{"id":6644,"date":"2010-02-04T10:48:03","date_gmt":"2010-02-04T08:48:03","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=6644"},"modified":"2010-02-05T07:14:30","modified_gmt":"2010-02-05T05:14:30","slug":"hilton-hotels-take-off-with-up-in-the-air","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/accommodation\/hilton-hotels-take-off-with-up-in-the-air\/","title":{"rendered":"Hilton Hotels take off with “Up in the Air”"},"content":{"rendered":"

\"\"<\/a>A novel relationship between Hilton Hotels and the producers of the (Oscar nominated) “Up in the Air” has led to\u00a0a most successful marketing campaign for the American hotel chain at little cost.<\/p>\n

The fast-paced movie stars George Clooney in the lead role, and his love for being on the move around the USA, utilising his credit and loyalty cards to travel efficiently and cost-effectively.\u00a0\u00a0 When his boss threatens to ground him, his world collapses, especially as he is on the brink of reaching his one and only goal of 10 million frequent flyer miles.<\/p>\n

The movie was shot at various Hilton Hotels, and “signature” Hilton products and amenities were used in the filming, reports the Weekend Argus<\/strong>.\u00a0\u00a0 The movie director Jason Reitman was a ‘Hilton HHonors frequent traveller scheme’ member before making the movie, and was familiar with the HIlton brand.\u00a0\u00a0 Most of the\u00a0filming\u00a0took place at the hotel group’s St Louis branches.\u00a0 No payment changed hands, but the hotel group made accommodation\u00a0and filming space available, and launched its own marketing campaign in conjunction with the movie.<\/p>\n

Whilst the Hilton branding was visible, it never dominated, nor alienated the viewer of the movie.\u00a0 In reading the article, the subtle Hilton branding became more evident.\u00a0\u00a0 Some of the Hilton products shown in the movie include the HHonors Diamond VIP card, MP3 alarm clock radio, room service menu, phones, uniforms, and name badges.\u00a0\u00a0 Services such as the Hilton HHonors check-in service, the shuttle service, the restaurants, and the hotel bathrobes, are shown.<\/p>\n

A website www.hilton.com\/UpintheAir<\/a>\u00a0has been created, to show how Hilton staff have helped frequent travellers and provided service by walking the extra mile.<\/p>\n

“‘Up in the Air’ is set within the world of travel and Hilton is the most recognised name in hospitality, so our involvement provides additional credibility and authenticity.\u00a0 Hilton links to the messages in the film in a seamless and subtle manner” said a Hilton spokesperson.<\/p>\n

Chris von Ulmenstein, Whale Cottage Portfolio: www.whalecottage.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A novel relationship between Hilton Hotels and the producers of the (Oscar nominated) “Up in the Air” has led to\u00a0a most successful marketing campaign for the American hotel chain at little cost. The fast-paced movie stars George Clooney in the lead role, and his love for being on the move around the USA, utilising his […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[7,124,587,21],"tags":[3474,32367,3489,3488,32378,3483,3478,3475,3481,3476,32375,3479,3480,3477,347,3484,3486,934,3485,3490,3482,1076,3487,32373],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t