{"id":4855,"date":"2009-10-21T00:02:12","date_gmt":"2009-10-20T22:02:12","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=4855"},"modified":"2009-10-21T00:02:12","modified_gmt":"2009-10-20T22:02:12","slug":"v-a-waterfront-to-become-2010-soccer-village","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/v-a-waterfront-to-become-2010-soccer-village\/","title":{"rendered":"V & A Waterfront to become 2010 soccer village"},"content":{"rendered":"

\"\"<\/a>The Waterfront is set to become a soccer village during the 2010 World Cup, reports the Cape Argus<\/strong>.<\/p>\n

Open areas in the Waterfront will become hospitality and match-viewing areas, while the Victoria Wharf shopping centre will be decorated with ‘larger-than-life’ soccer balls, interactive games and other World Cup memorabilia, according the the V & A ‘s newly appointed 2010 Commercial Director, John Elliot.\u00a0\u00a0 Elliot comes to Cape Town from Australia, having been involved in the Sydney Olympics, the World Cup in Germany, and a number of Commonwealth Game and rugby world cup events.<\/p>\n

Elliot is planning to make the Waterfront a “football environment with a lot of football content”.\u00a0\u00a0 “It must be a safe and fun experience\u00a0for all visitors.\u00a0 We expect a large contingent of fans, tourists and locals, and strive to make their visit to the V & A unforgettable”.\u00a0\u00a0 He is working with FIFA sponsors Coca Cola, Sony and Adidas\u00a0on an activity plan for the soccer tournament.\u00a0\u00a0 Top soccer stars have been booked for promotional appearances.<\/p>\n

The Waterfront expects 100 000 visitors per day, and even more at the time of the semi-final.\u00a0\u00a0 It has also planned activities to coincide with the FIFA Final Draw, taking place in Cape Town on 4 December.<\/p>\n

One hopes that the Waterfront’s airconditioning woes will be something of the past by the time the 2010 World Cup starts.\u00a0\u00a0\u00a0 The heat is unbearable in the connecting passages, near Melissa’s in particular, and the fashion mall and the Woolworths side of Victoria Wharf\u00a0are also without airconditioning, Balducci currently being the exception.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Waterfront is set to become a soccer village during the 2010 World Cup, reports the Cape Argus. Open areas in the Waterfront will become hospitality and match-viewing areas, while the Victoria Wharf shopping centre will be decorated with ‘larger-than-life’ soccer balls, interactive games and other World Cup memorabilia, according the the V & A […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,22,21,11],"tags":[264,2454,2460,1349,32366,32378,2455,2452,2459,18,2457,2450,249,32389,2458,2456,2451,32393,2449,32373,171,2453],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t