place the defendants could not delete or block comments. <\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>40. <span class=\"s2\">City of Cape Town Appeal Committee ruled that ERF20231(34 Suikerbos) should not be used as business. Interestingly, Cape Town Mayor overturned the Appeal Committee\u2019s decision. Neighbours are making enquiry to Mayoral office for the reasons behind this decision. Neighbours may take the matter to High Court.<\/span><\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div class=\"s5\"><i>41. <span class=\"s2\">Some students urged City of Cape Town the pernicious social impact of allowing fraudulent business operating in a good neighbourhood. (Chris, please refer to my email to City of Cape Town on this point. I\u2019m tired.) \u2018<\/span><\/i><a name=\"_GoBack\"><\/a><\/div>\n<p>&nbsp;<\/p>\n<p><b>POSTSCRIPT 29\/12\/20 Student M has sent me this description of her experience at the SA Butler Academy:<\/b><\/p>\n<p>\u2018<i>Good afternoon\u00a0<\/i><\/p>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>I hope this email finds you well..Thank you so much for doing this brave gesture .Well i attended\u00a0the school last year and graduated\u00a0in November ,however during the course i was very much unhappy with almost everything there..Having sacrificed all the money i had that time and realising that all the money i spent there i can&#8217;t take it back breaks my heart.If only i had opened my business\u00a0rather than to spend my fortune on an ill school .<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>On my first day there I was even shocked with the so-called mansion ,just a basic home .They promised us the world and that we had done such a beautiful thing to have come there. I noticed also racist tone and behaviour and every person in that class noticed it too.As if this was not enough ,we really did not learn that much other than the alphabet and hospitality terminology .My day at the mansion was as follows\u00a0<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>1.Line up at the mansion<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>2.Given a test on terminology\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>3. Learn 1 or 2 things but mostly terminology\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>4.cooking lunch for students and them\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>5.do dishes\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>6.tidy the eating area\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>7clean the mansion\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>8.go home\u00a0<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>So many things that they had promised to teach us during the course we really didn&#8217;t\u00a0do them.These people are a scam to be honest .Flower arrangements would be done by Newton because he loved doing it.He would mainly arrange flowers if they were hosting people ,the funny thing is we did almost everything ,specifically serving the people during their dinner but we would not even get a tip for working long hours with them.There was a dinner i served and the client handed me some money just too thank me for the service ,i did not take that money\u00a0because it&#8217;s\u00a0not allowed .After the dinner\u00a0you would arrange your transport back home ,this is very dangerous especially here in cape town,having to travel\u00a0at 11 or 12 pm .This is already a sign to tell you that this school is a scam,I mean if you are paying that much money why can&#8217;t the school arrange for transport?<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\">\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>Cigar training was not even done .We took pictures of the cigar and we were told to put them in our files .Mixologists ,they call it, were only taught how to make mojito and strawberry\u00a0duchery ..Even when it comes to cooking ,they taught us how to make eggs and egg benedicts .The majority of the things that we cooked is just basic stuff that a 5year old can make .Right now so many people don&#8217;t even know how to open wine bottles .<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>I just want know i can never get my time back that i wasted at the academy for 2 months ,but i would appreciate if this school gives people refunds atleast.Talk about honesty.,they are the most dishonest people i have ever met in my life .They tell you stories that dont even exist for their own selfish interests.They are also the most rude people i have ever met ,Newton would yell at 40 year olds ,he would belittle people.Mr West is such an incredible guy but also a puppet for this school..Its time\u00a0 these people get a fair share of the hurt they inflict on other people .We need change and this school should just shut down .<\/i><\/div>\n<div><i>\u00a0<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><i>All the contracts they make students sign is all in their personal goals .They know that what they are doing is very wrong and they do all they can to protect themselves .They buy the finest houses with the sweat of other people .They promise a pie in heaven ,employment\u00a0 \u00a0that doesn&#8217;t even exist .They will post attractive jobs and when you apply they never respond even to their own students WHAT IS THAT&#8230;.. A SCAM .THEY JUST USE YOU AND WHEN YOU ARE DONE WITH THE COURSE THEY DUMP YOU LIKE A CONDOM&#8230;\u2018<\/i><\/div>\n<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><b>POSTSCRIPT 29\/12\/20:<\/b> My Facebook friend Leslie Back wrote this complimentary as well as insightful comment to my post about the SA Butler Academy on Carte Blanche:<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\">\u2019<i>I have just caught up with the Carte Blanche programme in question. I found it on &#8216;Catch Up&#8217;. Chris you really are to be congratulated for taking on that set up and standing up for what you believe to be right. I hesitate to call it a David and Goliath confrontation, because that would understate your skills and achievements and totally overstate who and what they are. I prefer to call it a fearless one woman battle on your part against an unprincipled, male dominant, arrogant, second rate establishment. And they harrassed you for so long. You persevered and tolerated all the unpleasantness that stupid, mindless people throw out. Now you have won and you have won well. Your army of admirers are giving 3 cheers. I believe that you have gotten under that man&#8217;s skin because suddenly he is everywhere on Social Media even prominent on my Linkedin page. What a doos. By the way, your voice is very charming on the programme. Now that is a compliment. So many women sound so ghastly when recorded.