{"id":67710,"date":"2015-04-26T07:53:48","date_gmt":"2015-04-26T05:53:48","guid":{"rendered":"http:\/\/www.whalecottage.com\/blog\/?p=67710"},"modified":"2015-04-26T07:58:06","modified_gmt":"2015-04-26T05:58:06","slug":"a-whale-of-a-tv-commercial-honours-whale-communication","status":"publish","type":"post","link":"https:\/\/www.chrisvonulmenstein.com\/blog\/whale-cottage-portfolio\/a-whale-of-a-tv-commercial-honours-whale-communication\/","title":{"rendered":"A whale of a TV commercial honours whale communication!"},"content":{"rendered":"

\"Humpback<\/a>We are very partial to whales, as is obvious from our company name. \u00a0It was on Facebook that I saw the most wonderful and moving TV commercial for Optus<\/strong><\/span><\/a>, the second largest communications company in Australia, created by M&C Saatchi Sydney.<\/p>\n

Wishing to communicate the client’s efficacy at communication, the agency took Humpback whales as their medium to communicate their message. \u00a0‘Whale song is a form of communication. \u00a0It\u2019s a form of communication that the scientists at The University of Queensland have been able to decipher and learn. I was intrigued by this fact and so we asked ourselves whether it would be possible to emulate a male humpback: to write our own love song and then play it, using the instruments of an orchestra? Could we serenade a humpback ourselves? Then imagine what could happened if the whales were to hear our song. We thought that would prove that when it comes to communication, anything is possible’,<\/em> said Executive Creative Director\u00a0Ben Welsh.<\/p>\n