{"id":55523,"date":"2014-04-01T00:04:36","date_gmt":"2014-03-31T22:04:36","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=55523"},"modified":"2014-04-01T00:09:45","modified_gmt":"2014-03-31T22:09:45","slug":"latest-trends-in-american-wine-buying-2014","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/wine-news\/latest-trends-in-american-wine-buying-2014\/","title":{"rendered":"Latest trends in American wine buying: 2014"},"content":{"rendered":"

\"Wine<\/a>Beer is a declining threat to wine sales, Malbec is big, Millennials and Gen X are key to future wine sales, wine blends have a role to play, and fine wine enjoys support despite the recession. \u00a0These are some of the findings of American ‘Emerging Trends within Beverage Alcohol’<\/em>, a presentation by Nielsen, and assembled from retail scans, consumer surveys, and other information sources.\u00a0The presentation was attended by American Joe Roberts of 1WineDude blog<\/strong>,<\/strong><\/span> who summarised the key findings on his blog<\/strong><\/span><\/a>. \u00a0These were some of the highlights for him:<\/p>\n

* \u00a0 Wine sales are growing<\/p>\n

* \u00a0 Sales of wine at $20 or more showed a strong increase in November\/December 2013. Wine sales in the $12 – 15 price range are also showing growth.<\/p>\n

* \u00a0 The share of beer is declining relative to wine and spirits, and adspend is now below 50% of total alcohol adspend.<\/p>\n

* \u00a0 Millennial (36 years and younger) and Gen X (30 – 50 year olds) wine buyers are increasingly buying wine, at the cost of beer. \u00a0They are motivated by enhancing their wine knowledge.<\/p>\n

* \u00a0 Prosecco and Malbec sales are booming.<\/p>\n

* \u00a0 Fine wine buyers are also buying more craft beer, the growth of sales of the latter being at 20% in one year!<\/p>\n

* \u00a0 Sales of flavoured spirits and flavoured whisky are on the up.<\/p>\n

* \u00a0 ‘Local’<\/em> is an attractive proposition, even to wine buyers.<\/p>\n

* \u00a0 Ros\u00e9 is showing good growth, while White Zinfandel and Syrah sales are declining.<\/p>\n

It would be interesting to track trends for the wine industry in South Africa. \u00a0The latest study we could find on Google about our industry was a 2012 SAWIS (South African Wine Industry & Systems) paper on ‘Liquor Consumption Patterns in South Africa’<\/strong><\/span><\/a>, which shows the dominance by far of beer over our alcoholic beverage industry.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/strong><\/a> \u00a0Twitter: @WhaleCottage<\/p>\n","protected":false},"excerpt":{"rendered":"

Beer is a declining threat to wine sales, Malbec is big, Millennials and Gen X are key to future wine sales, wine blends have a role to play, and fine wine enjoys support despite the recession. \u00a0These are some of the findings of American ‘Emerging Trends within Beverage Alcohol’, a presentation by Nielsen, and assembled […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[20517,4795,124,18677,528,21,19],"tags":[24608,24614,20110,24609,2003,1591,32378,14590,24610,24611,24607,20109,7144,24606,21107,7102,1061,21767,24613,3244,9774,32373,24612],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t