{"id":3576,"date":"2009-08-15T09:07:29","date_gmt":"2009-08-15T07:07:29","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=3576"},"modified":"2009-08-15T09:07:29","modified_gmt":"2009-08-15T07:07:29","slug":"s-a-brand-book-for-2010-launched","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/world-cup-2010\/s-a-brand-book-for-2010-launched\/","title":{"rendered":"S A Brand Book for 2010 launched"},"content":{"rendered":"

\"\"<\/a>The Minister of Tourism, Marthinus van Schalkwyk, yesterday launched a Brand Messaging Book for Tourism, in preparation for the 2010 World Cup.<\/p>\n

The Brand Messaging Book, a mouthful of a brand name which could have been more polished,\u00a0was prepared by S A Tourism for South Africans who come into contact with foreign visitors for the World Cup, to ensure that they ‘sing off the same songsheet’ when they discuss the country, and to make them “confident brand ambassadors for South Africa” says BuaNews<\/strong>.<\/p>\n

The BuaNews (government news agency)\u00a0media release describes the country as follows: “South Africa is the adventure capital of the world, offering visitors scenic beauty, magnificent outdoors, sunny climate, and cultural diversity – all of which have made it a popular leisure travel destination.”\u00a0\u00a0 The claim to be the “adventure capital of the world” seems inappropriate and unsubstantiated by the rest of the description provided, as well as relative to previous marketing messages about South Africa.<\/p>\n

“Destination messages” are detailed in the Brand Messaging Book\u00a0for core target markets, e.g.\u00a0the global travel trade, consumers,\u00a0and event organisers.\u00a0\u00a0 It also contains “inspirational messages”; beautiful photographs; ideas; information to counter “negative perceptions and realities” about safety, malaria and visas; recipes; and facts and figures about South Africa.<\/p>\n

The Brand Messaging Book for Tourism can be ordered from itspossible@southafrica.net<\/a><\/p>\n

At the same function Minister van Schalkwyk announced that soccer star, ex Bafana Bafana captain and Leeds United player\u00a0Lucas Radebe has been appointed the S A 2010 Ambassador to the world.\u00a0\u00a0 Radebe will work with S A Tourism “to help deliver destination messages and to help grow interest in South Africa globally, not only as host of the FIFA spectacular, but also as a holiday destination.” says acting S A Tourism CEO Didi Moyle, as reported by Engineering News<\/strong>.\u00a0\u00a0 “He has the stature and the global credibility this role demands.\u00a0 He is exceptionally well travelled globally, but his heart lies here in South Africa.\u00a0 He loves our destination and our people.\u00a0 He is a champion of South Africa’s ability to successfully host the World Cup.”<\/p>\n

Whale Cottage Portfolio: www.whalecottage.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Minister of Tourism, Marthinus van Schalkwyk, yesterday launched a Brand Messaging Book for Tourism, in preparation for the 2010 World Cup. The Brand Messaging Book, a mouthful of a brand name which could have been more polished,\u00a0was prepared by S A Tourism for South Africans who come into contact with foreign visitors for the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[22,21,11],"tags":[1864,264,1850,97,1849,1848,1865,1852,1854,343,1855,1860,18,1862,1853,1863,1857,534,1318,1861,1859,100,334,1851,32388,1856,1858,32373],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t