{"id":34858,"date":"2012-07-29T00:09:18","date_gmt":"2012-07-28T22:09:18","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=34858"},"modified":"2012-08-05T21:02:42","modified_gmt":"2012-08-05T19:02:42","slug":"south-africa-wins-olympic-games-with-stellenrust-fairtrade-london-2012-wines","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/wine-news\/south-africa-wins-olympic-games-with-stellenrust-fairtrade-london-2012-wines\/","title":{"rendered":"South Africa wins Olympic Games with Stellenrust Fairtrade ‘London 2012’ wines!"},"content":{"rendered":"

\"\"<\/a>Brand ‘South Africa’ <\/em>and ‘Fairtrade<\/em>‘ will be in the lips of hundreds of thousands of Olympic Games supporters for the next three weeks, being branded on two of the three official ‘London 2012’<\/em> wines produced for the 2012 Olympic Games, reports Winemag.<\/strong> The Chenin Blanc and Ros\u00e9 wines (made from Pinotage, Shiraz, and Merlot) come from Stellenrust, the largest Fairtrade-certified wine estate in South Africa, one of the largest family-owned wine estates in the country, and ‘a very successful winery’<\/em>, according to its Platter <\/strong>entry.<\/p>\n

For the first time in Olympic history, the International Olympic Committee contracted with Bibendum, a London-based wine merchant, which was awarded the title ‘European Merchant of the Year 2012’<\/em>, to source 650000 litres of 2012 vintage wines, for sale at the Olympic Games venues in London. \u00a0The third wine is not Fairtrade-certified, and comes from Brazil’s Seival Estate, being a Shiraz, Tempranillo, and Gamay Nouveau blend. The Brazilian wine reflects the country hosting the Olympic Games in 2016, and its emergence as a wine producing country.<\/p>\n

The wines are to be sold at \u00a34,80 (R62) for a 187 ml recyclable PET bottle, and at R250 for a 750 ml bottle. One million bottles each of the Ros\u00e9 and Shiraz Tempranillo will be available for sale, as will be 1,2 million bottles of Chenin Blanc.\u00a0\u00a0A total of 9 million tickets have been sold to Olympic Games spectators.<\/p>\n

In addition to the marvellous branding benefit for the country and its wine industry, an excellent outcome of this win for the Stellenbosch wine estate is that R450000 will go its staff, for allocation to social upliftment projects, which will be overseen by the Fairtrade Foundation in the UK, reports The Times.<\/strong><\/p>\n

WOSA (Wines of South Africa) and SA Tourism couldn’t have wished for a better free marketing opportunity to give the world a taste for South African wines and for marketing South Africa as a tourism destination<\/p>\n

POSTSCRIPT 5\/8<\/strong>: The Fairtrade ethical logo is attracting increasing custom, reports the Cape Argus,<\/strong> internationally its brands having generated sales of \u20ac 5 billion in 2011. \u00a0In the UK the spend on Fairtrade brands increased by 12% last year relative to 2010. \u00a0Locally, Fairtrade sales more than tripled to R73 million last year. \u00a0Cape Chamber of Commerce President Michael Bagraim said that the Fairtrade certification could help give local products a competitive edge in international export markets. \u00a0Wine and coffee are the Fairtrade products that have sold best locally, South Africans having bought 255600 bottles and 3,5 million cups of coffee certified by Fairtrade. \u00a0Woolworths Caf\u00e9s, operated by TriBeCa, sell Fairtrade certified organic coffee.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a> Twitter: @WhaleCottage<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand ‘South Africa’ and ‘Fairtrade‘ will be in the lips of hundreds of thousands of Olympic Games supporters for the next three weeks, being branded on two of the three official ‘London 2012’ wines produced for the 2012 Olympic Games, reports Winemag. The Chenin Blanc and Ros\u00e9 wines (made from Pinotage, Shiraz, and Merlot) come […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[124,528,31,22,21,19,293],"tags":[14066,16427,12450,420,32378,3242,16431,4872,16426,10448,5364,16429,387,4781,1061,100,16428,16430,16432,32388,8659,5,10538,32373,156,16568,155],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t