<\/i><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><b>POSTSCRIPT 7 January 2021:<\/b>\u00a0 Trisha Mudenda sent me this email today, about her experience with the SA Butler Academy:<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\">\n<p>\u2018<i>Good day<\/i><\/p>\n<p><i>I am not sure if I am emailing the right person, however I was a student at the butler academy in 2016\u00a0 and I had a very disturbing experience. Having been recently married and starting a new life I emailed Newton Cross to tell him of an experience I had on a training trip with Mr West. I was afraid in 2016 as a black Zimbabwean woman as to who would believe me if I told them of his unprofessional\u00a0 and scary behavior.Having also gone through the training and paid upwards of R50, 000 for training, they don\u2019t teach you what is listed on the curriculum and what they do teach, they spend so little time on each subject. I am happy to forward the email I sent about my experience on a trip to Mauritius with Mr West. I left before the training was comp\u00a0 because of Mr West\u2019s behavior.<\/i><\/p>\n<p><i>I went online as my husband suggested to look for students who had issues with the school and I found this article about the Cart Blanche interview. I just wanted an apology from them. However they ignored my email.<\/i><\/p>\n<p><i>They just need to take some accountability and I\u2019m not afraid of them anymore.<\/i><\/p>\n<p><i>Thank you<br \/>\nTrisha Mudenda<\/p>\n<p><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>POSTSCRIPT 18\/1\/21<\/b> Jean has provided the following feedback about the SA Butler Academy!<\/p>\n<p>\u2018<i>Chris,<\/i><\/p>\n<p><i>Thank you for writing this and being part of the Carte Blanche insert.<\/i><\/p>\n<p><i>I, myself was a student of SABA, five years ago and wish I came across your review before becoming a student of SABA. At the time I was looking into SABA and a school in the Netherlands but SABA won out as they were cheaper. I guess you get what you pay for. I had worked my butt of for 3 years to save the money I needed for the course.<\/i><\/p>\n<p><i>A couple of days in, I started suspecting something wasn\u2019t right but with no other options, I closed my mind to these suspicions and decided to push through.<\/i><\/p>\n<p><i>I had no backups, no family or friends who would be able to support me if this failed so I had no choice but to make a success of the course. One thing that kept nagging me was the fact that SABA did not encourage you to speak to previous students. In the years since I have realised that if they did this, they would have closed their doors long ago.<\/i><\/p>\n<p><i>Like I said, I had no choice but to make a success of this course. I am very happy to say that I did. Make no mistake, this was not due to SABA. This was due to my hard work. I got a temporary job after the course and then through the temporary job, managed to line up a permanent one.<\/i><\/p>\n<p><i>In my class of about 23 students, only 4 got jobs. I am sure that you would agree this is a ridiculously low rate. Two of whom had previous hospitality experience and the other two coming from highly demanding financial backgrounds (myself included in the latter category). Though all of us continued to work in the highly exclusive world of private butlers for years afterward, it was not due to SABA that we made a success of this career choice but rather our own dedication, strong work ethic and absolute drive to be a success. However, I did find it odd when the lady I was working for did once mention that it was my strong financial background credentials that lead to her considering me as a potential candidate rather than me having completed the course. Once again, I was at the point where I had no choice but to silence the doubts I had over the Academy as I was just starting to build a new career path.<\/i><\/p>\n<p><i>Unfortunately due to worsening health, I had to step back and fall back to finance which although certainly not less demanding or stressful, does provide more predictable hours.<\/i><\/p>\n<p><i>I am also happy to say that several potential students have contacted in regards to SABA since I was a student there and I have always told them to save up more and attend the accredited schools in Europe.<\/i><\/p>\n<p><i>The final nail in the coffin for me came when I applied to cruise companies that Cross worked for and \u201cprovides training\u201d for telling me that my training credentials were not sufficient. How is this remotely possible?<\/i><\/p>\n<p><i>Actually, it doesn\u2019t matter since we already know the answer to that question.<\/i><\/p>\n<p><i>Thank you for work in this matter. I will most certainly carry on from my side to do what I can in my country to make sure others do not become victims.<\/i><\/p>\n<p><i>Wishing you all the best for 2021.<\/i><\/p>\n<p><i>Jean\u2019<\/i><\/p>\n<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><b>POSTSCRIPT 16\/2\/21:<\/b> Last week I wrote a follow up article about the reaction of the SA Butler Academy to being exposed about its misleading Marketing :<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\">https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/panic-appears-to-be-setting-in-at-the-sa-butler-academy-in-reaction-to-carte-blanche-program-and-student-legal-action\/<\/div>\n<div data-removefontsize=\"true\" data-originalcomputedfontsize=\"16\"><\/div>\n<p><strong>Chris von Ulmenstein, WhaleTales Blog: www.chrisvonulmenstein.com\/blog Tel +27 082 55 11 323 Twitter:@Ulmenstein Facebook: Chris von Ulmenstein Instagram: @Chrissy_Ulme<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Seven years ago I wrote a story about the South African Butler Academy, and its marketing deception, having had the poor experience of employing one of its Butler graduates in my Whale Cottage Camps Bay, which I owned at the time. 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