{"id":6529,"date":"2010-01-30T10:44:25","date_gmt":"2010-01-30T08:44:25","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=6529"},"modified":"2010-01-30T10:45:06","modified_gmt":"2010-01-30T08:45:06","slug":"jb-met-has-millions-riding-on-it-for-cape-town","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/cape-town\/jb-met-has-millions-riding-on-it-for-cape-town\/","title":{"rendered":"J&B Met has millions riding on it for Cape Town!"},"content":{"rendered":"

\"\"<\/a>The J&B Met has become one of the largest events to be held in Cape Town, probably second to the Argus Cycle Tour, in attracting 50 000 spectators and in generating income of R20 million\u00a0for the fashion industry alone, with further income benefits to the Mother City of expenditure on accommodation, restaurants, car rental, and shopping.\u00a0<\/p>\n

Taking place at Kenilworth Racecourse today, the J&B Met\u00a0is THE society event of the year in Cape Town, and is all about style, glamour and fashion.\u00a0\u00a0 It showcases the best fashion design in the country.\u00a0\u00a0 The theme this year is “In Full Colour”, allowing fashionistas to express their creativity on a perfect Cape Town summer’s day.<\/p>\n

The J&B Met is branded in 400 shops around the country, even in Durban and Gauteng, to gain marketing mileage for J&B.\u00a0\u00a0 Fashions than can be worn to the Met are on display in the shop windows.\u00a0<\/p>\n

Sixteen horses will gallop to the finish line, competing for the R 2,5 million prize money.\u00a0\u00a0 The J&B Most Elegant couple will also be selected.<\/p>\n

More information can be obtained from www.jbmet.co.za<\/a>\u00a0<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The J&B Met has become one of the largest events to be held in Cape Town, probably second to the Argus Cycle Tour, in attracting 50 000 spectators and in generating income of R20 million\u00a0for the fashion industry alone, with further income benefits to the Mother City of expenditure on accommodation, restaurants, car rental, and […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,124,22,21],"tags":[32367,467,32366,1321,32378,805,3414,3419,802,3415,188,13,3417,3418,3416,32373],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t