{"id":27161,"date":"2011-11-15T10:56:14","date_gmt":"2011-11-15T08:56:14","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=27161"},"modified":"2011-11-15T10:56:14","modified_gmt":"2011-11-15T08:56:14","slug":"uk-market-remains-bleak-for-tourism-to-cape-town","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/uk-market-remains-bleak-for-tourism-to-cape-town\/","title":{"rendered":"UK market remains bleak for tourism to Cape Town!"},"content":{"rendered":"

\"\"<\/a>At World Travel Market, held in London last week, survey information was released that has severe repercussions for the local tourism industry, in demonstrating how cash-strapped the UK market remains, and how few British are planning to travel. \u00a0The UK is the largest source market for tourism to our country, if one disregards cross-border visitors from Africa.<\/p>\n

A World Travel Market survey found that a holiday no longer is a necessity for the British, 38 % not having taken a holiday this year, and 59 % have only taken one holiday this year, reports Southern African Tourism Update.<\/strong> It is the cost of taxes (the UK Air Passenger Duty) which is a substantial deterrent to overseas travel, and further rises in the Duty are anticipated, the report says. \u00a0Fiona Jeffery, Chairman of World Travel Market, said that British consumers used to travel regularly, locally and overseas, every year. \u00a0“The global financial downturn has meant UK consumers have had to justify every penny they spend. \u00a0This has had a real impact on the travel industry. However, many now have reduced their number of holidays or stopped going on holiday at all”<\/em>, she said.<\/p>\n

Even more disconcerting is the result of another World Travel market survey conducted amongst British residents that had already been on a holiday this year. \u00a0Almost half said they had no interest\u00a0in travelling to South Africa, while 42 % \u00a0were reasonably interested, reports Southern African Tourism Update<\/strong>. Comparing interests in South Africa as a holiday destination relative to the other BRICS countries, our country’s tourism communication has not been seen by 70 % of the respondents polled in the UK. \u00a0 South Africa ranked third of the BRICS countries to visit ‘if money was no object<\/em>‘, Brazil and China having a higher tourist interest. \u00a0A threat to BRICS tourism could be the SLIMMA nations, the survey found, consisting of Sri Lanka, Malaysia, Mexico and Argentina, with investment in infrastructure, natural beauty and high disposable income.<\/p>\n

The UK market has represented as much as 40 – 50 % of Cape Town tourism business<\/a><\/span><\/strong>, and it will be sorely missed this summer. \u00a0While more Germans are travelling this season, their increase is not making up the UK tourist loss.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a> Twitter: @WhaleCottage<\/p>\n","protected":false},"excerpt":{"rendered":"

At World Travel Market, held in London last week, survey information was released that has severe repercussions for the local tourism industry, in demonstrating how cash-strapped the UK market remains, and how few British are planning to travel. \u00a0The UK is the largest source market for tourism to our country, if one disregards cross-border visitors […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,528,22,21],"tags":[11941,3512,2145,12453,32366,2152,32378,14055,14058,4312,14057,507,14056,32388,1040,14054,32373,342],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t