{"id":60059,"date":"2014-09-28T07:36:36","date_gmt":"2014-09-28T05:36:36","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=60059"},"modified":"2014-09-30T11:41:12","modified_gmt":"2014-09-30T09:41:12","slug":"sustainability-not-yet-guiding-south-africans-in-the-seafood-they-buy","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/sustainability-not-yet-guiding-south-africans-in-the-seafood-they-buy\/","title":{"rendered":"Sustainability not (yet) guiding South Africans in the seafood they buy!"},"content":{"rendered":"

\"Sustainable<\/a>Despite good publicity for the WWF-SASSI classification of seafood available in restaurants, and for sale in supermarkets on MasterChef (Seasons 1 and 3), and on ‘Hayden Quinn: South Africa<\/em>‘, a study has found that many consumers do not question the sustainability of the fish they buy!<\/p>\n

A survey, conducted by Added Value for the World Wild Fund (WWF) campaign for its South Africa Sustainable Seafood Initiative (SASSI) communication, concluded that most South African consumers do not consider sustainability when buying seafood, and almost half do not ask questions about the origin of the seafood that they buy, reported Cape Business News<\/strong>.<\/p>\n

When buying seafood, consumers focus on the quality, type of fish, and price in making their purchase decision. Recommendations play an important role when buying fresh fish, whilst convenience drives the choice of tinned and frozen fish type. The preparation style of seafood in restaurants, a described on menus, \u00a0influences patrons in their choice of fish.<\/p>\n

From the study it would appear that seafood shoppers would shift their choice to sustainable fish if informed in supermarkets, the expectation being that retailer should communicate with and educate their shoppers. \u00a0In-store posters play an important role in educating consumers in choosing green seafood varieties.<\/p>\n

However, awareness for SASSI has improved on the last two years. \u00a0\u00a0Good news is the benefit of the SASSI communication\"SASSI<\/a> campaign, according to the SASSI campaign manager Janine Basson: ‘<\/span>SASSI empowers people to get involved and help drive responsible fishing practices, from either a restaurant or the comfort of their own homes, Ordinary people create extraordinary changes, and we have seen some amazing changes driven by concerned consumers. For example, some much-loved linefish species are now showing signs of recovery since SASSI launched almost a decade ago’<\/em>. \u00a0The research found that the word ‘sustainability<\/em>‘ was not understood by all consumers, leading SASSI to simplify its communication message.<\/p>\n

SASSI has recently introduced the SASSI App,<\/strong><\/span><\/a> a handy alphabetical directory with the sustainability colour classification of each fish type. \u00a0When one clicks onto a specific fish species, one can read information about its origin, its other name(s), the gear type, and more details about the fish. \u00a0Now there is no excuse to not buy a sustainable fish species in a shop, or order one in a restaurant!<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio:\u00a0www.whalecottage.com<\/strong><\/a>\u00a0 \u00a0Twitter:@WhaleCottage \u00a0Facebook: \u00a0<\/strong>click here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite good publicity for the WWF-SASSI classification of seafood available in restaurants, and for sale in supermarkets on MasterChef (Seasons 1 and 3), and on ‘Hayden Quinn: South Africa‘, a study has found that many consumers do not question the sustainability of the fish they buy! A survey, conducted by Added Value for the World […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,266,24372,26736,14539,20,528,27980,21],"tags":[27981,1553,32378,27985,27151,32404,27983,13,27984,2938,19477,20478,27982,2757,32373,11561,26475],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t